Johnson & Johnson partnered exclusively with Target's Circo private label brand to incorporate Circo's popular prints into colorful product sleeves for Johnson's baby products. This provided a convenient one-stop shopping solution for parents on Target shelves and online, making related skincare products easier to find. Consumer and shopper research showed that gift-givers and new parents value coordinated, customized products and convenient shopping experiences. The partnership increased sales for both brands by 25% by featuring the co-branded products together on eye-catching endcaps in-store and on Target's website.

1. erywhere and providing a convenient shop-
ping experience,” Campain says. “It was a
great example of the brand team working
with the local shopper marketing team, and
working cross-functionally with Target to
Guide to P-O-P Design
& Manufacturing
Page 17
Effie Award Winners
Celebrated in March
Effie Worldwide, in partnership
with the Path to Purchase Insti-
tute, will present the 2016 Shopper
Marketing Effie awards on March 16
in New York. The ceremony is part
of the Institute’s Shopper Marketing
Celebration, which takes place from
7-9p.m.attheGrandHyattNewYork
in Midtown
Manhattan.
Sponsored
by Menasha
and Ansa,
p o w e r e d
by RSi, the
Celebration
includes presentation of the 2016
Shopper Marketing Hall of Fame
class. Tickets to the black-tie-option-
al event are included with registra-
tion for the Shopper Marketing Sum-
mit, March 15-17 at the same venue.
For more information and to register,
visit ShopperSummit.com. SM
Vol. 29, No. 2 • February 2016
The Shopping
List
Page 12
PhotobyJenniferStumbaugh
J&J Goes Circo-Exclusive at Target
Manufacturer incorporates retailer’s private label into Johnson’s product sleeves
By Erika Flynn
New Brunswick, N.J. — Understanding that
parents generally don’t think about baby
skincare products individually but rather as
part of a larger ritual, Johnson & Johnson
wanted to make it easier for parents to find
the best products when they shop at Target.
In an exclusive partnership, J&J rolled
out colorful product sleeves that brought a
unique design element to various Johnson’s
baby products. The sleeves featured popular
prints from Target’s Circo private label.
Targeting both design-savvy Millennial
moms as well as gift-giving shoppers, the
polkadot,chevronandstripedesigns(based
on the Circo baby patterns) were called out
on an endcap solution that is “inspirational,”
says Heather Campain, director of shopper
marketing, J&J. The product launched in
stores and on Target.com on Nov. 1, 2015,
and was available until early January.
“Our partnership with Target’s Circo
brand provides moms with a full
bath-time solution and makes it eas-
ier to pair related skincare products
with their coordinating patterns and
colors,” says Kelly Fanning, senior
brand manager, Johnson’s. Con-
sumer and shopper studies also pro-
vided insight as to what is important
to new moms and gift givers. “Gift
givers strive to find smart solutions
for moms that can be customized
and gifted at baby showers,” Fanning
says. “We also know that when new
moms shop and prepare for baby,
design of products is increasingly
important. By placing the Circo-designed
products together on one endcap, we cre-
ated a convenient one-stop shop for moms.”
“Our partnership with Target was highly
collaborative – both brands are committed
to supporting the well-being of families ev- See J&J, Page 10
I N M E R C H A N D I S I N G
I N M E R C H A N D I S I N G
PAGE 14

2. 14
ick Price loved Reese’s peanut butter cups as a kid, but little did he
know that he would spend his career marketing his favorite brand.
Fresh out of college, the marketing major joined The Hershey Co.
in 1982 and has since held a wide variety of roles, from research,
sales and marketing to advertising, merchandising and center-store evolu-
tion before taking on his current role, which he assumed two years ago.
“There’s always been that psychology of the consumer/shopper that I love
and trying to dig deep into how can we solve her problems – that’s where
I am today,” he says, adding that he sees himself more as a consultant to
retailers, trying to help solve shoppers’ problems and frustrations. The
Merchandising Center of Excellence team was designed to do just that –
solve shopper and retailer problems, with a focus on creating convenient,
fun and engaging shopper experiences to re-energize the center store. As
senior manager, Price oversees this group.
