PCMA Events
Professional Convention Management Association (PCMA) is the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and business events industry. With more than 6,500 members and 50,000 customers PCMA drives innovation through risk taking, research and data driven decision making.
The following report is a usage sampling from six PCMA educational events. In addition we have worked with event partner / operators such as InCharged.com and ITMMobile.com
for deployment at these events.
InfoComm Charging Station Usage Study Secure Mag Swipe, Pin Code, QR CodeJoel Martin
INFOCOMM 2015 / 2016
Brightbox Secure Charging Station Usage Study.
InfoComm is the largest, most exciting event in the Western Hemisphere focused on the pro-AV industry, with nearly 1,000 exhibitors, thousands of products, and 40,000 attendees from 110+ countries. Brightbox has been the official charging station at both the 2015 Orlando and 2016 Las Vegas events.
Events Featured:
Secure Mag Swipe as key module
Secure Pin Code as key module
Email Collection
Impression Analytics
QR Code on-screen
Brightbox is an American B2B kiosk technology company and a world leader in the development, operation and sale of kiosks and a platform for securely recharging smartphones and mobile devices, delivering content and collecting data. Our mission is two-fold: to deliver convenient, highly secure mobile power to the public, and to deliver brand enhancement to organizations. We now have 1000 kiosks deployed in 10 countries. We sell and lease the most sophisticated and secure interactive recharging kiosk to experiential agencies and brands. Features include Camera Audience Measurement, Polling, SMS relay, Coupons, and the ability to amplify a social media campaign via our prized charging amenity. We offer many secure locker key options, including brandable Mag Swipe cards, Secure Pin Code, or RFID readers compatible with the leading badge and ticket registration companies in the industry. BRANDS Increase brand awareness Get credit for solving a huge need Engage customers with interactive messaging, surveys, phone & email acquisition.
For more information contact us
Martin@brightboxcharge.com
or visit http://www.brightboxcharge.com
How to keep mobile devices charged at large events. Usage Study IMEX 2016Joel Martin
How do you keep 12,000 people connected and on the go at the Sands Las Vegas convention center?
The answer is simple: Using the Brightbox Secure Interactive ReCharging Stations.
IMEX America: The Worldwide Meetings and Incentive Travel Exhibition Show http://www.imexamerica.com/ has featured Brightbox at the last four international events. The attached usage study showcases our technology and experiential reporting abilities. Our device gives meeting planners and trade show managers real return on investment. The usage and reporting data allows them to properly plan speeches, meeting hot spots, and give sponsors real results.
Brightbox is an American B2B kiosk technology company and a world leader in the development, operation and sale of kiosks and a platform for securely recharging smartphones and mobile devices, delivering content and collecting data. Our mission is two-fold: to deliver convenient, highly secure mobile power to the public, and to deliver brand enhancement to organizations. We now have 1000 kiosks deployed in 10 countries. We sell and lease the most sophisticated and secure interactive recharging kiosk to experiential agencies and brands. Features include Camera Audience Measurement, Polling, SMS relay, Coupons, and the ability to amplify a social media campaign via our prized charging amenity. We offer many secure locker key options, including brandable Mag Swipe cards, Secure Pin Code, or RFID readers compatible with the leading badge and ticket registration companies in the industry. BRANDS Increase brand awareness Get credit for solving a huge need Engage customers with interactive messaging, surveys, phone & email acquisition.
For more information contact us
Martin@brightboxcharge.com
or visit http://www.brightboxcharge.com
Now on its 80th edition WIPAC Monthly is one of the Water Industry's premium publications for Instrumentation, Automation & Control and related subjects in the Water Industry.
In this edition there are articles on
The effectiveness of the use of satellites for leak detection
The maintenance of electro-magnetic flow meters with special reference to their maintenance, calibration and cleaning regimes
An article on treating data as an asset management class as well as another article on the use of Big Data in the Water Industry.
Lastly there is a plea to the general water industry to support the ongoing costs associated with producing WIPAC Monthly. It is published for the use of everyone however it will close if it cannot afford to support itself and thus donations to the operational costs of WIPAC Monthly are being asked for though either Kickstarter or through the Patreon website at https://www.patreon.com/Wipac
Welcome to this 10th anniversary edition of WIPAC Monthly, the magazine brought to you by Water Industry Process Automation & Control.
