@timbarker Audience Report                                                    Key Metrics: @timbarker | December - 5 - 201...
Audience Reach Insights                                                                              Insights :           ...
Audience Demographics [continued]                                                                                        I...
Audience Geographic Insights [continued]                                                                                  ...
Audience Interests Insights                                                                                  Insights :   ...
Audience Career Insights                                                                               Insights :         ...
Audience Education Insights                                                                                  Insights :   ...
Audience Social Media Usage [continued]                                                                                   ...
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Tim barker

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Tim barker

  1. 1. @timbarker Audience Report Key Metrics: @timbarker | December - 5 - 2012 @timbarker had 2,988 Twitter followers and weve classified the ones we could into Consumer, Business, Total Audience and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 2,988 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @timbarker s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 74x calculation, is gauged by how well connected @timbarker s Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,timbarker and are thus better able to spread your message far and wide.@timbarker | Nov 28 2008I head-up products @ DataSift, the Social DataPlatform. Prev. Salesforce VP, EMEA Marketing. Identified AudienceLike: social marketing, cloud, big data, startups Tweets 3,416 Followers 2,988 Following 1,714 IDENTIFIED AUDIENCE 1
  2. 2. Audience Reach Insights Insights : - On average, each of @timbarkers followers has 8,867 connections across all social media platforms. Therefore, @timbarker can potentially indirectly reach 12,591,677 (1,420 x 8,867) people. AVERAGE NETWORK SIZE Audience Demographicstimbarker Insights : -*Statistics based on 84%@timbarker | Nov 28 2008 of @timbarkers followers, whose sex we were able to determine.I head-up products @ DataSift, the Social DataPlatform. Prev. Salesforce VP, EMEA Marketing.Like: social marketing, cloud, big data, startups SEX Insights : Tweets 3,416 - 36% @timbarkers audience is between 36 - Followers 2,988 45. - *Statistics based on 23% Following 1,714 of @timbarkers followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
  3. 3. Audience Demographics [continued] Insights : - Compared to the average @timbarkers female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average @timbarkers maletimbarker followers tend to be more in the 46 - 55 age range.@timbarker | Nov 28 2008I head-up products @ DataSift, the Social DataPlatform. Prev. Salesforce VP, EMEA Marketing. MALELike: social marketing, cloud, big data, startups FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 3,416 - @timbarker has a higher percentage of followers Followers 2,988 from London, England, United Kingdom than the Following 1,714 typical Twitter user. TOP CITIES 3
  4. 4. Audience Geographic Insights [continued] Insights : - @timbarker has a higher percentage of followers from California than the typical Twitter user. TOP STATES/PROVINCES Insights : - @timbarker has a lower percentage of followerstimbarker from USA than the typical Twitter user.@timbarker | Nov 28 2008I head-up products @ DataSift, the Social DataPlatform. Prev. Salesforce VP, EMEA Marketing. TOP COUNTRIESLike: social marketing, cloud, big data, startups Tweets 3,416 Followers 2,988 Following 1,714 4
  5. 5. Audience Interests Insights Insights : - Compared to the average audience, @timbarkers audiences top three interests are Technology, Business, and Politics.timbarker@timbarker | Nov 28 2008 INTEREST AFFINITYI head-up products @ DataSift, the Social DataPlatform. Prev. Salesforce VP, EMEA Marketing.Like: social marketing, cloud, big data, startups Tweets 3,416 Followers 2,988 Following 1,714 5
  6. 6. Audience Career Insights Insights : - @timbarkers consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience @timbarkers toptimbarker three industries are Internet, Technology, and@timbarker | Nov 28 2008 Software.I head-up products @ DataSift, the Social DataPlatform. Prev. Salesforce VP, EMEA Marketing.Like: social marketing, cloud, big data, startups INDUSTRY Tweets 3,416 Followers 2,988 Following 1,714 6
  7. 7. Audience Education Insights Insights : - @timbarkers followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagetimbarker Insights : - @timbarkers consumer@timbarker | Nov 28 2008 audience is active on at least 5,724 social profiles and/or blogs.I head-up products @ DataSift, the Social DataPlatform. Prev. Salesforce VP, EMEA Marketing.Like: social marketing, cloud, big data, startups SOCIAL MEDIA USE Insights : Tweets 3,416 - 96% of @timbarkers followers have LinkedIn Followers 2,988 profiles. - @timbarkers has more Following 1,714 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  8. 8. Audience Social Media Usage [continued] Insights : - 29% of @timbarkers consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Overtimbarker@timbarker | Nov 28 2008I head-up products @ DataSift, the Social DataPlatform. Prev. Salesforce VP, EMEA Marketing.Like: social marketing, cloud, big data, startups AUDIENCE Tweets 3,416 CROSS OVER Followers 2,988 Following 1,714 8

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