StatSocial is a data provider that builds consumer profiles driven from social

1. FOLLOWERS
653,477
CONSUMERS*
93%
FOLLOWERS/FOLLOWER
581
PULL
2Kx
@Coach
Follower report from 10/26/2016

2. Table of Contents
1. Interests 0
Main Categories 1
Top 100 2
2. Brands 8
Main Categories 9
Top 100 11
3. Influencers 15
Main Categories 16
Top 100 18
4. TV Shows 22
Top 100 23
5. Personality Insights 29
All categories 30

3. Interests
@Coach 1/32

4. followers vs. baseline multiplemain categories
2.23x
0.942x
0.855x
0.811x
0.86x
1.04x
1.4x
1.31x
0.614x
1.46x
1.23x
1.17x
1.23x
0.663x
0.978x
1.08x
1.5x
1.13x
1.26x
1.85x
0.832x
0.534x
0.62x
0.808x
Style & Fashion6
Music17
Arts & Entertainment6
Sports44
Hobbies & Interest27
News3
Language Spoken15
Society7
Science9
Travel28
Business13
Food & Drink17
Technology34
Law Govt & Politics4
Education15
Real Estate4
Shopping4
Health & Fitness27
Pets6
Home & Garden8
Automotive6
Politics4
Religion & Spirituality10
Personal Finance11
99.84%
44.72%
61.31%
65.09%
48.11%
56.28%
36.54%
45.07%
33.18%
38.59%
26.14%
25.16%
24.93%
17.77%
16.72%
12.81%
11.86%
19.32%
11.74%
8.04%
8.77%
7.16%
8.32%
7.1%
7.08%
5.77%
7.02%
10.59%
6.9%
7.05%
6.02%
5.55%
5.92%
3.96%
5.84%
5.19%
4.72%
3.74%
4.66%
2.52%
4.4%
5.28%
3.3%
6.18%
2.48%
3.99%
1.75%
2.16%
@Coach 2/32

5. followers vs. baseline multipleall interests
0.75x
1.11x
0.655x
Careers10
Family & Parenting6
Special Projects2
1.44%
1.92%
1.04%
0.943%
0.249%
0.38%
@Coach 3/32

6. followers vs. baseline multipletop 100 interests
2.9x
3.09x
1.2x
4.55x
0.786x
0.808x
1.12x
0.902x
1.76x
14.49x
1.39x
0.92x
0.646x
0.971x
0.621x
2.27x
1.27x
0.706x
0.923x
1.38x
0.995x
0.894x
1. Clothing
Style & Fashion
2. Fashion
Style & Fashion
3. Pop
Music
4. Beauty
Style & Fashion
5. Humor
Arts & Entertainment
6. Hip Hop & Rap
Music
7. National News
News
8. Sci-Fi & Fantasy
Hobbies & Interest
9. Celebrity Fan Gossip
Arts & Entertainment
10. Jewelry
Style & Fashion
11. Country
Music
12. R&B & Soul
Music
13. Football
Sports
14. Television
Arts & Entertainment
15. Basketball
Sports
16. French
Language Spoken
17. Alternative Rock
Music
18. Metal
Music
19. Classic Rock
Music
20. German
Language Spoken
21. International News
News
22. Radio
Hobbies & Interest
99.77%
34.42%
99.75%
32.25%
45.52%
38.07%
43.15%
9.47%
38.86%
49.41%
30.64%
37.91%
22.52%
20.02%
18.31%
20.29%
18.2%
10.31%
17.6%
1.21%
13.27%
9.54%
12.8%
13.9%
11.36%
17.58%
11.35%
11.68%
11.15%
17.95%
10.37%
4.56%
9.82%
7.7%
9.69%
13.71%
9.48%
10.26%
7.84%
5.67%
7.63%
7.66%
7.24%
8.09%
@Coach 4/32

7. followers vs. baseline multipletop 100 interests
0.741x
0.745x
0.965x
1.03x
3.85x
2.12x
1.13x
1.47x
0.974x
0.731x
0.665x
0.661x
0.678x
0.648x
1.05x
0.725x
1.55x
0.911x
1.47x
1.72x
1.12x
1.87x
23. Local News
News
24. Baseball
Sports
25. Latino
Music
26. Electronic
Music
27. Weddings
Society
28. Arts & Crafts
Hobbies & Interest
29. Architects
Real Estate
30. Gay Life
Society
31. Teens
Society
32. Weather
Science
33. Soccer
Sports
34. Comic Books
Hobbies & Interest
35. Us Government
Resources
Law Govt & Politics
36. Spanish
Language Spoken
37. World
Music
38. Politics
Law Govt & Politics
39. Tennis
Sports
40. Pro Ice Hockey
Sports
41. Marketing
Business
42. Ecommerce
Shopping
43. Skateboarding
Sports
44. Women's Health
Health & Fitness
7.2%
9.71%
6.86%
9.21%
6.68%
6.91%
6.43%
6.26%
6.21%
1.61%
6.02%
2.83%
5.61%
4.95%
5.48%
3.73%
5.07%
5.2%
5.07%
6.93%
4.75%
7.13%
4.65%
7.04%
4.62%
6.8%
4.6%
7.09%
4.6%
4.36%
4.58%
6.31%
4.23%
2.73%
4.22%
4.63%
4.04%
2.75%
3.91%
2.27%
3.7%
3.3%
3.29%
1.76%
@Coach 5/32