Knowing that trips to the store are declining, his team is working with
retailers to find solutions that will make shopping more convenient and
help build bigger baskets. The perfect example is the company’s gold stan-
dard – s’mores one-stop-shop solution centers that merchandise Hershey
bars, marshmallows and graham crackers. “Shoppers are time-starved,
so when these are merchandised together, it’s a win-win-win,” Price says.
“Retailers build bigger baskets, the shopper experience is enhanced and the
items featured all produce sales growth.”
He says it’s critical that both his team and their retailer partners un-
derstand the problem to be solved going into any project. “We then align
upfront on the key deliverables and scorecard performance against aligned
KPIs. It’s just about solving problems,” he reiterates. “If everyone doesn’t
know the objectives up front, we’re going to have a hard time solving it
and aligning on success metrics. And if we try to do it after the fact, we’ll
be in trouble.”
Price says a POPAI study conducted in 2014 showed that while consum-
ers have a love and passion for confection like no other category, there is
a major disconnect. Shoppers reported their frustration in shopping for
candy and rated it the worst in terms of shoppability and findability and
very low in terms of inspiration. Since those insights were uncovered,
Price’s team set out to change that and has found some recent successes.
With regard to organization structure, Price says the Merchandising
Center of Excellence team represents the “voice of the shopper” and works
collaboratively with the company’s shopper insights team to help solve
shopper problems with a focus on creating an immersive and engaging
shopper experience.
Collaboration with retailers will continue to be a key focus. Leveraging
case study results that are grounded in shopper insights, the team has built
a menu of proven in-store solutions and capabilities, he says.
CAREER ACHIEVEMENT
In partnership with Winn-Dixie, The Hershey Co. created its Hershey’s Candy Experience in late 2014
(see image on page 1). The concept replaced the traditional candy aisle at Winn-Dixie’s newly reno-
vated store in Baton Rouge, Louisiana. The key focus, says Price, was to solve a shopper’s problem
and retailer’s opportunity. “Seventy-six percent of shoppers aren’t happy with clutter in the candy
aisle resulting in 25% of shoppers walking away without any confection in their basket,” Price says.
“Our reimagined candy aisle addresses these challenges and makes candy shopping convenient
and memorable.” This design moved the entire 24 feet of the candy aisle out of center store and into
a more shoppable, convenient and visually appealing area that commands 27 by 27 feet of space.
The permanent candy section proved successful, garnering positive consumer feedback and post-
ing a 25% lift in confection category sales at this Winn-Dixie location. The solution is showcased in
Hershey’s Customer Innovation Center and Price says retailers are lining up to consider this for their
stores. “We’re seeing fantastic results from this, and it’s only just begun.”
THE HERSHEY CO.: RICK PRICE, Senior Manager, Merchandising Center of Excellence
RECENT ACHIEVEMENT
For retailers that don’t have adequate space to create a Candy Experience destination, Price says the
company’s Branded Experience Pods can get them in the game. “This is the next evolution,” he says.
“We talked to shoppers and we know they will pay full margin revenue for their favorite brands if we
can help them find what they’re looking for and give them something more experiential.” Price says
his primary interaction is with the shopper and working with the company’s shopper engagement
team to find a solution for
the particular retailer. These
branded pods are not the
full experience, he says.
“Candy is a fun category
and Hershey has fantastic
iconic brands – the Reese’s,
Kisses and Hershey’s brands
have strong emotional
connections. We’re always
working to develop
solutions leveraging these
insights to surprise and
delight the brand lovers.
These branded pods bring
that experience to life in the
retail environment.”
Scores of consumer product manufacturers
and retailers are represented in this year’s list
of noteworthy merchandising professionals, all
of whom are developing in-store solutions that
stand up to the challenges of today’s dynamic
retail environment.