This edition is somewhat of a double edition featuring some of my favourite articles over the past five years and the content that goes into each edition. I won't spoil people's surprise at the articles that are in this edition,
Enjoy and have a good month,
Oliver
InfoComm Charging Station Usage Study Secure Mag Swipe, Pin Code, QR CodeJoel Martin
INFOCOMM 2015 / 2016
Brightbox Secure Charging Station Usage Study.
InfoComm is the largest, most exciting event in the Western Hemisphere focused on the pro-AV industry, with nearly 1,000 exhibitors, thousands of products, and 40,000 attendees from 110+ countries. Brightbox has been the official charging station at both the 2015 Orlando and 2016 Las Vegas events.
Events Featured:
Secure Mag Swipe as key module
Secure Pin Code as key module
Email Collection
Impression Analytics
QR Code on-screen
Brightbox is an American B2B kiosk technology company and a world leader in the development, operation and sale of kiosks and a platform for securely recharging smartphones and mobile devices, delivering content and collecting data. Our mission is two-fold: to deliver convenient, highly secure mobile power to the public, and to deliver brand enhancement to organizations. We now have 1000 kiosks deployed in 10 countries. We sell and lease the most sophisticated and secure interactive recharging kiosk to experiential agencies and brands. Features include Camera Audience Measurement, Polling, SMS relay, Coupons, and the ability to amplify a social media campaign via our prized charging amenity. We offer many secure locker key options, including brandable Mag Swipe cards, Secure Pin Code, or RFID readers compatible with the leading badge and ticket registration companies in the industry. BRANDS Increase brand awareness Get credit for solving a huge need Engage customers with interactive messaging, surveys, phone & email acquisition.
For more information contact us
Martin@brightboxcharge.com
or visit http://www.brightboxcharge.com
How to keep mobile devices charged at large events. Usage Study IMEX 2016Joel Martin
How do you keep 12,000 people connected and on the go at the Sands Las Vegas convention center?
The answer is simple: Using the Brightbox Secure Interactive ReCharging Stations.
IMEX America: The Worldwide Meetings and Incentive Travel Exhibition Show http://www.imexamerica.com/ has featured Brightbox at the last four international events. The attached usage study showcases our technology and experiential reporting abilities. Our device gives meeting planners and trade show managers real return on investment. The usage and reporting data allows them to properly plan speeches, meeting hot spots, and give sponsors real results.
Brightbox is an American B2B kiosk technology company and a world leader in the development, operation and sale of kiosks and a platform for securely recharging smartphones and mobile devices, delivering content and collecting data. Our mission is two-fold: to deliver convenient, highly secure mobile power to the public, and to deliver brand enhancement to organizations. We now have 1000 kiosks deployed in 10 countries. We sell and lease the most sophisticated and secure interactive recharging kiosk to experiential agencies and brands. Features include Camera Audience Measurement, Polling, SMS relay, Coupons, and the ability to amplify a social media campaign via our prized charging amenity. We offer many secure locker key options, including brandable Mag Swipe cards, Secure Pin Code, or RFID readers compatible with the leading badge and ticket registration companies in the industry. BRANDS Increase brand awareness Get credit for solving a huge need Engage customers with interactive messaging, surveys, phone & email acquisition.
For more information contact us
Martin@brightboxcharge.com
or visit http://www.brightboxcharge.com
Now on its 80th edition WIPAC Monthly is one of the Water Industry's premium publications for Instrumentation, Automation & Control and related subjects in the Water Industry.
In this edition there are articles on
The effectiveness of the use of satellites for leak detection
The maintenance of electro-magnetic flow meters with special reference to their maintenance, calibration and cleaning regimes
An article on treating data as an asset management class as well as another article on the use of Big Data in the Water Industry.
Lastly there is a plea to the general water industry to support the ongoing costs associated with producing WIPAC Monthly. It is published for the use of everyone however it will close if it cannot afford to support itself and thus donations to the operational costs of WIPAC Monthly are being asked for though either Kickstarter or through the Patreon website at https://www.patreon.com/Wipac
Welcome to this 10th anniversary edition of WIPAC Monthly, the magazine brought to you by Water Industry Process Automation & Control.
