Pascal van Delst, „Phood Consultancy” generalinis direktorius, „Pasaulinės maisto saugumo tendencijos“ (1)

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Global food trends show that consumers in the Netherlands value food that is [1] fair and honest (e.g. fair trade), [2] local (featuring regionally produced foods), and [3] healthy (with less salt and added functional ingredients). [2] Seniors are also driving demand for convenient, portion-controlled, and functional foods. [3] Companies looking to enter the Dutch market are advised to consider these consumer values and ensure food safety through recognized certification schemes to position their products competitively.

Business

Global trends in food

Phood Consultancy / Phood LT
Vilnius 26th September 2012

Phood Consultany/Phood LT
• Pascal van Delst (Phood Consultancy/ Phood LT)
• Founded in 2007
• Consulting in Quality, Food safety, health and
environment
• Since December 2011 Phood LT in Jonava
• Since yesterday with a marketing and
communication company in FoodPower.

Trends in food in the Netherlands
• Fair, honest (fairtrade)
• Local (region products)
• Health (less salt, functional)
• Animal welfare
• Seniors draw attention (convenience,
portions, functional)

Approach for dutch market
• Look to the concepts of your possible
customers
• Fit your products to the concepts or create
own concepts
• Ensure food safety by recognised schemes:
BRC, IFS, FSSC 22000, Globalgap
• Deal with competitive prices
• Use you own strengths

Potential concepts
• Organic (demand for organic products)
• Fair (fairtrade)
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Pascal van Delst, „Phood Consultancy” generalinis direktorius, „Pasaulinės maisto saugumo tendencijos“ (1)

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