Paul Rand was a pioneering American graphic designer known for his modernist and minimalist style. He created iconic logos for many major corporations including IBM, UPS, and ABC. His logos were simple, easy to recognize, and conveyed the essence of the company. Rand believed that an effective logo or brand identity was more important than individual advertisements. Some of his most famous works included simplifying the Westinghouse logo to a circle containing a W symbol, designing the UPS logo as a shield containing a stylized package, and creating the still widely-used ABC logo out of a simple black circle containing the lowercase letters "abc". Rand's logos emphasized clarity, simplicity, and visual impact through the use of negative space, geometric
Paul Rand was a pioneering graphic designer who is renowned for his modernist and minimalist logo designs. Some of his most famous logos include those created for IBM, Next, and Westinghouse. Rand believed that effective design clearly and simply communicates its intended message through refined and reduced forms. He saw design as a way to convey complex ideas in a very simplified manner. Rand helped establish principles of logo design, teaching that an effective logo identifies rather than sells and derives meaning from the quality of what it represents.
Graphic designer Paul Rand was influential in the field from the 1930s-1990s. He designed logos, advertisements, book covers, and other materials for clients such as IBM, UPS, and Esquire magazine. Rand's designs were instantly recognizable due to their simplicity and clarity of form. He pioneered the use of grid systems and asymmetric balance in graphic design.
Corporate indentity, logos and branding become the over-arching approach in advertising to help deliver the concept of value in a company in relation to its products.
Paul Rand was a legendary graphic designer born in 1914 in Brooklyn, New York. He started his career early, designing signs for his father's grocery store and school events. Rand went on to create iconic logos for many major corporations, including IBM, Westinghouse, UPS, and ABC. He was renowned for his ability to design simple yet memorable logos that captured the essence of each company. Rand had a long and prolific career, producing books, articles, and teaching at universities into his later years. He is considered one of the most influential graphic designers of the 20th century.
Paul Rand was an influential American graphic designer, known for his corporate identities and book jackets. Some of his most famous logo designs included logos for IBM, UPS, and ABC. He developed four principles of design: simplicity, clarity, honesty, and originality. Throughout his career, Rand designed many magazine covers and book covers that showcased his unique style. He believed that simplicity was the byproduct of a good idea rather than the goal, and that design permeated every aspect of life.
David Carson is a graphic designer known for experimenting with typography and magazine layouts. He began his career as a sociology professor but started experimenting with graphic design in 1983. Carson became known for his unique style when he took the role of art director for Ray Gun magazine in 1992, transforming conventions through techniques like "grunge" typography and use of the Dingbat font. Carson's philosophy was to break rules and influence public views on design through an anarchist style. He pioneered dirty, experimental designs that shook up the typography world and influenced many other artists.
This document provides an overview of design, illustration, typography and photography. It includes biographies of notable designers such as Milton Glaser, Saul Bass and Paula Scher, illustrators such as Shepard Fairey and Chris Leavens, and photographers such as Richard Avedon. The document also discusses color palettes, tutorials and includes various images as examples.
Paul Rand was a pioneering graphic designer who is renowned for his modernist and minimalist logo designs. Some of his most famous logos include those created for IBM, Next, and Westinghouse. Rand believed that effective design clearly and simply communicates its intended message through refined and reduced forms. He saw design as a way to convey complex ideas in a very simplified manner. Rand helped establish principles of logo design, teaching that an effective logo identifies rather than sells and derives meaning from the quality of what it represents.
Graphic designer Paul Rand was influential in the field from the 1930s-1990s. He designed logos, advertisements, book covers, and other materials for clients such as IBM, UPS, and Esquire magazine. Rand's designs were instantly recognizable due to their simplicity and clarity of form. He pioneered the use of grid systems and asymmetric balance in graphic design.
Corporate indentity, logos and branding become the over-arching approach in advertising to help deliver the concept of value in a company in relation to its products.
Paul Rand was a legendary graphic designer born in 1914 in Brooklyn, New York. He started his career early, designing signs for his father's grocery store and school events. Rand went on to create iconic logos for many major corporations, including IBM, Westinghouse, UPS, and ABC. He was renowned for his ability to design simple yet memorable logos that captured the essence of each company. Rand had a long and prolific career, producing books, articles, and teaching at universities into his later years. He is considered one of the most influential graphic designers of the 20th century.
Paul Rand was an influential American graphic designer, known for his corporate identities and book jackets. Some of his most famous logo designs included logos for IBM, UPS, and ABC. He developed four principles of design: simplicity, clarity, honesty, and originality. Throughout his career, Rand designed many magazine covers and book covers that showcased his unique style. He believed that simplicity was the byproduct of a good idea rather than the goal, and that design permeated every aspect of life.
David Carson is a graphic designer known for experimenting with typography and magazine layouts. He began his career as a sociology professor but started experimenting with graphic design in 1983. Carson became known for his unique style when he took the role of art director for Ray Gun magazine in 1992, transforming conventions through techniques like "grunge" typography and use of the Dingbat font. Carson's philosophy was to break rules and influence public views on design through an anarchist style. He pioneered dirty, experimental designs that shook up the typography world and influenced many other artists.
