This document provides commentary and notes on design elements used in a magazine created by students from the Design & Environment faculty. It summarizes the considerations and rationale for design choices across various sections and pages of the magazine. Key elements discussed include using color, images, and formatting to attract readers' attention and engage them through high involvement learning. Opinion leaders and reference groups are also referenced to influence readers. The document demonstrates thorough thinking around applying consumer psychology concepts to magazine design.
This document provides commentary and notes on design elements used in a magazine created by students from the Design & Environment faculty. It summarizes the considerations and rationale behind design decisions for various sections and pages of the magazine. Key elements discussed include using color, images, and formatting to attract readers' attention and engage them through high involvement learning. Opinion leaders and reference groups are also referenced to influence readers. The document demonstrates thorough thinking about applying consumer psychology concepts to magazine design.
The document provides evaluation notes for a magazine project. It describes the key elements included in the magazine to make it look professional and appeal to the target audience, such as the masthead, cover image, and use of color. Principles of design like the rule of thirds were also applied throughout the magazine. The contents page similarly uses techniques like larger images and bold text for the main story to draw reader attention. Feedback is also provided on learning outcomes from creating the magazine, such as improved Photoshop skills and understanding of technologies like blogs.
The document discusses conventions of music magazines and how the media product challenges or conforms to these conventions. It summarizes key conventions such as big bold titles, prominent cover images, and pricing/barcode placement. For its cover, the media product conforms to conventions like title formatting and placement but challenges conventions through its use of brighter colors. The contents page mixes conforming to layout conventions with developing the use of images and promotions. The double page spread fully conforms to interview conventions.
The document provides an analysis of the front cover, contents page, and a double page spread from the magazine "Top of the Pops". It examines the typography, color, imagery, layout, and language used and how they appeal to the magazine's target audience of teenage girls. Key conventions highlighted include an informal sans-serif font, bold text, bright colors, large celebrity images, a cluttered yet organized layout, and informal language to attract and keep readers engaged. The analysis concludes the magazine effectively uses these techniques to match its pop genre and target demographic.
This document summarizes and evaluates the ways in which the author's music magazine project meets conventions of real music magazines. It discusses design elements like the front cover, contents page, and a double page spread interview. For the front cover, the author followed conventions like limited colors, catchy title, and slogans. For the contents page, a single page layout and color scheme was used. The double page spread included a large interviewee image, page numbers, and introduction as is typical in music magazines. Overall, the author demonstrated knowledge of music magazine conventions in layout, design, and information presentation.
The document discusses the media student Victoria Montague's media evaluation assignment. It summarizes how her magazine product uses conventions of real magazines, such as including a masthead, main image, and cover lines on the front cover. It represents younger audiences who enjoy indie music by featuring an indie rock band called PostFace on the cover. The target audience is teenagers and young adults aged 15-24, mostly from working to middle class backgrounds. A suitable media institution to distribute the magazine would be Bauer Media, as they currently distribute similar magazines aimed at the same audience.
- The document presents the results of a fitness survey completed by 10 people to help design a fitness magazine.
- It analyzes the survey results to determine what topics and content would interest readers.
- It also includes a target audience profile of a 17-year-old boy named Jack to understand what makes the magazine appealing to readers like him, such as his interests in fitness, fashion, and spending time with friends.
This document summarizes and evaluates the key design elements and conventions used in the student's music magazine project. The front cover follows conventions by using a limited color scheme, catchy title in the top center, and slogan. The contents page lists sections simply with page numbers and a small cover image. The double page spread features a large interviewee image, introduction, and the interview text, meeting magazine layout standards. Overall, the student researched music magazine designs and implemented traditional elements to create an effective student magazine.
This document provides commentary and notes on design elements used in a magazine created by students from the Design & Environment faculty. It summarizes the considerations and rationale behind design decisions for various sections and pages of the magazine. Key elements discussed include using color, images, and formatting to attract readers' attention and engage them through high involvement learning. Opinion leaders and reference groups are also referenced to influence readers. The document demonstrates thorough thinking about applying consumer psychology concepts to magazine design.
The document provides evaluation notes for a magazine project. It describes the key elements included in the magazine to make it look professional and appeal to the target audience, such as the masthead, cover image, and use of color. Principles of design like the rule of thirds were also applied throughout the magazine. The contents page similarly uses techniques like larger images and bold text for the main story to draw reader attention. Feedback is also provided on learning outcomes from creating the magazine, such as improved Photoshop skills and understanding of technologies like blogs.
The document discusses conventions of music magazines and how the media product challenges or conforms to these conventions. It summarizes key conventions such as big bold titles, prominent cover images, and pricing/barcode placement. For its cover, the media product conforms to conventions like title formatting and placement but challenges conventions through its use of brighter colors. The contents page mixes conforming to layout conventions with developing the use of images and promotions. The double page spread fully conforms to interview conventions.
The document provides an analysis of the front cover, contents page, and a double page spread from the magazine "Top of the Pops". It examines the typography, color, imagery, layout, and language used and how they appeal to the magazine's target audience of teenage girls. Key conventions highlighted include an informal sans-serif font, bold text, bright colors, large celebrity images, a cluttered yet organized layout, and informal language to attract and keep readers engaged. The analysis concludes the magazine effectively uses these techniques to match its pop genre and target demographic.
This document summarizes and evaluates the ways in which the author's music magazine project meets conventions of real music magazines. It discusses design elements like the front cover, contents page, and a double page spread interview. For the front cover, the author followed conventions like limited colors, catchy title, and slogans. For the contents page, a single page layout and color scheme was used. The double page spread included a large interviewee image, page numbers, and introduction as is typical in music magazines. Overall, the author demonstrated knowledge of music magazine conventions in layout, design, and information presentation.
