This document summarizes a discussion between Robert Glazer, CEO of Acceleration Partners, and Brian Marcus, VP of Global Marketing at TUNE, about the growth of performance marketing and partnerships. Some key points discussed include: - An increasing percentage of marketing budgets are moving towards performance-based models where companies only pay for measurable results or outputs. - Performance partnerships through affiliate marketing allow for increased marketing reach, flexibility, and reduced risk through a pay-for-performance model with transparency. - Emerging technologies like automation, AI, and programmatic advertising are helping performance partnerships scale while protecting against fraud. - In the future, marketers will focus more on measurable bottom-line results and conversions