Swiftmile has expanded their programmatic digital out of home (DOOH) advertising capabilities by partnering with Lemma, a supply side platform (SSP). This will allow Swiftmile's US inventory to be purchased programmatically by global advertisers through Lemma's platform. The partnership will provide media buyers in the US, Asia-Pacific, and Europe with seamless access to Swiftmile's DOOH screens. It is anticipated to boost fill rates and yields by sourcing demand programmatically. Swiftmile and Lemma see the collaboration as an opportunity to deliver more brand messaging to relevant audiences through outdoor media.

1. 2/12/23, 9:46 AM Swiftmile expands programmatic offering via Lemma - Swiftmile
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January 23, 2023
Swiftmile Expands Programmatic Offering Via
Lemma
Swiftmile, the leader in micromobility charging coupled with digital out of
home advertising, has expanded their programmatic offering by partnering
with Lemma, an independent Supply Side (SSP) Platform. This partnership
will make Swiftmile’s US based digital inventory available to global advertising
partners through Lemma’s SSP.
This collaboration will help expand Swiftmile’s programmatic options for
media buyers throughout the US, APAC, & EMEA, by enabling them to
seamlessly plan, buy, optimize, and report on all Swiftmile inventory through
Lemma’s SSP platform.
Swiftmile’s integration with Lemma will certainly boost the existing
advantages the screens offer, with programmatic capabilities of real time ad
serving, dynamic & contextual ad rendering & much more. Apart from ad
serving, Lemma will provide better fill rate & improved yield through its
programmatic platform, sourcing demand from direct digital brands for
Swiftmile.
“We’re thrilled to work with Lemma,” said Joel Martin, VP of DOOH at
Swiftmile. “I had the pleasure of meeting CEO Gulab Patil at the DPAA annual
summit in NYC and we had a great conversation. Since then we have been
actively working with his team to bring Lemma to our tech stack as they’ve
become our newest DOOH partner.”
“As one of the largest independent SSPs for large format ads, we aim to
onboard impactful screens across the globe to provide programmatic buyers
with a gamut of screen options to deliver their brand stories to relevant
audiences effectively. We are excited to partner with swiftmile to offer our
demand partners yet another avenue to communicate with their audience
programmatically in the outdoor space.” Gulab Patil, Founder & CEO, Lemma.
This integration will begin with Swiftmile’s Miami inventory and expand into
other markets throughout 2023.
About Lemma
Lemma is one of the largest and fastest growing large ad format SSP and the
First end-to-end Programmatic exchange built on IABs Open RTB
standard. By building to this standard, Lemma has enabled multi-channel
buyers and suppliers to connect and transact in DOOH without having to
modify their platforms or do a custom integration. This is a massive leap
forward for the OOH industry, as it increases both access to supply and
demand from a wider array of programmatic buyers and sellers around the
globe including APAC, AMERICAS & EME. For more information visit
lemmatechnologies.com
About Swiftmile
Swiftmile is the leading provider of scalable Micromobility parking and
charging systems, providing valuable infrastructure for alternative
transportation solutions for short city distances, reducing harmful carbon
emissions. Swiftmile helps to solve the pollution pain point caused by single-
rider commuter vehicles through its proprietary platform in major markets
across North America and Europe. The Swiftmile mobility hubs can serve
both digital and static advertising, allowing local agencies to issue PSAs,
emergency notices, and other vital information for residents.
For media inquiries, contact: press@swiftmile.com
For the latest updates and information on Swiftmile or advertise on our
DOOH network visit www.swiftmile.com or contact
advertising@swiftmile.com
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SWIFTMILE EXPANDS PROGRAMMATIC
OFFERING VIA LEMMA
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