Doorway to AI Economy: Evaluating the lesson learned from use cases in Thailand
• Reliability and Privacy Issues: Acknowledging the growing pains of facial recognition imperatives
• Examining the use cases and benefits of facial recognition in Market space and how to overcome the pains
• Learning the recommended steps for decision makers through the lesson learned from use cases in Thailand
Presented to TRUEVENTUS' Event in Singapore
FACIAL RECOGNITION: Surpassing the touchstone of biometric ID
17th-18th October 2018, Hotel Fort Canning, Singapore
Social Enterprise: Trust; Vision; RevolutionPeter Coffee
Becoming a social enterprise is not a technical evolution, but a business transformation. Technologies enable it, but only a cultural commitment will achieve it. Doing it is not optional, unless going out of business is also considered an OK option.
Ethical Questions of Facial Recognition Technologies by Mika Nieminen Mindtrek
SAFETY AND SECURITY track - Tuesday 28th
"While facial recognition technology is utilised increasingly across the globe, there are extending debates on the ethical aspects and acceptability of facial recognition. Such issues include e.g. that facial recognition is not an accurate tech, it is creating step by step everywhere reaching “surveillance state”, there are challenges with individual privacy and data security, as well as it may have distorting effects on democratic processes. It is suggested, among other things, that facial recognition technology needs to be well regulated, system needs to be transparent and include “bias checks” as well as there needs to be an administrational procedure for correcting technological and social biases and faults in the system."
MIKA NIEMINEN, Principal Scientist, VTT, Technical Research Centre of Finland
Smart City Mindtrek 2020 – conference
28th-29th January
Tampere, Finland
www.mindtrek.org/2020/
In a world of evolving threats, your mobile data is in constant danger. All corporate data used to reside in the data center. Safe and sound behind the corporate firewall. But now, employees have multiple devices—usually a laptop, a tablet, and a smartphone—that they use both inside and outside of the office. Plus often they’re using their own personal devices to access corporate data. And outside the corporate firewall, it’s a wild world. Learn more at wild.druva.com.
Doorway to AI Economy: Evaluating the lesson learned from use cases in Thailand
• Reliability and Privacy Issues: Acknowledging the growing pains of facial recognition imperatives
• Examining the use cases and benefits of facial recognition in Market space and how to overcome the pains
• Learning the recommended steps for decision makers through the lesson learned from use cases in Thailand
Presented to TRUEVENTUS' Event in Singapore
FACIAL RECOGNITION: Surpassing the touchstone of biometric ID
17th-18th October 2018, Hotel Fort Canning, Singapore
Social Enterprise: Trust; Vision; RevolutionPeter Coffee
Becoming a social enterprise is not a technical evolution, but a business transformation. Technologies enable it, but only a cultural commitment will achieve it. Doing it is not optional, unless going out of business is also considered an OK option.
Ethical Questions of Facial Recognition Technologies by Mika Nieminen Mindtrek
SAFETY AND SECURITY track - Tuesday 28th
"While facial recognition technology is utilised increasingly across the globe, there are extending debates on the ethical aspects and acceptability of facial recognition. Such issues include e.g. that facial recognition is not an accurate tech, it is creating step by step everywhere reaching “surveillance state”, there are challenges with individual privacy and data security, as well as it may have distorting effects on democratic processes. It is suggested, among other things, that facial recognition technology needs to be well regulated, system needs to be transparent and include “bias checks” as well as there needs to be an administrational procedure for correcting technological and social biases and faults in the system."
MIKA NIEMINEN, Principal Scientist, VTT, Technical Research Centre of Finland
Smart City Mindtrek 2020 – conference
28th-29th January
Tampere, Finland
www.mindtrek.org/2020/
In a world of evolving threats, your mobile data is in constant danger. All corporate data used to reside in the data center. Safe and sound behind the corporate firewall. But now, employees have multiple devices—usually a laptop, a tablet, and a smartphone—that they use both inside and outside of the office. Plus often they’re using their own personal devices to access corporate data. And outside the corporate firewall, it’s a wild world. Learn more at wild.druva.com.
A trustmark for the Internet of Things (IoT). An initiative by ThingsCon with support from the Mozilla Foundation.
Learn more at trustabletech.com and thingscon.com.
Presented at ThingsCon Salon Berlin, 17 July 2018.
Main stage presentation from the smart city conference Nordic Edge in Stavanger. On tech trends, ethical issues and how to build a more resilient way of handling the surveillance capitalism.
