What is it about? If you were to trust the LinkedIn feed of an ad exec, you'd probably think life in the industry is all rainbows and unicorns. However, reality couldn't be further from that. This short yet intense talk provides a candid look behind the curtains of what it means to lead an agency - with its failures, lessons learned, and failures again. What are the key takeaways? It offers encouragement for people in similar leadership positions, assuring them that they are not alone in their struggles. It also serves as an honest discourse for aspiring young leaders.

1. CONFESSIONS OF
AN AGENCY CEO
PechaKucha
The Marketing Society HK
Changemakers Conference
THIS PRESENTATION HAS BEEN REDACTED
What is it about?
you were to trust the LinkedIn feed of an ad exec, you'd probably think life in
he industry is all rainbows and unicorns. However, reality couldn't be further
om that. This short yet intense talk
vides a candid look behind the
tains of what it means to lead
agency - with its failures,
sons learned, and failures again.
at are the key takeaways?
ffers encouragement for people
similar leadership positions, assuring them that
y are not alone in their struggles. It also serves
an honest discourse for aspiring young leaders.
ou were to trust the LinkedIn feed of an ad
ou were to trust the LinkedIn feed of an ad exec, you'd probably think life in the industry is all rainbows and unicorns. However, reality couldn't be further
m that. This short yet intense talk provides a candid look behind the curtains of what it means to lead an agency - with its failures, lessons learned, and
ures again. It offers encouragement for people in similar leadership positions, assuring them that they are not alone in their struggles.
If you were to trust the LinkedIn feed of an ad exec, you'd probably think
industry is all rainbows and unicorns. However, reality couldn't be furth
This short yet intense talk
provides a candid look behind
curtains of what it means to le
an agency - with its failures,
lessons learned, and failures a
What are the key takeaways?
It offers encouragement for p
in similar leadership positions, assuring th
they are not alone in their struggles. It also
as an honest discourse for aspiring young
If you were to trust the LinkedIn feed of an
By Andreas Krasser
CEO | DDB Group Hong Kong

2. Once you pop, you can’t
stop. Once you pop, you
can’t stop. Once you pop,
you can’t stop. Once you
pop, you can’t stop.

3. Confession 01.
I’VE NEVER GIVEN A PECHAKUCHA
PRESENTATION BEFORE. I’VE NEVER GIVEN
A PECHAKUCHA PRESENTATION BEFORE.
I’VE NEVER GIVEN A PECHAKUCHA
PRESENTATION BEFORE.

4. Confession 02.
I SELDOM FEEL CONFIDENT. I
SELDOM FEEL CONFIDENT. I SELDOM
FEEL CONFIDENT.

5. Confession 03.
I willingly regress into my old
role. I willingly regress into my
old role. I willingly regress into
my old role. I willingly regress
into my old role. I willingly
regress into my old role.

6. Confession 04.
I HIDE FROM PROBLEMS. I HIDE
FROM PROBLEMS. I HIDE FROM
P R O B L E M S . I H I D E F R O M
P R O B L E M S . I H I D E F R O M
PROBLEMS.

7. Confession 05.
I often do a lot without really doing
much. I often do a lot without really
doing much. I often do a lot without
really doing much.

8. Confession 06.
I procrastinate. I procrastinate. I
procrastinate. I procrastinate. I
procrastinate. I procrastinate.

9. Confession 07.
I FIND MYSELF PISSING ON MY
PRINCIPLES. I FIND MYSELF PISSING
ON MY PRINCIPLES. I FIND MYSELF
PISSING ON MY PRINCIPLES.

10. Confession 08.
I QUESTION MY LEADERSHIP
S T Y L E . I Q U E S T I O N M Y
LEADERSHIP STYLE. I QUESTION
MY LEADERSHIP STYLE.

11. Confession 09.
I don’t ask for help enough. I don’t
ask for help enough. I don’t ask
for help enough. I don’t ask for
help enough. I don’t ask for help
enough.

12. 90% OF EVERYTHING
IS CRAP. 90% OF
EVERYTHING IS CRAP.
90% OF EVERYTHING
IS CRAP.
- Theodore Sturgeon

13. THE REMAINING 10%
I S W O R T H T H E
FUCKING EFFORT.
THE REMAINING 10%
I S W O R T H T H E
FUCKING EFFORT.

14. I love to see when people
grow. I love to see when
people grow. I love to see
when people grow.

15. I love to feel the creative spark. I love
to feel the creative spark. I love to
feel the creative spark. I love to feel
the creative spark.

16. I LOVE TO FORM CONNECTIONS
BEYOND THE OFFICE. I LOVE
TO FORM CONNECTIONS
BEYOND THE OFFICE.

17. I l o v e t h e c h a o s ( i n
moderation). I love the chaos
(in moderation). I love the
chaos (in moderation). I love
the chaos (in moderation).

18. THIS IS NOT A BITCHFEST.
IT’S THE OPPOSITE. THIS IS
NOT A BITCHFEST. IT’S THE
OPPOSITE. THIS IS NOT A
B I T C H F E S T. I T ’ S T H E
OPPOSITE.

19. Bringing it all together:
fi
nd your
10%. Bringing it all together:
fi
nd
your 10%. Bringing it all together:
fi
nd your 10%.

20. O N E M O R E T H I N G
CONFESSION: I SHOULD HAVE
PREPPED MORE FOR THIS. ONE
MORE THING CONFESSION: I
SHOULD HAVE PREPPED MORE
FOR THIS.