This document provides an overview of design, illustration, typography and photography. It includes biographies of notable designers such as Milton Glaser, Saul Bass and Paula Scher, illustrators such as Shepard Fairey and Chris Leavens, and photographers such as Richard Avedon. The document also discusses color palettes, tutorials and includes various images as examples.
David Carson is an American graphic designer known for his innovative magazine design and experimental typography. He was the art director for Ray Gun magazine. Carson was influential in defining the "grunge" aesthetic of the 1990s. He brought unconventional styles to graphic design and challenged conventions. Carson now owns two design studios, one in California and one in Zurich. He is praised for changing the face of graphic design and being the most important designer of his time.
David Carson is an American graphic designer known as the "father of grunge typography." He directed surfing and skateboarding magazines in the 1980s and 1990s, using experimental typography that broke conventions. His 1994 magazine Ray Gun brought him widespread recognition. Carson continues to push boundaries with kinetic and cluttered type designs in international speaking engagements. He has received over 170 graphic design awards and is considered one of the most influential designers worldwide.
Paul Rand was an influential American graphic designer known for his modernist style that blended high art and graphic design. [1] He was inspired by the Swiss Style and Bauhaus designers, emphasizing cleanliness, readability and objectivity. [2] Rand created iconic logo designs for IBM, UPS, and NeXT that emphasized simplicity and restraint and are still widely used today. [3] His logos and corporate identity work in the 1950s and 1960s helped establish graphic design as a reputable profession. [4] Rand's design philosophy was influenced by John Dewey's view of art as experience, aiming to commune with observers through functional yet imaginative work. [5]
This document provides information about the book "How to" by graphic designer Michael Bierut. It summarizes that the book is Bierut's first career retrospective, showcasing over 35 of his noteworthy projects for clients over his career. It reflects his eclectic approach and accessibility. The book walks through each project from start to finish, providing insights into Bierut's creative process, working life, and the challenges of bringing innovative design ideas to clients. It offers inspiration for designers and insights into one of the most renowned creative minds in graphic design this century.
Neville Brody is a renowned British graphic designer born in 1957. Over his career spanning several decades, he has innovated graphic and typeface design. Brody began his career in the 1970s designing album covers for punk bands. In the 1980s, he became art director for The Face magazine and started his own type foundry, FontShop. He has since founded design studios in London and New York, designed for major brands, and mentored younger designers through teaching and his FUSE conference. Brody continues to be a highly influential and award-winning designer who has pushed the boundaries of his field.
Paul Rand was a pioneering graphic designer who is considered the father of modern graphic design. In the 1950s, he began creating design systems and establishing the importance of corporate identity. Rand created the first modern design system for IBM, establishing the concept of a unified visual identity across all company communications. His work defining the roles of logos, branding, and visual identity systems shaped modern business and established graphic design as an important profession.
David Carson is an American graphic designer known for his unconventional layouts and experimental typography. He got his start designing magazines in the late 1980s and has since designed for a wide variety of clients across advertising, branding, and publishing. Carson is considered a pioneer in graphic design for bringing emotion and visual experimentation to layouts.
David Carson was born in 1955 in Texas. He attended Cocoa Beach High School and San Diego State University, graduating with honors in sociology. Carson worked as a teacher but also took design courses, realizing he wanted to change careers to graphic design. He is known for his experimental typography as art director for Ray Gun magazine, defining the "grunge typography" style with chaotic layouts using mixed fonts and overlapped images. Carson cited having no formal training as allowing him to develop his unique style by learning outside conventional methods.
This document provides biographies of 15 graphic designers: Paul Rand, Eddie Opara, Stefan Sagmeister, Chip Kidd, Paula Scher, Michael Bierut, David Carson, Jacqueline Casey, Ruth Ansel, Massimo Vignelli, Herbert Matter, Alvin Lustig, Lillian Bassman, Cipe Pineles, and Milton Glaser. Each biography summarizes the designer's background, education, notable works, employers, and contributions to the field of graphic design.
The New York School of graphic design emerged in the 1940s and dominated the field into the 1970s. It was influenced by European modernism and the influx of immigrant designers. The New York School emphasized expressing ideas through direct, open presentations and novelty of technique. Key designers included Paul Rand, who helped establish the American approach, and Massimo Vignelli, known for designs like the 1972 New York City subway map. Designers experimented with typography and explored personal styles while solving communication problems. The movement nurtured creativity and attracted talented individuals in the culturally vibrant environment of mid-20th century New York City.
Presentation done for Visual Communication Design 1 at the University of Notre Dame.
Assignment was to do a biographical presentation on a graphic designer of our choosing. Because of my interests in both design and film, I chose to do Saul Bass.