When it comes to health, technology is making a big impact. Yet not all of it is positive. There are increasing signs that technologies like smartphones and social media are causing physical and mental health problems. Data suggests that technology use (and especially overuse) is linked to everything from developmental issues to increased accident risk to recurring headaches.
These slides present a roundup of the science behind digital device use. The original research in this presentation comes from the Entefy article, "The world's love affair with technology is affecting health: 10 consequences of tech use and abuse."
Security Vulnerabilities, the Current State of Consumer Protection Law, & how...Wendy Knox Everette
BSides Las Vegas 2016 - Proving Ground Track -
Video of talk: https://www.youtube.com/watch?v=EFGcZwjw9Q4&t=4s
If a consumer purchases software (like, perhaps, a word processor or a note taking software) and that leads to some harm- perhaps the software allows malware to run on their computer, locking all their data for ransom, or their private data is stolen, then do they have any recourse?
In the area of private law suits, a consumer would likely first look to products liability. Product liability law acts as a form of insurance to protect users - if a product is built in an unsafe way, and it injures you, you may sue the retailer or manufacturer of the product.
There are three general theories a consumer can recover under:
Design defect: the product was designed in an unsafe way
Manufacturing defect: the specific instance of a product was assembled incorrectly and had a one-off manufacturing flaw
Failure to warn claim: the product had non-obvious ways it could harm the consumer, that the consumer should be told about
Although these suits are common for defective products such as lawn mowers, coffee makers, and other consumer goods, they are not used by purchasers or users of software. The primary reason why this is so far is that products liability is so focused on physical harms- it covers serious injuries like losing your finger to a bagel cutter, for instance, and the fact that until somewhat recently, most software couldn’t physically harm you. (Although alternatively, some users can recover if they had a contract with the software creator or provider - as in the Trustwave Incident Response suit)
The rise of the Internet of Things is about to change a lot of that. There have already been a small number of cases where liability was found where buggy software caused physical harm to some consumers. Returning to the fridge, what if someone could connect remotely to your fridge, and adjust the temperature to be a little too warm, leading you to get food poisoning? What if they could do so without the temperature display in the fridge changing, so it looked like it was still cold enough?
This talk will explore the background of product liability law, and discuss how and why IOT might bring about a change in expanding coverage of software flaws.
Wiretap 5-collaboration-security-risks-revealedBritt Newton
Enterprise Social Networks (ESNs) like Yammer®, Slack, and Workplace by Facebook, continue to gain adoption in the enterprise.
But without proper controls and checks, ESNs can expose a company to incredible risk such as the recent case of sexual harassment at Uber.
Check out “Top 5 Enterprise Collaboration Security Risks Revealed — and How to Avoid Them” — a new business brief from Wiretap that:
Reveals the 5 critical security risks that you may not be aware of
Uncovers how to proactively monitor and prevent HR policy violations, such as sexual harassment
Identifies a practical security strategy to reduce risk and boost collaboration
Take the first step to closing a critical security gap in your organization.
Dear Reader,
We are a leading system integrator and IT solutions provider in Mumbai for automating your enterprise needs with reliable solutions since 30 years.
We are happy to publish 69th issue of our monthly newsletter "TechTalk". The earlier issues, can be found in the Newsletter section at www.goapl.com
We have helped 100+ companies in last 30 years for various IT Solutions. We’ll be happy to know if you have any requirement for IT or IT Related services, you could share the same on https://goapl.com/connect-with-us/
Exploring new mobile and cloud platforms without a governance .docxssuser454af01
Exploring new mobile and cloud platforms without a governance strategy can
have consequences.
At the beginning of my IT career, I witnessed a number of decisions and project management practices which, at the
time, just didn't seem to make sense. But I was young, and I often thought to myself that the people involved must have
some other reasoning, some justification for their actions that I was just not privy to.
In short, I remained quiet when I should have spoken up. What two decades of experience has taught me is that there
is rarely reasoning or justification behind actions that, at a gut-level, are clearly bad IT practices. We inherently
recognize when common sense has taken a back seat.
There is most definitely a dark side to BYOD. For the most part, I am an advocate for the consumerization of IT (using
non-standard apps and tools as a way to increase end user engagement and productivity) and support the bring-your-
own-device model.
