Seafish is consulting with key industry players and regulators on refining its strategic focus over the next three years. The consultation will focus on seven key themes: information, safety, environment, regulation, standards, consumers, and health. For the shellfish industry specifically, Seafish aims to provide market data and industry information, promote safety standards, help the industry influence emerging environmental and regulatory policies, keep it informed of international production standards, protect the industry's reputation with consumers, and educate consumers and health professionals on the health benefits of shellfish consumption.