This edition is somewhat of a double edition featuring some of my favourite articles over the past five years and the content that goes into each edition. I won't spoil people's surprise at the articles that are in this edition,
Enjoy and have a good month,
Oliver
Welcome to the April 2017 edition of WIPAC Monthly, the magazine for the LinkedIn Group Water Industry Process Automation & Control.
The focus of this month's edition is the calibration of instrumentation and making sure that the data that we, as an industry, capture is correct and leads to informed decision making.
This edition starts off with an article written by Group Manager, Oliver Grievson,talking about the general principles of calibration followed by an article by Alan Hunt of ABB on the benefits that digitisation of instrumentation has brought the Water Industry and finally an article specifically on turbidity measurement and its importance within the Water Industry
C19: Respond, recover & reimagine the future of HCP engagementAcross Health
And Across Health responded in an agile way to the C19 disruption: we've taken important steps in optimizing the Navigator ecosystem, with over 6,000 HCP respondents since June, insightful COVID-19 questions, new Powertools, upgrades to our integrated OCE Planner Pro, the launch of a DIY “starterkit”, a new OCE capability-boosting platform (SCALA), etc.
Our webinar will take you through the latest Navigator 365 insights, demo the newest Powertools, and show how the data can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.
Watch the recorded webinar on our website: https://bit.ly/2UmkvcU.
Welcome to the October 2020 issue of WIPAC Monthly, the magazine from Water Industry Process Automation & Control Group.
This month we have somewhat of a flow and pollution control special after the recent debates over pollution control in England & Wales.
Enjoy the latest issue
WIPAC Monthly is the monthly magazine produced by the LinkedIn Group Water Industry Process Automation & Control.
In this month's issue we have, amongst the usual news articles from the Data/Information & ICA in the Water Industry:
An article on the legal issues of Big Data
An article focusing on Electro-magnetic flow meters
An article focusing on the OFWAT PR19 Methodology and its impact on future programmes
An article on Dissolved Oxygen in wastewater
This is the October 2015 edition of the monthly magazine of the Water Industry Process Automation & Control Group.
In this month’s issue we have
• An article on Wastewater Flow Monitoring by Andy Godley of the WRc
• A feature article by Peter Williams of IBM Big Green Innovation & Amir Peleg of TaKaDu on Integrated Event Management and how technology can help us in improving the delivery of the event management cycle
• An article by myself that question the use of the BOD test and looks at the modern alternatives using modern technology and ask whether or not we are ready to replace BOD as the parameter of choice for the Water Industry
• All of the usual news & important events that have happened this month or are coming up
Welcome to the first edition of 2018 for WIPAC Monthly, the magazine of the Water Industry Process Automation & Control Group on LinkedIn.
In this month's edition we have two opinion articles looking at the future of the Water Industry. The first is by Group Manager, Oliver Grievson who looks at some of the technology directions the industry should take moving forward and the second is by Fred Greguras of Royse Law looking at some of the implications of the Internet of Things.
This month's edition also has two case studies, the first looking at leveraging data to minimise non-revenue water and the second at reusing fibre-optic cable for plant communications.
Welcome to the first edition of WIPAC Monthly for 2023. In this edition we have articles on everything from managing and measuring storm water to how we are adopting 5G to how trust is vital and collaboration is vital in the way that the Digital Transformation is going to be delivered in the water industry.
Enjoy the latest edition,
Oliver
Welcome to the July 2020 edition of WIPAC Monthly which has a strong theme of activated sludge plant control which was the theme of this month's 5th WIPAC Webinar (which is available for all to watch on YouTube).
In this month's edition we have an article that is a follow up to the webinar look at the highlights of what each of the presenters shared with the audience and a follow up case study that was actually originally printed in WIPAC monthly a couple of year's ago looking at the case study of Cookstown wastewater treatment works and how advanced control help save a large percentage of the works energy consumption. We also have another article looking at IoT based remote monitoring for asset management from Trimble Water.
Enjoy this month's edition....
Welcome to the February 2016 Edition of WIPAC Monthly, the magazine of the Water Industry Process Automation & Control Group on LinkedIn.