However, as a seasoned manager and IT operations leader, I recognize the risks that come with the model if
organizations do not properly plan out their strategies, putting sufficient protections and governance practices in place
to manage the potential risks that could come from these unsupported devices and applications. End users often want
what’s NEW, but there are valid reasons for imposing and enforcing safeguards when giving mobile business users
access to your otherwise secure, scalable, and compliant systems.
Some people equate governance with bureaucracy and hierarchical systems, but those perceptions often come from a
lack of appreciation for the potential risks involved. Governance is about checks and balances -- supporting the tools
and systems your end users want, but in a way that is manageable and which follows defined protocols.
Examples of rogue IT practices
A (http://harmon.ie/blog/new-survey-reveals-mobile-rogue-it-costing-us-organizations-almost-2b)recent uSamp survey
(http://harmon.ie/blog/new-survey-reveals-mobile-rogue-it-costing-us-organizations-almost-2b) found that 41% of US mobile business
users have used unsanctioned services to share or sync files, despite 87% saying they are aware that their company
has a document sharing policy that prohibits this practice. And, 27% of mobile business users who “went rogue”,
reported immediate and direct repercussions, from lost business to expensive lawsuits and financial penalties that cost
$2 billion.
While most IT professionals understand these risks viscerally, some business users need to crash and burn before
they are willing to adjust their risky behaviors, which is not a message your employer wants to hear. Luckily, there is
another way: learning from the mistakes of others. This month, I am one of six mobile security and IT experts judging a
(http://www.rogueitstories.com/)"Rogue IT" contest (http://www.rogueitstories.com/). We’re collecting anonymous stories from the
community ...
9 Trends in Identity Verification (2023) by RegulaRegula
Regula held an internal panel discussion and compiled nine expert opinion-based identity verification trends to watch and leverage in 2023. You can find the full text in our blog: https://regulaforensics.com/blog/identity-verification-trends-2023/
Top 10 leading fraud detection and prevention solution providersMerry D'souza
CIOLOOK comes up with its edition of Top 10 Leading Fraud Detection and Prevention Solution Providers. Featuring it’s Cover Story is – Kaspersky is to save the world. Kaspersky is a global cybersecurity company founded in 1997 with its roots in antivirus solutions. Its mission is simple: to build a safer world.
THE SOCIAL IMPACTS OF AI AND HOW TO MITIGATE ITS HARMSTekRevol LLC
In the wake of mass automation, UBIs might be the answer low-income families and citizens might be looking towards. As automation across industries increases, the induced fear within citizens of its impact is severe. From privacy concerns through rogue AI to doomsday scenarios to more realistic concerns of misused AI and loss of jobs, pop-culture led paranoia has shaken up the world. These concerns have to be dealt with, and tech companies and businesses need to have a robust moral framework under which decisions are made, to ensure any negative externalities of implementing AI are mitigated to the maximum degree. Artificial Intelligence is a great tool to optimize businesses and make our world more efficient, but the moral imperative on all of us is to ensure it happens sides by side human sustainability, not at its expense.
The objective of this module is to take a look into what big data can bring you in the future.
Upon completion of this module you will:
- See what are the predictions for the future of Big Data
- Take a look at some trends that are emerging
- Get an overview of possible opportunities your company can have with Big Data
- Face some of the start up challenges you might have with Big Data
Duration of the module: approximately 1 – 2 hours
The Future of Information Services & TechnologyCognizant
In 2025 and beyond, the companies that control our data will rule. Here's how the tech industry will look in the next 15 years and the challenges it will need to overcome to get there.
Did you Issue Smartphones to all of your Employees? Here are Two Reasons you ...Kyron Baxter
This white paper explains how issuing smartphones or tablets to your employees can lead to lawsuits for your organization.
If you fear potential legal repercussions because of your corporate mobile offering, please email info@leanmobility.ca and someone will respond to you within 24 hours.
For more information visit www.leanmobility.ca
A trustmark for the Internet of Things (IoT). An initiative by ThingsCon with support from the Mozilla Foundation.
Learn more at trustabletech.com and thingscon.com.
Presented at ThingsCon Salon Berlin, 17 July 2018.
Main stage presentation from the smart city conference Nordic Edge in Stavanger. On tech trends, ethical issues and how to build a more resilient way of handling the surveillance capitalism.
When it comes to health, technology is making a big impact. Yet not all of it is positive. There are increasing signs that technologies like smartphones and social media are causing physical and mental health problems. Data suggests that technology use (and especially overuse) is linked to everything from developmental issues to increased accident risk to recurring headaches.
