Campaign info

1. 10/2/22, 3:58 PM Swiftmile joins the Better Without It campaign - Swiftmile
https://swiftmile.com/swiftmile-joins-the-better-without-it-campaign/ 1/7
September 28, 2022
Swiftmile joins the Better Without It campaign
Swiftmile has recently kicked off a partnership to advertise for Better Without
It, a campaign to empower Florida youth to resist the influence of drugs and
alcohol.
Better Without It is a joint initiative of the Brevard Prevention Coalition, the
Orange County Drug-Free Coalition, the Osceola Recovery Project, and the
Seminole Prevention Coalition in collaboration with CTS { agency, an
Orlando-based marketing firm.
The social media and digital-out-of-home campaign produces content and
resources that encourage youth between ages 13-24 to cultivate positive
skills, habits, and connections that keep them “better without” substance
use.
To reach their target audience, Better Without It has turned to Swiftmile, the
leader in micromobility charging coupled with digital-out-of-home
advertising.
SWIFTMILE JOINS THE
BETTER WITHOUT IT
CAMPAIGN
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2. 10/2/22, 3:58 PM Swiftmile joins the Better Without It campaign - Swiftmile
https://swiftmile.com/swiftmile-joins-the-better-without-it-campaign/ 2/7
Swiftmile’s digital advertising network is currently broadcasting an ad for JAM
Sesh, a mobile game created by Better Without It to reinforce healthy habits
and deter young adults from using drugs and alcohol. The rhythm-based
game has players hitting moving music icons to increase their score while
avoiding substance icons (vaping, alcohol, pills, etc.) that penalize the player
with the effects of the substance mid-game, increasing the difficulty.
“If the ‘Better Without It’ message cuts through the digital noise and
encourages a teen to take a step, make a change, choose a substance-free
life, it’s a win,” said Stanley Brizz, executive director of the Brevard Prevention
Coalition. “It is in all our best interests for this generation to thrive, and we
are thankful for community partners like Swiftmile who help us encourage
young adults to make decisions and choices in favor of a substance-free life.”
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3. 10/2/22, 3:58 PM Swiftmile joins the Better Without It campaign - Swiftmile
https://swiftmile.com/swiftmile-joins-the-better-without-it-campaign/ 3/7
Working with entities like Better Without It ties into Swiftmile’s mission to not
only advertise for businesses, but also for nonprofits and organizations that
have a positive impact on the community.
“I first met the team at CTS { agency a few years ago thanks to the Orlando
Game Space,” said Joel Martin, VP of Digital Out Of Home at Swiftmile. “I’ve
always been amazed by the quality of their work. When I first heard about
the Better Without It project, I just knew it was the perfect opportunity for us
to work together. It showcases Central Florida Tech Innovation and local
governments coming together to help teens overcome some of the obstacles
that they face. This is a great way for digital native Gen Z to understand the
effects of some of the choices they make without talking down to them. A
truly remarkable way to engage with today’s youth.”
About Better Without It
Teens and young adults have spent their lives surrounded by messages
telling them that life is better when you try this product – this activity – this
drink – this drug. They know the difference between empty rhetoric and real
talk. The Better Without It campaign offers practical and supportive ideas,
resources, and affirmations to empower teens and young adults to make
healthy, positive life choices. Learn more on the campaign website at
betterwithout.it
About Swiftmile
Swiftmile is the pioneer and market leader in LEV charging, offering a new
class of green infrastructure that will set the foundation for “gas stations of
the future.” We build and operate Mobility Hubs to charge and organize e-
scooters, e-bikes and e-mopeds, at little or no cost to cities thanks to an on-
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