In this month's edition we have articles on
• The opportunities that the inter-connection of assets potentially have for the Water Industry
• The role of instrumentation in the factory approach of the Water Industry
• The impact of getting data quality wrong and the basics of how to get it right
As well as the usual Water Industry news
Welcome to the February edition of WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this edition we have articles on:
Delivering Digital Transformation
A practical approach to IT/OT security
The Monitoring and Control of the Activated Sludge Process
Have a good month and hope to see you at some of this month's conferences
Welcome to the November/December 2023 edition of WIPAC Monthly.
In this month's edition, along with the usual news from the industry we have articles on:
The Rise of Sewer Network Monitoring
A case study of the use of automation and Digital Tools in Scottish Water and how it is being used to continue on the journey to Net Zero
An article on how the rise of AI and the use of data centres is creating water resource issues.
Hope you enjoy the latest edition and you have a Happy Festive Period
Oliver
The January 2016 edition of the monthly magazine for the LinkedIn Group Water Industry Process Automation & Control. This edition includes articles on
• The trends in Instrumentation & Process Automation in the Water Industry for 2016
• The benefits of Smart Water Networks with reference to AMI
• The Impact of Energy Tariffs
• Activated Sludge Optimisation using Ammonia & Nitrate Data
• System Upgrades
• The dilemma that Big Data presents
In this last edition of WIPAC Monthly, the magazine that is created by the Water Industry Process Automation & Control (WIPAC) LinkedIn Group we have articles about ORP sensors and where to use them in the Water Industry, the use of THM monitors in wastewater and an article on flow monitoring and its use in the water industry. Along with these fascinating articles we have this month's news from the industry the latest on company frameworks and the newest innovations from the instrumentation supply companies
Welcome to the July 2023 edition of WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this month's edition we have accompanying the usual news and views from the water industry articles about Using digital tools for future catchment management from Gwion Kennard and Stephen Barge from Atkins as well as a case study of real time diagnosis of pipe networks to help reduce leakage.
Enjoy the latest edition
Oliver
Welcome to the April 2020 edition of WIPAC Monthly the magazine brought to you by Water Industry Process Automation & Control. In the latest edition, on top of the industry news we have articles from
Amir Cahn of the SWAN Forum about Data as a Service
Andy Godley of the WRc about the focus on wastewater flow monitoring in the industry over the next asset management period (April 2020-2025)
Thomas Bennett detailing a case study from Enfield Council in London where they have created smart gullies with monitoring systems built into the manhole covers
Oliver Grievson of Z-Tech Control Systems and the Foundation for Water Research on how instrumentation as a whole is going to help deliver the targets that the England & Welsh water industry has over the next five years
Enjoy the latest edition and have a good month,
Oliver
Welcome to the first edition of 2022 of WIPAC Monthly, the magazine brought to you by Water Industry Process Automation & Control.
In this month's edition we have articles on the accuracy of monitoring in DMA and its importance by Vince Favre of Flow-Tronic. An opinion piece by Amir Cahn of the SWAN Forum about the importance of the Smart Water Industry and finally an article talking about the OFWAT Breakthrough Challenge that is being led by Severn Trent Water looking at AI & Machine Learning in the Wastewater Network.
Enjoy the latest edition,
Oliver
Welcome to the March 2020 edition of WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this month's edition we have articles on
Artificial Neural Networks in contaminant prediction
Digital Transformation and the customer
CFD and Physical Modelling to assess water treatment works performance
Have a good month, enjoy the latest edition and stay safe
Oliver
Welcome to the June 2021 edition of WIPAC Monthly the magazine brought to you by Water Industry Process Automation & Control.
In this month's edition we have case studies from Hach and Aguas do Porto as well as articles from Kando and the SWAN Forum reporting about the recent SWAN Forum Conference.
Enjoy the latest edition,
Oliver
Welcome to the April 2017 edition of WIPAC Monthly, the magazine for the LinkedIn Group Water Industry Process Automation & Control.
The focus of this month's edition is the calibration of instrumentation and making sure that the data that we, as an industry, capture is correct and leads to informed decision making.
