PeekAnalytics #pivotcon Audience Report Oct 15 2012

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PeekAnalytics #pivotcon Audience Report Oct 15 2012

  1. 1. 1 Report Style: Share Report Report Name: pivotcon-aggregate Report Date: 2012-10-15 pivotcon Report Key Metrics: pivotcon-aggregate | October - 15 - 2012 Total Shares 12,277 pivotcon-aggregate had 12,277 Twitter shares during the report period. PeekAnalytics identifies and maps the digital footprints behind the source profile of each mention; then segments the audience into Consumer, Business and Private. Unique Audience 3,254 27% Some consumers share your content multiple times. This number represents the actual number of unique people who shared this content. Consumers are counted once, no matter how many times they share your content. Impressions 7.5M Impressions counts the number of potential impression that the identified audience can create. This content was shared by consumers who have a combined total of 7.5M social connections across their social graphs.
  2. 2. 2 Report Style: Share Report Report Name: pivotcon-aggregate Report Date: 2012-10-15 Identified Audience IDENTIFIED AUDIENCE Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of pivotcon-aggregate's followers has 4,752 connections across all social media platforms. Therefore, pivotcon-aggregate can potentially indirectly reach 7,616,860 (1,603 x 4,752) people.
  3. 3. 3 Report Style: Share Report Report Name: pivotcon-aggregate Report Date: 2012-10-15 Audience Demographics SEX Insights : -*Statistics based on 85% of pivotcon-aggregate's followers, whose sex we were able to determine. AGE RANGE Insights : - 37% pivotcon-aggregate's audience is between 36 - 45. - *Statistics based on 22% of pivotcon-aggregate's followers, whose age we were able to determine by identifying through social profile or public records data. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average pivotcon-aggregate's female followers tend to be more in the 36 - 45 age range.
  4. 4. 4 Report Style: Share Report Report Name: pivotcon-aggregate Report Date: 2012-10-15 Audience Demographics [continued] MALE FOLLOWERS BY AGE Insights : - Compared to the average pivotcon-aggregate's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - pivotcon-aggregate has a higher percentage of followers from New York, New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - pivotcon-aggregate has a higher percentage of followers from New York than the typical Twitter user.
  5. 5. 5 Report Style: Share Report Report Name: pivotcon-aggregate Report Date: 2012-10-15 Audience Geographic Insights [continued] TOP 5 COUNTRIES Insights : - pivotcon-aggregate has a higher percentage of followers from USA than the typical Twitter user. Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, pivotcon-aggregate's audience's top three interests are Food, Business, and Technology.
  6. 6. 6 Report Style: Share Report Report Name: pivotcon-aggregate Report Date: 2012-10-15 Audience Career Insights INCOME LEVEL Insights : - pivotcon-aggregate's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience pivotcon-aggregate's top three industries are Media, Software, and Marketing/PR.
  7. 7. 7 Report Style: Share Report Report Name: pivotcon-aggregate Report Date: 2012-10-15 Audience Education Insights EDUCATION TYPE Insights : - pivotcon-aggregate's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - pivotcon-aggregate's consumer audience is active on at least 6,873 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 96% of pivotcon-aggregate's followers have LinkedIn profiles. - pivotcon-aggregate's has more followers who use Quora than does the typical Twitter user.
  8. 8. 8 Report Style: Share Report Report Name: pivotcon-aggregate Report Date: 2012-10-15 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 34% of pivotcon-aggregate's consumer audience has been identified as a *Geo Location.

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