Paul Rand was an influential American graphic designer known for his modernist style that blended high art and graphic design. [1] He was inspired by the Swiss Style and Bauhaus designers, emphasizing cleanliness, readability and objectivity. [2] Rand created iconic logo designs for IBM, UPS, and NeXT that emphasized simplicity and restraint and are still widely used today. [3] His logos and corporate identity work in the 1950s and 1960s helped establish graphic design as a reputable profession. [4] Rand's design philosophy was influenced by John Dewey's view of art as experience, aiming to commune with observers through functional yet imaginative work. [5]
This document provides information about the book "How to" by graphic designer Michael Bierut. It summarizes that the book is Bierut's first career retrospective, showcasing over 35 of his noteworthy projects for clients over his career. It reflects his eclectic approach and accessibility. The book walks through each project from start to finish, providing insights into Bierut's creative process, working life, and the challenges of bringing innovative design ideas to clients. It offers inspiration for designers and insights into one of the most renowned creative minds in graphic design this century.
Graphic designer Paul Rand was influential in the field from the 1930s-1990s. He designed logos, advertisements, book covers, and other materials for clients such as IBM, UPS, and Esquire magazine. Rand's designs were instantly recognizable due to their simplicity and clarity of form. He pioneered the use of grid systems and asymmetric balance in graphic design.
Paul Rand was a pioneering graphic designer who is renowned for his modernist and minimalist logo designs. Some of his most famous logos include those created for IBM, Next, and Westinghouse. Rand believed that effective design clearly and simply communicates its intended message through refined and reduced forms. He saw design as a way to convey complex ideas in a very simplified manner. Rand helped establish principles of logo design, teaching that an effective logo identifies rather than sells and derives meaning from the quality of what it represents.
Paul Rand was a pioneering American graphic designer known for his modernist and minimalist style. He created iconic logos for many major corporations including IBM, UPS, and ABC. His logos were simple, easy to recognize, and conveyed the essence of the company. Rand believed that an effective logo or brand identity was more important than individual advertisements. Some of his most famous works included simplifying the Westinghouse logo to a circle containing a W symbol, designing the UPS logo as a shield containing a stylized package, and creating the still widely-used ABC logo out of a simple black circle containing the lowercase letters "abc". Rand's logos emphasized clarity, simplicity, and visual impact through the use of negative space, geometric
Paul Rand was a legendary graphic designer born in 1914 in Brooklyn, New York. He started his career early, designing signs for his father's grocery store and school events. Rand went on to create iconic logos for many major corporations, including IBM, Westinghouse, UPS, and ABC. He was renowned for his ability to design simple yet memorable logos that captured the essence of each company. Rand had a long and prolific career, producing books, articles, and teaching at universities into his later years. He is considered one of the most influential graphic designers of the 20th century.
Corporate indentity, logos and branding become the over-arching approach in advertising to help deliver the concept of value in a company in relation to its products.
This document announces an event series at the Walker Art Center called "Insights" featuring five guest speakers: Andrew Blauvelt from Minneapolis on March 3rd, April Greiman from Los Angeles on March 10th, K-HOLE from New York on March 17th, Bart de Baets from Amsterdam on March 24th, and James Langdon from Birmingham, UK on March 31st. Each speaker will share their work and process in design. The series kicks off with Andrew Blauvelt exploring Minnesota's design legacy and the Walker's new online collection of Minnesota design.
This document provides information about the book "How to" by graphic designer Michael Bierut. It summarizes that the book is Bierut's first career retrospective, showcasing over 35 of his noteworthy projects for clients over his career. It reflects his eclectic approach and accessibility. The book walks through each project from start to finish, providing insights into Bierut's creative process, working life, and the challenges of bringing innovative design ideas to clients. It offers inspiration for designers and insights into one of the most renowned creative minds in graphic design this century.
Graphic designer Paul Rand was influential in the field from the 1930s-1990s. He designed logos, advertisements, book covers, and other materials for clients such as IBM, UPS, and Esquire magazine. Rand's designs were instantly recognizable due to their simplicity and clarity of form. He pioneered the use of grid systems and asymmetric balance in graphic design.
Paul Rand was a pioneering graphic designer who is renowned for his modernist and minimalist logo designs. Some of his most famous logos include those created for IBM, Next, and Westinghouse. Rand believed that effective design clearly and simply communicates its intended message through refined and reduced forms. He saw design as a way to convey complex ideas in a very simplified manner. Rand helped establish principles of logo design, teaching that an effective logo identifies rather than sells and derives meaning from the quality of what it represents.
