Malls and Retail Case Study BrightEyeQ

1. Brightbox, Inc. Ÿ 39 West 37th
Street, 17th
Floor, New York, NY 10018
brightboxcharge.com Ÿ +1 (646) 494-9901
Recent Brightbox Mall North American Study
Using its BrightEyeQTM
Audience Measurement software, which gathers anonymized shopper data
(including physical presence, dwell and view time, as well as select demographics – age and gender),
Brightbox recently sampled 3 of its North American common-space mall units for a one month
period. Here are the results:
On average 172k shoppers looked directly at the Brightbox for around 8 seconds, and 8% or 14k used
the amenity for an average of 42 minutes. The average cost per use was $0.24 and per view was less
than $0.02.
December 2016

2. BRIGHTBOX INC. © 2016
SAMPLE AUDIENCE ENGAGEMENT
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG
826
1,917
31 minutes
27 uses / day
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG
908
3,360
48 minutes
29 uses / day
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG
1,784
4,924
46 minutes
58 uses / day
2016 MONTHLY AVERAGE 2016 MONTHLY AVERAGE 2016 MONTHLY AVERAGE
2.33M visitors per month 1.36M visitors per month 4.16M visitors per month
RETAIL (MALLS)
Mall #1 Mall #2 Mall #3
Southeast Region Northwest Region Central Region
Under 15 MIN
15-30 MIN
30-60 MIN
60-90 MIN
Over 90 MIN
37%
28%
21%
8%
6%
Under 15 MIN
15-30 MIN
30-60 MIN
60-90 MIN
Over 90 MIN
29%
20%
25%
13%
12%
Under 15 MIN
15-30 MIN
30-60 MIN
60-90 MIN
Over 90 MIN
25%
25%
29%
11%
10%
Attention Time
Avg. Dwell Time
7.1 seconds
16.5 seconds
Attention Time
Avg. Dwell Time
8.4 seconds
15.3 seconds
Attention Time
Avg. Dwell Time
9.1 seconds
17.4 seconds
Male
Female
Unknown
44.8%
50.7%
4.5%
Male
Female
Unknown
51.2%
43.9%
4.9%
Male
Female
Unknown
52.0%
43.4%
4.7%
OTS
VIEWS
Conversion
36,146
10,048
27.8%
OTS
VIEWS
Conversion
109,699
14,061
12.8%
OTS
VIEWS
Conversion
74,813
19,054
25.5%
OTS = Opportunities to See (# of detected bodies)
Interactions = Total User Session Events (start, retrieve, end, and capacity alerts for when chambers are fully occupied)
NOTE: Data reported is for a single unit at each mall location