This document introduces ReGen-X, a groundbreaking innovation in electric generator technology developed by Potential Difference Inc. that significantly improves generator efficiency. Independent tests have found the ReGen-X generator needs 40% less input power but delivers over 200% more output power. If incorporated into electric vehicles, the ReGen-X system could more than double their driving range compared to current battery technology. Several major automakers and research institutions have expressed interest and been able to replicate the ReGen-X technology's dramatic effects in increasing generator efficiency.

1. Introducing a Groundbreaking
Quantum Leap EV Innovation
Prospectus for ReGen-X
Potential Difference Inc.

2. Background
Given the uncertainty of the financial state of the world today, it is a challenging time for
introducing new technology.
Introducing innovations that represent a quantum leap may be even more daunting, for by their
very nature, these innovations push the boundaries of accepted norms.
Occasionally a quantum leap technological innovation causes considerable disturbances not only
in the existing technology, but may even challenge standardized views. For even in the scientific
world, where there is a lack of understanding or explanation of phenomena, there is a resistance
when a scientific foundation’s building block is changed.
However the history of human technological advancement is the story of groundbreaking
quantum leap innovations and technologies that shi established paradigms to a higher level and
build new foundations of human knowledge.
A Lab in Ottawa
In 2009 a researcher named ane Heins, based out of the
University of Ottawa, was working to improve the design and
efficiency of electrical generators. In the course of his
experimentation, he noted a new coil configuration that
produced unexpected and dramatic performance. Skeptical
but curious, he disassembled the unit and rebuilt it, re-tested
and the results were the same. He repeated this process many
times, continuing to look for what he believed must have
been a basic error on his part.
However further experiments only served to confirm his
initial improbable results. Despite the confirmation, it
remained difficult to rationalize due the counter intuitive
nature of the anomaly.
Potential Difference Inc. :: Prospectus for ReGen-X - 2

3. Still convinced he had made a simple error, Heins published his demonstration and experiments
online and sought out third-party confirmation and explanation for five years. From Toronto to
Virginia, Pennsylvania to Boston, Colorado to Russia and full circle back to Ottawa, with over a
quarter of a million dollars spent on evaluations and travel and aer hundreds of demonstrations
—the results were always the same. e innovation was met with hope and excitement equally
balanced with skepticism and caution.
What began then was an extraordinary litany of august researchers, institutions and companies
who began to pay great attention to Heins’ lab and Potential Difference Inc’s new cutting edge
innovation.
Interested Parties
e following is a list of agencies and companies that have expressed real interest in the
groundbreaking innovation; many of these have come to PDI’s lab to see the actual technology
prototypes:
• Aquasphere
• BMW
• California Diesel and
Power
• Canadian Association for
the Advancement of
Science
• Canadian Journal of
Physics
• Canadian Journal of
Physics
• Canadian Space Agency
• Chrysler
• Coda Automotive
• CODA Automotive
• Concordia University
• Defense Research and
Development Canada
Electric Mobility Canada
• Electron Energy
Corporation
• EV WORLD
• GM
• Google
• Green Tech Solutions
• Hero Electric
• Jaguar-Land Rover
• Liberty e-cars
• Magna International
• Mercedes Benz
• MIT
• NASA
• National Research
Council of Canada
• Neil Young
• Nissan
• Philips
• Professional Engineers of
Ontario
• Rocky Mountain Institute
• Russian Academy
• Technomoteur
• Texas A&M University
• University of Ottawa
• University of Toronto
• US Air Force
• US Army
• Vestas Wind Turbines
Potential Difference Inc. :: Prospectus for ReGen-X - 3

