Three game changing ideas are presented: [1] Social travelling which allows travelers to see if friends are on the same flight and connect with compatible travelers, [2] Social brand loyalty programs that use check-ins and crowd-sourcing to earn points for redeeming preferred items rather than unattractive items, and referrals can earn points, [3] M-commerce that allows a personalized mobile shopping experience with an avatar, chat with friends, recommendations, and privacy controls over sharing purchases.

1. Three Game Changing Ideas

2. Social Travelling
What if an airline, or a 3rd party company, could tell you whether a friend is
also travelling to the same destination on the same flight? Or able to find out
who else would be at the airport at the same time
• If no friends, fill out a simple psychographic profile of and enable system to match interests with
someone compatible
– Choose whether to sit together with that person during the flight...has to be a mutual consenting process, of
course.
• Personal profile is pulled up that after checking in at airport that shows what books I like, what
shows I watch, how influential I am (Klout), how frequent I travel, how I like my meals, etc
• A message is sent to me to physically check in at a customer service counter, not check in the
flight, but to receive a welcome gift/beverage while at the same time relevant retail and F&B
promotions are sent to me based on my interest.
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3. Social Brand Loyalty Programs
Two words: mobility and crowd-sourcing
• We don't need to swipe loyalty cards to earn points. We simply need to check in
• We don't need a list of unattractive, repetitive and over-valued items. We redeem for the things we
like and consume like a pint of beer, get upgraded to first class, a free movie ticket, etc.
• In fact, if a bunch of friends check in together and spend a good time buying stuff, we'd get extra
benefits/points.
– We can share part of the benefits with other friends and poof - instant customer referral.
• New customer visits from friends as a result of our recommendation will give us referral points for
being a good customer friend.
• For thrifty consumers who would rather save, continue to offer big ticket items as redemption for
larger cumulated points.
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4. M-Commerce – Selling an experience
Tailored and private mobile shopping
• Create an avatar of myself that allows me to 'try on' clothing before I buy.
• While browsing goods, I'm able to see if my friends are shopping as well - I'd have in-shopping
chat with a friend while contemplating on purchase.
• If privacy allows, I'd also be able to see what other friends have bought and recommendations of
relevant items. Upon purchase, I get to share a RM20 coupon with a friend for the same clothing
line.
• Most importantly, while all the shopping happens, I've total control over whether anyone has view
of my purchase.
• Retailers should do it the Zappos way: purchase returns at full refund within a 365 day grace
period.
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