IN MERCHANDISING
R
Photo by Jennifer Stumbaugh
Photo by Jennifer Stumbaugh

3. FEBRUARY 2016 SHOPPER MARKETING WHO’S WHO IN MERCHANDISING 15
7-ELEVEN
n Tom Burkemper,
Senior Director,
Merchandising,
Non-Alcohol
Beverages
Burkemper is
the U.S. strategic
business unit leader for 7-Eleven’s
multibillion-dollar non-alcohol
beverage portfolio. Categories
include energy, soft drinks, waters,
isotonics, juices, coffees, teas and
functional beverages.
A
ACCO BRANDS
n Gary Lazicki, U.S.
Marketing, Retail
Merchandising
Manager
Lazicki leads the
strategy and
implementation of
in-line category destinations as well
as promotional product displays that
incorporate shopper marketing and
brand-based strategies for the school
and office product portfolios.
n Ryan Tesiero, Senior Leader,
Visual Display & Merchandising
ACE HARDWARE
n Lorne Cohen,
Category Manager –
International
Cohen leads
the category
management
strategy and
execution across all categories
for Ace International retailers. He
is responsible for retail product
recommendations, including optimal
assortment, retail pricing and space
management.
n Elyse Sanneman, Category
Strategy & Operations Manager
n Andy Voelker, Director of
Category Management & Retail
Development
ACH FOOD COS.
n Paul Rearick, R&D Packaging
Engineer
ADVANCE AUTO PARTS
n Kevin Conniff, Vice President,
Visual Merchandising, In-Market
Assortment and Transportation
AHOLD USA
n Tonya Herring,
Senior Vice
President,
Merchandising,
Non-Perishables
Herring leads the
merchandising
teams to build programs that
include optimal assortment, pricing
strategies and space management.
ALCON LABORATORIES
n Ashley Olson,
Manager, Displays
& Special Packs
Olson is responsible
for point-of-sale
displays and
special packs from
development to delivery to all key
customers.
AMERICAN EXPRESS
n Suzanne Burg, Senior Manager,
Marketing & Communications
Burg develops and launches
merchant experiences that
encourage point-of-purchase
signage placement, improve
merchant satisfaction and drive
merchant and member engagement.
ASICS AMERICA
n Casey Nolter,
Director of Retail
Nolter is responsible
for the strategic
direction and
tactical execution of
retail for Asics in the
Americas, including operations, real
estate, merchandising, store design
and talent.
AVERY PRODUCTS
n Kimberly True, Director,
Visual Merchandising
(See profile on page 61)
B
BAYER HEALTHCARE
n Peter Davidson, Senior Manager,
Visual Merchandising
n John Pender, Director, In-Store
Merchandising
n Michele Smith, Senior Manager,
Visual Merchandising
Smith is responsible for the design
and development of secondary-
placement displays for mass, drug
and club retailers. Brands include
Claritin, Miralax, Coppertone and
Afrin.
BEAM SUNTORY
n Jeanette
Koklamanis,
Senior Procurement
Agent (POS)
Koklamanis is
responsible for
strategic sourcing
by using a collaborated approach
to deliver the best products at the
best value. Her focus is on cost
savings based on analysis and market
intelligence.
BEHR PROCESS CORP.
n Sarah Furnari, Vice President of
Retail Experience
BEIERSDORF
n Kristine Koehler, Merchandising
Manager
BEST BUY
n Chris Brandewie,
Director of Store
Design
Brandewie leads the
creative design team
focusing on store
layout, architecture,
displays and fixturing.
n Toni Engebretsen, Director,
Visual Merchandising
BLUE BUFFALO
n Craig Stankevich,
Senior Director,
Channel Marketing
Stankevich leads
the marketing
efforts for Blue
Buffalo’s regional
and independent retail accounts
within the pet specialty channel,
supporting stores with channel tools
and merchandising solutions.