This edition starts off with an article written by Group Manager, Oliver Grievson,talking about the general principles of calibration followed by an article by Alan Hunt of ABB on the benefits that digitisation of instrumentation has brought the Water Industry and finally an article specifically on turbidity measurement and its importance within the Water Industry
C19: Respond, recover & reimagine the future of HCP engagementAcross Health
And Across Health responded in an agile way to the C19 disruption: we've taken important steps in optimizing the Navigator ecosystem, with over 6,000 HCP respondents since June, insightful COVID-19 questions, new Powertools, upgrades to our integrated OCE Planner Pro, the launch of a DIY “starterkit”, a new OCE capability-boosting platform (SCALA), etc.
Our webinar will take you through the latest Navigator 365 insights, demo the newest Powertools, and show how the data can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.
Watch the recorded webinar on our website: https://bit.ly/2UmkvcU.
Welcome to the October 2020 issue of WIPAC Monthly, the magazine from Water Industry Process Automation & Control Group.
This month we have somewhat of a flow and pollution control special after the recent debates over pollution control in England & Wales.
Enjoy the latest issue
WIPAC Monthly is the monthly magazine produced by the LinkedIn Group Water Industry Process Automation & Control.
In this month's issue we have, amongst the usual news articles from the Data/Information & ICA in the Water Industry:
An article on the legal issues of Big Data
An article focusing on Electro-magnetic flow meters
An article focusing on the OFWAT PR19 Methodology and its impact on future programmes
An article on Dissolved Oxygen in wastewater
This is the October 2015 edition of the monthly magazine of the Water Industry Process Automation & Control Group.
In this month’s issue we have
• An article on Wastewater Flow Monitoring by Andy Godley of the WRc
• A feature article by Peter Williams of IBM Big Green Innovation & Amir Peleg of TaKaDu on Integrated Event Management and how technology can help us in improving the delivery of the event management cycle
• An article by myself that question the use of the BOD test and looks at the modern alternatives using modern technology and ask whether or not we are ready to replace BOD as the parameter of choice for the Water Industry
• All of the usual news & important events that have happened this month or are coming up
Welcome to the first edition of 2018 for WIPAC Monthly, the magazine of the Water Industry Process Automation & Control Group on LinkedIn.
In this month's edition we have two opinion articles looking at the future of the Water Industry. The first is by Group Manager, Oliver Grievson who looks at some of the technology directions the industry should take moving forward and the second is by Fred Greguras of Royse Law looking at some of the implications of the Internet of Things.
This month's edition also has two case studies, the first looking at leveraging data to minimise non-revenue water and the second at reusing fibre-optic cable for plant communications.
Welcome to the first edition of WIPAC Monthly for 2023. In this edition we have articles on everything from managing and measuring storm water to how we are adopting 5G to how trust is vital and collaboration is vital in the way that the Digital Transformation is going to be delivered in the water industry.
Enjoy the latest edition,
Oliver
Welcome to the July 2020 edition of WIPAC Monthly which has a strong theme of activated sludge plant control which was the theme of this month's 5th WIPAC Webinar (which is available for all to watch on YouTube).
In this month's edition we have an article that is a follow up to the webinar look at the highlights of what each of the presenters shared with the audience and a follow up case study that was actually originally printed in WIPAC monthly a couple of year's ago looking at the case study of Cookstown wastewater treatment works and how advanced control help save a large percentage of the works energy consumption. We also have another article looking at IoT based remote monitoring for asset management from Trimble Water.
Enjoy this month's edition....
Welcome to the February 2016 Edition of WIPAC Monthly, the magazine of the Water Industry Process Automation & Control Group on LinkedIn.
In this month's edition we have articles on
• The opportunities that the inter-connection of assets potentially have for the Water Industry
• The role of instrumentation in the factory approach of the Water Industry
• The impact of getting data quality wrong and the basics of how to get it right
As well as the usual Water Industry news
Welcome to the February edition of WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this edition we have articles on:
Delivering Digital Transformation
A practical approach to IT/OT security
The Monitoring and Control of the Activated Sludge Process
Have a good month and hope to see you at some of this month's conferences
Welcome to the November/December 2023 edition of WIPAC Monthly.
In this month's edition, along with the usual news from the industry we have articles on:
The Rise of Sewer Network Monitoring
A case study of the use of automation and Digital Tools in Scottish Water and how it is being used to continue on the journey to Net Zero
An article on how the rise of AI and the use of data centres is creating water resource issues.