Paul Rand was a pioneering American graphic designer known for his modernist and minimalist style. He created iconic logos for many major corporations including IBM, UPS, and ABC. His logos were simple, easy to recognize, and conveyed the essence of the company. Rand believed that an effective logo or brand identity was more important than individual advertisements. Some of his most famous works included simplifying the Westinghouse logo to a circle containing a W symbol, designing the UPS logo as a shield containing a stylized package, and creating the still widely-used ABC logo out of a simple black circle containing the lowercase letters "abc". Rand's logos emphasized clarity, simplicity, and visual impact through the use of negative space, geometric
Paul Rand was a legendary graphic designer born in 1914 in Brooklyn, New York. He started his career early, designing signs for his father's grocery store and school events. Rand went on to create iconic logos for many major corporations, including IBM, Westinghouse, UPS, and ABC. He was renowned for his ability to design simple yet memorable logos that captured the essence of each company. Rand had a long and prolific career, producing books, articles, and teaching at universities into his later years. He is considered one of the most influential graphic designers of the 20th century.
Corporate indentity, logos and branding become the over-arching approach in advertising to help deliver the concept of value in a company in relation to its products.
This document announces an event series at the Walker Art Center called "Insights" featuring five guest speakers: Andrew Blauvelt from Minneapolis on March 3rd, April Greiman from Los Angeles on March 10th, K-HOLE from New York on March 17th, Bart de Baets from Amsterdam on March 24th, and James Langdon from Birmingham, UK on March 31st. Each speaker will share their work and process in design. The series kicks off with Andrew Blauvelt exploring Minnesota's design legacy and the Walker's new online collection of Minnesota design.
Paul Rand was an influential American graphic designer, known for his corporate identities and book jackets. Some of his most famous logo designs included logos for IBM, UPS, and ABC. He developed four principles of design: simplicity, clarity, honesty, and originality. Throughout his career, Rand designed many magazine covers and book covers that showcased his unique style. He believed that simplicity was the byproduct of a good idea rather than the goal, and that design permeated every aspect of life.
Paula Scher is an American graphic designer born in 1948 who has been at the forefront of the field for over four decades. She is known for her iconic and populist images that have become part of American visual culture. In the 1970s-1980s, her eclectic approach to typography influenced the field. Her identities for Citibank and Tiffany & Co. exemplify regenerating classic American brands. Her identity for The Public Theater fused high and low culture. Recent architectural works have reimagined urban landscapes with dimensional graphic design.
David Carson is an American graphic designer known as the "father of grunge typography." He directed surfing and skateboarding magazines in the 1980s and 1990s, using experimental typography that broke conventions. His 1994 magazine Ray Gun brought him widespread recognition. Carson continues to push boundaries with kinetic and cluttered type designs in international speaking engagements. He has received over 170 graphic design awards and is considered one of the most influential designers worldwide.
This document provides an overview of design, illustration, typography and photography. It includes biographies of notable designers such as Milton Glaser, Saul Bass and Paula Scher, illustrators such as Shepard Fairey and Chris Leavens, and photographers such as Richard Avedon. The document also discusses color palettes, tutorials and includes various images as examples.
Paul Rand was a pioneering graphic designer who is considered the father of modern graphic design. In the 1950s, he began creating design systems and establishing the importance of corporate identity. Rand created the first modern design system for IBM, establishing the concept of a unified visual identity across all company communications. His work defining the roles of logos, branding, and visual identity systems shaped modern business and established graphic design as an important profession.
David Carson is a graphic designer known for experimenting with typography and magazine layouts. He began his career as a sociology professor but started experimenting with graphic design in 1983. Carson became known for his unique style when he took the role of art director for Ray Gun magazine in 1992, transforming conventions through techniques like "grunge" typography and use of the Dingbat font. Carson's philosophy was to break rules and influence public views on design through an anarchist style. He pioneered dirty, experimental designs that shook up the typography world and influenced many other artists.
David Carson is an American graphic designer known for his innovative magazine design and experimental typography. He was the art director for Ray Gun magazine. Carson was influential in defining the "grunge" aesthetic of the 1990s. He brought unconventional styles to graphic design and challenged conventions. Carson now owns two design studios, one in California and one in Zurich. He is praised for changing the face of graphic design and being the most important designer of his time.