Paula Scher is an American graphic designer born in 1948 who has been at the forefront of the field for over four decades. She is known for her iconic and populist images that have become part of American visual culture. In the 1970s-1980s, her eclectic approach to typography influenced the field. Her identities for Citibank and Tiffany & Co. exemplify regenerating classic American brands. Her identity for The Public Theater fused high and low culture. Recent architectural works have reimagined urban landscapes with dimensional graphic design.
Saul Bass was an American graphic designer born in 1920 in New York. He studied graphic design and moved to Los Angeles in 1946 to escape creative constraints. Bass opened his own advertising studio in 1950. He became known for his title sequences and film posters, including for Otto Preminger's 1954 film "Carmen Jones". Bass was renowned for his use of simple geometric shapes and symbols to represent powerful messages with a single dominant image.
This document provides information on several street artists and their techniques:
- Space Invader uses ceramic tiles to create mosaic-style artwork glued on walls in cities worldwide.
- Banksy is known for his stenciled graffiti spray painted on walls, streets, and bridges around the world.
- Shepard Fairey emerged from skateboarding and is known for his "Andre the Giant has a posse" and Obama "Hope" posters displayed in museums globally.
- Mark Jenkins sculpts entirely with cellophane tape to create interactive art.
- Juan Muñoz worked mainly with paper mache, bronze and resin to tell stories through his sculptures.
- JR places
This document discusses various methods that street artists use to create their artwork in public spaces. It describes temporary non-permanent methods like tile art, sticker art, stencil art, poster art, and flower bombs that do not damage property. It also covers more permanent methods like graffiti, chewing gum paintings, and using LED lights or projectors. The methods street artists choose depend on factors like their background, the area, and availability of resources.
Saul Bass was an influential American graphic designer best known for his innovative film title sequences and posters. He pioneered the use of stylized graphics and minimalist designs to set the mood and summarize films. Some of his most famous works included title sequences for films like Vertigo and Psycho, as well as iconic corporate logos for companies like AT&T. Bass strived to make beautiful designs regardless of whether clients understood their value, seeing it as how he wanted to live his life and make his mark. His innovative style had a lasting impact on subsequent title sequences, posters, and designers.
Ben Wilson creates tiny artworks by painting designs on pieces of chewing gum stuck to pavements. This form of street art does not damage property or break laws.
Stencil graffiti involves spraying cutout stencil designs onto surfaces using spray paint, which can damage buildings and be costly to remove.
Tile artist Space Invader creates mosaics out of ceramic tiles inspired by video games, which do not damage buildings as they are adhered with cement paste that does not leave marks when removed.
Jan Vormann does street art by filling cracks in walls with Lego blocks, repairing rather than damaging buildings.
Shepard Fairey produces sticker, poster and print art to spread messages, which
Salvador Dali was a famous Spanish Surrealist artist known for his dreamlike paintings that merged reality and imagination. He pioneered new artistic techniques to depict melting clocks, floating objects, and other impossible scenes. Dali had a flair for self-promotion and created not just paintings but also sculptures, films, furniture, and other works that pushed creative boundaries.
Tom Lane is an illustrator known as the Ginger Monkey who works on books, magazines, and his own portfolio when not freelancing. He grew up in the Shire and now lives in Bristol with his wife. After graduating from university, his freelance career grew to specialize in typography and design for clients in Bristol, mainly in advertising. His style relies on tiny details and clearly conveys typography.
Saul Bass was a graphic designer famous for his innovative film title sequences and posters in the 1950s-1990s. He pioneered the use of simple geometric shapes and minimalist designs to capture the essence of films. His iconic posters and title sequences for films like The Man with the Golden Arm established his signature style of using minimal images and shapes to symbolize key themes. Bass' groundbreaking work with directors like Alfred Hitchcock transformed boring title sequences into an art form and influenced generations of graphic designers.
Paul Rand was a legendary graphic designer born in 1914 in Brooklyn, New York. He started his career early, designing signs for his father's grocery store and school events. Rand went on to create iconic logos for many major corporations, including IBM, Westinghouse, UPS, and ABC. He was renowned for his ability to design simple yet memorable logos that captured the essence of each company. Rand had a long and prolific career, producing books, articles, and teaching at universities into his later years. He is considered one of the most influential graphic designers of the 20th century.
This document provides details about a student's media coursework project to design magazine pages for a new music magazine. It includes research conducted on existing magazines, indie music genres and artists, fonts, and the writing style for a double-page feature article. The student has chosen to create pages for an indie music magazine called "Indignant." Research covered magazine layouts, covers, contents pages, and photo styles. The treatment describes planned photoshoots and designs for the front cover, contents page, and double-page spread featuring an upcoming female indie artist.
David Carson is an American graphic designer known for his innovative magazine design and experimental typography. He was the art director for Ray Gun magazine. Carson was influential in defining the "grunge" aesthetic of the 1990s. He brought unconventional styles to graphic design and challenged conventions. Carson now owns two design studios, one in California and one in Zurich. He is praised for changing the face of graphic design and being the most important designer of his time.