8. followers vs. baseline multipletop 100 interests
1.52x
1.04x
0.5x
2.27x
0.607x
0.605x
1.38x
1.45x
0.364x
2x
1.03x
1.45x
4.4x
1.95x
0.835x
1.52x
1.16x
0.928x
1.27x
1.83x
1.34x
2.99x
45. Air Travel
Travel
46. Art History
Education
47. Boxing
Sports
48. Hotels
Travel
49. Paranormal Phenomena
Science
50. Space Astronomy
Science
51. Cats
Pets
52. Theme Parks
Travel
53. Video & Computer
Games
Hobbies & Interest
54. Korean
Language Spoken
55. Fine Art
Arts & Entertainment
56. Saving Money
Shopping
57. Portugese
Language Spoken
58. Wine
Food & Drink
59. Golf
Sports
60. Dining Out
Food & Drink
61. Italian
Language Spoken
62. Motorcycles
Automotive
63. Dogs
Pets
64. Appliances
Home & Garden
65. Marriage
Society
66. Interior Decorating
Home & Garden
3.19%
2.1%
3.06%
2.95%
3.05%
6.1%
2.85%
1.25%
2.75%
4.52%
2.71%
4.48%
2.7%
1.95%
2.53%
1.74%
2.49%
6.84%
2.47%
1.23%
2.46%
2.39%
2.44%
1.68%
2.43%
0.551%
2.41%
1.23%
2.37%
2.83%
2.35%
1.54%
2.33%
2.01%
2.32%
2.5%
2.3%
1.8%
2.3%
1.25%
2.29%
1.7%
2.29%
0.763%
@Coach 6/32

9. followers vs. baseline multipletop 100 interests
0.543x
1.13x
0.606x
1.6x
1.3x
0.65x
1.38x
1.3x
0.985x
0.299x
1.24x
1.52x
0.812x
0.832x
0.861x
0.665x
2.58x
0.531x
0.672x
1.04x
0.797x
1.41x
67. Geology
Science
68. Body Art
Style & Fashion
69. Democrat
Politics
70. American Cuisine
Food & Drink
71. Biotech/biomedical
Business
72. Indie
Music
73. Magic & Illusion
Hobbies & Interest
74. Traveling With Kids
Travel
75. Studying Business
Education
76. Physics
Science
77. Real Estate
Business
78. Cruises
Travel
79. Christian & Gospel
Music
80. Catholicism
Religion & Spirituality
81. Photography
Hobbies & Interest
82. Auto Racing
Sports
83. Arabic
Language Spoken
84. Nascar Racing
Sports
85. Jazz
Music
86. Concerts
Arts & Entertainment
87. Weight Loss
Health & Fitness
88. Homeschooling
Education
2.25%
4.13%
2.24%
1.97%
2.19%
3.61%
2.18%
1.36%
2.15%
1.65%
2.12%
3.26%
2.06%
1.49%
2%
1.54%
1.96%
1.99%
1.9%
6.33%
1.88%
1.51%
1.87%
1.22%
1.86%
2.28%
1.74%
2.09%
1.72%
1.99%
1.67%
2.5%
1.65%
0.642%
1.65%
3.1%
1.65%
2.45%
1.58%
1.51%
1.56%
1.95%
1.55%
1.09%
@Coach 7/32

10. followers vs. baseline multipletop 100 interests
1.7x
0.965x
1.64x
0.447x
0.57x
1.15x
1.14x
1.99x
0.647x
0.927x
0.436x
0.524x
89. Budget Travel
Travel
90. Senior Living
Society
91. Running Jogging
Sports
92. Board Games/Puzzles
Hobbies & Interest
93. Off-road Vehicles
Automotive
94. Olympics
Sports
95. Desktop Publishing
Technology
96. Windows
Technology
97. Roleplaying Games
Hobbies & Interest
98. Performance Vehicles
Automotive
99. Republican
Politics
100. Movies
Arts & Entertainment
1.5%
0.879%
1.46%
1.51%
1.44%
0.877%
1.36%
3.02%
1.33%
2.33%
1.24%
1.08%
1.24%
1.08%
1.23%
0.619%
1.21%
1.86%
1.2%
1.29%
1.16%
2.66%
1.14%
2.17%
@Coach 8/32

11. Brands
@Coach 9/32

12. followers vs. baseline multipleall brands
7.23x
15.7x
1.01x
0.912x
1.12x
2.32x
0.748x
1.02x
0.665x
1.02x
1.53x
1.32x
0.744x
1.45x
0.705x
0.498x
0.584x
0.951x
1x
0.91x
1.37x
0.603x
Style & Fashion516
Consumer Packaged Goods32
Websites1194
Media2081
Music932
Shopping319
Sports440
Technology552
Entertainment2120
Restaurants210
Organizations215
Travel364
Food & Beverage1048
Personal Care265
Government126
Education271
Automotive104
Finance142
Professional Services222
Home & Garden120
Household Products80
Energy Utilities & Waste28
99.52%
13.77%
99.32%
6.32%
58.26%
57.71%
47.39%
51.97%
32.37%
28.96%
28.49%
12.3%
21.84%
29.19%
21.41%
21.02%
15.03%
22.59%
13.54%
13.31%
10.97%
7.18%
8.5%
6.42%
6.59%
8.85%
5.64%
3.88%
5.5%
7.79%
2.88%
5.78%
2.84%
4.86%
2.84%
2.98%
0.968%
0.964%
0.957%
1.05%
0.744%
0.545%
0.305%
0.505%
@Coach 10/32

