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Paul Rand - Graphic Designer
Paul Rand was an influential American graphic designer, known for his corporate identities and book jackets. Some of his most famous logo designs included logos for IBM, UPS, and ABC. He developed four principles of design: simplicity, clarity, honesty, and originality. Throughout his career, Rand designed many magazine covers and book covers that showcased his unique style. He believed that simplicity was the byproduct of a good idea rather than the goal, and that design permeated every aspect of life.
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Paul Rand - Graphic Designer
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- 4. Paul Rand 4Principles of Design • • • •
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- 7. Logo re-design forFord 1966
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- 10. Logo for IBMLogo for IBM 1956 1972 Example of logo change through time
- 11. • Paul Randwas the designer that made the apple logo with Steve Jobs?
- 12. Paul Rand’s designsare also unique.
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- 15. Magazine cover Bookcover
- 16. Greenwood Arts Councilmagazine cover 1996
- 17. Magazine cover forapparel
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- 21. Design Form andChaos
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- 23. Paul Rand (August15, 1914- November 26, 1996) “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” “Everything is design. Everything!”