David Carson is an American graphic designer known as the "father of grunge typography." He directed surfing and skateboarding magazines in the 1980s and 1990s, using experimental typography that broke conventions. His 1994 magazine Ray Gun brought him widespread recognition. Carson continues to push boundaries with kinetic and cluttered type designs in international speaking engagements. He has received over 170 graphic design awards and is considered one of the most influential designers worldwide.
Paul Rand was an influential American graphic designer known for his modernist style that blended high art and graphic design. [1] He was inspired by the Swiss Style and Bauhaus designers, emphasizing cleanliness, readability and objectivity. [2] Rand created iconic logo designs for IBM, UPS, and NeXT that emphasized simplicity and restraint and are still widely used today. [3] His logos and corporate identity work in the 1950s and 1960s helped establish graphic design as a reputable profession. [4] Rand's design philosophy was influenced by John Dewey's view of art as experience, aiming to commune with observers through functional yet imaginative work. [5]
This document provides information about the book "How to" by graphic designer Michael Bierut. It summarizes that the book is Bierut's first career retrospective, showcasing over 35 of his noteworthy projects for clients over his career. It reflects his eclectic approach and accessibility. The book walks through each project from start to finish, providing insights into Bierut's creative process, working life, and the challenges of bringing innovative design ideas to clients. It offers inspiration for designers and insights into one of the most renowned creative minds in graphic design this century.
Neville Brody is a renowned British graphic designer born in 1957. Over his career spanning several decades, he has innovated graphic and typeface design. Brody began his career in the 1970s designing album covers for punk bands. In the 1980s, he became art director for The Face magazine and started his own type foundry, FontShop. He has since founded design studios in London and New York, designed for major brands, and mentored younger designers through teaching and his FUSE conference. Brody continues to be a highly influential and award-winning designer who has pushed the boundaries of his field.
Paul Rand was a pioneering graphic designer who is considered the father of modern graphic design. In the 1950s, he began creating design systems and establishing the importance of corporate identity. Rand created the first modern design system for IBM, establishing the concept of a unified visual identity across all company communications. His work defining the roles of logos, branding, and visual identity systems shaped modern business and established graphic design as an important profession.
David Carson is an American graphic designer known for his unconventional layouts and experimental typography. He got his start designing magazines in the late 1980s and has since designed for a wide variety of clients across advertising, branding, and publishing. Carson is considered a pioneer in graphic design for bringing emotion and visual experimentation to layouts.
David Carson was born in 1955 in Texas. He attended Cocoa Beach High School and San Diego State University, graduating with honors in sociology. Carson worked as a teacher but also took design courses, realizing he wanted to change careers to graphic design. He is known for his experimental typography as art director for Ray Gun magazine, defining the "grunge typography" style with chaotic layouts using mixed fonts and overlapped images. Carson cited having no formal training as allowing him to develop his unique style by learning outside conventional methods.
This document provides biographies of 15 graphic designers: Paul Rand, Eddie Opara, Stefan Sagmeister, Chip Kidd, Paula Scher, Michael Bierut, David Carson, Jacqueline Casey, Ruth Ansel, Massimo Vignelli, Herbert Matter, Alvin Lustig, Lillian Bassman, Cipe Pineles, and Milton Glaser. Each biography summarizes the designer's background, education, notable works, employers, and contributions to the field of graphic design.
The New York School of graphic design emerged in the 1940s and dominated the field into the 1970s. It was influenced by European modernism and the influx of immigrant designers. The New York School emphasized expressing ideas through direct, open presentations and novelty of technique. Key designers included Paul Rand, who helped establish the American approach, and Massimo Vignelli, known for designs like the 1972 New York City subway map. Designers experimented with typography and explored personal styles while solving communication problems. The movement nurtured creativity and attracted talented individuals in the culturally vibrant environment of mid-20th century New York City.
Presentation done for Visual Communication Design 1 at the University of Notre Dame.
Assignment was to do a biographical presentation on a graphic designer of our choosing. Because of my interests in both design and film, I chose to do Saul Bass.
Paula Scher is an American graphic designer born in 1948 who has been at the forefront of the field for over four decades. She is known for her iconic and populist images that have become part of American visual culture. In the 1970s-1980s, her eclectic approach to typography influenced the field. Her identities for Citibank and Tiffany & Co. exemplify regenerating classic American brands. Her identity for The Public Theater fused high and low culture. Recent architectural works have reimagined urban landscapes with dimensional graphic design.
Saul Bass was an American graphic designer born in 1920 in New York. He studied graphic design and moved to Los Angeles in 1946 to escape creative constraints. Bass opened his own advertising studio in 1950. He became known for his title sequences and film posters, including for Otto Preminger's 1954 film "Carmen Jones". Bass was renowned for his use of simple geometric shapes and symbols to represent powerful messages with a single dominant image.
This document provides information on several street artists and their techniques:
- Space Invader uses ceramic tiles to create mosaic-style artwork glued on walls in cities worldwide.
- Banksy is known for his stenciled graffiti spray painted on walls, streets, and bridges around the world.