13. followers vs. baseline multipletop 100 brands
61.1x
699.09x
699.09x
0.691x
1.14x
1.17x
13.57x
12.04x
12.04x
4.66x
2.33x
7.57x
27.11x
0.929x
3.97x
10.97x
2.1x
5.89x
0.904x
0.937x
4.56x
2.93x
1. Estee Lauder Companies
Consumer Packaged Goods
2. Coach Inc
Style & Fashion > Apparel > Designer
3. COACH
Style & Fashion > Shoes & Footwear
4. Youtube
Websites > Social Media
5. Instagram
Websites > Social Media
6. Twitter
Websites > Social Media
7. Louisvuitton
Style & Fashion > Handbags
9. Michael Kors
Style & Fashion > Shoes & Footwear
8. MICHAEL Michael Kors
Style & Fashion > Shoes & Footwear
10. Victoriassecret
Shopping > Apparel
11. Starbucks
Restaurants > Coffee
12. Chanel
Style & Fashion > Apparel > Designer
13. Tiffany & Co
Shopping > Jewelry
14. One Direction
Music > Band
15. Jessica Simpson
Style & Fashion > Shoes & Footwear
16. Burberry
Style & Fashion > Shoes & Footwear
17. E!
Media > Television > Entertainment
18. H&M
Shopping > Apparel
19. Time Warner
Media > Conglomerate
20. The New York Times
Media > Newspaper
21. Voguemagazine
Media > Magazine > Fashion
22. Hearst Corporation
Media > Conglomerate
99.05%
1.62%
98.54%
0.141%
98.54%
0.141%
10.54%
15.25%
9.99%
8.76%
9.42%
8.02%
8.41%
0.62%
8.27%
0.687%
8.27%
0.687%
8.25%
1.77%
7.64%
3.27%
7.38%
0.975%
6.24%
0.23%
5.7%
6.13%
5.39%
1.35%
5.37%
0.489%
5.29%
2.52%
5.11%
0.867%
4.95%
5.47%
4.87%
5.19%
4.73%
1.03%
4.69%
1.6%
@Coach 11/32

14. followers vs. baseline multipletop 100 brands
1.08x
5.97x
1.63x
4.04x
2.14x
2.4x
15.93x
2.36x
7.86x
1.81x
8.37x
1.59x
2.74x
0.924x
12.74x
11.17x
0.745x
1.2x
1.57x
1.46x
0.812x
5.43x
23. MTV
Media > Television > Entertainment
24. Sephora
Shopping > Beauty Products
25. Jonas Brothers
Music > Band
26. P&G
Consumer Packaged Goods
27. E! Online
Websites > Entertainment
28. Samsung
Technology > Conglomerate
29. Dolce & Gabnana
Style & Fashion > Apparel > Designer
30. People Mag
Media > Magazine > Entertainment
31. Instyle
Media > Magazine > Fashion
32. Coldplay
Music > Band
33. Marc Jacobs
Style & Fashion > Apparel > Designer
34. Disney
Media > Conglomerate
35. People.com
Websites > Celebrity/gossip
36. New York Times
Websites > News
37. Versace
Style & Fashion > Apparel > Designer
38. Calvin Klein
Style & Fashion > Shoes & Footwear
39. Vine
Websites > Social Media
40. Apple
Technology > Conglomerate
41. Maroon 5
Music > Band
42. Google
Technology > Conglomerate
43. CNN
Websites > News
44. Macy's
Shopping > Department Stores
4.69%
4.34%
4.53%
0.76%
4.51%
2.76%
4.45%
1.1%
4.41%
2.06%
4.11%
1.71%
4.11%
0.258%
4.04%
1.71%
4%
0.509%
4%
2.21%
3.98%
0.476%
3.97%
2.5%
3.89%
1.42%
3.79%
4.1%
3.67%
0.288%
3.63%
0.325%
3.58%
4.8%
3.46%
2.89%
3.4%
2.15%
3.33%
2.27%
3.16%
3.89%
3.15%
0.58%
@Coach 12/32

15. followers vs. baseline multipletop 100 brands
11.3x
0.884x
1.95x
0.868x
6.31x
6.31x
2.39x
11.29x
0.51x
11.38x
3.25x
0.895x
17.11x
27.02x
10.76x
0.921x
4.62x
1.22x
7.43x
7.43x
7.43x
17.19x
45. Armani
Style & Fashion > Apparel > Designer
46. Nike
Style & Fashion > Shoes & Footwear
47. Perez Hilton
Websites > Celebrity/gossip
48. Funnyordie
Websites > Humor
49. Elle
Media > Magazine > Fashion
50. ELLE Magazine
Media > Magazine > Fashion
51. Target
Shopping > Department Stores
52. Kate Spade
Style & Fashion > Apparel > Designer
53. National Football
League
Sports > Associations / Leagues > Football
54. Kate Spade New York
Style & Fashion > Shoes & Footwear
55. Etsy
Websites > ECommerce
56. Huffington Post
Websites > News
57. Gucci
Style & Fashion > Apparel > Designer
58. Jimmy Choo
Style & Fashion > Apparel > Designer
59. Gap
Shopping > Apparel
60. The White House
Government > Government Agency
61. Toms
Style & Fashion > Shoes & Footwear
62. Amazon
Websites > ECommerce
63. Ralph Lauren
Style & Fashion > Apparel > Designer
64. LAUREN Ralph Lauren
Style & Fashion > Shoes & Footwear
65. Polo Ralph Lauren
Style & Fashion > Shoes & Footwear
66. Valentino
Style & Fashion > Apparel > Designer
3.13%
0.277%
3.12%
3.52%
3.09%
1.58%
2.93%
3.37%
2.87%
0.455%
2.87%
0.455%
2.84%
1.18%
2.77%
0.245%
2.76%
5.41%
2.76%
0.242%
2.75%
0.846%
2.72%
3.04%
2.7%
0.158%
2.49%
0.092%
2.38%
0.222%
2.32%
2.51%
2.32%
0.501%
2.3%
1.89%
2.23%
0.3%
2.23%
0.3%
2.23%
0.3%
2.21%
0.128%
@Coach 13/32