4. Over the next few years, PDI refined the work to the point where today, early stage patents have
been applied for and a complete understanding of the technology is now in hand with new patents
pending.
The Technology
All generators create electricity by rotating magnets past coils of wire, thereby inducing an electric
current in the wires. In all conventional generators, this also creates internal counter rotational
forces which resist the rotation of the magnets, thus reducing the efficiency of the system.
However, the breakthrough design of PDI’s new coils altered the timing, magnitude and direction
of these internal forces so that, rather than resisting, they assisted the operation of the generator
instead. Furthermore, the contribution of these internal complementary rotational forces actually
increased as more load was placed on the generator. us, input power to drive the generator is
measurably reduced even as output power to the load is increased. is input power is reduced
regardless of whether it is provided by batteries (as in electric vehicles), a gasoline engine (as in
hybrid vehicles), diesel fuel (as in diesel generators), or wind and water (as in turbine generators).
is means greater power (and range) with less batteries, gasoline, diesel, wind or water. With the
integration of ReGen-X technology, the efficiency and effectiveness of all these power systems can
be significantly increased, with corresponding decreases in terms of cost, complexity and quantity.
Electric coils are the basis of virtually every electric motor and generator used in cars, trucks,
power generation stations and wind turbines. Regen-X (Regenerative Acceleration Generation
Extra-Range) is a technology that directly replaces all these electric coils.
Very simply, compared to existing battery technology, the ReGen-X system uses far less battery
power in operation, thereby greatly extending the driving range of an EV (electrical vehicle).
EV 50-80 miles
EV with Regenerative Braking 80-120 miles
ReGen-X Equipped EV with Regenerative Braking 300-400 miles
Typical Hybrid Vehicle Electric Range 30 miles
ReGen-X Equipped Hybrid Vehicle Electric Range 90 miles
Potential Difference Inc. :: Prospectus for ReGen-X - 4

5. Furthermore, the ReGen-X system can be incorporated into virtually any type of electric generator
or motor - regardless of size. ereby making renewable energy technologies, such as wind, hydro,
biomass and geothermal substantially far more efficient.
Authenticated Results
Independent tests conducted by a National Research Council of Canada scientist in the University
of Ottawa’s Power Lab showed that when the 1st generation ReGen-X generator coil was integrated
with a standard electric motor - found in today’s electric cars – it needed 40% less input power
while delivering over 200% more electric power to the EV’s batteries over the conventional
generator coil in identical head to head testing. is is an extraordinary finding and compelled the
independent evaluator to exclaim, “is innovation represents the Holy grail for generators.”
While this phenomenon may be difficult to understand, it has been verified repeatedly, including
an independent test conducted by MIT, Ottawa University, Electron Energy Corporation, National
Research Council of Canada, Magna International, Canadian Association for the Advancement of
Science, and Electric Mobility Canada just to name a few.
Potential Difference Inc. :: Prospectus for ReGen-X - 5

6. e dramatic effect of the new generator innovation was clear and repeatable, and results
mirroring Heins' early prototype have now been duplicated by several other researchers around
the world including an electrical engineer in Holland: http://www.youtube.com/watch?
v=B750RHM9hTc&list=PLA7AF2CA9DE38B1F2&index=1&feature=plpp_video
Significantly, the underlying cause of this effect has also now been mathematically described and
modeled by the very same engineer: http://www.youtube.com/watch?
v=b9bCAMWetL8&list=PLA7AF2CA9DE38B1F2&index=2&feature=plpp_video
At a recent ReGen-X industry demonstration and documentary 3D film shoot featuring the
ReGen-X innovation was shot in Toronto and attended by two independent professional
engineers, Mike Brace, Tech Editor of EV World and Mark Anderson of RE Power and Water.
Both engineers have provided written endorsements of the innovation below:
ReGen-X 3D Documentary Film Shoot and Industry Demo: http://www.youtube.com/user/
aneCHeins?feature=mhee
Mark Anderson RE Power Engineering ReGen-X White Paper: http://slidesha.re/Qqam88
EV WORLD ReGen-X Technology Review: http://evworld.com/blogs/index.cfm?authorid=279
Potential Difference Inc. :: Prospectus for ReGen-X - 6