- Shepard Fairey emerged from skateboarding and is known for his "Andre the Giant has a posse" and Obama "Hope" posters displayed in museums globally.
- Mark Jenkins sculpts entirely with cellophane tape to create interactive art.
- Juan Muñoz worked mainly with paper mache, bronze and resin to tell stories through his sculptures.
- JR places
This document discusses various methods that street artists use to create their artwork in public spaces. It describes temporary non-permanent methods like tile art, sticker art, stencil art, poster art, and flower bombs that do not damage property. It also covers more permanent methods like graffiti, chewing gum paintings, and using LED lights or projectors. The methods street artists choose depend on factors like their background, the area, and availability of resources.
Saul Bass was an influential American graphic designer best known for his innovative film title sequences and posters. He pioneered the use of stylized graphics and minimalist designs to set the mood and summarize films. Some of his most famous works included title sequences for films like Vertigo and Psycho, as well as iconic corporate logos for companies like AT&T. Bass strived to make beautiful designs regardless of whether clients understood their value, seeing it as how he wanted to live his life and make his mark. His innovative style had a lasting impact on subsequent title sequences, posters, and designers.
Ben Wilson creates tiny artworks by painting designs on pieces of chewing gum stuck to pavements. This form of street art does not damage property or break laws.
Stencil graffiti involves spraying cutout stencil designs onto surfaces using spray paint, which can damage buildings and be costly to remove.
Tile artist Space Invader creates mosaics out of ceramic tiles inspired by video games, which do not damage buildings as they are adhered with cement paste that does not leave marks when removed.
Jan Vormann does street art by filling cracks in walls with Lego blocks, repairing rather than damaging buildings.
Shepard Fairey produces sticker, poster and print art to spread messages, which
Salvador Dali was a famous Spanish Surrealist artist known for his dreamlike paintings that merged reality and imagination. He pioneered new artistic techniques to depict melting clocks, floating objects, and other impossible scenes. Dali had a flair for self-promotion and created not just paintings but also sculptures, films, furniture, and other works that pushed creative boundaries.
Tom Lane is an illustrator known as the Ginger Monkey who works on books, magazines, and his own portfolio when not freelancing. He grew up in the Shire and now lives in Bristol with his wife. After graduating from university, his freelance career grew to specialize in typography and design for clients in Bristol, mainly in advertising. His style relies on tiny details and clearly conveys typography.
Saul Bass was a graphic designer famous for his innovative film title sequences and posters in the 1950s-1990s. He pioneered the use of simple geometric shapes and minimalist designs to capture the essence of films. His iconic posters and title sequences for films like The Man with the Golden Arm established his signature style of using minimal images and shapes to symbolize key themes. Bass' groundbreaking work with directors like Alfred Hitchcock transformed boring title sequences into an art form and influenced generations of graphic designers.
Paul Rand was a legendary graphic designer born in 1914 in Brooklyn, New York. He started his career early, designing signs for his father's grocery store and school events. Rand went on to create iconic logos for many major corporations, including IBM, Westinghouse, UPS, and ABC. He was renowned for his ability to design simple yet memorable logos that captured the essence of each company. Rand had a long and prolific career, producing books, articles, and teaching at universities into his later years. He is considered one of the most influential graphic designers of the 20th century.
This document provides details about a student's media coursework project to design magazine pages for a new music magazine. It includes research conducted on existing magazines, indie music genres and artists, fonts, and the writing style for a double-page feature article. The student has chosen to create pages for an indie music magazine called "Indignant." Research covered magazine layouts, covers, contents pages, and photo styles. The treatment describes planned photoshoots and designs for the front cover, contents page, and double-page spread featuring an upcoming female indie artist.
These two advertisements show how an artist's promotional style changes as their popularity increases. The Laura Marling advertisement evolved from a homemade style to a more mainstream photo shoot style. Less popular artists like The May Dolls do not need to appeal to a wide audience, allowing more original advertisement designs. As bands like Mumford & Sons and Noah and the Whale became more mainstream, their advertisements adopted a larger size and more prominent font styles.
The document analyzes the design features of magazine covers, contents pages, and double page spreads. It compares the design of an existing music magazine, NME, to a hypothetical new music magazine the author has created. Some key conventions analyzed include use of color schemes, prominent images, headlines and subheadings, and background designs. The author notes how their hypothetical magazine both develops and challenges some conventions of real music magazines.
The document discusses initial ideas for a music magazine concept focusing on hip hop culture. It considers potential magazine names and styles before selecting "Waved Magazine" as the chosen concept. The document then discusses masthead designs, providing examples from other magazines. It presents potential cover designs and photoshoots before selecting a final illustrated cover featuring a model with objects associated with hip hop culture exploding behind her. The cover is meant to portray the model as central to the lifestyle and larger than life, in keeping with personas in the genre.