BOSE CORP.
n John Devine, Senior Manager,
Merchandising
n Eric Green, Global Display
Category Manager
BURT’S BEES
n Theresa
Champaigne,
Merchandising
Manager
Champaigne leads
the development
and implentation
of all promotional merchandising
for Burt’s Bees. She’s tasked with
creating insights-based solutions that
maximize brand impact at the point
of decide.
n Tiffany Pieja, Merchandising
Manager
C
CAMPBELL SOUP/
PEPPERIDGE FARM
n Justin Cerritelli, Senior
Customer Development Manager,
Innovation
Cerritelli works with the
breakthrough innovation brand
team, acting as the single
point of contact to ensure all
customer development aspects
are incorporated into the
commercialization process of
Campbell’s new product launches.
n Chris Cogan, Senior Manager,
Merchandising
Cogan’s team strives to deliver on
point-of-sale, retail shelving and
other customer-related orders.
CENTRAL GARDEN & PET
n Roger Mosshart,
Vice President,
Retail Sales and
Service
Mosshart heads
a team of
merchandising
professionals that works across
diverse categories such as grass seed
and nutrients with Pennington Seed,
pet & wild birdfood led by the Kaytee
brand, and a portfolio of brands in
the weed and pest control category.
CLOROX CO.
n Tim Roberts, National Retail
Operations Manager

4. WHO’S WHO IN MERCHANDISING16 SHOPPER MARKETING FEBRUARY 2016
COCA-COLA CO.
n Pamela Basciani,
Group Director,
Channel Planning
and Development
Basciani leads a
team in driving
the commercial
strategy for the large store channel,
identifying highest leverage
opportunities for category growth
and delivering shopper solutions
for key consumption occasions and
missions.
n Karyn Froseth, Vice President,
Channel Planning and
Development, SM Capability
n Oliver Merino,
Group Director,
Channel Planning
and Development
Merino leads the
team responsible
for developing
commercial strategy and planning for
convenience, drug and dollar stores
channels across the Coca-Cola North
America business unit.
n Mark Rohde,
Group Director,
Equipment &
Commercialization
Rohde leads a team
responsible for
the development
and commercialization of Coca-
Cola North America’s cold drink
equipment portfolio including
cold drink equipment commercial
strategy, equipment development/
design, graphics and features that
engage shoppers.
n Richard Staten,
Director, NRS
Merchandising
Solutions, Channel
Planning &
Development
Staten leads
Coca-Cola North America’s U.S.
retail merchandising team with
responsibilities for supporting
commercial strategies across brands,
channels, franchise partners and
key customers as well as advancing
a future state shopper-focused
merchandising strategy.
CONAGRA FOODS
n Rene Brignac,
Director of Retail
Innovation
Brignac leads the
retail innovation
team that drives
ConAgra’s in-store
strategy including innovation agenda
and display execution at retail.
n Tim Brogan, Manager –
Retail Innovation
n Jamie Hall, Manager –
Retail Innovation
COTY U.S.
n Dimitri Foutres, Senior Director,
Wall Strategy and Logistics Group
n Dana Ocampo, Manager, Visual
Merchandising/Space Planning
CRAYOLA
n Beth Ondush,
Manager,
Merchandising
Ondush manages
the development
and execution of
point-of-purchase
activity, both permanent and
temporary, across key accounts and
channels.
n Rick Stringer, Vice President of
Customer Solutions
(See profile on page 59)
D
DICK’S SPORTING
GOODS
n Rick Neira, Director, Visual
Presentation & Store Environments
E
EDGEWELL PERSONAL
CARE
n Natalie Mallone,
Merchandising &
Display Manager,
Wet Shave
Mallone leads
Edgewell’s U.S.
wet shave in-store
merchandising and display initiatives
across all classes of trade.
n Davi Tash, Merchandising &
Display Manager, Sun Care
F
FOOD LION
n Karen Fernald,
VP of Fresh
Category,
Merchandising
& Pricing
FOOT LOCKER
n Brian Landman, Director,
Visual Merchandising,
In-Store Experience
Landman is responsible for the
creative strategy for the Foot Locker
and Kids Foot Locker brands.