The document discusses the media student Victoria Montague's media evaluation assignment. It summarizes how her magazine product uses conventions of real magazines, such as including a masthead, main image, and cover lines on the front cover. It represents younger audiences who enjoy indie music by featuring an indie rock band called PostFace on the cover. The target audience is teenagers and young adults aged 15-24, mostly from working to middle class backgrounds. A suitable media institution to distribute the magazine would be Bauer Media, as they currently distribute similar magazines aimed at the same audience.
- The document presents the results of a fitness survey completed by 10 people to help design a fitness magazine.
- It analyzes the survey results to determine what topics and content would interest readers.
- It also includes a target audience profile of a 17-year-old boy named Jack to understand what makes the magazine appealing to readers like him, such as his interests in fitness, fashion, and spending time with friends.
This document summarizes and evaluates the key design elements and conventions used in the student's music magazine project. The front cover follows conventions by using a limited color scheme, catchy title in the top center, and slogan. The contents page lists sections simply with page numbers and a small cover image. The double page spread features a large interviewee image, introduction, and the interview text, meeting magazine layout standards. Overall, the student researched music magazine designs and implemented traditional elements to create an effective student magazine.
The document discusses the creation of the front cover, contents page, and double page spread for a music magazine. It summarizes the research and elements emulated from other magazines, as well as the unique design aspects. Key tools like Photoshop filters and color replacement were used to enhance images and give the magazine a professional look. Overall, the document reflects on the skills developed in creating a high quality music magazine and how it has improved from an initial preliminary task.
The document discusses the evaluation of a media product created by the student. It summarizes how the product uses conventions of real magazines through its writing style, photography style, bold colors, eye-catching pictures, and consistent color scheme. The student feels the product represents a particular social group of 17-24 year olds through the language and design. A music company like HMV would be a suitable institution to distribute the product since they already distribute similar music-related products. The student learned important skills in using technologies like Adobe InDesign, Photoshop, and creating a blog to record their progress.
The author used mise-en-scene techniques like bright colors, contrasting red and white, and strategic placement of black text to attract their target young audience's eyes. Musical instruments on the cover and questions/answers format between bands were also used to appeal to this audience. Incentives in the magazine and featuring a band the same age as readers would further address and inspire the target demographic. Feedback showed the colors, offers, and professional presentation successfully attracted most of the audience, who felt the price was also suitable. Overall, the author felt they had effectively attracted and addressed their young music magazine audience.
AS Media Studies - Evaluation - School MagazineSundasBostan
My school magazine successfully begins to fit conventions of real magazines by including elements like a masthead, main image, date, and barcode. It represents various social groups by featuring images and articles about students, teachers, and parents. The magazine's intended audience is students, parents, and teachers, as it provides insight into school life. Technologies learned include using layers in Photoshop and InDesign, editing images, and saving files correctly. Mistakes were made like spelling errors and not editing images properly, which will be improved upon for future projects.
Understanding of issues evaluation redo.1enamulmiah95
The document discusses the cover, contents page, and double page spread created by the author for their music magazine. It explains how they addressed issues of genre, audience, and conventions in their design. For the cover, they followed standard conventions but modified the barcode placement. Their contents page represented a 16+ audience and included relevant articles. The double page spread similarly followed conventions with a central image and side text. Overall, the author aimed to create a Bhangra music magazine that would appeal to both male and female readers aged 16+.
Question 5 – how did you attract and appeal to you target audience?abigumery
The document describes how the author designed their magazine to attract and address their target audience of 11-17 year old females. Key points included:
1) Using bright, feminine colors on the cover and throughout to appeal to young females. Topics like beauty, gossip and boys were chosen based on a survey.
2) The main cover image featured a teenage male artist to attract readers interested in boys. Free gifts of nail polish and posters were chosen to obviously target females while appealing to a wide age range.
3) Throughout the magazine, informal language, relatable topics, and images of fashionable teenagers in music/arts were used to engage the target audience. Navigation elements like page numbers followed the bright color
How my magazine appeals to my target audienceATurner3
The document discusses how the magazine appeals to its target audience through its design elements. It uses pink, purple and yellow on the cover to appeal to fans of pop music. These colors and bold fonts establish a consistent style. Images of young artists similar in age to readers help them relate to the magazine. Articles with informal language and large visuals make the content easy to understand. The layout guides readers through the magazine in a way that highlights interesting information. Overall, the design aims to attract its target audience by incorporating colors, styles and content relevant to their interests in pop music and celebrities.
The document summarizes how the author addressed and attracted their target audience across different elements of their magazine. For the front cover, they featured a solo artist in simple clothing against a plain background based on audience research. They also used bright colors associated with the indie/folk genre. The price of £2 was based on research showing what the audience would spend. For the contents page, they focused on the featured articles and reviews that the audience wanted according to their research. Images and formatting were also continued from the front cover for consistency. The double page spread featured a dominant image as preferred by the audience, and continued the color scheme and tone established elsewhere. Audience feedback praised the language, appropriateness, and color scheme, but noted
Question 5 – how did you attract and appeal to you target audience?abigumery
The document describes how the magazine creator targeted and addressed their intended audience of 11-17 year old females. They used bright feminine colors on the front cover and contents page to attract this audience. On the front cover they included topics like beauty, gossip and boys that were popular among this group based on a questionnaire. The main image featured a teenage male artist to appeal to the audience's interest in boys. Free gifts of nail varnish and posters were chosen to be inclusive of all ages within the target range. Throughout the magazine, informal language, relatable topics and images of fashionable teenagers were used to engage the intended audience.