The student created a music magazine called "Vice" using Adobe Photoshop and InDesign. They incorporated magazine conventions like a masthead, cover lines, barcode, and contents page. While following conventions, the student also challenged some, like using a close-up cover image with half saturation. The target audience is ages 15-30 interested in alternative music. Lessons learned include using customized fonts, sophisticated photo editing, and organizing the contents page for readability. Overall, the preliminary task helped the student gain skills in design programs and magazine conventions to produce a professional final product.
The magazine front cover features rap artist Kendrick Lamar prominently in the center. Cover lines advertise articles about other artists like 2 Chainz and mention President Obama, which could draw in readers. The masthead "The Source" stands out in bold font. Color scheme and graphics are continued throughout the cover for continuity. Surveillance of inside articles is provided through cover lines and the skyline image. Overall it focuses on profiling hip hop artists to appeal to fans of that genre.
The document discusses conventions in rock music magazines regarding representations of gender. It notes that female figures are often sexualized in rock music, whether as singers or subjects of songs. Rock is described as a male-dominated genre, and women are mainly portrayed as sex symbols in magazines or receive little coverage.
The document outlines initial ideas for a new music magazine, including choosing a name that references hip hop culture like "EP," "Mix Tape," or "Waved," and considering different masthead designs and layouts that connect to the genre. It settles on the name "Waved Magazine" and a classical masthead design spanning the cover, with a central photo of a model wearing a snapback hat and relating kicker to connect the visual to the music.
The document outlines initial ideas for a new music magazine, including choosing a name that references hip hop culture like "EP," "Mix Tape," or "Waved," and considering different masthead designs and layouts that feature prominent images of models wearing clothing symbolic of the genre. After surveying potential readers, the author selects the "Waved" concept to focus on personalities through interviews and reviews rather than just music, and develops a masthead design and sample photoshoot images to bring the vision to life.
The document discusses initial ideas for a new music magazine, including name ideas like "EP" and "Mix Tape." It then presents layout concepts for the magazine's masthead and cover. The chosen idea is for a magazine called "Waved," with a masthead featuring a hip hop font in a bold, readable red box. Cover ideas include photos of a model wearing accessories symbolic of hip hop culture, with downward camera angles to make the model seem powerful. The goal is to establish the magazine as a brand through its distinctive visual identity.
Lee Johnson evaluated his reggae music magazine "One Drop" that he created for a class project. He adapted traditional magazine conventions to reflect the reggae genre, such as using the colors green, yellow, and red which are associated with reggae music internationally. Johnson conducted research on his target audience of 15-30 year olds interested in activities like surfing and music festivals to determine the magazine's content and style. He learned new skills using software like Adobe Photoshop, InDesign, and PowerPoint to construct the magazine from his preliminary task to the final product.
The document discusses conventions used in pop music magazines. It analyzes conventions seen on magazine covers, contents pages, and double page spreads. Key conventions included are mastheads, coverlines, pull quotes, standfirsts, kickers, main images, and use of bold colors. The creator of the document incorporated these conventions into their own mock magazine to make it look professional and appeal to the target audience.
Media magazine evaluation questions 4 - 7ToniMorris
The document describes the target audience and design elements of a magazine product. The audience is 15-18 year olds from social classes B, C1, C2 who enjoy R&B and hip hop music. The magazine features black artists to match its target demographic. It uses bold colors, fonts, and images of popular artists to attract its young urban reader base. Captions and sections clearly organize content.
The document proposes a new magazine called "Ride" that combines elements of equestrian and lads magazines. It would be aimed at males aged 16-25 and focus on a different theme linked to "riding" each month, such as horse riding, motorcycles, or skateboarding. Audience research found this niche genre could succeed by filling a gap in the market. The magazine would have a busy layout with many pictures and short articles. Future issues could profile activities like biking or rollercoasters. Revenue from advertising would fund the magazine's production costs.
The front cover of NME magazine from September 2009 features Dizzee Rascal. It uses a striking canted angle photo of Dizzee Rascal that dominates the cover and suggests he is fun. The masthead and graffiti background suggest the magazine is rebellious and street. Sell lines promote bands featured in the magazine to attract the target audience of mostly young males interested in indie music. The barcode is only included to track sales.
The front cover of Q magazine featuring Adele represents the singer as a object of the male gaze through her provocative pose. The image appeals to both males and females - males will see Adele as a object of desire, while females will admire and aspire to be like her. The cover is targeted towards Q's core demographic of younger, affluent music fans between the ages of 25-35. Adele's prominence on the cover reflects that she has achieved mainstream success with her music while still appealing to Q's audience.
Similar to Paul rand (libro articolo designer) (20)
El documento proporciona información sobre los editores, diseñadores, traductores y el consejo editorial de la revista "Quaderns d'arquitectura i urbanisme". También menciona que los derechos de autor son reservados y que ninguna parte de la publicación puede ser reproducida sin permiso escrito del equipo editorial.
Este documento presenta los créditos de la revista "Quaderns d'arquitectura i urbanisme". Enumera a los editores, diseñadores, traductores y al consejo editorial. También indica que todos los derechos están reservados y que ninguna parte de la publicación puede ser reproducida sin permiso escrito del equipo editorial.