16. followers vs. baseline multipletop 100 brands
0.564x
3.74x
8.51x
0.67x
1.74x
2.24x
2.4x
0.558x
2.29x
8.14x
2.25x
1.18x
1.45x
1.75x
1.06x
1.44x
0.333x
1.3x
1.49x
1.49x
4.03x
3.66x
67. National Basketball
Association
Sports > Associations / Leagues > Basketball
68. Mac Cosmetics
Shopping > Beauty Products
69. Nordstrom
Shopping > Department Stores
70. Sony
Technology > Conglomerate
71. Entertainment Weekly
Media > Magazine > Entertainment
72. Disney•Pixar
Media > Studios
73. Mashable
Websites > Tech
74. The Onion
Websites > Humor
75. Pinterest
Websites > Social Media
76. Fashionista Com
Websites > Fashion
77. Whole Foods Market
Shopping > Grocery Stores
78. Facebook
Websites > Social Media
79. Fall Out Boy
Music > Band
80. Wired
Media > Magazine > Science/technology
81. TMZ
Websites > Celebrity/gossip
82. Breakingnews.com
Websites > News
83. Comcast
Media > Conglomerate
84. CBS
Media > Television > News
85. Time
Media > Magazine > News
86. TIME's Top Stories
Media > Podcasts
87. Ivanka Trump
Style & Fashion > Shoes & Footwear
88. Cosmopolitan
Media > Magazine > Women
2.16%
3.82%
2.13%
0.571%
2.13%
0.251%
2.13%
3.18%
2.12%
1.22%
2.11%
0.944%
2.11%
0.88%
2.09%
3.74%
2.07%
0.905%
2.07%
0.254%
2.03%
0.904%
2.03%
1.71%
2.02%
1.39%
2.01%
1.14%
1.96%
1.84%
1.94%
1.34%
1.9%
5.71%
1.9%
1.46%
1.88%
1.25%
1.88%
1.25%
1.81%
0.449%
1.8%
0.491%
@Coach 14/32

17. followers vs. baseline multipletop 100 brands
4.68x
1.74x
4.41x
1.15x
14.75x
1.5x
6.9x
1.4x
6.87x
11.94x
21.14x
15.97x
89. American Eagle
Shopping > Apparel
90. Black Sabbath
Music > Band
91. Teenvogue
Media > Magazine > Teen
92. Tyler Perry's Madea's
Tough Love
Entertainment > Movies > Comedy
93. Alexander Mcqueen
Style & Fashion > Shoes & Footwear
94. Twitpic
Websites > Image Hosting
95. Whowhatwear
Websites > Fashion
96. Coca-Cola
Food & Beverage > Soft Drinks
97. Marieclaire
Media > Magazine > Fashion
98. JCrew
Shopping > Apparel
99. Guess
Style & Fashion > Apparel > Jeans
100. Tommy Hilfiger
Style & Fashion > Apparel > Designer
1.78%
0.381%
1.76%
1.01%
1.76%
0.399%
1.74%
1.51%
1.74%
0.118%
1.7%
1.12%
1.7%
0.246%
1.67%
1.19%
1.6%
0.232%
1.6%
0.134%
1.56%
0.074%
1.56%
0.097%
@Coach 15/32

18. Influencers
@Coach 16/32

19. followers vs. baseline multipleall influencers
0.97x
0.931x
0.959x
1.44x
1.09x
0.788x
0.957x
0.944x
0.59x
0.633x
0.911x
0.675x
1.26x
1.05x
0.969x
0.359x
0.781x
1.48x
1.13x
Music5154
Film/TV3773
Media2136
Fashion643
Business879
Sports6255
Author558
Politics/Government1510
Entertainment465
Social Media516
Religion91
Internet Related110
Chefs79
Science/technology98
Art/Artists65
Performing Arts362
Social Issues72
Motivational/Leadership35
Medical31
68.76%
70.9%
61.33%
65.87%
58.39%
60.9%
41.8%
29.05%
37.09%
34.14%
35.58%
45.16%
28.72%
29.99%
26.68%
28.27%
21.81%
36.94%
17.16%
27.13%
9.65%
10.59%
6.96%
10.31%
4.8%
3.8%
4.09%
3.9%
3.97%
4.09%
3.4%
9.46%
2.66%
3.39%
1.96%
1.32%
0.579%
0.511%
@Coach 17/32

