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Paul RandBy: Kevin Ong
Early life
•
•
•
•
Early career
•
•
•
Paul Rand 4 Principles of Design
•
•
•
•
Logo for ABC
1962
Logo for UPS
1961
Logo re-design for Ford
1966
Logo for Westinghouse
1960
Logo for Enron
1996
Logo for IBM Logo for IBM
1956 1972
Example of logo change through time
• Paul Rand was the
designer that made the
apple logo with Steve
Jobs?
Paul Rand’s designs are also unique.
Magazines
Magazine cover Book cover
Greenwood Arts Council magazine cover
1996
Magazine cover for apparel
Books
•
•
•
•
•
•
•
Little 1
A Designers Art
Design Form and Chaos
Listen! Listen!
Paul Rand (August 15,
1914- November 26,
1996)
“Simplicity is not the goal. It is the by-product of
a good idea and modest expectations.”
“Everything is design. Everything!”
Paul Rand - Graphic Designer

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