Call Tracking is now a MUST (especially for big companies) to monitor the calls coming into their system. It allows businesses to track, record, analyze and optimize the ROI (Return of Investment). Learn more about its benefits and advantages in this slideshow presentation. Video interview is also available here: https://www.youtube.com/watch?v=b0JUhBgHXFQ Website: www.aussiewebconversion.com www.aussieweb.com.au

2. ❖ Driving traffic to a website using Google Adwords and
Search Engine Optimization (SEO) works.
 People prefer calling a phone number than filling out
forms on websites.
Reasons:
1. Internet users are avoiding email spam.
2. Users want immediate response.
Introduction

3. Click-To-Call
❖ When people visit a website, they often look for a click-
to-call option rather than filling our website forms.
 Providing your contact number allows your potential
customer to reach you faster.
 Disadvantages of click-to-call:
- Businesses cannot (or do not) answer all calls.
- Not all calls cant be tracked.
- When calls are not answered, businesses lose that prospect.

4. Call Tracking
Call Tracking is a dynamically created phone number that
allows you to monitor calls from potential customers.
It is available in a custom landline or a 1-300 number that is
created for the website.
Call tracking abilities:
• Identify answered and unanswered calls.
• Indicate which calls were received.
• Create a list of phone numbers from calls.
• Record answered and unanswered calls.
• Identify which calls received a busy signal.
• Identify the frequency and amount of calls.
• Track the reason of their call.
• Get notifications of calls.

5. Research Findings
❖ Only 70% of the incoming calls are answered while the
remaining 30% go unanswered, ring or get a busy signal.
 Without Call Tracking, the unanswered calls from potential
customers are lost and do not even get into the conversion
process.
 With Call Tracking, email notifications will be received once a
call enters the line. It can even get recorded for future use. The
data can also be seen on your Google Adwords and Google
Analytics.

6. Services
❖ For business who are aiming to measure their marketing
results, Call Tracking is a good answer.
 This is the solution for businesses that are investing in online
promotions. It gives them the ability to track their leads and
identify which type of marketing works best for their business
(example: social media, email marketing, blogging, etc.).
Two types of service:
$10 per month for a local landline.
$25 per month for a 1-300 number.

7. Service Providers
❖ Delacon
Call tracking company in all English speaking countries
and most of Asia. It is considered by Google as one of
its partners in call tracking.
 Delacon is fully intergrated with:
- Marketo
- Optimizer
- Adobe
- Kenshoo
- Salesforce