20. followers vs. baseline multipletop 100 influencers
1.23x
20.17x
0.8x
1.11x
1.06x
1.26x
0.997x
1.09x
0.797x
2.02x
1.36x
46.7x
0.71x
44.67x
0.695x
1.06x
2.44x
9.37x
1.15x
41.14x
1.13x
6.3x
1. Ellen Degeneres
Media
2. Marc Jacobs
Fashion
3. Barack Obama
Politics/Government
4. Taylor Swift
Music
5. Katy Perry
Music
6. Lady Gaga
Music
7. Kim Kardashian
Fashion
8. Justin Timberlake
Music
9. Jimmy Fallon
Media
10. Oprah Winfrey
Media
11. Britney Spears
Music
12. Vera Wang
Fashion
13. Rihanna
Music
14. Tory Burch
Media
15. Justin Bieber
Music
16. Khloe Kardashian
Fashion
17. Tyra Banks
Fashion
18. Rachel Zoe
Fashion
19. Kourtney Kardashian
Fashion
20. Stellamccartney
Fashion
21. Pink
Music
22. Victoria Beckham
Music
15.75%
12.81%
13.24%
0.657%
10.65%
13.32%
10.43%
9.37%
9.3%
8.74%
9.2%
7.28%
9.05%
9.06%
7.98%
7.3%
7.87%
9.87%
7.63%
3.77%
6.34%
4.64%
6.17%
0.132%
6.17%
8.68%
6.1%
0.136%
5.78%
8.31%
5.53%
5.22%
5.38%
2.2%
5.23%
0.557%
5.15%
4.48%
4.97%
0.121%
4.72%
4.18%
4.66%
0.74%
@Coach 18/32

21. followers vs. baseline multipletop 100 influencers
1.61x
0.957x
1.23x
1.23x
1.08x
1.81x
5.37x
0.941x
6.39x
0.787x
34.32x
0.658x
0.92x
9.6x
2.25x
1.34x
3.59x
0.284x
0.908x
0.761x
0.555x
0.505x
23. Ashton Kutcher
Film/TV
24. Jennifer Lopez
Music
25. Bill Gates
Business
26. Adele
Music
27. Alicia Keys
Music
28. Ryan Seacrest
Media
29. Marthastewart
Business
30. Blake Shelton
Music
31. Toms
Business
32. Kendall Jenner
Fashion
33. Karl Lagerfeld
Fashion
34. Selena Gomez
Film/TV
35. Emma Watson
Film/TV
36. Ninagarcia
Media
37. Paris Hilton
Film/TV
38. Chelsea Handler
Media
39. Laurenconrad
Media
40. Drizzy
Media
41. Bruno Mars
Music
42. Kylie Jenner
Film/TV
43. Neil Patrick Harris
Film/TV
44. Daniel Tosh
Entertainment
4.6%
2.85%
4.54%
4.74%
4.44%
3.6%
4.31%
3.5%
3.93%
3.64%
3.85%
2.12%
3.77%
0.702%
3.74%
3.97%
3.64%
0.569%
3.57%
4.52%
3.49%
0.102%
3.43%
5.2%
3.29%
3.57%
3.26%
0.34%
3.17%
1.4%
3.11%
2.32%
3.09%
0.861%
3.09%
10.88%
3.09%
3.4%
2.97%
3.9%
2.95%
5.32%
2.93%
5.8%
@Coach 19/32

22. followers vs. baseline multipletop 100 influencers
1.4x
0.455x
0.363x
0.476x
2.82x
0.952x
1.48x
0.564x
0.98x
0.724x
0.694x
54.6x
1.28x
0.46x
32.72x
0.491x
0.598x
1.03x
0.386x
0.791x
5.87x
3.48x
45. Mariah Carey
Music
46. Nicki Minaj
Music
47. Kevin Hart
Film/TV
48. Conan Obrien
Media
49. Jessica Simpson
Music
50. Dalai Lama
Religion
51. Anderson Cooper
Media
52. Miley Ray Cyrus
Music
53. Beyonc Knowles
Music
54. Shakira
Music
55. Demi Lovato
Music
56. Jean Paul Gaultier
Fashion
57. Channing Tatum
Film/TV
58. Donald J Trump
Business
59. Zac Posen
Fashion
60. Ariana Grande
Music
61. Sarcasm
Social Media
62. Christina Aguilera
Music
63. Stephen Colbert
Media
64. Leonardo Dicaprio
Film/TV
65. Mirandakerr
Fashion
66. Dr Mehmet Oz
Media
2.91%
2.07%
2.89%
6.35%
2.88%
7.93%
2.88%
6.04%
2.82%
1%
2.82%
2.96%
2.82%
1.9%
2.79%
4.94%
2.78%
2.83%
2.75%
3.8%
2.73%
3.92%
2.61%
0.048%
2.6%
2.02%
2.57%
5.59%
2.51%
0.077%
2.5%
5.08%
2.45%
4.09%
2.4%
2.32%
2.39%
6.18%
2.37%
3%
2.37%
0.403%
2.32%
0.668%
@Coach 20/32