My media product is a magazine called 'FLY' that represents social groups C1 and E by featuring well-known artists like Professor Green that this audience can relate to. It follows conventions of real magazines with a large logo, columns, and barcode. Seymour International would be a good distributor as they have relationships with UK retailers and overseas markets. The target audience is 13-15 year olds interested in R&B music. I have learned new skills in Photoshop and the importance of research to make the magazine appealing and realistic.
The document discusses the evaluation of a media product created by the student. It summarizes how the product uses conventions of real magazines through its style of writing, photography, bold colors, and eye-catching images. While it doesn't follow the convention of one-word magazine titles, it retains an "edginess." The student feels the product represents its target audience of 17-24 year olds through the language and design. A music company like HMV would be suited to distribute the product due to its similar existing products. The student has learned skills in photography, software use, and presenting information through constructing this media product.
Katie Denn evaluates her media magazine project. She summarizes how she used conventions from real music magazines in her design, such as including a masthead, cover lines, and color scheme. She researched magazines like NME for inspiration on layouts. Her magazine represents indie music fans in their late teens to mid-twenties. She chose a casual yet intriguing cover star photo to attract this audience and showcase new indie artists. Her goal was to authentically portray indie style and culture for readers.
The document discusses how a music magazine would engage its target audience of teenagers and young adults. It explains that the magazine's content, images of models and styles, and pricing would appeal to this demographic. The cover uses conventions like a prominent centralized masthead, an attention-grabbing front image of a model representing the target audience, and direct addressing of the audience. Inside pages feature large attractive center images, headings in unique formats, and balanced placement of images and easy-to-read text while maintaining a consistent color scheme. The target audience prefers visuals over text, so pages contain less written content.
Understanding of issues evaluation redoenamulmiah95
The document discusses the student's magazine cover, contents page, and double page spread for their media product. For the cover, they followed standard magazine conventions for layout but adjusted some elements like the barcode placement. The contents page also follows conventions for listing articles but targets a 16+ audience. The double page spread features a close-up celebrity image and side text, focusing on the target audience. Overall, the student learned about using software like Photoshop and targeting different audiences through conventions when creating their media product.
The document provides details for designing the front cover and contents page of a school magazine. It includes suggestions for the target audience, possible magazine titles, main images to include on the front cover, cover lines, additional images and text, typography, background design, and technical considerations. Sketches are provided of potential front cover and contents page layouts that include a student photo, school logo, and relevant text and images.
The student created a magazine front cover for their media product evaluation. They researched conventions from real music magazines to incorporate into their design. Key conventions included the masthead, main image, banner, and barcode. The masthead "Symph Magazine" targeted teen female readers. Research informed layout and color choices. The main image featured a female model holding a guitar to represent the music focus. A banner advertised an exclusive interview to attract buyers. The technology of Photoshop and Blogger supported editing images and documenting the process.
This document discusses a study on the effect of brands on consumer buying behavior in the fashion industry in India. It aims to analyze how brands influence consumer purchasing decisions and to better understand concepts of branding and consumer behavior. The study uses a consumer survey of 100 respondents to examine how social, psychological and personal factors affect buying behavior and how brands impact what people buy. Reference groups like family, friends and aspirational groups are also explored as influences on consumer choices. The methodology and objectives of the study are outlined along with background on concepts like consumer behavior and types of reference groups.
Brands can gain valuable customer insights from analyzing conversations on social media. By listening to what customers say about their brand and competitors, brands can understand customer perceptions, identify influencers, and determine the right content and timing for digital marketing strategies. Social media provides a way for brands to engage directly with customers, address issues, and build deeper relationships by demonstrating they understand what is important to customers.
Chapter6.ppt marketing of the chapter sellinginOshadiVindika
This document discusses consumer attitudes. It defines attitudes as learned predispositions to behave favorably or unfavorably towards objects like products. Attitudes are formed through direct experience, word-of-mouth, and advertising exposure. While attitudes can change, they are often consistent once formed. Attitudes affect behavior depending on the situation. The three major influences on attitude formation are personal experience, family/friends, and marketing exposure. Attitudes serve utilitarian, ego-defensive, value-expressive, and knowledge functions. Models of attitudes include the tri-component model and multi-attribute models. Marketers can change attitudes through comparative advertising, emphasizing attributes, adding attributes, and changing perceived attribute values.
The document discusses the AIDA model, an effective communication technique used in marketing. AIDA stands for Attention, Interest, Desire, and Action. It is commonly used in advertising to motivate consumers. First, you gain Attention by identifying a problem. Then you build Interest by explaining how the problem affects people. Next, you create Desire by showing how your product solves the problem. Finally, you prompt Action by urging people to immediately purchase the product. The goal is to guide consumers through each step of the process until they are motivated to buy.
The document discusses the creation of the front cover, contents page, and double page spread for a music magazine. It summarizes the research and elements emulated from other magazines, as well as the unique design aspects. Key tools like Photoshop filters and color replacement were used to enhance images and give the magazine a professional look. Overall, the document reflects on the skills developed in creating a high quality music magazine and how it has improved from an initial preliminary task.
The document discusses the evaluation of a media product created by the student. It summarizes how the product uses conventions of real magazines through its writing style, photography style, bold colors, eye-catching pictures, and consistent color scheme. The student feels the product represents a particular social group of 17-24 year olds through the language and design. A music company like HMV would be a suitable institution to distribute the product since they already distribute similar music-related products. The student learned important skills in using technologies like Adobe InDesign, Photoshop, and creating a blog to record their progress.