7. PDI is now being recommended for National Research Council Industrial Research Funding
Assistance.
PDI to National Research Council Tests and Technical Explanation: http://www.slideshare.net/
aneCHeins/potential-difference-nrc-report-final
2nd Generation ReGen-X
Perhaps the most exceptional aspect of these results is that they are based on the 1st generation
ReGen-X coil. e 2nd Generation ReGen-X is a more complex system based on multiple coils
integrated into a HERO Electric scooter sidecar. e improvements realized here are singular.
ere is a recharge rate measured at over 52% with 70% anticipated.
In short, electric vehicles that incorporate ReGen-X technology will be capable of doubling or
tripling their driving range.
Recent Landmarks
• BMW will be receiving its 1st generation ReGenX-equipped electric motor prototype once the legal
logistics have been established.
• Jaguar-Land Rover and Liberty e-cars are next in delivery.
• Hero Electric of India is the world’s leading manufacturer of two-wheeled vehicles. Earlier this
year, PDI performed a preliminary prototype integration of ReGen-X technology into a HERO
Electric scooter. Bench test results indicated an increased range potential of 52% on the first
attempt. PDI’s last meeting with HERO Electric’s CEO concluded with PDI providing an
introduction to Liberty e-cars of the UK who are the engineering firm responsible for the full
ReGen-X scooter integration. PDI / HERO Electric CEO ReGen-X demonstration: http://
www.youtube.com/watch?v=_rIYiwF-LyE
• Vestas, the world’s largest wind turbine manufacturer, informed us they have been able to replicate
the basic technology at their European facilities using a scaled-down prototype, with confirmed
system acceleration and increased generator output.
Potential Difference Inc. :: Prospectus for ReGen-X - 7

8. • ane Heins and his partners have formed a company called Potential +/- Difference Inc. (PDI)
and a pending company called Persistent IP which is to be the primary business development
company for all PDI innovations.
Next Steps
Following a demonstration in July for HERO Electric's CEO, HERO is now planning to consult
with Liberty e-cars to discuss scooter integration steps.
PDI will be hosting Liberty e-cars in Toronto, September 11-13th and to begin negotiating
licensing contracts and tech transfer shortly thereaer. First steps include HERO Electric ReGen-X
scooter integration, Jaguar Land Rover ReGen-X integration and a 30 KW ReGenX prototype for
BMW – for BMW is already planning testing:
BMW ReGenX Test Protocol: http://slidesha.re/MEQ3jq
Potential Difference Inc. :: Prospectus for ReGen-X - 8

9. Summary
In a recent NY Times article, climate scientist and CEO of Climate Central (a research group)
Benjamin H. Strauss, Ph.D., opinioned regarding the need to power the economy without heating
the planet, “Our best hope is for some kind of disruptive technology to take off on its own, the way
the Internet and the fax took off.”
PDI’s ReGen-X is that technology...able to disrupt the dangerous link between creating power and
heating the planet...and it stands ready to take off through the vision of those who have the
capacity to grasp the opportunity—as a Roman general once noted when faced with daunting odds
—that “Fortune favours the bold.”
We hope you join us.
If you have any questions please feel free to contact us.
ane C. Heins
President & CEO
Potential +/- Difference Inc. R & D
"Using our potential to make a difference"
thaneh@potentialdifference.ca
613.795.1602
Potential Difference Inc. :: Prospectus for ReGen-X - 9