G
GARMIN
INTERNATIONAL
n Ronnie
Lamendola,
Senior Manager,
Retail Marketing
Lamendola
oversees a retail
marketing team
that touches unique and custom
retail merchandising initiatives from
in-store and online merchandising
in the USA and globally. He also
leads Garmin’s Miami and Chicago
storefronts merchandising activities.
GENERAL MILLS
n Bob Myers, Director In-Store
Design/Special Pack
GLAXOSMITHKLINE
n Margaret Farrell, Displays
Manager
n Stephen Kamp, Associate
Director, Displays/Special Packs
GODIVA CHOCOLATIER
n Jose Padron, Director of Visual
Merchandising
GOPRO
n Gabriel Mendez, Senior Manager,
Global P-O-P Operations
H
HEINEKEN USA
n Susan
Mastrogiacomo,
Commercial
Marketing Services
Director
Mastrogiacomo
leads a team
that is responsible for identifying
and developing channel-relevant
merchandise and displays in order to
maximize brand impact at point of
purchase.
HERSHEY CO.
n Scott Dunkley, Director,
Merchandising Center of
Excellence
n Rick Price, Senior Manager,
Merchandising Center of
Excellence (See profile on page 14)
n Frank Sheehe, Global Retail &
Merchandise Manager
HUNTER DOUGLAS
n Maureen Marrone,
Director of Visual
Merchandising
J
JACK LINK’S
n Kent Oakland, Packaging
Engineering Manager
JOCKEY INTERNATIONAL
n Mark Fedyk, Chief Merchandising
Officer
JOHNSON & JOHNSON
n Steven Hecht, Director, In-Store
Strategy & Innovation
K
KELLOGG CO.
n Jeanne Figo Comar, Director,
Packaging and Merchandising
Design and Commercialization
n Megan Phelan, Senior Manager,
Merchandising & Print Services
KEURIG GREEN
MOUNTAIN
n Don Collins,
Director,
Merchandising &
Retail Innovation
Collins leads the
in-store visual
merchandising team
and strategy across all U.S. channels,
which includes creative and industrial
design, brand shop innovation,
secondary displays, POS and retail
activation.
KIMBERLY-CLARK
n Dayton Henderson, Senior
Director, Global Design
cont. on page 57

5. WHO’S WHO IN MERCHANDISING58 SHOPPER MARKETING FEBRUARY 2016
KRAFT HEINZ CO.
n John Jaffke,
Senior Director,
Sales Operations
n Diane Rogers, In-Store
Merchandising Strategy Lead
L
L’OREAL USA
n Michael Arecchi, Vice President
of Merchandising
n Laurie Houlihan, Vice President,
Promotional Development &
Procurement, Consumer Products
Division
n Christina P. Ragazzini, Director,
Retail Innovation & Promotional
Development
LG ELECTRONICS
n Rachel Olson, Shopper Marketing
and Merchandising Manager
Olson is responsible for developing
and implementing insights-based,
breakthrough in-store experiences
and solutions.
LOGITECH
n Cynthia Bowens, Retail
Marketing Manager
M
MARS CHOCOLATE U.S.
n Adrienne Mattar,
Merchandising
Manager,
Merchandising
CenterofExcellence
Mattar’s group is
responsible for
developing and executing pre-
pack merchandising vehicles by
collaborating with brands, sales
associates and customers to identify
and address display penetration
barriers.
n Randall Rodriguez, Senior
Merchandising Manager
(See profile on page 57)
MEIJER
n Dave Clark, Vice President,
Brand & Product Development
n Shelly Huisken, Director,
Merchandise Presentation
n Nicole Laughlin, Vice President
of Brand Development &
Marketing
n Doug Robertson, Director,
Merchandise Presentation
n Adam Whitney,
Vice President,
Merchandise
Presentation and
Pricing
MICROSOFT CORP.
