The document discusses several topics including collaboration, openness, sharing, and the power of online communities to reshape perspectives. It references an article from Wired magazine about how the "force of online socialism is growing" and the dynamic of collaboration and sharing is spreading beyond digital spaces. It also includes quotes and comments from social media about unfriending acquaintances on Facebook and the impact of sharing information online.

1. O TOM, AKO ROBIŤ TO, ČO ROBIA INÍ.
ALEBO NIE.
Pavol Minár
Special Operations Commander, Istropolitana Ogilvy, minar@istropolitana.sk

6. Denis Diderot
Scientists&Experts
Encyclopedia Britannica

13. CREATIVE COMMONS

18. Nový socializmus

19. Kevin Kelly

20. „... the power of sharing, cooperation, collaboration, openness, free
pricing, and transparency has proven to be more practical than we
capitalists thought possible. Each time we try it, we find that the
power of the new socialism is bigger than we imagined.
We underestimate the power of our tools to reshape our minds. Did
we really believe we could collaboratively build and inhabit virtual
worlds all day, every day, and not have it affect our perspective? The
force of online socialism is growing. Its dynamic is spreading beyond
electrons—perhaps into elections.“
wired magazine.uk.july.2009:The New Socialism: Global Collectivist Society Is Coming Online
Kevin Kelly
Nový socializmus

22. Burnett
Ogilvy
Crispin Porter
Bogusky

28. Zruším Rádio FM!
NEZRUŠÍŠ!!
No dobre, tak
nezruším.
WHAAAT???

32. „Keď všetci pozerajú do rovnakého
článku z Wikipedie, tak ako z toho
môžu vypadnúť originálne výsledky?“

33. Posted by PearPear @ 5:10 PM Thu, Jan 08, 2009
So, to the 10 people that I am Facebook friends with only because we had one
class together in college or met at a party: I'm sorry, but I'm hungry.
Posted by AnthonyIac @ 2:21 PM Thu, Jan 08, 2009
Yeah, or to the people who aren't really friends of mine, more or less acquaintances (more like less). Turns out, as much as I hate Burger King,
I'd be more willing to be friends with a Whopper than those people. At least a Whopper has more respect for me...
Posted by ferricguy @ 5:24 PM Thu, Jan 08, 2009
.. i was glad to show to the rest of my friends that those people were worth 1/10th of a whopper!!!!
Posted by wretch @ 3:03 AM Sat, Jan 10, 2009
Oh. Now I'm going to be erased from all sorts of people's list. Ah well. I could have
been the cow in the burger...

34. To go with the flow,
or not to go with the flow?