The document discusses two principles - "form follows function" and "talent borrows, genius steals". It provides examples to illustrate each principle, including the website for The Man in Seat 61 and Dieter Rams' minimalist design philosophy. Real-world applications are also mentioned such as the M-Pesa mobile payments system in Kenya.

1. 2 things
Form follows function
1
The Man in Seat 61
Talent borrows, genius steals
2
Dieter Rams

2. Real-world Applications
Form follows function
TheNewspaper Club
- Man In Seat 61
http://www.seat61.com/
- M-Pesa
Online, often what looks good is actually shit,
Cultural Change
andNetflixlooks shit is actuallyGuide
- what Cultural Reference good.
- Irvine Brown: Last FM ‘Design’
Digital Experience
- Hivemind Challenge
- We Tell Stories: The 21 Steps
Collaboration
- The Evolution Of Line Rider
Curated Content
- Short Stories: The Dark SIde Of The Lens
- Nike: Onwards
Simplicity
- The Impossible Quiz

3. Real-world Applications
Talent borrows, genius steals
Dieter Rams vs.Club
- Newspaper Apple
http://kevinrose.com/blogg/2010/8/19/where-does-apple-draw-its-design-inspiration-meet-dieter-ram.html
- M-Pesa
Cultural Change
- Netflix Cultural Reference Guide
- Irvine Brown: Last FM ‘Design’
Digital Experience
- Hivemind Challenge
- We Tell Stories: The 21 Steps
Collaboration
- The Evolution Of Line Rider
Curated Content
- Short Stories: The Dark SIde Of The Lens
- Nike: Onwards
Simplicity
- The Impossible Quiz