Neville Brody is a renowned British graphic designer born in 1957. Over his career spanning several decades, he has innovated graphic and typeface design. Brody began his career in the 1970s designing album covers for punk bands. In the 1980s, he became art director for The Face magazine and started his own type foundry, FontShop. He has since founded design studios in London and New York, designed for major brands, and mentored younger designers through teaching and his FUSE conference. Brody continues to be a highly influential and award-winning designer who has pushed the boundaries of his field.
Graphic design is a creative process that combines words, symbols, and images to visually convey messages to targeted audiences. While graphic design activities first began in cave paintings and illuminated manuscripts, the term "graphic design" was coined in 1922. Key developments included Gutenberg inventing the printing press in 1450 and William Morris publishing arts and crafts works in the late 1800s that showed there was a market for graphic design. In the 20th century, graphic design expanded from books to utilitarian purposes like posters, packaging, and logos, growing into a large industry.
David Carson is an American graphic designer born in 1954 known for pioneering unconventional typographic designs. He became renowned in the 1990s for his innovative magazine and book designs that broke traditional type conventions. Carson has designed for major corporate clients and published several influential books on design. He is considered one of the most influential graphic designers and helped popularize experimental typography.
David Carson was born in 1955 in Texas. He attended Cocoa Beach High School and San Diego State University, graduating with honors in sociology. Carson worked as a teacher but also took design courses, realizing he wanted to change careers to graphic design. He is known for his experimental typography as art director for Ray Gun magazine, defining the "grunge typography" style with chaotic layouts using mixed fonts and overlapped images. Carson cited having no formal training as allowing him to develop his unique style by learning outside conventional methods.
This document is a curriculum vitae for Nick Inna, a graphic designer born in Ukraine in 1971 who immigrated to Israel in 2001. It lists his contact information and education in graphic design and textiles. It also outlines his work experience from 2002 to the present in graphic design roles for fashion and apparel companies, highlighting his skills in design, color selection, print production, and project management.
The document discusses pop art as a movement that featured popular culture subjects like celebrities and advertisements. It also discusses graphic design tools like CorelDRAW and Photoshop for vector and raster graphics, as well as the differences between vector and raster formats. The document concludes with some jokes and information about the magazine's editors.
David Carson is an American graphic designer known for his unconventional layouts and experimental typography. He got his start designing magazines in the late 1980s and has since designed for a wide variety of clients across advertising, branding, and publishing. Carson is considered a pioneer in graphic design for bringing emotion and visual experimentation to layouts.
This document provides instructions and examples for several art projects involving musical response, still life drawing, and architecture. For the musical response project, students will create drawings inspired by and incorporating elements of a song, focusing on mood, rhythm, and complexity. They will then select their best work to transfer to their portfolio. The still life project involves practicing gesture, contour, and value drawing techniques to realistically depict objects. Examples of architectural styles and structures from different time periods are provided in a comparative chart addressing elements like materials, scale, and distinctive features. Students are then asked to design their own building using at least two characteristics from the styles studied and to draw it using two-point perspective techniques.
CodeFest 2014. Ткачук М. — Minimalist designCodeFest
The document discusses the history and principles of minimalist design. It describes how minimalist design aims to use the fewest elements necessary to create maximum value. Key influences included abstract art movements like De Stijl and the Bauhaus school of architecture. The document outlines principles of functional design such as form following function and using grids and whitespace. It provides examples of minimalist design in consumer electronics, software, architecture and other areas today.
This document provides biographies of 15 graphic designers: Paul Rand, Eddie Opara, Stefan Sagmeister, Chip Kidd, Paula Scher, Michael Bierut, David Carson, Jacqueline Casey, Ruth Ansel, Massimo Vignelli, Herbert Matter, Alvin Lustig, Lillian Bassman, Cipe Pineles, and Milton Glaser. Each biography summarizes the designer's background, education, notable works, employers, and contributions to the field of graphic design.
So trendy, so hot topic. Pity many misunderstand minimalist design basics, don't get the core of the subject. I tried to show the roots and influences, shed the light by decomposing minimalist design principles one by one
The document discusses the origins and key figures of the International Typographic Style (Swiss Style) of graphic design that developed in 1950s Switzerland. It emphasizes clean layouts with sans-serif fonts, grids, and asymmetrical designs. Figures like Müller-Brockmann, Frutiger, and Hofmann helped define the style through their magazine and book designs, typeface creations like Helvetica and Univers, and emphasis on grids and readability. The style had a large influence on graphic design internationally.