These slides present a roundup of the science behind digital device use. The original research in this presentation comes from the Entefy article, "The world's love affair with technology is affecting health: 10 consequences of tech use and abuse."
Security Vulnerabilities, the Current State of Consumer Protection Law, & how...Wendy Knox Everette
BSides Las Vegas 2016 - Proving Ground Track -
Video of talk: https://www.youtube.com/watch?v=EFGcZwjw9Q4&t=4s
If a consumer purchases software (like, perhaps, a word processor or a note taking software) and that leads to some harm- perhaps the software allows malware to run on their computer, locking all their data for ransom, or their private data is stolen, then do they have any recourse?
In the area of private law suits, a consumer would likely first look to products liability. Product liability law acts as a form of insurance to protect users - if a product is built in an unsafe way, and it injures you, you may sue the retailer or manufacturer of the product.
There are three general theories a consumer can recover under:
Design defect: the product was designed in an unsafe way
Manufacturing defect: the specific instance of a product was assembled incorrectly and had a one-off manufacturing flaw
Failure to warn claim: the product had non-obvious ways it could harm the consumer, that the consumer should be told about
Although these suits are common for defective products such as lawn mowers, coffee makers, and other consumer goods, they are not used by purchasers or users of software. The primary reason why this is so far is that products liability is so focused on physical harms- it covers serious injuries like losing your finger to a bagel cutter, for instance, and the fact that until somewhat recently, most software couldn’t physically harm you. (Although alternatively, some users can recover if they had a contract with the software creator or provider - as in the Trustwave Incident Response suit)
The rise of the Internet of Things is about to change a lot of that. There have already been a small number of cases where liability was found where buggy software caused physical harm to some consumers. Returning to the fridge, what if someone could connect remotely to your fridge, and adjust the temperature to be a little too warm, leading you to get food poisoning? What if they could do so without the temperature display in the fridge changing, so it looked like it was still cold enough?
This talk will explore the background of product liability law, and discuss how and why IOT might bring about a change in expanding coverage of software flaws.
Wiretap 5-collaboration-security-risks-revealedBritt Newton
Enterprise Social Networks (ESNs) like Yammer®, Slack, and Workplace by Facebook, continue to gain adoption in the enterprise.
But without proper controls and checks, ESNs can expose a company to incredible risk such as the recent case of sexual harassment at Uber.
Check out “Top 5 Enterprise Collaboration Security Risks Revealed — and How to Avoid Them” — a new business brief from Wiretap that:
Reveals the 5 critical security risks that you may not be aware of
Uncovers how to proactively monitor and prevent HR policy violations, such as sexual harassment
Identifies a practical security strategy to reduce risk and boost collaboration
Take the first step to closing a critical security gap in your organization.
Dear Reader,
We are a leading system integrator and IT solutions provider in Mumbai for automating your enterprise needs with reliable solutions since 30 years.
We are happy to publish 69th issue of our monthly newsletter "TechTalk". The earlier issues, can be found in the Newsletter section at www.goapl.com
We have helped 100+ companies in last 30 years for various IT Solutions. We’ll be happy to know if you have any requirement for IT or IT Related services, you could share the same on https://goapl.com/connect-with-us/
Exploring new mobile and cloud platforms without a governance .docxssuser454af01
Exploring new mobile and cloud platforms without a governance strategy can
have consequences.
At the beginning of my IT career, I witnessed a number of decisions and project management practices which, at the
time, just didn't seem to make sense. But I was young, and I often thought to myself that the people involved must have
some other reasoning, some justification for their actions that I was just not privy to.
In short, I remained quiet when I should have spoken up. What two decades of experience has taught me is that there
is rarely reasoning or justification behind actions that, at a gut-level, are clearly bad IT practices. We inherently
recognize when common sense has taken a back seat.
There is most definitely a dark side to BYOD. For the most part, I am an advocate for the consumerization of IT (using
non-standard apps and tools as a way to increase end user engagement and productivity) and support the bring-your-
own-device model.
However, as a seasoned manager and IT operations leader, I recognize the risks that come with the model if
organizations do not properly plan out their strategies, putting sufficient protections and governance practices in place
to manage the potential risks that could come from these unsupported devices and applications. End users often want
what’s NEW, but there are valid reasons for imposing and enforcing safeguards when giving mobile business users
access to your otherwise secure, scalable, and compliant systems.