23. followers vs. baseline multipletop 100 influencers
4.26x
1.17x
0.45x
0.994x
1.1x
0.281x
4.89x
0.636x
1.62x
10.31x
0.581x
0.951x
0.553x
0.859x
14.37x
1.32x
7.54x
1.52x
2.26x
1.07x
1.18x
1.94x
67. Giuliana Rancic
Media
68. Miranda Lambert
Music
69. Marshall Mathers
Music
70. Nicole Polizzi
Film/TV
71. Adam Levine
Music
72. Lil Wayne Weezy F
Music
73. Heidi Klum
Fashion
74. Pitbull
Music
75. Perez Hilton
Media
76. Betsey Johnson
Fashion
77. Jim Carrey
Film/TV
78. Mindy Kaling
Film/TV
79. Hillary Clinton
Politics/Government
80. Zooey Deschanel
Film/TV
81. Cocorocha
Fashion
82. Avril Lavigne
Music
83. Alexa Chung
Media
84. Richardbranson
Business
85. Nicole Richie
Film/TV
86. Queen Latifah
Music
87. Kris Jenner
Film/TV
88. Caradelevingne
Fashion
2.3%
0.541%
2.3%
1.96%
2.29%
5.09%
2.28%
2.29%
2.27%
2.07%
2.19%
7.8%
2.16%
0.442%
2.15%
3.38%
2.11%
1.3%
2.09%
0.203%
2.06%
3.53%
2.02%
2.12%
1.99%
3.59%
1.98%
2.3%
1.98%
0.137%
1.95%
1.48%
1.94%
0.257%
1.93%
1.27%
1.89%
0.84%
1.86%
1.73%
1.86%
1.57%
1.85%
0.954%
@Coach 21/32

24. followers vs. baseline multipletop 100 influencers
1.09x
0.443x
1.52x
0.631x
1.29x
55.91x
1.46x
0.759x
0.6x
0.884x
0.215x
3.25x
89. Carrie Underwood
Music
90. Snoop Dogg
Music
91. Jessica Alba
Film/TV
92. Typical Girl
Social Media
93. Kelly Clarkson
Music
94. Jasonwu
Fashion
95. Ashley Tisdale
Film/TV
96. Pope Francis
Religion
97. Charlie Sheen
Film/TV
98. John Legend
Music
99. Wiz Khalifa
Music
100. Ivanka Trump
Author
1.83%
1.68%
1.82%
4.1%
1.82%
1.19%
1.81%
2.86%
1.8%
1.39%
1.79%
0.032%
1.76%
1.2%
1.76%
2.31%
1.75%
2.92%
1.75%
1.97%
1.74%
8.1%
1.72%
0.53%
@Coach 22/32

25. TV Shows
@Coach 23/32

26. followers vs. baseline multipletop 100 TV shows
0.546x
1.45x
0.782x
0.286x
0.223x
0.745x
2.33x
0.195x
0.496x
0.178x
0.098x
1.05x
0.526x
0.542x
0.862x
5.37x
0.493x
0.675x
6.49x
0.838x
2.11x
0.349x
1. The Ellen Degeneres
Show
By Genre > Comedy
2. The Oprah Winfrey Show
By Genre > News & Information
3. CNN Breaking News
By Genre > News & Information
4. The Tonight Show
Starring Jimmy Fallon
By Genre > Comedy
5. How I Met Your Mother
By Genre > Comedy
6. TODAY
By Genre > News & Information
7. Gossip Girl
By Genre > Drama
8. Tosh.o
By Genre > Comedy
9. Pretty Little Liars
By Genre > Drama
10. Conan
By Genre > Comedy
11. Sportscenter
By Genre > Sports
12. E! News
By Genre > News & Information
13. Glee
By Genre > Family
14. The Mindy Project
By Genre > Comedy
15. Good Morning America
By Genre > News & Information
16. Fashion Police
By Genre > Reality & Game Shows
17. Anderson Cooper 360
By Genre > News & Information
18. Roberto G. Bolaños
By Genre > Latino
19. Project Runway
By Genre > Reality & Game Shows
20. Dr Drew
By Genre > Lifestyle
21. Suze Orman Show
By Genre > News & Information
22. The Voice
By Genre > Reality & Game Shows
5.02%
9.19%
4.79%
3.3%
4.1%
5.23%
1.94%
6.76%
0.89%
3.98%
0.839%
1.12%
0.834%
0.358%
0.806%
4.13%
0.795%
1.6%
0.745%
4.17%
0.715%
7.33%
0.714%
0.677%
0.675%
1.28%
0.639%
1.17%
0.589%
0.683%
0.585%
0.109%
0.581%
1.17%
0.547%
0.811%
0.505%
0.078%
0.493%
0.589%
0.471%
0.223%
0.445%
1.27%
@Coach 24/32