Paul Rand was a legendary graphic designer born in 1914 in Brooklyn, New York. He started his career early, designing signs for his father's grocery store and school events. Rand went on to create iconic logos for many major corporations, including IBM, Westinghouse, UPS, and ABC. He was renowned for his ability to design simple yet memorable logos that captured the essence of each company. Rand had a long and prolific career, producing books, articles, and teaching at universities into his later years. He is considered one of the most influential graphic designers of the 20th century.
This document provides a brief history of graphic design from 15,000 BC to present day, highlighting some key developments, movements, and influential designers. It notes early visual symbols in cave paintings from 15,000 BC, the earliest known combination of words and images in 3600 BC, the invention of paper in 105 AD, advances in printing technology like movable type in the 1450s and early book illustrations in the 1460s, and the creation of one of the first sans serif typefaces in the late 18th century. It then discusses influential art movements in the early 20th century like Dada, De Stijl, Constructivism, Bauhaus, and Pop Art. Later developments included important typefaces like Times
Currently, graphics design is one of the fastest growing industry and every creative person want to be a part of this industry. Here are 10 renowned graphics designer whose work can inspire you to join this field.
Paul Rand was an influential American graphic designer, known for his corporate identities and book jackets. Some of his most famous logo designs included logos for IBM, UPS, and ABC. He developed four principles of design: simplicity, clarity, honesty, and originality. Throughout his career, Rand designed many magazine covers and book covers that showcased his unique style. He believed that simplicity was the byproduct of a good idea rather than the goal, and that design permeated every aspect of life.
Paula Scher is an American graphic designer born in 1948 who has been at the forefront of the field for over four decades. She is known for her iconic and populist images that have become part of American visual culture. In the 1970s-1980s, her eclectic approach to typography influenced the field. Her identities for Citibank and Tiffany & Co. exemplify regenerating classic American brands. Her identity for The Public Theater fused high and low culture. Recent architectural works have reimagined urban landscapes with dimensional graphic design.
David Carson is an American graphic designer known as the "father of grunge typography." He directed surfing and skateboarding magazines in the 1980s and 1990s, using experimental typography that broke conventions. His 1994 magazine Ray Gun brought him widespread recognition. Carson continues to push boundaries with kinetic and cluttered type designs in international speaking engagements. He has received over 170 graphic design awards and is considered one of the most influential designers worldwide.
This document provides an overview of design, illustration, typography and photography. It includes biographies of notable designers such as Milton Glaser, Saul Bass and Paula Scher, illustrators such as Shepard Fairey and Chris Leavens, and photographers such as Richard Avedon. The document also discusses color palettes, tutorials and includes various images as examples.
Paul Rand was a pioneering graphic designer who is considered the father of modern graphic design. In the 1950s, he began creating design systems and establishing the importance of corporate identity. Rand created the first modern design system for IBM, establishing the concept of a unified visual identity across all company communications. His work defining the roles of logos, branding, and visual identity systems shaped modern business and established graphic design as an important profession.
David Carson is a graphic designer known for experimenting with typography and magazine layouts. He began his career as a sociology professor but started experimenting with graphic design in 1983. Carson became known for his unique style when he took the role of art director for Ray Gun magazine in 1992, transforming conventions through techniques like "grunge" typography and use of the Dingbat font. Carson's philosophy was to break rules and influence public views on design through an anarchist style. He pioneered dirty, experimental designs that shook up the typography world and influenced many other artists.
David Carson is an American graphic designer known for his innovative magazine design and experimental typography. He was the art director for Ray Gun magazine. Carson was influential in defining the "grunge" aesthetic of the 1990s. He brought unconventional styles to graphic design and challenged conventions. Carson now owns two design studios, one in California and one in Zurich. He is praised for changing the face of graphic design and being the most important designer of his time.
Neville Brody is a renowned British graphic designer born in 1957. Over his career spanning several decades, he has innovated graphic and typeface design. Brody began his career in the 1970s designing album covers for punk bands. In the 1980s, he became art director for The Face magazine and started his own type foundry, FontShop. He has since founded design studios in London and New York, designed for major brands, and mentored younger designers through teaching and his FUSE conference. Brody continues to be a highly influential and award-winning designer who has pushed the boundaries of his field.