The author used mise-en-scene techniques like bright colors, contrasting red and white, and strategic placement of black text to attract their target young audience's eyes. Musical instruments on the cover and questions/answers format between bands were also used to appeal to this audience. Incentives in the magazine and featuring a band the same age as readers would further address and inspire the target demographic. Feedback showed the colors, offers, and professional presentation successfully attracted most of the audience, who felt the price was also suitable. Overall, the author felt they had effectively attracted and addressed their young music magazine audience.
AS Media Studies - Evaluation - School MagazineSundasBostan
My school magazine successfully begins to fit conventions of real magazines by including elements like a masthead, main image, date, and barcode. It represents various social groups by featuring images and articles about students, teachers, and parents. The magazine's intended audience is students, parents, and teachers, as it provides insight into school life. Technologies learned include using layers in Photoshop and InDesign, editing images, and saving files correctly. Mistakes were made like spelling errors and not editing images properly, which will be improved upon for future projects.
Understanding of issues evaluation redo.1enamulmiah95
The document discusses the cover, contents page, and double page spread created by the author for their music magazine. It explains how they addressed issues of genre, audience, and conventions in their design. For the cover, they followed standard conventions but modified the barcode placement. Their contents page represented a 16+ audience and included relevant articles. The double page spread similarly followed conventions with a central image and side text. Overall, the author aimed to create a Bhangra music magazine that would appeal to both male and female readers aged 16+.
Question 5 – how did you attract and appeal to you target audience?abigumery
The document describes how the author designed their magazine to attract and address their target audience of 11-17 year old females. Key points included:
1) Using bright, feminine colors on the cover and throughout to appeal to young females. Topics like beauty, gossip and boys were chosen based on a survey.
2) The main cover image featured a teenage male artist to attract readers interested in boys. Free gifts of nail polish and posters were chosen to obviously target females while appealing to a wide age range.
3) Throughout the magazine, informal language, relatable topics, and images of fashionable teenagers in music/arts were used to engage the target audience. Navigation elements like page numbers followed the bright color
How my magazine appeals to my target audienceATurner3
The document discusses how the magazine appeals to its target audience through its design elements. It uses pink, purple and yellow on the cover to appeal to fans of pop music. These colors and bold fonts establish a consistent style. Images of young artists similar in age to readers help them relate to the magazine. Articles with informal language and large visuals make the content easy to understand. The layout guides readers through the magazine in a way that highlights interesting information. Overall, the design aims to attract its target audience by incorporating colors, styles and content relevant to their interests in pop music and celebrities.
The document summarizes how the author addressed and attracted their target audience across different elements of their magazine. For the front cover, they featured a solo artist in simple clothing against a plain background based on audience research. They also used bright colors associated with the indie/folk genre. The price of £2 was based on research showing what the audience would spend. For the contents page, they focused on the featured articles and reviews that the audience wanted according to their research. Images and formatting were also continued from the front cover for consistency. The double page spread featured a dominant image as preferred by the audience, and continued the color scheme and tone established elsewhere. Audience feedback praised the language, appropriateness, and color scheme, but noted
Question 5 – how did you attract and appeal to you target audience?abigumery
The document describes how the magazine creator targeted and addressed their intended audience of 11-17 year old females. They used bright feminine colors on the front cover and contents page to attract this audience. On the front cover they included topics like beauty, gossip and boys that were popular among this group based on a questionnaire. The main image featured a teenage male artist to appeal to the audience's interest in boys. Free gifts of nail varnish and posters were chosen to be inclusive of all ages within the target range. Throughout the magazine, informal language, relatable topics and images of fashionable teenagers were used to engage the intended audience.
My media product is a magazine called 'FLY' that represents social groups C1 and E by featuring well-known artists like Professor Green that this audience can relate to. It follows conventions of real magazines with a large logo, columns, and barcode. Seymour International would be a good distributor as they have relationships with UK retailers and overseas markets. The target audience is 13-15 year olds interested in R&B music. I have learned new skills in Photoshop and the importance of research to make the magazine appealing and realistic.
The document discusses the evaluation of a media product created by the student. It summarizes how the product uses conventions of real magazines through its style of writing, photography, bold colors, and eye-catching images. While it doesn't follow the convention of one-word magazine titles, it retains an "edginess." The student feels the product represents its target audience of 17-24 year olds through the language and design. A music company like HMV would be suited to distribute the product due to its similar existing products. The student has learned skills in photography, software use, and presenting information through constructing this media product.
Katie Denn evaluates her media magazine project. She summarizes how she used conventions from real music magazines in her design, such as including a masthead, cover lines, and color scheme. She researched magazines like NME for inspiration on layouts. Her magazine represents indie music fans in their late teens to mid-twenties. She chose a casual yet intriguing cover star photo to attract this audience and showcase new indie artists. Her goal was to authentically portray indie style and culture for readers.
The document discusses how a music magazine would engage its target audience of teenagers and young adults. It explains that the magazine's content, images of models and styles, and pricing would appeal to this demographic. The cover uses conventions like a prominent centralized masthead, an attention-grabbing front image of a model representing the target audience, and direct addressing of the audience. Inside pages feature large attractive center images, headings in unique formats, and balanced placement of images and easy-to-read text while maintaining a consistent color scheme. The target audience prefers visuals over text, so pages contain less written content.
Understanding of issues evaluation redoenamulmiah95
The document discusses the student's magazine cover, contents page, and double page spread for their media product. For the cover, they followed standard magazine conventions for layout but adjusted some elements like the barcode placement. The contents page also follows conventions for listing articles but targets a 16+ audience. The double page spread features a close-up celebrity image and side text, focusing on the target audience. Overall, the student learned about using software like Photoshop and targeting different audiences through conventions when creating their media product.