El documento describe varias soluciones de vivienda temporal propuestas después de la Segunda Guerra Mundial, incluyendo diseños desmontables y transportables de arquitectos como Buckminster Fuller y Jean Prouvé. También analiza proyectos similares para viviendas de vacaciones de antes de la guerra y cómo estos inspiraron soluciones para la reconstrucción. Un ejemplo destacado fue el proyecto no construido de la Ciudad de Reposo en Barcelona del GATCPAC, que proponía una infraestructura turística basada en pequeñas casas des
El documento describe el proyecto de la Instant City de 1971, una ciudad inflable experimental construida en Ibiza. La Instant City fue diseñada para solventar la disfunción entre la velocidad de producción de la arquitectura y su uso, mediante el uso de estructuras inflables ligeras y desmontables. El proyecto fue impulsado por estudiantes y arquitectos que querían explorar alternativas a la arquitectura convencional. A pesar de las críticas, la Instant City funcionó como un espacio de experimentación arquitectónica y estilo de vida
El documento describe el proceso de creación y desarrollo de la Instant City en Ibiza en 1971. Un grupo de arquitectos liderados por Fernando Bendito y Carlos Ferrater propuso alojar a los congresistas de un evento en Ibiza en una "ciudad instantánea" construida con plástico. La Instant City se construyó de forma cooperativa y se enfrentó a problemas como la creación de normas y roles, perdiendo su espíritu contracultural original. Aunque tuvo éxito como experimento comunitario, también generó crítica por convert
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2. P
aul Rand, born in 1914, was raised ads. Rand brought ideas and intelligence to
in a strict Orthodox Jewish home in advertising, but kept in mind that whatever
Brooklyn, New York. Orthodox Jewish he was doing, should communicate. For
law forbids the creation of images that can be every product he defined the problem and
worshiped as idols, but already at a young age, costumized a solution. His advertising was
Rand copied pictures of the models shown conceptually sharp and visually smart. Every
on advertising displays in his father’s grocery detail was meant to attract the eye. He often
store, and violated the rules. Rand is known for divided designs into two components; a large
being a self-taught-designer, father warmed mass that drew the attention and a smaller
him that art was no way to live. Spending time mass that needed closer attention.
in bookshops, he discovered ‘Commercial Art’ “Ideas do not
Rand started doing a thing that was quite
and ‘Gebrauchsgrafik’, two leading european need to be
unusual at that time. He always signed his
graphic arts magazines which introduced esoteric to be
work as a way to publicize himself, even though
him to Bauhaus-ideas. So wasn-t the school, original or
Rand’s work could easily be identified without
but his desire to make Rand one of the most exciting.”
his signature. Signing ads was common in
important designer.
Europe, but very rare in America. Rand’s ads
In 1936 Rand was hired as a freelance doing “The real often contained sketchy drawing with visual
covers for magazines. Although his methods difference puns, which at that time was unique and
were unconventional, for they relied on the between alluring. In his ads, as well as in his book
intelligence of the viewer, it was never too modernism cover design he combined shapes, colours
extreme. He gained the trust of his editors and and objects. Rand loved the use of found
and they gave him a long leash. Rand earned traditional objects, cut papers and minimal typography.
a full-time job and an offer to become art- design lies He used only the most functional serif and
director for the Esquire magazine and in the in the way sans-serif typefaces, combined with his own
same time he can make other covers mainly for an image is handwriting. Using his own handwriting was
“Direction”, where is visible his homage to the placed on not only economical, but also contributed to
bauhaus ideas. Three years at Esquire was just a sheet of the ‘friendliness’. Rand, more than others in
about enough for Rand, so when Weintraub paper.” advertising business, believed a brand identity
asked him to join him as chief art-director was more important than a billboard. Infact
at his new agency, he accepted the job. In his his best works are corporate identity. And his
advertising work Rand frequently used futura period was perfect to do it.
instead of the more common calligraphic
fonts. His advertising was simpler looking
and in turn more eye-catching that the typical
3. Paul Rand, having been art director Though covers and ads are an important part
of some magazines, made also covers of his work, is Corporate design that became
and advertisments, as employee and as the key aspect of his career. Rand said that “A
freelance . In his career as a freelance logo is more important in a certain sense than
he composed many magazine covers for a painting because a zillion people see the logo
Direction (40s) in wich Rand produced and it affects what they do, it affects their taste,
for no fee in exchange for full artistic it affects the appearance of where they live, it
freedom. In These covers he made a affects everything.”
lot of collages using photos placed
The project who make really famous
on top of colored shapes that make
Rand in Corporate Identy design is
lighted covers. In these collage photos
that for Westinghouse Electric, one
are broken, turn and placed in the
of the most powerful corporations in
background. Combines very logo with
the United States for elettric products.
written manuals, its main characteristic.