n Jason Floyd,
Director of Retail
Digital Marketing
and Visual
Merchandising
n Timi Mafua, Acting Group
Manager, Visual Merchandising
n Dwain (Jake)
Jacobsen,
Senior Retail
Demo Manager
MONDELEZ
INTERNATIONAL
n Kelly O’Brien, Manager,
Merchandising Materials,
In-Store Merchandising Center
of Excellence
n Robyn Petroski,
Senior
Merchandising
Manager, Shopper
Merchandising
Solutions
Petroski leads a
merchandising team responsible
for the design, development and
execution of temporary displays and
POS.
n Steve Zoellner,
Director, Shopper
Merchandising
Solutions
Zoellner leads
the strategic
merchandising
function, and his team is responsible
for all designing and producing of
Mondelez display material as well as
all aisle-reinvention projects.
N
NBC UNIVERSAL
STUDIOS
n Mary Khachikyan,
Director of New
Release Planning
Khachikyan is
responsible for
the new release
procurement and
production planning for Universal
Pictures Home Entertainment.
NESTLE PURINA
n Bill Kambol, Senior
Merchandising
Display Specialist
Kambol works
directly with the
marketing group
to design, develop
and implement in-store marketing
solutions in the form of displays and
special packs.
n Greg Norsworthy,
Director, Retail
Presentation,
North America
Norsworthy’s
primary objective is
to create enhanced
shopping experiences at the
category and brand level.
n Pam Venn, Senior Display and
Merchandising Specialist
NESTLE USA
n Thomas Kobayashi, Merchandise
Manager, Confections & Snacks
Division
n Cory Wofford, Team Lead,
Communications Department
Wofford’s team collaborates and
coordinates with the brand teams
in determining the key priorities for
Nestle’s retail sales teams that include
selling and merchandising in stores
across America.
NIKE INC.
n Kenneth Edwards, Senior Visual
Manager
n Matt Kelly,
Director, Global
Procurement,
Retail & Corporate
Facilities
Kelly’s mission is to
maximize consumer
impact by leveraging Nike’s suppliers
and scale to help provide world-class
experiences and environments.
P
PEET’S COFFEE & TEA
n Adam O’Connell, Director of
Visual Merchandising
PEPSICO
n Karl Flowers,
Senior Manager,
Small Format
Merchandising
Innovation,
Frito-Lay
n Jim Ivy, Sales
Strategy & Planning,
Merchandising,
Frito-Lay
Ivy manages design
and development
for Frito-Lay’s
permanent equipment solutions in
the large-format channel.
n Brian Kelly,
Senior Director of
Merchandising &
Execution
Kelly leads the
Merchandising
Center of Excellence
for the Pepsi Beverages Co. (PBC),
PepsiCo’s beverage manufacturing,
sales and distribution operating unit
in the U.S., Canada and Mexico.
PETCO ANIMAL
SUPPLIES
n Tim Swanson, Vice President,
Visual Presentation
PETSMART
n Shane McCall, Vice President,
Store Design and Visual
Merchandising
PFIZER
n Chris Beley, Display Team Lead
POST CONSUMER
BRANDS
n Steve Collette,
Visual Presentation
& Merchandising
Manager
Collette leads
the strategy and
design of in-line
merchandising as well as all displays
in North America, driving consumer
perception across Post’s full portfolio
of brands.

6. WHO’S WHO IN MERCHANDISING60 SHOPPER MARKETING FEBRUARY 2016
PRICE CHOPPER
SUPERMARKETS
n Blaine Bringhurst,
Senior Vice
President, Sales,
Merchandising
and Marketing
n Michael Cormier, Vice President
of Corporate Brands
n Scott Evans, Group Vice
President, Merchandising
PROCTER & GAMBLE
n Andy Monaco, Operations
Leader, Health & Well-Being and
Beauty, North America
n Don Overton, Pet Care Display
Leader
R
REEBOK
INTERNATIONAL
n John Lynch, Vice President,
Head of U.S. Marketing &
Merchandising
S
SABRA DIPPING CO.