The document provides details for designing the front cover and contents page of a school magazine. It includes suggestions for the target audience, possible magazine titles, main images to include on the front cover, cover lines, additional images and text, typography, background design, and technical considerations. Sketches are provided of potential front cover and contents page layouts that include a student photo, school logo, and relevant text and images.
The student created a magazine front cover for their media product evaluation. They researched conventions from real music magazines to incorporate into their design. Key conventions included the masthead, main image, banner, and barcode. The masthead "Symph Magazine" targeted teen female readers. Research informed layout and color choices. The main image featured a female model holding a guitar to represent the music focus. A banner advertised an exclusive interview to attract buyers. The technology of Photoshop and Blogger supported editing images and documenting the process.
This document discusses a study on the effect of brands on consumer buying behavior in the fashion industry in India. It aims to analyze how brands influence consumer purchasing decisions and to better understand concepts of branding and consumer behavior. The study uses a consumer survey of 100 respondents to examine how social, psychological and personal factors affect buying behavior and how brands impact what people buy. Reference groups like family, friends and aspirational groups are also explored as influences on consumer choices. The methodology and objectives of the study are outlined along with background on concepts like consumer behavior and types of reference groups.
Brands can gain valuable customer insights from analyzing conversations on social media. By listening to what customers say about their brand and competitors, brands can understand customer perceptions, identify influencers, and determine the right content and timing for digital marketing strategies. Social media provides a way for brands to engage directly with customers, address issues, and build deeper relationships by demonstrating they understand what is important to customers.
Chapter6.ppt marketing of the chapter sellinginOshadiVindika
This document discusses consumer attitudes. It defines attitudes as learned predispositions to behave favorably or unfavorably towards objects like products. Attitudes are formed through direct experience, word-of-mouth, and advertising exposure. While attitudes can change, they are often consistent once formed. Attitudes affect behavior depending on the situation. The three major influences on attitude formation are personal experience, family/friends, and marketing exposure. Attitudes serve utilitarian, ego-defensive, value-expressive, and knowledge functions. Models of attitudes include the tri-component model and multi-attribute models. Marketers can change attitudes through comparative advertising, emphasizing attributes, adding attributes, and changing perceived attribute values.
The document discusses the AIDA model, an effective communication technique used in marketing. AIDA stands for Attention, Interest, Desire, and Action. It is commonly used in advertising to motivate consumers. First, you gain Attention by identifying a problem. Then you build Interest by explaining how the problem affects people. Next, you create Desire by showing how your product solves the problem. Finally, you prompt Action by urging people to immediately purchase the product. The goal is to guide consumers through each step of the process until they are motivated to buy.
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The document discusses how brands can utilize customer conversations on social media to inform their digital marketing strategies. It describes how brands can analyze conversations to understand topics of interest, customer perceptions, influential users, and optimal times to engage. This allows brands to effectively communicate with customers and ensure their messages are relevant to customers' expectations.
Here are 5 pieces of content addressing the RACE model and including clear calls to action for the "designed is better" main idea:
1. Blog post:
R: Explain why design matters for businesses.
A: Share case studies of companies that improved sales through better design.
C: Encourage businesses to audit their design and identify areas for improvement.
E: Call readers to schedule a free design consultation.
2. Infographic:
R: Visualize how design impacts customer experience at each touchpoint.
A: Cite research showing design influences purchasing decisions.
C: Note common design mistakes that hurt brands.
E: Promote download of checklist for evaluating own design
Comparative Study of Comedy Advertisements versus Emotional AdvertisementsKakoli Laha
This document summarizes a study comparing the effectiveness of comedy advertisements versus emotional advertisements. The study aims to understand which type of advertisement better influences consumer loyalty and purchasing decisions. It reviews literature finding that comedy advertisements grab more attention by lowering defenses and creating positive feelings, while emotional advertisements forge stronger bonds by appealing to universal human emotions. The document also examines the hierarchy of effects model which outlines six stages consumers progress through from awareness to purchase - from cognitive understanding to affective liking to conative behavior change. The objective is to determine whether humor or emotional content more successfully moves consumers through these stages.
Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with a particular product. It is a primary goal of advertising, especially in early stages. Brand awareness includes brand recognition, where consumers can identify a brand they've seen, and brand recall, where consumers can generate the brand from memory. Companies use various marketing channels like television, radio, newspapers, and social media to increase brand awareness and recognition among consumers in order to influence their purchasing decisions. Maintaining brand awareness through repeated exposure is important for companies to build customer loyalty and increase sales over time.
This article discusses Asian Paints' use of technology to improve business operations and customer service. Some key points:
- Asian Paints has deployed technologies like SAP, i2 supply chain software, and mobile devices for salespeople to increase productivity and connectivity across offices in India and globally.
- Around 0.8% of annual revenue is invested in IT/telecom infrastructure each year, less than the typical 1.6% for global companies.
- Initiatives to improve customer service include allowing customers to customize paint colors online and expanding this service nationwide, as well as improving customer complaint management.
- Vendor selection focuses on long-term strategic partnerships that can support Asian Paints' road
How To Understand Your Audience Better | The Entrepreneur ReviewTheEntrepreneurRevie
Whether you're a business owner, content creator, teacher, or simply someone who wants to connect with others, the ability to understand your audience is a valuable skill and requires some strategies.
This document provides an introduction to marketing concepts. It covers the definition of marketing, the marketing mix, branding, marketing plans and strategy, competitors, and promotion. Social media tactics like Twitter, Facebook, blogs, LinkedIn, and YouTube are also discussed as ways to promote a business or product. The document aims to give a crash course overview of key marketing topics.