Some people equate governance with bureaucracy and hierarchical systems, but those perceptions often come from a
lack of appreciation for the potential risks involved. Governance is about checks and balances -- supporting the tools
and systems your end users want, but in a way that is manageable and which follows defined protocols.
Examples of rogue IT practices
A (http://harmon.ie/blog/new-survey-reveals-mobile-rogue-it-costing-us-organizations-almost-2b)recent uSamp survey
(http://harmon.ie/blog/new-survey-reveals-mobile-rogue-it-costing-us-organizations-almost-2b) found that 41% of US mobile business
users have used unsanctioned services to share or sync files, despite 87% saying they are aware that their company
has a document sharing policy that prohibits this practice. And, 27% of mobile business users who “went rogue”,
reported immediate and direct repercussions, from lost business to expensive lawsuits and financial penalties that cost
$2 billion.
While most IT professionals understand these risks viscerally, some business users need to crash and burn before
they are willing to adjust their risky behaviors, which is not a message your employer wants to hear. Luckily, there is
another way: learning from the mistakes of others. This month, I am one of six mobile security and IT experts judging a
(http://www.rogueitstories.com/)"Rogue IT" contest (http://www.rogueitstories.com/). We’re collecting anonymous stories from the
community ...
9 Trends in Identity Verification (2023) by RegulaRegula
Regula held an internal panel discussion and compiled nine expert opinion-based identity verification trends to watch and leverage in 2023. You can find the full text in our blog: https://regulaforensics.com/blog/identity-verification-trends-2023/
Top 10 leading fraud detection and prevention solution providersMerry D'souza
CIOLOOK comes up with its edition of Top 10 Leading Fraud Detection and Prevention Solution Providers. Featuring it’s Cover Story is – Kaspersky is to save the world. Kaspersky is a global cybersecurity company founded in 1997 with its roots in antivirus solutions. Its mission is simple: to build a safer world.
THE SOCIAL IMPACTS OF AI AND HOW TO MITIGATE ITS HARMSTekRevol LLC
In the wake of mass automation, UBIs might be the answer low-income families and citizens might be looking towards. As automation across industries increases, the induced fear within citizens of its impact is severe. From privacy concerns through rogue AI to doomsday scenarios to more realistic concerns of misused AI and loss of jobs, pop-culture led paranoia has shaken up the world. These concerns have to be dealt with, and tech companies and businesses need to have a robust moral framework under which decisions are made, to ensure any negative externalities of implementing AI are mitigated to the maximum degree. Artificial Intelligence is a great tool to optimize businesses and make our world more efficient, but the moral imperative on all of us is to ensure it happens sides by side human sustainability, not at its expense.
The objective of this module is to take a look into what big data can bring you in the future.
Upon completion of this module you will:
- See what are the predictions for the future of Big Data
- Take a look at some trends that are emerging
- Get an overview of possible opportunities your company can have with Big Data
- Face some of the start up challenges you might have with Big Data
Duration of the module: approximately 1 – 2 hours
The Future of Information Services & TechnologyCognizant
In 2025 and beyond, the companies that control our data will rule. Here's how the tech industry will look in the next 15 years and the challenges it will need to overcome to get there.
Did you Issue Smartphones to all of your Employees? Here are Two Reasons you ...Kyron Baxter
This white paper explains how issuing smartphones or tablets to your employees can lead to lawsuits for your organization.
If you fear potential legal repercussions because of your corporate mobile offering, please email info@leanmobility.ca and someone will respond to you within 24 hours.
For more information visit www.leanmobility.ca
How To Solve AI’s Bias Problem, Create Emotional AIs, And Democratize AI With...Bernard Marr
Artificial Intelligence is transforming so many aspects of our lives, but in order to work, it needs large volumes of data that is free of errors and biases. I spoke to Affectiva CEO Rana el Kaliouby and Synthesis.AI CEO Yashar Behzadi to explore how synthetic data can help.
BT On The Productivity Puzzle in CollaborationLeon Benjamin
Leon Benjamin, Sei Mani's co-founder contributes to its strategic partner BT' and its perspective on the value of collaboration in the enterprise.
As a concept, mobile and flexible working is nothing new and the idea of where people work has widened to pretty much anywhere. The issue is no longer ‘where’ people work, the question we’re now asking is ‘how’ people work.
