PeekAnalytics - @trentostrander

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@TrentOstrander has 444 total followers and we've mapped the digital footprints of every one of them.


PeekAnalytics delivers enterprise-class social audience measurement solutions that provide rich consumer insights to marketers. Get powerfully simple social audience metrics from data aggregated from over 60 social sites to better target content, qualify social audiences, engage valuable consumers, and create highly converting social initiatives for your brand.

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PeekAnalytics - @trentostrander

  1. 1. Social Audience Report Key Metrics: @TrentOstrander | Apr - 28 - 2012 Total Followers Total Followers @TrentOstrander has 444 total followers and weve mapped the digital footprints of 444 every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 293 66% Consumers are defined as individuals who are publicly identifiable, determined byTrent Ostrander over 30 factors.@TrentOstrander | May 07 2009 Social Pull Social PullDigital Analyst at @RGA, telling my own story. Pull is an audience-based metric that measures an audiences transparency, levelBorn at a young age. Constantly trying to turn of social participation and their total consumer reach, as compared to the averagesmall talk into medium talk. 5x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 5,712 Insights: Followers 448 - @TrentOstrander has an average consumer ratio Following 447 compared to other accounts. - 236 of @TrentOstrander s audience are identified AUDIENCE consumers. BREAKDOWN
  2. 2. Audience Crossover Insights: @TrentOstrander and @TrentOstrander-friends share 164 followers. Audience Crossover Audience Reach InsightsTrent Ostrander Insights:@TrentOstrander | May 07 2009 - On average each of @TrentOstrandersDigital Analyst at @RGA, telling my own story. fans/followers canBorn at a young age. Constantly trying to turn potentially reach 9,524 people.small talk into medium talk. Average Network Size Tweets 5,712 Insights: Followers 448 - 42% of @TrentOstrander s consumer audience have Following 447 501 - 5k connections. Network Size Breakdown
  3. 3. Audience Social Insights Insights: - @TrentOstranders 236 consumer audience is active on at least 1,545 social profiles and/or blogs. Social Media Use Insights: - 50% of @TrentOstrander s consumer audience has been matched to aTrent Ostrander Facebook profile. - @TrentOstranders@TrentOstrander | May 07 2009 consumer audience uses Quora more than the average.Digital Analyst at @RGA, telling my own story.Born at a young age. Constantly trying to turnsmall talk into medium talk. Social Memberships Tweets 5,712 Followers 448 Insights: Following 447 - 45% of @TrentOstrander s consumer audience have been identified as a Geo Location. Online Activities
  4. 4. Audience Demographics Insights Insights: - @TrentOstranders audience is 56% male, and 44% female. - Gender based on 79% of @TrentOstranders consumer audience GENDERTrent Ostrander@TrentOstrander | May 07 2009Digital Analyst at @RGA, telling my own story.Born at a young age. Constantly trying to turnsmall talk into medium talk. Insights: - 36% @TrentOstranders audience is between 36 - 45. - Age based on 29% of @TrentOstranders Tweets 5,712 consumer audience Followers 448 Following 447 AGE RANGE
  5. 5. Audience Demographics Insights Insights: - Compared to the average @TrentOstranders female audience is more in the age range of 36 - 45. AGE BY GENDERTrent Ostrander FEMALE@TrentOstrander | May 07 2009Digital Analyst at @RGA, telling my own story.Born at a young age. Constantly trying to turnsmall talk into medium talk. Insights: - Compared to the average @TrentOstranders male audience is more in the age range of 36 - 45. Tweets 5,712 Followers 448 Following 447 AGE BY GENDER MALE
  6. 6. Audience Geographic Insights Insights: - @TrentOstrander has more people from Boston, England, United Kingdom than average. TOP 10 CITIESTrent Ostrander@TrentOstrander | May 07 2009Digital Analyst at @RGA, telling my own story.Born at a young age. Constantly trying to turnsmall talk into medium talk. Insights: - @TrentOstrander has more people from Massachusetts, USA than average. Tweets 5,712 Followers 448 Following 447 STATES
  7. 7. Audience Geographic Insights Insights: - @TrentOstrander has more people from USA than average. COUNTRYTrent Ostrander@TrentOstrander | May 07 2009Digital Analyst at @RGA, telling my own story.Born at a young age. Constantly trying to turnsmall talk into medium talk. Tweets 5,712 Followers 448 Following 447
  8. 8. Audience Interests Insights Insights: - Compared to the average audience, @TrentOstranders audiences top three interests are Business, Politics, and Education. INTERESTTrent Ostrander AFFINITY@TrentOstrander | May 07 2009Digital Analyst at @RGA, telling my own story.Born at a young age. Constantly trying to turnsmall talk into medium talk. Tweets 5,712 Followers 448 Audience Education Insights Following 447 Insights: - @TrentOstranders followers attended Ivy League colleges more than average. EDUCATION TYPE
  9. 9. Audience Career Insights Insights: - @TrentOstranders consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: - Compared to the average audience @TrentOstranders topTrent Ostrander three industries are Media, Pharmaceuticals, and@TrentOstrander | May 07 2009 Music.Digital Analyst at @RGA, telling my own story.Born at a young age. Constantly trying to turnsmall talk into medium talk. Tweets 5,712 INDUSTRY Followers 448 Following 447

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