10. Appendix: Technology Endorsements and Industry
Comments
"As a mechanical engineer I'm here to explain how it works and why it works. And it does work; over
a dozen of us were witness to that last Monday (as well as a film crew--filming in 3D no less!)."
–Mike Brace, Tech Editor EV World (2012)
"is is the Holy grail for generators."
–NRC Scientist Doug Hartwick at Ottawa University (2009)
"is is a freakin' game changer!"
–Mike Elwood, Chairman Electric Mobility Canada at Ottawa University (2009)
"Of course it accelerates when a load is applied...! is represents several new chapters in physics, that
is why we are consulting MIT."
–Dr. Habash, University of Ottawa (2007)
"It works and it is not something I would have expected, now I am just trying to figure it out."
–Dr. Marcus Zahn at MIT (2007)
"A number of your experiments are not lying in the field of Maxwellian electrodynamics? at is
fascinating! I will inform you on any progress that I'll make along with reports."
–Dr. Evstigneev N.M., leading sc., dep. of chaotic dynamics, Institute for System analysis, Russian
Academy of Science. (2009)
"Your claims seem to violate the law of conservation of energy and Maxwell's equations of electro-
magnetics." I will send you a short proposal, including my plan of work, estimate of cost, etc. en we
can sign a short agreement and proceed."
–Mehrdad (Mark) Ehsani, Ph.D., P.E., F.IEEE, F.SAE, Robert M. Kennedy Professor & Director,
Power Electronics and Motor Drives Laboratory & Advanced Vehicle Systems Research Program,
Department of Electrical & Computer Engineering, Texas A&M University
Potential Difference Inc. :: Prospectus for ReGen-X - 10

11. "is is absolutely fascinating stuff you are doing!"
–Joseph Shin, Electricity and Magnetism Professor, Concordia University (2011)
"If possible would like to meet with you to discuss your approach to the Association and of course to
get a better feel about the physics behind your invention. I would still like to see what you are doing
and perhaps we can include some of your material on our website newsletter."
–David Mann, Canadian Association for the Advancement of Science (2009)
"ane, Your Press Release was most interesting to me as a physicist & an engineer. e level of
technical detail was adequate to tell me that you probably have made a very significant advance in
applied physics & in safely and successfully handling a new source of electric power. Congratulations!"
–Dr. Stanley Townsend, University of Toronto & Former Managing Editor of the Canadian
Journal of Physics (2006)
"We are interested in using the ReGenX technology in our LinkVolt Project to reduce roadside
refueling."
–Neil Young, LincVolt Project (2011)
"e magnetics lab here at Goddard expressed some interest in having you come down to do a
colloquium."
–NASA (2008)
"We really are more interested in developing its use and application for military power requirements."
–US Air Force (2009)
"I have asked Mr. Gilles Brassard, A/Director, Spacecra Payload here at the Canadian Space Agency
to look at your technologies and to visit your laboratory."
–Canadian Space Agency (2009)
"I am writing to ask you to submit what you feel would be an appropriate document to describe your
regenerative acceleration technology for circulation to our Committee members."
–Al Cormier, Executive Director Electric Mobility Canada (2009)
"You seem to have made an interesting discovery. Our internal physics experts review this
information and have determined that it is very interesting work."
–Mike Simpson, Transportation Analyst Rocky Mountain Institute (2009)
"Would you be willing to contribute an article on this technology to the Journal for Engineering and
Public Policy?"
–Donald Wallace, Executive Director Ontario Centre for Engineering and Public Policy (2009)
Potential Difference Inc. :: Prospectus for ReGen-X - 11

12. "anks for providing technical information. If the effect of your invention is really true, I am sure
there will be strong needs in the market."
–Nissan Japan (2012)
"I would like to know why you are not the toast of the town... this technology can be offered as a range
extension option to our clients."
–omas Fritz, Vice President Electric Vehicle Operations, CODA Automotive (2012)
"e technology looks really interesting and is revolutionary. I would like to learn more about the
technology. Is it possible to organize a demo or a lecture in the USA?"
–Chrysler Electrified Powertrains (2012)
"is sounds interesting. I'd like you to connect with our Fuel Economy Learning Program manager,
to schedule a time for you to come in and share the technology with us. We need to know more about
the Physics behind it."
–General Motors (2012)
"It would be fitting for the inventor of the automobile to be first with your revolutionary technology
and for me to play a role in that would be awesome!"
–Mercedes-Benz (2012)
"When we finally understand what ane Heins has discovered, we likely will have to rewrite the laws
of electromagnetism."
–Mike Brace EV World Tech Editor (2010)
Potential Difference Inc. :: Prospectus for ReGen-X - 12