n Pete Loizzo, Director, Sales
Operations
SARGENTO FOODS
n John Bottomley,
Senior Director
of Retail
Merchandising
Bottomley is
responsible for retail
merchandising
excellence across all channels of
trade.
n Michael Sokol, Vice President,
Sales Services
n Michael Vaszily, Director,
Marketing and Merchandising
SC JOHNSON & SON INC.
n Lute Rasavong, Director,
Sales Operations
SHERWIN-WILLIAMS CO.
n Paul Cobb, Director, In Store
Marketing
SKULLCANDY
n Jeff Chuh, Director of Retail
Product Marketing and Visual
Merchandising
SONY ELECTRONICS
n Anne Lips, Retail Marketing,
Visual Merchandising Manager
n Tony Shinker,
Senior Manager,
RetailMerchandising
and Strategy
Shinker leads and
manages all retail
merchandising and
display initiatives, including strategy
and development for Sony’s sound
division.
STAPLES
n Robert Madill, Vice President,
Visual Merchandising
STARBUCKS
n Jennifer Berger, Vice President,
Global Creative Studios
n Kelly Marsh, Director, Shopper
Innovation & Experience
n Jennifer Quotson, Vice
President, Global Creative Studios
T
TARGET CORP.
n Sarah Arnold, Senior Director,
Divisional Merchandise Manager
n Erika Rinkleff,
Manager – In-Store
Marketing,
New Formats
Rinkleff’s focus is on
the planning and
implementation of
the in-store experience of Target’s
smaller format stores and other high-
level innovation projects.
n Lisa Roath, Senior Director –
Merchandising Strategy &
Transformation
n Ted Smetana, Vice President,
Merchandise Operations
n Bill Stafford,
Senior Design
Lead
Stafford is
responsible for the
design of store
environments and
fixture and lighting development.
n Jen Theisen,
Senior Fixture
Designer
Theisen is
responsible for
the design of
fixtures and store
environments for the health &
beauty, electronics & entertainment
and household commodities
divisions.
TIMBERLAND CO.
n Jackie LaLime, Senior Director,
North America Merchandising,
Footwear & Apparel
TIME INC. RETAIL
n Troy Stratton, Director of Retail
Operations & Display
TYSON FOODS
n Katherine Tai, Manager,
Strategic Merchandising & Mix
U
UNILEVER
n Tom Gioielli,
Team Lead – U.S.
Category Strategy
Gioielli’s team
develops and leads
consumer and
shopper insight-
based assortment and shelving
strategies for all of Unilever’s
categories.
W
WALGREEN CO.
n Louis Dorado,
Director, Space
Management, Visual
Merchandising
Dorado’s team
brings to life
planograms, floor-
plan execution and promotional
space at the more than 8,100
Walgreens stores.
n Mike
Hattenschweiler,
Director, In-Store
Marketing Design
n Jim Jensen,
Group Vice
President,
Well Experience
Implementation &
Space Planning
Jensen is
responsible for developing and
leading store formats and the
creation of new business programs.
His team is also responsible for space
planning relating to macro space
allocation, category display plans and
promotional activities.
WALMART STORES
n Mark Brodeur, Senior Director
– Visual Merchandising /
Merchandise Execution
n Paul Kilsch, Director, Apparel
Visual Merchandising
n Barbara Magstadt, Senior
Director, Visual Merchandising
n Steve Rogers,
Senior Director,
Visual
Merchandising
Marketing
Rogers leads
the visual
merchandising services team and is
responsible for in-store marketing
programs for Walmart U.S.
WONDERFUL BRANDS
n Dave Churchill, Vice President,
Merchandising
WORLD KITCHEN
n Chuck Schneider, Senior
Director, Visual Merchandising
Y
YANKEE CANDLE CO.
n Brian Chaisson, Director of
Merchandising and Promotions,
Retail Stores
n Debbie Ter Doest, Vice
President/GMM Retail Activation