Graphic design is a creative process that combines words, symbols, and images to visually convey messages to targeted audiences. While graphic design activities first began in cave paintings and illuminated manuscripts, the term "graphic design" was coined in 1922. Key developments included Gutenberg inventing the printing press in 1450 and William Morris publishing arts and crafts works in the late 1800s that showed there was a market for graphic design. In the 20th century, graphic design expanded from books to utilitarian purposes like posters, packaging, and logos, growing into a large industry.
David Carson is an American graphic designer born in 1954 known for pioneering unconventional typographic designs. He became renowned in the 1990s for his innovative magazine and book designs that broke traditional type conventions. Carson has designed for major corporate clients and published several influential books on design. He is considered one of the most influential graphic designers and helped popularize experimental typography.
David Carson was born in 1955 in Texas. He attended Cocoa Beach High School and San Diego State University, graduating with honors in sociology. Carson worked as a teacher but also took design courses, realizing he wanted to change careers to graphic design. He is known for his experimental typography as art director for Ray Gun magazine, defining the "grunge typography" style with chaotic layouts using mixed fonts and overlapped images. Carson cited having no formal training as allowing him to develop his unique style by learning outside conventional methods.
This document is a curriculum vitae for Nick Inna, a graphic designer born in Ukraine in 1971 who immigrated to Israel in 2001. It lists his contact information and education in graphic design and textiles. It also outlines his work experience from 2002 to the present in graphic design roles for fashion and apparel companies, highlighting his skills in design, color selection, print production, and project management.
The document discusses pop art as a movement that featured popular culture subjects like celebrities and advertisements. It also discusses graphic design tools like CorelDRAW and Photoshop for vector and raster graphics, as well as the differences between vector and raster formats. The document concludes with some jokes and information about the magazine's editors.
David Carson is an American graphic designer known for his unconventional layouts and experimental typography. He got his start designing magazines in the late 1980s and has since designed for a wide variety of clients across advertising, branding, and publishing. Carson is considered a pioneer in graphic design for bringing emotion and visual experimentation to layouts.
This document provides instructions and examples for several art projects involving musical response, still life drawing, and architecture. For the musical response project, students will create drawings inspired by and incorporating elements of a song, focusing on mood, rhythm, and complexity. They will then select their best work to transfer to their portfolio. The still life project involves practicing gesture, contour, and value drawing techniques to realistically depict objects. Examples of architectural styles and structures from different time periods are provided in a comparative chart addressing elements like materials, scale, and distinctive features. Students are then asked to design their own building using at least two characteristics from the styles studied and to draw it using two-point perspective techniques.
CodeFest 2014. Ткачук М. — Minimalist designCodeFest
The document discusses the history and principles of minimalist design. It describes how minimalist design aims to use the fewest elements necessary to create maximum value. Key influences included abstract art movements like De Stijl and the Bauhaus school of architecture. The document outlines principles of functional design such as form following function and using grids and whitespace. It provides examples of minimalist design in consumer electronics, software, architecture and other areas today.
This document provides biographies of 15 graphic designers: Paul Rand, Eddie Opara, Stefan Sagmeister, Chip Kidd, Paula Scher, Michael Bierut, David Carson, Jacqueline Casey, Ruth Ansel, Massimo Vignelli, Herbert Matter, Alvin Lustig, Lillian Bassman, Cipe Pineles, and Milton Glaser. Each biography summarizes the designer's background, education, notable works, employers, and contributions to the field of graphic design.
So trendy, so hot topic. Pity many misunderstand minimalist design basics, don't get the core of the subject. I tried to show the roots and influences, shed the light by decomposing minimalist design principles one by one
The document discusses the origins and key figures of the International Typographic Style (Swiss Style) of graphic design that developed in 1950s Switzerland. It emphasizes clean layouts with sans-serif fonts, grids, and asymmetrical designs. Figures like Müller-Brockmann, Frutiger, and Hofmann helped define the style through their magazine and book designs, typeface creations like Helvetica and Univers, and emphasis on grids and readability. The style had a large influence on graphic design internationally.
Paul Rand was a legendary graphic designer born in 1914 in Brooklyn, New York. He started his career early, designing signs for his father's grocery store and school events. Rand went on to create iconic logos for many major corporations, including IBM, Westinghouse, UPS, and ABC. He was renowned for his ability to design simple yet memorable logos that captured the essence of each company. Rand had a long and prolific career, producing books, articles, and teaching at universities into his later years. He is considered one of the most influential graphic designers of the 20th century.