Often, we as customers tend to associate a particular product with a brand. Think about some of the most frequent purchases you have made; you might find that without even trying your mind will make the association of a product category with a particular brand. Firstly, let’s discuss what is a brand?
This document discusses social media in public relations. It covers topics like types of social media content, credibility in social media communication, social media tactics, blogging, corporate social responsibility, non-profits, social media successes and failures. Some key points include:
1. There are different types of social media content like curated, co-created, original, consumer generated, and sponsored.
2. Credibility in social media requires trust, shared values, knowledge, reciprocity and coordination between individuals and organizations.
3. Social media tactics for PR include using keywords, strategic relevant news, real-time responses, and native social media marketing.
4. Blogging gives personal and company brands
On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. Of course, everyone puts “strategic thinker” on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it’s starting to show. For the past 20 years, companies have said “on the job” training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing.
This document discusses social media in public relations. It covers topics like curated, co-created, and original content. It also discusses credibility in social media communication and the importance of trust, shared values, and other factors. Tactics for social media PR include using keywords, relevant news, and native content. The document also discusses public relations blogging, case studies, corporate social responsibility, non-profits, successes and failures of social media use, and lessons learned. It poses discussion questions about how PR is changing with social media, integrating different media forms, and important CSR issues related to social media.
The document is a final evaluation of a media product created by the student. In the evaluation, the student discusses several areas: how the media product used conventions from real products; how it represented a particular social group of teenagers; what types of media institutions might distribute it; who the intended audience was; and how the audience was attracted and addressed. The student also reflects on what was learned about technologies and the progression from the preliminary task to the final product.
This document outlines various techniques and conventions used in print advertising, including:
1. Logos, slogans, product images and names, font size, and anchorage to promote products.
2. Elements like typeface, shot types, composition, and color palette that influence how audiences view and understand ads.
3. Effects, rule of thirds use, props, locations, costumes, and register that enhance meaning and target specific audiences.
4. References, persuasive language, rhetorical questions, scientific claims, and humor that entice audiences to purchase products.
Brand loyalty occurs when consumers feel an emotional attachment to a brand and are willing to consistently purchase from that brand. They may pay higher prices or go out of their way for that brand. Marketers try to build brand loyalty by creating brand experiences that appeal to consumers' senses and emotions. Effective branding engages consumers psychologically and can result in repeat purchases and deeper loyalty over time. True brand loyalty involves behavioral and psychological commitment to the brand.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
1. PCB COMMENTARY SUMMARY NOTES BY:
Jiawen, Ameen, Rengie & Yanquan
T2C03
DEgage is the name of our magazine. The first two letters are highlighted to symbolize DE,
as the magazine holds content about the different courses of Design & Environment faculty,
and also since we’re DE students. As a whole the word “degage” means “free and relaxed in
manner”. It means our magazine is for readers to relax and enjoy the content in a calm and
easy pace. Readers will be care free from the other troubles. After a long day at work or
school, readers can calm down and indulge themselves in the contents of the magazine.
Elements covered: Information quality.
Format used must be short and sweet thus able to present it more effectively to consumers
and also some description at the side so readers can either focus more on the point or glance
through.
2. Editorial Page:
It’s requested in our requirements because in a magazine there must be editorial team to
introduce to show the readers whose doing all these designing and how to contact them.
We also include short and sweet note at the bottom highlighting editor notes to entice readers
to find out more about what our design members have come up with in the later parts of the
magazine.
Elements covered: Color, Perceptual Vigilance
Reasons Why:
1. Color
These few pages we will be using different colour schemes to differentiate different
courses to keep readers attention from dropping. adding pictures of the students doing
their work will also entice readers as they get to see what the students go through real
life rather than only in words.
2. Perceptual vigilance
This concept is also included as readers who are wanting to go to the various courses
will pay closer attention to this section as they are in need of knowing about what’s
going to happen in the courses. This part can be very helpful students who are going
through their secondary 4 education in school.
3. Elements covered: Surrogate indicator- celebrity endorsement
In the area of advertising and promotion, celebrity endorsement is a testimonial which
consists of a written or spoken statement, or picture from a person figure.
The Leo Messi's advertisement is chosen because it is related to the article on social media.
The advertisement is influential, and it affects thoughts and behaviour of readers. His ID in
the app was printed on the advertisement, showing that he actually uses the app, and that this
app must be really useful and convenient such that even a soccer star is using it.
With the use of interesting tittle capture reader attention. Simple design and layout, just like
the line of Apple products- simplicity.
Elements covered: format
Simple straight forward presentation receives more attention than complex ones. Short write
up tells you directly what the article is going to be talking about.
4. Instead of using words and tittle to bring out content, pictures are used instead. This will
make the reader feel afresh and wanting to carry on reading.
Elements covered: low involvement learning.
Most of the consumer learning is in low involvement. The information is presented to the
reader. No addition research is need. Readers will most likely read for extra information and
recreation. Little effort and motivation is need to process the information. No thinking is
required,
Instead of using tittle, questions are used to spark the curiosity of the reader and make them
wanting to read more to know about the answer.
Elements covered: contrasting colour, Opinion leader.
1. Contrasting colour
To attract consumers’ attention, the stimuli must contrast with the background. The question,
answer and back ground are of different colour and degree of shades. It’s easy to read and
differentiate the questions from the answer.
5. 2. Opinion leader
Opinion leaders are people who are very knowledgeable on a certain topic which the
consumer is interested in. they help filter, provide and interpret information. As such, the
shop interviewee in this case is considering an opinion leader because he is very
knowledgeable on hand phones as that is his job. Having high involvement with the product
category. Able to provide feedback both positive and negative through personal observation
Most people would trust and follow his advice as he is very knowledgeable and due to the
nature of his job on the topic.
