The document discusses a talk given by Carson McKee on social networking tips for businesses, including keeping profiles short, using pictures of yourself, and focusing on quality over quantity of connections. It also provides information about upcoming Minnesota Wild events like their draft party and summer road tour, as well as available suites for concerts at the Xcel Energy Center. The history of the NHL Draft is briefly outlined, noting the first pick was a Minnesota native in 2006.

1. ISSUE 6 • VOLUME 3 • JUNE 2010
Social Networking Tips Join our new networking
from Carson McKee group on LinkedIn!! The
Minnesota Wild Corporate
Partners group was
For those of you not at the Minnesota Wild Corporate created to be a useful networking tool encouraging
Partner Summit, Carson McKee spoke on the benefits and the open exchange of ideas and best practices
between the Minnesota Wild and their corporate
importance of social media in the business world. Here is an
partners. Check it out and request to join here.
excerpt from his website:
So you have a Facebook profile, a Twitter profile, a LinkedIn
profile. Perhaps some profiles on other social networks as
2010 Draft Party @
well. Here’s my list of do’s and don’ts for your social media
Join us on Friday, June 25th at Aperitif in Woodbury for the
profile(s):
Minnesota Wild 2010 Draft Party! Be a part of the
excitement as the Wild look to enhance their roster with the
Don’t use 3rd person language. Things like, “Carson is
9th overall draft pick! Hosted by radio and TV personalities
a…” The social space is all about promoting uniqueness
Kevin Falness and Mike Greenlay, the event kicks off at
and individuality. Your own personal profile shouldn’t
6:00pm and will last until 9:00pm. Special guests include
read like someone else wrote it.
Nordy and Minnesota Wild Assistant Coach Bob Mason.
Minnesota Wild General Manager, Chuck Fletcher, will join
Use a picture of yourself. Not having a picture reads as
us via a telephone interview shortly after the Wild make their
absent rather than private. Unless your profile is actually
selection. There will be prizes awarded throughout the
a brand, don’t use a logo. Show yourself, not your
evening and the ticket department will be on-site to answer
child(ren) or your pet.
any questions you may have regarding 2010-2011 Minnesota
Wild season ticket packages.
Keep it short and to the point. If you want to share your
life story, use each platform for what it does best.
LinkedIn for work experience, Facebook for things you
like, etc. Don’t be redundant.
You don’t need to connect with the same people on
each network. I frequently receive (and ignore) requests
from LinkedIn contacts to join them on another space.
No need for that.
Lots of followers, friends and connections do not mean
anything for the sake of network size alone. Small, Aperitif Restaurant and Bar serves cuisine of the
powerful networks are the way to operate in the Mediterranean specifically touching upon Italy, Spain, France,
business world unless you intend to spam (don’t). Greece and area countries cuisines. It is open for lunch,
brunch and dinner. A 35-foot Black Walnut bar is home to a
Everyone is not a lead. Networking is about connecting variety of over 20 wines by the glass, signature cocktails and
people. Opportunities will come to you in turn. Provide beers from around the world and local breweries. The open
value in the form of information and connections. Social kitchen provides both warmth and comfort, featuring a
media is not a hammer – it’s a nail. custom wood burning pizza oven. Check out Aperitif’s
website here. Hope to see you there!

2. History of Hockey: The NHL Draft
Prior to the establishment of the draft in 1963, NHL teams had historically sponsored amateur teams to which they placed
signed players for development. In order to provide member teams with an equal opportunity to acquire amateur players,
the league created a drafting system. The first draft was held in June 1963 and all amateur players, 17 years or older not
already sponsored by an NHL team, were eligible to be drafted.
By 1969, all sponsored teams had been phased out and every junior of qualifying age (20 years) was available for selection. In
1979 the Draft’s name was changed from “Amateur” to “Entry.” Starting in 1980 and continuing today, all 18-20 year old
North American and non-North American-born players have been eligible to be drafted. In addition, non-North American
players aged 21 years or older are eligible for claim.
Minnesota has done very well since the inception of the draft; there have been 66 Minnesotans drafted in the first and
second rounds starting in 1971. 2006 and 2007 were particularly satisfying to the State of Hockey with eighteen players being
taken in all seven rounds each year. In 2006, that number compared to seven Minnesotans being drafted by MBL, two by the
NFL, and one by the NBA.
In 2006, Bloomington’s Erik Johnson became the first Minnesotan to be selected first overall in
the NHL draft. A selection of the St. Louis Blues, the defenseman spent two years at Richfield’s
Academy of Holy Angels before moving on for further development at the US National Team
Development Program in Ann Arbor, Michigan. Johnson was a member of the bronze medal
winning US Junior team in 2006 and during the same college season, scored 24 points for the
Minnesota Golden Gophers while carding 10 points in the playoffs.
This year the Los Angeles Kings will host the 2010 NHL Entry Draft at STAPLES Center which is taking place June 25-26. This is
the first time Los Angeles has had the opportunity to host the draft.
2010-11 Minnesota Wild Select-A-Seat
Our ticket sales and service group is busy preparing for this summer's select-a-seat, set for
June 15th-16th. For those of you not familiar with this event, it is an opportunity for our
season ticket holders to come down to Xcel Energy Center to relocate or add season tickets to
their account. We are expecting 750 attendees each night and would like to offer you the chance
to get in front of them. If you would like to present a special offer, coupon, sample, etc, please
contact Anna Johnson at AJohnson@wild.com by Friday, June 11th.
Summer Road Tour 2010
The 2010 Wells Fargo Minnesota Wild Summer Road Tour
could be coming to a city near you! Since the tour’s inception in
2001, the Minnesota Wild have been traveling throughout the
State of Hockey to give fans the ultimate fan experience.
Current and former players, Nordy, radio hosts and Wild
employees travel to different locations in MN, IA, SD and ND for
three days on three separate legs to present fans with the
opportunity to receive autographs, win prizes and to start
preparing for the 10th Anniversary of the Minnesota Wild. The
tours start on June 21st and end at the Mall of America on June
24th with the Minnesota Wild Summer Bash. Click here for a
detailed list of locations and times as well as a list of players that
will be attending each leg of the tour.

3. Xcel Energy Center Upcoming Events
Events highlighted in red have suites available!
For more information, visit www.xcelenergycenter.com. If you are interested in purchasing a suite for one of the
upcoming events, please contact Kathleen Borschke at kborschke@wild.com.
Sting
June 21
Tom Petty and the Heartbreakers
June 22 – Suites Available
Carlos Santana
June 30 – Suites Available
Tool
July 1
Star Wars: In Concert
July 11 - Suites Available
Simon & Garfunkel
July 12 - Suites Available
Lady Gaga
August 30 & 31 - Suites Available
Jonas Brothers
September 8
Dave Matthews Band
September 15 – Suites Available
Roger Waters
October 27