This document provides a brief history of graphic design from 15,000 BC to present day, highlighting some key developments, movements, and influential designers. It notes early visual symbols in cave paintings from 15,000 BC, the earliest known combination of words and images in 3600 BC, the invention of paper in 105 AD, advances in printing technology like movable type in the 1450s and early book illustrations in the 1460s, and the creation of one of the first sans serif typefaces in the late 18th century. It then discusses influential art movements in the early 20th century like Dada, De Stijl, Constructivism, Bauhaus, and Pop Art. Later developments included important typefaces like Times
Currently, graphics design is one of the fastest growing industry and every creative person want to be a part of this industry. Here are 10 renowned graphics designer whose work can inspire you to join this field.
Graphic design encompasses visual communication, commercial art, and advertising to convey ideas and messages. It draws from both art and practical skills to effectively use visual elements like type and images. While graphic design has evolved alongside technology and culture, at its core it remains a problem-solving profession that brings together form and content to inform, persuade, and beautify.
Graphic design has evolved significantly over thousands of years. Some key developments include the earliest known visual symbols dating back 15,000-10,000 BC found in French caves. Paper was invented in 105 AD by a Chinese official, and moveable type was perfected around 1450, allowing images to be added to printed books by 1460. Influential designers such as Chip Kidd, known for book covers including Jurassic Park, Rob Janoff who designed the iconic Apple logo, and Peter Saville, renowned for record sleeves with Factory Records, have helped shape modern graphic design.
The New York School of graphic design emerged in the mid-20th century as talented European immigrants brought modern design principles to America while escaping political turmoil. Pioneers of this school like Paul Rand embraced the Swiss Style and created playful, dynamic designs using unexpected symbols to represent political oppression, helping establish modern commercial art in the United States. Postmodernism later contradicted modernism by focusing more on chaotic styles and creativity over structure and meaning.
Plagiarism involves intentionally or unintentionally passing off another's work as your own without proper citation. It is considered a serious offense that can result in failing an assignment, class, or other disciplinary action. Proper citation is required when directly quoting, paraphrasing, summarizing, or referring to someone else's work and includes an in-text citation within the document and full citation in a works cited list.
David Carson is an American graphic designer born in 1954 known for breaking conventions in graphic design. He became renowned in the 1990s for his innovative magazine and book designs that distorted type and reimagined page layouts. Carson has published several influential design books and worked for major corporate clients while receiving over 170 design awards. His boundary-pushing work in the 1990s had a significant impact on graphic design and popularized experimental typography.
This document discusses design thinking from the perspectives of a graphic designer, business experts, and business school deans. It describes Bruce Mau's "Massive Change Exhibition" and how it framed design as shaping the world. Business advisor Daniel Pink and author argues design thinking relies on right-brain abilities and will be important in the future. Roger Martin, dean of Rotman School of Management, believes design thinking can provide a competitive advantage and business education should incorporate its principles of abductive reasoning.
The New York School of graphic design emerged in the 1940s and dominated the field into the 1970s. It was influenced by European modernism and the influx of immigrant designers. The New York School emphasized expressing ideas through direct, open presentations and novelty of technique. Key designers included Paul Rand, who helped establish the American approach, and Massimo Vignelli, known for designs like the 1972 New York City subway map. Designers experimented with typography and explored personal styles while solving communication problems. The movement nurtured creativity and attracted talented individuals in the culturally vibrant environment of mid-20th century New York City.
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)Shawn Calvert
This document provides an overview of graphic design by discussing its history as both visual art and commercial art used for advertising. It also examines graphic design as a profession that utilizes visual communication and computer skills to solve design problems. The document explores graphic design as a means to inform and persuade audiences through the effective use of images and type to convey ideas. It suggests graphic design both humanizes society and reveals cultural symbols and signs that have evolved over time.
A graphic designer assembles images and motion graphics to create pieces of art and presents information in an accessible and aesthetic way. They work for clients to promote products or topics or for their own satisfaction. Alexey Brodovitch was a legendary graphic designer from Russia who fled to Paris and New York and was the art director at Harper's Bazaar for two decades, helping to make it highly influential. He also taught younger generations of photographers and designers who became famous in their fields.
This document profiles several influential figures in the history of advertising, including Bill Bernbach, Leo Burnett, David Ogilvy, and the Saatchi brothers. It also highlights two current leaders in advertising and social causes: Jenifer Willig, who led (RED) to raise $185 million for AIDS relief in Africa, and Richard van der Laken, founder of the graphic design studio Designpolitie and conference What Design Can Do.