Elements include: Message involvement, format, relevant to concept and size and intensity.
1. Message involvement.
The extent to which consumer is involved in the message. Consumers who are involved in the
message of the advertisement are the people that like this shampoo brand or can relate to the
“bad hair” days. As such, they have learnt that Herbal essence had launch a new shampoo
product and most likely to try it out.
2. Format.
Manner in which message is presented to consumer. We made it simple and straightforward
presentations so that it will received more attention than complex ones and also easier for us
to get to the point.
3. Relevant to concept.
Herbal essence is a well-known shampoo brand for having silky and healthy hair. It’s
somehow related to fashion because having long and nice smelling hair forms part of your
fashion tips.
6. 4. Size and Intensity.
Consumer will pay more attention to advertisement that is bigger and brighter. As such, we
have enlarged the newly-launched shampoo in the middle to attract consumer attention.
Elements include: FORMAT
We have use short and sweet format because it will entice readers to want to find out more.
Easier to focused attention on the main point. At this situation, the contrasting words already
say it all. “People will stare. Make it worth their while.”
Elements include: Opinion leaders, Format, Episodic memory.
1. Opinion leaders
They acts and serve as a role model to other teenagers as they share similar taste in clothing
and fashion. They can also influence attitude and behavior change of their followers which is
7. the consumers. For example, one guy mentioned that he would love to shop at Uniqlo, cotton
on because it is affordable and nice to wear, so consumers would follow suit and try it out.
2. Format
Manner in which message is presented to consumer. Simple and straightforward presentations
received more attention than complex ones and easier to get to the point.
3. Episodic memory
It is proven that guys tends to remember memories of sequences of purchasing goods from
particular shops in which they participated which they enjoyed their goods and thus
remembering the brands.
Elements covered: perceptual vigilance and deliberate exposure.
1. Perceptual vigilance
It refers to the tendency to have heightened awareness of stimuli that are relevant to their
current needs or interest. Teenagers love fashion and mostly follow trends so they would be
more attentive to fashion pages as they would want to get clothing which is affordable and
comfy too.
2. Deliberate exposure
Consumers deliberately seek information to help achieve certain goals which in this situation
is to know more about trends and learn how to dress well from guidance given. Thus, they
will deliberately flip to this page just to know more about how idols dress and they can apply
themselves too.
8. Elements covered: Preference Strategy, Colorful ads, Information Influence.
1. Preference Strategy
Basically refers to anticipating and know where consumers will search and then listed the
“featured” clothing in those popular stores that sells these featured clothing thus leading
consumer to the stores.
2. Colorful advertisement
We purposely create 4 different colors contrast advertisement because colorful
advertisements & interesting packaging can attract more attention to catch consumer attention.
3. Information influence
Behaviours and opinions of reference groups are used as potentially useful pieces of
information. Consumers will most likely to follow information given by them.
Elements covered: External information search
9. Basically includes opinion and attitudes from friends, internet and also professional
information like articles magazine, books, and internet. External information search tends to
increase when you are paying much attention to those particular items. For this situation, girls
who saw this may be highly interested in these clothing and amazed by the mix and match
outfits and would search various information to find these clothing.
Elements covered: vicarious learning concept, Identification influence
1. Vicarious learning concept.
It refers to the imitation of others through the observation of others. Thus, by giving the
examples of famous female celebs wearing this floral theme outfit, there will be many girls
wanting to learn and follow suit to the concept of wearing the outfit and match with other
accessories like what the celebs do.
2. Identification influence.
When an individual uses group as a reference point for his/her own self-image. Like if
consumer finds this reference point is nice, she will go and purchase and match accordingly
to the reference point. Consumer would most likely wants to behave like them in terms of
dressing.
10. Elements covered: High involvement learning
It refers to consumer has a high motivation to learn. It is usually when a situation where the
consumer is highly involved regarding to his interest or likes. This is when consumer would
be more heightened in terms of learning and wanting to learn. They would pay more attention
to the tips given because in a way or so will affect them in their thinking and mindset to look
good in the long run.
Elements covered: Information quality.
All consumers only have limited capacity to process information. To attract attention, there
must not be too much information to prevent information overload.
Reference group:
A group of people or organization of which an individual conforms to, identifies with, or
aspires to join. Adjust to the standards of the new reference group if consumers find it is nice.
Especially to clothing.
11. Highlighting of keywords to capture the reader attention.
Elements covered: other oriented value, affective interpretation. Self-actualization
1. Other oriented value.
Reflect a society’s’ view of the appropriate relationships between individuals and groups
within that society. Society always have this view that man are always strong than women,
men are muscular. Just like the Greek god. By letting they choose between a fit and skinny
guy, we hope that because of their other oriented value. They will choose the fit guy and
continue reading our magazine.
2. Affective interpretation
Processing and adding meaning by feeling. By using a picture of a fit guy and a skinny guy,
hoping to add motivation to reader to work out to be like the fit guy.
3. Self-actualization
Self-actualization is Focusing on individual challenging themselves to fulfill their reaching
their full potential. The words and the picture are serving as a contrast. Giving them
motivation to transform from the skinny guy into the fit guy to fulfill their potential.
12. A brief overview of the training program.
Elements covered: color, imagery, high involvement learning
1. Colour
Making use of red color, which is a bright color compare to the back ground. In this way
we could capture their attention on smaller details which people tend to miss out or skip
pass
2. Imagery
Forming images mentally. By putting the starting and ending position, we give the reader
space to imagine. Imagine the process and that will lead them to high involvement learning.