27. followers vs. baseline multipletop 100 TV shows
1.54x
1.15x
0.933x
0.838x
3.03x
0.25x
0.439x
0.239x
0.478x
2.78x
0.295x
3.25x
0.093x
0.708x
0.227x
1.62x
0.166x
0.5x
0.161x
0.202x
1.83x
2.84x
23. Dr. Phil
By Genre > News & Information
24. BBC News (UK)
By Genre > News & Information
25. The Dr Oz Show
By Genre > Health & Wellness
26. The Vampire Diaries
By Genre > Horror & Suspense
27. Click
By Genre > News & Information
28. Duck Dynasty
By Genre > Reality & Game Shows
29. The GRAMMYs
By Genre > News & Information
30. The Rachel Maddow
Show
By Genre > News & Information
31. Real Housewives
By Genre > Reality & Game Shows
32. Programa Panico
By Genre > Comedy
33. SportsNation
By Genre > Sports
34. Nightline
By Genre > News & Information
35. Game of Thrones
By Genre > Drama
36. The X Factor (UK)
By Genre > Reality & Game Shows
37. Teen Wolf
By Genre > Drama
38. The Situation Room
By Genre > News & Information
39. Love & Hip Hop
By Genre > Reality & Game Shows
40. Rachael Ray Show
By Genre > Food
41. The Walking Dead
By Genre > Drama
42. Anthony Bourdain
By Genre > Travel
43. What Not To Wear
By Genre > Lifestyle
44. Legendarios
By Genre > Comedy
0.438%
0.285%
0.432%
0.376%
0.432%
0.463%
0.427%
0.509%
0.416%
0.137%
0.41%
1.64%
0.395%
0.899%
0.382%
1.59%
0.366%
0.766%
0.362%
0.13%
0.361%
1.22%
0.344%
0.106%
0.316%
3.4%
0.314%
0.443%
0.312%
1.37%
0.305%
0.188%
0.3%
1.8%
0.288%
0.576%
0.285%
1.76%
0.258%
1.27%
0.253%
0.138%
0.25%
0.088%
@Coach 25/32

28. followers vs. baseline multipletop 100 TV shows
0.197x
0.229x
0.445x
0.675x
0.27x
0.303x
0.111x
0.371x
0.327x
0.07x
0.076x
0.13x
0.401x
0.108x
0.445x
0.599x
1.22x
0.049x
0.282x
0.304x
0.291x
0.179x
45. America
By Genre > News & Information
46. Steve Harvey
By Genre > News & Information
47. Shark Tank
By Genre > Reality & Game Shows
48. The Biggest Loser
By Genre > Reality & Game Shows
49. Grey's Anatomy
By Genre > Drama
50. Teen Mom
By Genre > Reality & Game Shows
51. El Gordo Y La Flaca
By Genre > Latino
52. Hell's Kitchen
By Genre > Reality & Game Shows
53. Latin GRAMMYs
By Genre > Latino
54. Orange Is The New
Black
By Genre > Drama
55. The Daily Show
By Genre > Comedy
56. Breaking Bad
By Genre > Drama
57. American Idol
By Genre > Reality & Game Shows
58. Inside Amy Schumer
By Genre > Comedy
59. Sportsday
By Genre > Sports
60. Icarly
By Genre > Kids
61. Star Trek
By Genre > Science Fiction
62. Cosmos: A Spacetime
Odyssey
By Genre > Documentaries
63. The Bachelor
By Genre > Reality & Game Shows
64. Big Bang Theory
By Genre > Comedy
65. SpongeBob SquarePants
By Genre > Kids
67. American Horror Story
By Genre > Horror & Suspense
0.245%
1.24%
0.24%
1.04%
0.231%
0.519%
0.222%
0.329%
0.205%
0.76%
0.205%
0.675%
0.2%
1.81%
0.175%
0.472%
0.174%
0.533%
0.173%
2.46%
0.172%
2.26%
0.172%
1.31%
0.171%
0.427%
0.169%
1.55%
0.167%
0.376%
0.157%
0.262%
0.155%
0.127%
0.153%
3.1%
0.149%
0.527%
0.149%
0.489%
0.142%
0.487%
0.139%
0.776%
@Coach 26/32

29. followers vs. baseline multipletop 100 TV shows
0.212x
1.28x
0.278x
0.618x
0.258x
1.6x
0.512x
0.206x
0.393x
0.211x
0.572x
0.088x
0.309x
0.136x
0.582x
0.506x
0.169x
0.418x
0.256x
0.328x
0.107x
0.199x
66. Saturday Night Live
By Genre > Comedy
68. El Chavo Del 8
By Genre > Latino
69. Modern Family
By Genre > Comedy
70. Victorious
By Genre > Kids
71. Scandal
By Genre > Drama
72. Americas Next Top
Model
By Genre > Reality & Game Shows
73. Long Island Medium
By Genre > Reality & Game Shows
74. Top Gear
By Genre > Comedy
75. Dance Moms
By Genre > Reality & Game Shows
76. Empire
By Genre > Drama
77. Sesame Street
By Genre > Kids
78. Primer Impacto
By Genre > Latino
79. True Blood
By Genre > Drama
80. Mythbusters
By Genre > Reality & Game Shows
81. MTV EMA
By Genre > Reality & Game Shows
82. Live With Kelly &
Michael
By Genre > News & Information
83. Nuestra Belleza
By Genre > Latino
84. LIGA Bancomer MX
By Genre > Latino
85. Once Upon A Time
By Genre > Drama
86. Criminal Minds
By Genre > Drama
87. Arrested Development
By Genre > Comedy
88. Girls
By Genre > Comedy
0.139%
0.655%
0.138%
0.108%
0.138%
0.498%
0.132%
0.214%
0.129%
0.503%
0.125%
0.078%
0.123%
0.24%
0.12%
0.582%
0.117%
0.299%
0.112%
0.534%
0.11%
0.192%
0.108%
1.22%
0.106%
0.343%
0.104%
0.763%
0.104%
0.179%
0.104%
0.206%
0.103%
0.61%
0.102%
0.243%
0.1%
0.392%
0.099%
0.302%
0.091%
0.851%
0.089%
0.447%
@Coach 27/32

