1. @timbarker Audience Report
Key Metrics: @timbarker | December - 5 - 2012
@timbarker had 2,988 Twitter followers and we've classified the ones we could into Consumer, Business,
Total Audience
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
2,988 and spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @timbarker 's audience is, compared to the average Twitter
Social Pull
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
74x calculation, is gauged by how well connected @timbarker 's Twitter followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
timbarker
and are thus better able to spread your message far and wide.
@timbarker | Nov 28 2008
I head-up products @ DataSift, the Social Data
Platform. Prev. Salesforce VP, EMEA Marketing. Identified Audience
Like: social marketing, cloud, big data, startups
Tweets 3,416
Followers 2,988
Following 1,714
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
@timbarker's followers has
8,867 connections across
all social media platforms.
Therefore, @timbarker can
potentially indirectly reach
12,591,677 (1,420 x 8,867)
people.
AVERAGE
NETWORK SIZE
Audience Demographics
timbarker Insights :
-*Statistics based on 84%
@timbarker | Nov 28 2008 of @timbarker's followers,
whose sex we were able to
determine.
I head-up products @ DataSift, the Social Data
Platform. Prev. Salesforce VP, EMEA Marketing.
Like: social marketing, cloud, big data, startups
SEX
Insights :
Tweets 3,416 - 36% @timbarker's
audience is between 36 -
Followers 2,988 45.
- *Statistics based on 23%
Following 1,714 of @timbarker's followers,
whose age we were able to
determine by identifying
through social profile or
AGE RANGE public records data.
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
@timbarker's female
followers tend to be more in
the 36 - 45 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
@timbarker's male
timbarker followers tend to be more in
the 46 - 55 age range.
@timbarker | Nov 28 2008
I head-up products @ DataSift, the Social Data
Platform. Prev. Salesforce VP, EMEA Marketing. MALE
Like: social marketing, cloud, big data, startups FOLLOWERS BY
AGE
Audience Geographic Insights
Insights :
Tweets 3,416 - @timbarker has a higher
percentage of followers
Followers 2,988 from London, England,
United Kingdom than the
Following 1,714 typical Twitter user.
TOP CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- @timbarker has a higher
percentage of followers
from California than the
typical Twitter user.
TOP
STATES/PROVINCES
Insights :
- @timbarker has a lower
percentage of followers
timbarker from USA than the typical
Twitter user.
@timbarker | Nov 28 2008
I head-up products @ DataSift, the Social Data
Platform. Prev. Salesforce VP, EMEA Marketing. TOP COUNTRIES
Like: social marketing, cloud, big data, startups
Tweets 3,416
Followers 2,988
Following 1,714
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience, @timbarker's
audience's top three
interests are Technology,
Business, and Politics.
timbarker
@timbarker | Nov 28 2008
INTEREST
AFFINITY
I head-up products @ DataSift, the Social Data
Platform. Prev. Salesforce VP, EMEA Marketing.
Like: social marketing, cloud, big data, startups
Tweets 3,416
Followers 2,988
Following 1,714
5

6. Audience Career Insights
Insights :
- @timbarker's consumer
audience has a medium
level of income compared
to the average.
INCOME LEVEL
Insights :
- Compared to the average
audience @timbarker's top
timbarker three industries are
Internet, Technology, and
@timbarker | Nov 28 2008
Software.
I head-up products @ DataSift, the Social Data
Platform. Prev. Salesforce VP, EMEA Marketing.
Like: social marketing, cloud, big data, startups
INDUSTRY
Tweets 3,416
Followers 2,988
Following 1,714
6

7. Audience Education Insights
Insights :
- @timbarker's followers
attend College/University
schools more than the
average Twitter audience.
EDUCATION
TYPE
Audience Social Media Usage
timbarker Insights :
- @timbarker's consumer
@timbarker | Nov 28 2008 audience is active on at
least 5,724 social profiles
and/or blogs.
I head-up products @ DataSift, the Social Data
Platform. Prev. Salesforce VP, EMEA Marketing.
Like: social marketing, cloud, big data, startups
SOCIAL MEDIA
USE
Insights :
Tweets 3,416 - 96% of @timbarker's
followers have LinkedIn
Followers 2,988 profiles.
- @timbarker's has more
Following 1,714 followers who use Quora
than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
7

8. Audience Social Media Usage [continued]
Insights :
- 29% of @timbarker's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
Audience Cross Over
timbarker
@timbarker | Nov 28 2008
I head-up products @ DataSift, the Social Data
Platform. Prev. Salesforce VP, EMEA Marketing.
Like: social marketing, cloud, big data, startups
AUDIENCE
Tweets 3,416 CROSS OVER
Followers 2,988
Following 1,714
8