3. High involvement learning
Readers would have high motivation to learn as the information give is incomplete. Human
are curious creature, as such, they would want to know how the exercise is done correctly. By
making them wanting to find out, they will be highly motivated to do research lead to high
involvement learning.
13. Finer details what type and how much exercise is in the program.
Elements covered: Information quality
Reader has limited ability to process information. To attract attention, there must not be too
many information. To minimize information overload for the readers, we would show the
exercise and the number of time you have to do them. Information on how to perform them
can found easily.
Elements covered: Deliberate exposure
Readers deliberately seek information to help them achieve goals. In this case, it’s because
they are being motivated by the article. They would want to continue to read on to gain more
information on how to becoming fit.
14. Informal layout, to enhance reading
Elements covered: informational influence, reference group
Behavior and opinion of reference group are used as potential sources of information. This
this case the reference group which are the people that are interview can share with them
some insight into gym life and can change their opinions on going to gym.
The advertisement is link to the article because people normally uses supplement after going
to gym. The product is used for recovery purpose. So by putting it after the article, people
may consider buying it or trying it.
Elements covered: Product positioning, isolation
1. Product positioning
A marketing strategy developed to present a specific image for a product. In this case,
the slogan is also part of a marketing strategy. It tries to gives people the mindset that
15. it is the most popular product in the market. If you do not know about it, you must go
find out about it.
2. Isolation
A technical of separating the stimulus object form other object to gain attention. In
this poster, the line of products are line in the center with a huge white back ground
that makes it stand out. The poster is also very simple and not wordy .
Elements covered: Information quality, format
This article is an educational article. Although social media is very common and almost
everybody knows how to operate them. We can see what makes people, especially the
marketers’ use social media to achieve great success. Using of social media as a means to
reach out to their target audiences especially the teenagers who are the main user of social
media.
1. All consumer only have limited capacity to process information, to attract
attention, there must not be too much information. The use of images are to aid
visuals and break monotony
2. The use of different color to bring out the information that we wishing to present.
It contrasts with the white background, making the words more obvious and the
page less dull. Overall, a more attractive look to an article. Article is colourful so
as to bring out the excitement social media can bring us.
16. Elements covered: High involvement learning, vicarious learning
1. Vicarious learning refers to the imitation of others through the observation of others.
By stating that people now a day would see photos on Instagram with Overlays on it,
many people would like to learn how it works, and be like any other Instagram users.
2. High involvement learning refers to consumer has a high motivation to learn. It is
usually when a situation where the consumer is highly involved regarding to his
interest or likes. Readers who are interested will be looking forward to this page and
maintains a high level of interest in learning how Overlays are being done.
These 2 pages consists the step by step to applying Overlays. Words are minimized and many
pictures are used to aids visualbitiy and allows the entire segment to be interesting to readers.
This segment is colourful because this is an informal article, whereby it's interactive and
tutorials have to be made fun for readers. And at the same time, easy to follow.
17. The globe with filled with the stamps gives the idea of travelling the world.
Elements included: Deliberate exposure to stimuli, Size and intensity
1. Deliberate exposure to stimuli
Readers are going to expose themselves to the travelling tips, especially the readers who are
wanting to go to Hong Kong. they get to reach their immediate goals, such as increasing
their knowledge about the trip.
2. Size and intensity,
The globe fills up the whole page, readers will pay attention to the different stamps that are
available on the globe. this will attract their attention easily too.
This page,shows the overview of the article as thera as are a lot questions on the page
enticing readers to know more about the article.
Elements used: Imagery, Color, Bolding words
1. Imagery
18. The paper aeroplane symbolizes travel as this article is about travel too.
2. Color and Bolding words
We used different colors for some words, enlarged some and also bold some words to show
the emphasize on some words which are important for this article. These are the words that
require more importance, and by making some words stand out, people will tend to be
interested in looking at the words more.
Elements covered: Opinion Leaders.
1. Opinion Leaders
We are using the comments of people who went for the trip previously as they are opinion
leaders as readers who are looking forward to go for the trip will consider the opinion of the
people important. It’s easier to influence the readers as the people we have interviewed have
gone for the trip and have benefited.
19. We’ve added pages of picture to the article to interest the readers. They would have higher
level of involvement towards the article when you give the readers information in pictorial
form. Naturally readers will pay more attention to photos. Looking at the photos, readers will
be more motivated to go for the trip as they can see first-hand the experiences they will go
through during the trip.
Elements used: Problem recognition
The desired state to be there for the readers also increases as they witness the pictures. It
breaks monotony of words too. The desired state of the readers will increase as their current
state would be very far away from the desired.
Budget travelling ad is related to the Hong Kong trip. Short trips such as from Singapore to
Hong Kong, people will usually take budget airlines to cut costs.
The magazine is released in the June Holiday period, so readers who are parents or students,
might be looking for ways to get a cheap and quick getaway.
Elements covered: Size and intensity
The page uses size and intensity as the piggy bank fills up the 2 whole pages and the person
putting money into the piggy bank symbolizes savings.
20. An interesting and informal article, for leisure reading.
Elements covered: Colour and imagery
Using calm colours like white and blue which ties in well with horoscopes, can allow readers
to feel calm while reading the article as the magazine is coming to an end. The use of images
can further aid visuals and make the article look attractive
Reasons why:
1. Position
Placing item or advertisement at consumers’ visual field to attract their attention.
The suspense that is built up on the back page which is blank, attracts customers attention
more. since the packaging of the magazine will only allow the visibility of the front and back
page, readers would be curious to know what’s inside the magazine.
2. Isolation
21. Isolation as the back page is just blank with the contrasting colors of black and white. it
captures the attention of the readers more easily.
Emagazine site:
www.degage1.blogspot.com