The basis of their success was originally
An other cover, this time for a book, is Direction
the sale of energy. The Westinghouse
that for “American Son” in which Rand march 1939
logo as Rand redesigned it in 1960 is
looked for simplicity in shapes, in colors, cover
a great simplification and updating of
in text. He created a user-friendly design,
the previous logo, which if you look
impactant. Play with the color overlap,
at historical advertising is somewhat
creating additional shapes and objects.
similar. Simplicity and immediacy are the
The text was handwrote by Rand same,
basis of Rand’s design.
inherently the contents of the book: a
novel about friendship. Logo is a W in a circle. A the top of
the W there are three circle, in this way
As advertisment we can take as it is not only a letters but also in a simbol
example the one made for Dubonet in American Son
1954 representing the energy currents. So changing
1948. Between overlapping planes and
book cover a type Rand can represent both the first letter
simple forms the poster is composed of
Alfred A. Knop of Westinghous and its products.It’s absolutely
a hand drawing of a natural landscape.
brilliant in it’s simplicity and execution. As
In the upper part the text follows
typeface is used the Westinghouse Gothic
the background shape, instead in the
Book, a quite condensed sans-serif .
bottom there are two columns of text,
quite separate from the top, infact the Dubonnet The kerning and letter-spacing is negative
attention is taken by the draw and the 1948 advertisement to make the letters closest. It’s particular the
bottles foreground. ligature between S and T that is a unique
4. remained the same for 42 years, still 2003.
Another logo made in 1961 is that for
ABC. The American Broadcasting Company
is a leading American television network. So
Paul Rand designed a new logo
which was introduced in the fall
of 1962, This is the current logo,
now used for 50 years.
feature of the Westinghouse logotype.and Westinghouse
connecting two letters the result is more brand This logo is one of the most
unified, moreover this contact is another link 1960 iconic and memorable logo
to elettric energy. designs ever created. The message
is clear and beaty, moreover it
In 1961 Paul Rand was called by UPS to
conveys to the wide and diverse
remake the corporate identity thanks to his
audience of the network. The
earlier great works. UPS is a package delivery
logo consisted of a simple black
company. His challenge, in this case, was to
circle with the lowercase letters
transform the out-of-date shield into
“abc”. The use of negative space,
a modern image. The old one was
and simplicity, combined in a
like Roman coats, old style. So he
circle, provided a clear and consistent message
streamlined the contours, used a lower
American to the audience. The curves of the circle era
case letter and placed a simple drawing
Broadcasting stressed by the rounded type. This is a project
of a package on the top of the shield.
Corporation clearly influeced by Bauhaus; for this logo,
He made the more simplified version of
(ABC) intended for media, is used the Bauhaus font
UPS logo. The bow-tied package above
1962 family, with simple lines, using white on black.
the familiar shield express the mission
the result is elegant and really recognizable.
of the company: secure package delivery.
The lines and overall shape create a The best known Rand’s project is IBM
composition that’s well-balanced and logo, infact, this company is one of the most
well proportioned. Another aspects is important in informatic area and while
the color; he used only the brown, color entering the electronic era, there was some
that is the trademark of the company, without United Parcel questioning about the image this company
other shades, like in the other versions of the Service (UPS) presented to the public. Rand decided to clean
logo, so he made a good job balancing white logo the old logo (a globe atop a simple line of tipe)
spaces and the brown one. His UPM logo 1961 using as brand only the three letters IBM. The
5. result was solid and balanced, this thanks to letter that remains the same is the striped M,
the position of the letters and the choose of as a link to original logo, his structure and
type: the City Medium. color. The background color (black) help to
make all much more unitary and the drawn
In 1972, the logo was improved. The solid
elements are stylized, easy to understand so to
letters were replaced by horizontal stripes,
stimulate mind and curiosity of people reading
suggesting speed and dynamism. The IBM
it. Although Rand’s logos may be interpreted
logo so looks like it was made by machine,
as simplistic, he was quick to point out that.
instead of by hand and moreover it’s like the
thin parallel lines to protect the signature
againt counterfeiting. In this way logo is an International International
image of expertise, innovation, service and Business Business
trust, thereby reinforcing the strength of IBM Machines (IBM) Machines (IBM)
in the industry. If observed closely, the striped logo advertisment,
logo generates a message of “Equality” with its 1972 1972
color, the lower right parallel lines, highlights
in the shape of an “equals” sign.
Rand designed also packaging and
marcketing materials for IBM among which
there’s the “Eye-Bee-poster”. It is a easy rebus
to discover the name of the industry. In place
of the letter I there is a drawn eye that has a
similar pronunciation. In place of the B there
is a bee, for the same reason of I. The only
6. Bibliography
Sergio Polano, Pierpaolo Vetta, «Abecedario. La grafica
del 900», Mondadori, 2002.
Baroni Daniele, Vitta Maurizio, «Storia del design grafico»,
Longanesi, 2003.
Sitography
http://www.iconofgraphics.com
http://www.iconofgraphics.com
http://stocklogos.com
http://www.westinghouse.com
http://www.wikipedia.com
http://www.google.com