30. followers vs. baseline multipletop 100 TV shows
0.736x
0.218x
0.283x
0.312x
0.715x
0.077x
0.095x
0.158x
0.276x
0.137x
0.118x
0.52x
89. Mad Men
By Genre > Drama
90. BONES
By Genre > Drama
91. The Originals
By Genre > Drama
92. PBS News Hour
By Genre > News & Information
93. Buddy Valastro
By Genre > Food
94. WORKAHOLICS
By Genre > Comedy
95. College GameDay
By Genre > Sports
96. Jimmy Kimmel Live
By Genre > Comedy
97. Dancing With The Stars
By Genre > Reality & Game Shows
98. South Park
By Genre > Comedy
99. Nbaontnt
By Genre > Sports
100. Suits
By Genre > Drama
0.088%
0.12%
0.087%
0.398%
0.085%
0.299%
0.084%
0.269%
0.082%
0.115%
0.081%
1.05%
0.081%
0.854%
0.078%
0.493%
0.077%
0.28%
0.077%
0.561%
0.075%
0.637%
0.074%
0.142%
@Coach 28/32

31. Personality Insights
@Coach 29/32

32. followers vs. baseline multipleAll categories
1.19x
1.21x
1.19x
1.18x
1.1x
1.18x
1.08x
1.03x
1.04x
1.04x
0.941x
1.12x
0.954x
1.03x
0.973x
1.05x
0.971x
0.957x
1.02x
0.979x
0.957x
0.982x
1. Self-discipline
Personality > Conscientiousness
2. Conscientiousness
Personality
3. Achievement Striving
Personality > Conscientiousness
4. Conservation
Values
5. Adventurousness
Personality > Openness
6. Artistic Interests
Personality > Openness
7. Openness
Personality
8. Challenge
Needs
9. Imagination
Personality > Openness
10. Liberalism
Personality > Openness
11. Stability
Needs
12. Cautiousness
Personality > Conscientiousness
13. Self-transcendence
Values
14. Intellect
Personality > Openness
15. Practicality
Needs
16. Hedonism
Values
17. Self-expression
Needs
18. Harmony
Needs
19. Love
Needs
20. Gregariousness
Personality > Extraversion
21. Anxiety
Personality > Neuroticism
22. Structure
Needs
61.41%
51.66%
60.73%
50.26%
60.16%
50.74%
60.13%
51.14%
56.67%
51.72%
56.61%
48.02%
54.69%
50.53%
54.4%
52.79%
54.4%
52.21%
53.34%
51.21%
53.17%
56.47%
52.68%
46.92%
51.84%
54.32%
51.65%
50.26%
50.97%
52.39%
50.63%
48.34%
49.3%
50.76%
49.26%
51.49%
48.88%
47.86%
48.75%
49.79%
47.85%
50.02%
47.77%
48.66%
@Coach 30/32

33. followers vs. baseline multipleAll categories
1.07x
1.08x
1.07x
0.965x
0.897x
0.991x
0.963x
1.04x
1.04x
1x
0.953x
0.95x
0.977x
0.924x
1.05x
0.976x
0.954x
0.886x
0.873x
0.953x
0.874x
0.983x
23. Modesty
Personality > Agreeableness
24. Dutifulness
Personality > Conscientiousness
25. Altruism
Personality > Agreeableness
26. Cheerfulness
Personality > Extraversion
27. Immoderation
Personality > Neuroticism
28. Closeness
Needs
29. Emotionality
Personality > Openness
30. Trust
Personality > Agreeableness
31. Morality
Personality > Agreeableness
32. Agreeableness
Personality
33. Extraversion
Personality
34. Curiosity
Needs
35. Liberty
Needs
36. Vulnerability
Personality > Neuroticism
37. Cooperation
Personality > Agreeableness
38. Orderliness
Personality > Conscientiousness
39. Friendliness
Personality > Extraversion
40. Excitement
Needs
41. Excitement-seeking
Personality > Extraversion
42. Ideal
Needs
43. Depression
Personality > Neuroticism
44. Self-efficacy
Personality > Conscientiousness
47.57%
44.33%
47.57%
43.86%
47.23%
44.36%
47.2%
48.88%
46.96%
52.32%
46.84%
47.25%
46.74%
48.55%
46.48%
44.8%
46.43%
44.59%
46.31%
46.15%
46.16%
48.42%
46.06%
48.5%
46.02%
47.12%
45.97%
49.74%
45.91%
43.56%
45.47%
46.57%
45.2%
47.37%
44.89%
50.64%
44.8%
51.35%
44.59%
46.78%
43.88%
50.22%
43.71%
44.46%
@Coach 31/32

34. followers vs. baseline multipleAll categories
0.866x
0.871x
0.811x
0.889x
0.864x
0.83x
0.943x
45. Openness To Change
Values
46. Neuroticism
Personality
47. Self-enhancement
Values
48. Self-consciousness
Personality > Neuroticism
49. Assertiveness
Personality > Extraversion
50. Anger
Personality > Neuroticism
51. Sympathy
Personality > Agreeableness
43.64%
50.37%
43.13%
49.5%
41.58%
51.25%
41.34%
46.5%
41.16%
47.63%
40.28%
48.49%
38.15%
40.44%
@Coach 32/32