AI and Machine Learning In Cybersecurity | A Saviour or Enemy?SahilRao25
Let's take a look at implementations of AI or machine learning in the cybersecurity world. To know more: https://www.softwarefirms.co/blog/ai-and-machine-learning-in-cybersecurity-a-saviour-or-enemy?utm_source=Social+media&utm_medium=Traffic&utm_campaign=SR
Exhibit City News Magazine Interview with Joel Martin Experiential DOOH Event...Joel Martin
Exhibit City News Magazine Interview with Joel Martin Experiential DOOH Events & Meetings Industry .
Covering new developments with the experiential team behind Brightbox Charge a venture capital backed DOOH & mobile charging kiosk platform.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. 6/25/2020 Central Florida tech firm's new software can scan for masks, check heart rate - Orlando Business Journal
https://www.bizjournals.com/orlando/news/2020/06/24/how-and-why-this-firm-built.html?s=print 1/3
ALEKSANDR ZUBKOV
CodeFirm's Faevision software can detect if a
customer is not wearing PPE and send an alert to
the necessary employee.
From the Orlando Business Journal:
https://www.bizjournals.com/orlando/news/2020/06/24/how-and-why-this-
firm-built.html
How and why this firm built mask-detecting
software
Jun 24, 2020, 8:30am EDT
The software can scan crowds of people for
masks, check their temperatures and measure
their heart rates.
But CodeFirm’s newest product isn’t the tool of
an Orwellian state, Chief Revenue Officer Joel
Martin told Orlando Business Journal. “We don’t
want to become software for Big Brother.”
Instead, Faevision, developed by Orlando-based
CodeFirm Solutions LLC, is meant to make life
easier for businesses managing large groups of
people during the pandemic. The system
developed by the local tech solutions firm can scan for these indicators and more,
sending an alert to employees. And it does this while keeping data anonymous and
complying with privacy laws like HIPAA.
Of course, the applications of Faevision go beyond coronavirus. It also can be used
for security, to measure people flow or automate tasks like ushering in a theater,
CEO Troy Parker said. The software can be integrated with existing camera systems,
but CodeFirm is working with an unnamed Central Florida company to make
cameras that allow the full range of applications.
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Here, Parker shares with OBJ why CodeFirm decided to launch Faevision and why
computer vision is the next “wave of technology.”
How did the firm decide to develop Faevision? Originally we were working on an
HR-type solution. It would be automating time clocks based on facial recognition
and then linking up with calendars and going to chatbots where you can ask of
anyone in the organization, “Where is this person?” The second Covid happened,
we said let’s just make an algorithm that detects whether or not someone’s wearing
their PPE when they walk in. It spiraled from there. We took that algorithm and
expanded upon it.
Does the software have applications beyond the pandemic? What we’re hoping is
that people are willing to take the jump because of Covid. Then they'll stay because
say, with a water park, we could detect if a child is drowning. We can detect, with a
pretty good degree of certainty and it’ll only get better over time, that these are the
signs of someone who’s drowning. In case, for whatever reason, that a lifeguard is
preoccupied with something else.
Do you think this type of solution will become more common because of the
pandemic? We’re trying to provide what is going to be the next major adoption
wave of technology for these industries. This is definitely coming, whether Covid
will spark it or not, but I think Covid is probably the best chance for people to adopt
this technology. You should purchase our suite, because I think ours is more
comprehensive than anything out there, but in general there’s a lot of options out
there. A lot of people will be making the jump right now.
Why do businesses typically hesitate to adopt a system like this? The first thing is
people have an inherent thing against Big Brother-esque feels. It’s also the price
point of the initial set up. You have to guarantee return on investment. The problem
was computer vision, machine learning, artificial intelligence, those all have been
prohibitively expensive until about three years ago. A lot of people don’t want to
jump into it because it’s not widely adopted yet, although it will be.
What’s your responses to these concerns? We’re anonymizing the data. It’s not
affecting anyone’s privacy. We’re just automating the job of what used to take a
person to manually look. That price point has been dropping significantly as it
becomes easier and easier. We’ve hit scale. There’s open-source knowledge out
there. Those price points go lower and lower. This is just a matter of in the next five
3. 6/25/2020 Central Florida tech firm's new software can scan for masks, check heart rate - Orlando Business Journal
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years we will be reaching that tipping point of early adopters to mid-stage adopters
and then stragglers will be coming in five years from now.
CodeFirm Solutions LLC
Year founded: 2014
Employees: Four in Orlando; 180 companywide
Headquarters: Orlando
Contact: codefirm.com
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Alex Soderstrom
Staff Writer
Orlando Business Journal