The Chase Design Group was tasked with creating an identity and collateral for Madonna's 2001 Drowned World Tour in just two weeks. The logo had to reference the tour's diverse cultural influences of Asian, Cuban, Latino, disco, and Western themes. After an initial round of "global techno" designs, the concept changed to explore Kabbalah spirituality. Chase referenced Kabbalistic symbols like the Tree of Life in the final logo to represent the tour's themes in a concise yet impactful manner, as required for ephemeral entertainment identities.
Influential creators for magazine designCeri Lewis
The document profiles several influential magazine designers: Christophe Brunnquell, who has been the art director for Purple magazine since 1993; David Carson, known for his experimental typography as the designer of Ray Gun magazine; Jop Van Bennekom, the art director and publisher of magazines such as BUTT and Re; M/M (Paris), the design partnership known for collaborations with fashion and music figures; and Yorgo Tloupas, an art director who has worked for brands like Lacoste and is currently redesigning publications for Liberation Media Group.
The document discusses design thinking from multiple perspectives. It begins by providing background on Bruce Mau, a Canadian designer known for his "Massive Change Exhibition" which explored how design impacts all aspects of life. It then discusses design thinking according to business advisor Daniel Pink and Rotman School Dean Roger Martin. Pink's book "A Whole New Mind" argues that right-brain abilities will dominate in today's conceptual age, moving from the information age. The document provides context on key thinkers and their views of design thinking.
Design Elements 2nd Edition-Rockport Publishers (2014).pdfLeonardoMonsalve11
This document provides guidelines for making good graphic design, presenting 20 rules that designers should consider when working on projects. The rules stress the importance of having a clear concept and message, using visual elements that effectively communicate rather than simply decorate, and ensuring all parts of a design speak with a unified visual language. Breaking rules can be acceptable if it furthers the message or concept, but designers should understand the potential consequences of doing so.
Design Elements 2nd Edition-Rockport Publishers (2014).pdf
Paul Rand wiki
1. Paul Rand…just be good
Influences and Philosophy:
In his Incomplete Manifesto for Growth, Bruce Mau states “23. Stand on someone’s shoulders. You
can travel farther carried on the accomplishments of those who came before you. And the view is
so much better.” Paul Rand certainly lived by those words as is clear in his designs as influenced
by the Swiss Style and Bauhaus designers Adolphe Mouron Cassandre and László Moholy-Nagy,
respectively (1a).
Below: Examples of Cassandre, Swiss Style (a.k.a. International Typographic Style) of design described as “emphasizing
cleanliness, readability and objectivity” and Moholy-Nagy and Bauhaus design described as having “a profound influence
upon subsequent developments in art, architecture, graphic design, interior design, industrial design and typography” (2):
Rand studied at the Pratt Institute, the Parsons School of Design and the Art Students League and is
considered one of the foremost American graphic designers. Despite his education in design, it has
been said that Rand was largely self-taught as a designer (1).
Moholy-Nagy said of Rand, “Among these young Americans it seems to be that Paul Rand is one
of the best and most capable [. . .] He is a painter, lecturer, industrial designer, [and] advertising
artist who draws his knowledge and creativeness from the resources of this country. He is an
idealist and a realist, using the language of the poet and business man. He thinks in terms of need
and function. He is able to analyze his problems but his fantasy is boundless” (1b).
Rand's design philosophy is largely based on that of the pragmatic aesthetic philosopher John
Dewey, whose book Art as Experience examines the physical ‘work of art’ as a means of
communing with the observer and ultimately society. Dewey stated, “[The aesthetic experience is
the] ultimate judgment upon the quality of a civilization” (3).
2. Raid said of Art as Experience, “. . . deals with everything—there is no subject he does not deal
with. That is why it will take you one hundred years to read this book. Even today’s philosophers
talk about it[.] [E]very time you open this book you find good things. I mean the philosophers say
this, not just me. You read this, then when you open this up next year, that you read something
new.” We can see this philosophy at work in Rand’s own art (1c):
Top left to right: Direction Magazine cover 1940, UCLA poster 1990, Direction Magazine cover 1939, Modern Art
USA Book cover art, Minute Man poster for National Park Service
Bottom left to right: Yale Graduate School student guide, Listen! Listen! book cover art, Quality, Apple poster Think
Different
Early Career:
Rand got his start in the design industry as a page designer for magazines. Rand’s innovative style
utilized several techniques including typography, painting, collage, photography, and montage. His
typography style is said to be a combination of modern typography with nineteenth-century
engravings (4). At the age of 23, he took over as art director for the Esquire-Coronet magazines.