Hope you enjoy the latest edition and you have a Happy Festive Period
Oliver
The January 2016 edition of the monthly magazine for the LinkedIn Group Water Industry Process Automation & Control. This edition includes articles on
• The trends in Instrumentation & Process Automation in the Water Industry for 2016
• The benefits of Smart Water Networks with reference to AMI
• The Impact of Energy Tariffs
• Activated Sludge Optimisation using Ammonia & Nitrate Data
• System Upgrades
• The dilemma that Big Data presents
In this last edition of WIPAC Monthly, the magazine that is created by the Water Industry Process Automation & Control (WIPAC) LinkedIn Group we have articles about ORP sensors and where to use them in the Water Industry, the use of THM monitors in wastewater and an article on flow monitoring and its use in the water industry. Along with these fascinating articles we have this month's news from the industry the latest on company frameworks and the newest innovations from the instrumentation supply companies
Welcome to the July 2023 edition of WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this month's edition we have accompanying the usual news and views from the water industry articles about Using digital tools for future catchment management from Gwion Kennard and Stephen Barge from Atkins as well as a case study of real time diagnosis of pipe networks to help reduce leakage.
Enjoy the latest edition
Oliver
Welcome to the April 2020 edition of WIPAC Monthly the magazine brought to you by Water Industry Process Automation & Control. In the latest edition, on top of the industry news we have articles from
Amir Cahn of the SWAN Forum about Data as a Service
Andy Godley of the WRc about the focus on wastewater flow monitoring in the industry over the next asset management period (April 2020-2025)
Thomas Bennett detailing a case study from Enfield Council in London where they have created smart gullies with monitoring systems built into the manhole covers
Oliver Grievson of Z-Tech Control Systems and the Foundation for Water Research on how instrumentation as a whole is going to help deliver the targets that the England & Welsh water industry has over the next five years
Enjoy the latest edition and have a good month,
Oliver
Welcome to the first edition of 2022 of WIPAC Monthly, the magazine brought to you by Water Industry Process Automation & Control.
In this month's edition we have articles on the accuracy of monitoring in DMA and its importance by Vince Favre of Flow-Tronic. An opinion piece by Amir Cahn of the SWAN Forum about the importance of the Smart Water Industry and finally an article talking about the OFWAT Breakthrough Challenge that is being led by Severn Trent Water looking at AI & Machine Learning in the Wastewater Network.
Enjoy the latest edition,
Oliver
Welcome to the March 2020 edition of WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this month's edition we have articles on
Artificial Neural Networks in contaminant prediction
Digital Transformation and the customer
CFD and Physical Modelling to assess water treatment works performance
Have a good month, enjoy the latest edition and stay safe
Oliver
Welcome to the June 2021 edition of WIPAC Monthly the magazine brought to you by Water Industry Process Automation & Control.
In this month's edition we have case studies from Hach and Aguas do Porto as well as articles from Kando and the SWAN Forum reporting about the recent SWAN Forum Conference.
Enjoy the latest edition,
Oliver
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10. Amplification
PCMA St Louis 2016 Video
A COMPLETE EVENT ENGAGEMENT EXPERIENCE
PCMA Austin 2017 Video
InCharged Lounge
Furniture + Charging Stations
11. AmplificationValue Proposition to PCMA Sponsors
• Attract: drive new foot traffic
• Empower: delight and satisfy with valued amenity
• Engage: connect directly, message immediately
• Impress: deliver brand impressions
• Inform: advertise product offers
• Convert: drive in-venue purchases and larger basket sizes
• Capture: capture (opt in or not) data and lead information
• Measure: use camera to measure audience
• Retain: increase in-venue dwell time
• Reward: encourage repeat visits and loyalty sign-ups
• Enlist: conduct enter-to-win contests and charity drives
• Link: connect physical to digital marketing campaigns
• Reconfigure: drive app downloads to grow ecommerce channel
• Reconnect: follow up with email or SMS messages
By providing a complimentary amenity, venues and event producers
drive immediate brand impressions, engage and learn about
customers, enhance brand loyalty, and drive ongoing promotions.