Pecha Kucha Talk on How to Manage the Media/Press to bring your business to 2.0. The event is held 19 Aug, 7.30pm at Bobby's@Cuppage. It has 18 points on how to work with the media/press for your business story.

1. How to work with the media & the press to bring your business to 2.0? DIY Public Relations for smart SMEs Founder, Ideamart (S) Pte Ltd Founder, Ardor LLP Managing Agent of Romancing Singapore (2005-2007) Spirit of Enterprise Award 2008 - Honouree

3. Get to know the media people who are important to your program and “be-friend" them

4. Keep updated lists of all media people with whom you deal with

5. Send all material to the media in time to meet their deadlines

6. GREAT photos Be sure all information you use is accurate

7. Always tell the truth to the media. If you can't tell the truth, don't talk and don't get caught "not talking" or saying "no comment."

8. Admit you don't know the answer to a question, and Arrange to get the required information, or Refer them to someone who can answer the question

9. Be "low key" not "hard sell" in your media relations

10. Realize that you have no control over the content, format, timing, or size/time of PR messages

11. Always return reporters' calls promptly

12. Keep your word when you promise to give your story exclusively to a reporter

13. Keep your sound bites under 30 seconds.

14. When a feature is turned down, try pitching elsewhere

15. When a feature is used, rework it with a new angle and try to place it with another media/press.

16. Use photography or visuals to enhance the possibility of a story being run.

17. Be sure a "cut line" or caption with every photo or graphic you release

18. If you are misquoted, don't hesitate to let the media know and suggest they run a retraction

19. Do not say anything to the media "off-the-record"

20. Do not be a pest by repeatedly calling the media to see if your story has been accepted