Patrick Collister

•

1 like•218 views

Patrick Collister is Head of Design at Google Northern & Central Europe. In this talk Patrick talks about the old rules and then describes the new rules - of which the most important is, of course: there are no rules.

Marketing

Google Confidential and Proprietary
Vision Bristol
November 13th 2014
Digital Milk

Then and now
•
In
1989
I
reported
on
boys
playing
football
•
In
2013
I
can
get
them
out
into
the
fields
•
From
40
secs
to
4
hours

The data reveals
• 1.
Only
39%
of
kids
regularly
take
part
in
sports.
The
vast
majority
of
61%
don’t.
Urban
kids
are
more
non-‐parBcipatory
than
rural
ones
• 2.
ParBcipaBon
in
sports
is
highest
amongst
4-‐8
year
olds,
but
sharply
drops
down
between
12-‐13
year
olds
• 3.
Girls
don’t
parBcipate
and
the
gender
gap
becomes
more
marked
progressively
7th
year
onwards.
Girls
do
more
dance,
gymnasBcs,
yoga
• 4.
While
football
sBll
tops
the
list,
other
games
like
tennis,
canoeing
and
archery
–
all
individual
sports
-‐
are
gaining
popularity.
Dance
is
the
second
most
popular
acBvity
appealing
to
both
boys
and
girls
(97%
girls
and
86%
boys)
• Source:
PE
and
Sport
Survey
(DoE/
TNS
BMRB
Report),
May,
2010

Having set up Neon Play in 2010 with no staff, not much talent and no experience of making and marketing a mobile game, Oli Christie has created one of the most exciting and talked-about companies in the UK. In this informal and fun talk, Oli will outline his top 10 tips for starting a company, growing it, maximising your exposure and creating a talked-about brand on a national basis. With 50 million downloads and 10 global number ones with hits like Flick Football, Paper Glider and Traffic Panic London, Neon Play has become one of the top mobile games studios in the UK in just three years. Find out how Oli has grown the company to 25 people in Cirencester and an insight of the challenges of making money from the App Store.

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Patrick Collister

1. Google Confidential and Proprietary Vision Bristol November 13th 2014 Digital Milk

2. Who is this person?

3. 25 years ago

4. Accrington Stanley

5. The idea updated

6. Bring back Ian Rush

7. Recruit young footballers

8. Through their Dads

9. Pre-roll

10. Hero, Hub, Hygiene

11. Is there a little Messi among them?

12. Boot camps

13. The coaches

14. The real McCoy

15. The squad selected

16. Hero video

17. Other channels

18. Live on YouTube

19. Then and now • In 1989 I reported on boys playing football • In 2013 I can get them out into the fields • From 40 secs to 4 hours

20. Social mission

21. Issues of control

22. Dads’ groups

23. The data reveals • 1. Only 39% of kids regularly take part in sports. The vast majority of 61% don’t. Urban kids are more non-‐parBcipatory than rural ones • 2. ParBcipaBon in sports is highest amongst 4-‐8 year olds, but sharply drops down between 12-‐13 year olds • 3. Girls don’t parBcipate and the gender gap becomes more marked progressively 7th year onwards. Girls do more dance, gymnasBcs, yoga • 4. While football sBll tops the list, other games like tennis, canoeing and archery – all individual sports -‐ are gaining popularity. Dance is the second most popular acBvity appealing to both boys and girls (97% girls and 86% boys) • Source: PE and Sport Survey (DoE/ TNS BMRB Report), May, 2010

24. Declining interest in football

25. Top trending sport

26. Britain’s Got Talent

27. Ian Rush

28. In Google Hangouts

29. See what Beyonce did

30. Upload and share

31. Hero video

32. Programmatic

33. That got me thinking

34. Questions

35. Who does what? Hygiene Hub Hero content