Matthew Ayers organized the first Crabstock festival in April 2012 at The Lamb Inn in Rissington to promote British shellfish. The festival included cooking demonstrations, live crab picking, and shellfish sales. It was well attended and generated increased sales of crab, lobster, and mussels. Following the success of Crabstock, Matthew plans to organize a Cotswold Shellfish Week and spread the Crabstock festival concept throughout the UK to further educate people about British shellfish and support the industry.

2.  My background.
 Crabstock.
 Public feed back.
 Cotswold shellfish week!
 My aims!
 Thank you.

3.  My name is Matthew Ayers, for the
last 13 years I have been working with
the best food and produce the UK has
to offer, my passion for food is
extreme and my knowledge vast.
The main thing in the UK is
supporting our own delicacies and
Crabstock is here to shout out
about our great British shellfish, too
let everyone enjoy it so easily.
“people seem to of forgotten”

4. Saturday 21st- Sunday 22nd April 2012

5.  Cooking Demonstrations
 Punch & Judy
 Our own beach
 Shellfish Recipe Corner
 Meeting the Industry
 Triple Gold Star Oysters
 Live Crab Picking
 Live music all weekend

6.  To highlight the plight of the industry.
 To teach the next generation of the health
benefits of eating our great British shellfish.
 To give the general public a vast knowledge of
the industry and to support our great British
produce.

7. Matthew Ayers Vs. Adrian Bartlett
 The Lamb Inn Vs. The Really Interesting crab
Company
Hand dived scallops, Adrian's dressed spider
samphire and crab salad. crab with spring leaves.

8.  “A Fantastic Weekend” “A
Fantastic success and I hope it will “Seafish welcomes Crabstock, the
happen now every year. I could UK’s first inland shellfish festival”
certainly see this event growing www.seafish.org
and becoming a much bigger
festival.”
www.andyskitchen.co.uk/blogs
It's a first! Although it's not by the sea,
The Lamb Inn, Rissington is holding the
first inland shellfish festival, known as
“The National Lobster Hatchery has "Crabstock".
been chosen as a beneficiary for the www.shopcotswolds.co.uk
Crabstock Festivals”

9.  A great positive response from the general
public
 Shellfish sales increase
 Vast involvement of the local community
 Great support from the SAGB and SEAFISH
 Crabstock concept proved to be a great and
unique inland festival
 We aim to spread the Crabstock concept
throughout the UK
 Funds raised for the national lobster hatchery

10. 15
10
Kilo’s
per
week 5
present
2012
0
2011
Crab
Lobster
sales Mussels
sales

11. CRABSTOCK
SALES
200
150
100
50
kilo's of shellfish sold
0
Crabstock weekend

12. • In the Cotswold area, late autumn
• Several local restaurants are keen
to get involved
• To try and promote UK shellfish
across the Cotswold area  The Cotswold shellfish week has been
organised for late summer, we have had so
much interest in this already, shows that
people are wanting to promote our great
product more

14.  Promote the quality of our great British
Shellfish throughout the UK
 To educate the public of the nutritional health
benefits of shellfish consumption
 To spread the Crabstock concept out
throughout the UK
 To increase our shellfish consumption and
reduce so much export of our great produce

15. “I feel that Crabstock is a great opportunity for all the local
community to get involved and provide them with a vast
knowledge of the industry.” Matthew Ayers