His cover art for Direction magazine specifically is considered to be where he honed his signature
look. The 1940 cover is cited as evidence of Rand’s artistic freedom while at Direction as his
blending of high arts and graphic design to further his goal of combining his admiration of
European modernist design and his professional work (1).
3. Corporate Identity:
Rand is most often cited for his corporate logo designs that are indicative of his style on a more
commercial level. Designer Louis Danziger said of Rand, “He almost singlehandedly convinced
business that design was an effective tool. [. . .] Anyone designing in the 1950s and 1960s owed
much to Rand, who largely made it possible for us to work. He more than anyone else made the
profession reputable. We went from being commercial artists to being graphic designers largely on
his merits” (1b). Rand’s corporate logo designs are considered the standard that all corporate logos
are held to.
It’s noted that Rand’s 1956 IBM logo is considered his defining corporate identity explains Mark
Favermann, “was not just an identity but a basic design philosophy that permeated corporate
4. consciousness and public awareness” (1d). Rand’s design philosophy with logos was simplicity as
stated, “[a logo]cannot survive unless it is designed with the utmost simplicity and restraint.” On
his collaboration with Steve Jobs for the for the NeXT Computer, Jobs stated that Rand was “the
greatest living graphic designer” (1a). The fact that many of his logos that were designed decades
ago are still in use, speaks volumes of his logo designs. Rand’s skill in blending simple imagery
and typography served him well in his logo designs.
Rand describes what a logo is and does with the following (5):
• A logo is a flag, a signature, an escutcheon.
• A logo doesn't sell (directly), it identifies.
• A logo is rarely a description of a business.
• A logo derives its meaning from the quality of the thing it symbolizes, not the other way
around.
• A logo is less important than the product it signifies; what it means is more important that
what it looks like.
Rand describes an effective logo as:
• distinctiveness
• visibility
• useability
• memorability
• universality
• durability
• timelessness
Rand summed up his design philosophy stating, “Design is the method of putting form and content
together. Design, just as art, has multiple definitions, there is no single definition. Design can be
art. Design can be aesthetics. Design is so simple, that's why it is so complicated" (6).
For more information on Paul Rand:
Paul-Rand.com: Extensive historical timeline from paul-rand.com.
Paul Rand – Corporate Identity Designs, Innovation and Excellence
Tribute to a Legend - Paul Rand – The Graphic Designer of All Time
1972 HALL OF FAME: Paul Rand
The Organization > Creative Hall of Fame > Paul Rand
American Icon: Paul Rand
5. Sources:
(1) Wikipedia.org. “Paul Rand”, accessed January 2008, available from http://en.wikipedia.org/wiki/Paul_rand
(1a) Bierut, Michael. “Tribute: Paul Rand 1914–1996.” ID, Jan–Feb. 1997: 34
(1b) Heller, Steven. “Thoughts on Rand.” Print, May–June 1997: 106–109+
(1c) Kroeger, Michael. Interview with Paul Rand. MK Graphic Design. 8 Feb. 1995. 15 Feb. 2006 http://www.mkgraphic.com/paulrand.html
(1d) Favermann, Mark. “Two Twentieth-Century Icons.” Art New England Apr–May 1997: 15.
(2) Wikipedia.org. “Swiss Style” and “Bauhaus”, accessed January 2008, available from http://en.wikipedia.org/wiki/Swiss_Style and
http://en.wikipedia.org/wiki/Bauhaus
(3) Wikipedia.org. Art as Experience, accessed January 2008, available from http://en.wikipedia.org/wiki/Art_as_Experience, ibid. p. 326
(4) logoblog.org. “Paul Rand – Corporate Identity Designs, Innovation and Excellence”, accessed January 2008, available from
http://www.logoblog.org/wordpress/paul-rand/
(5) Paul Rand. “Logos, Flags, and Escutcheons”, accessed January 2008, available from http://www.hqlogos.com/logo-design-infobase-item.asp?id=102
(6) John Maeda. “Thoughts on Paul Rand”, accessed January 2008, available from http://acg.media.mit.edu/events/rand/ideamag.html
This wiki compiled by: Jennifer Graham and Monique C. Marcil for JOMC712
Discussion:
Why do you think the style of Paul Rand was/is so widely accepted?
What differences are there with Paul Rand's style compared to other designers of his time?
What differences are there compared to modern day design?