February 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue discusses various topics related to corporate partnerships and activation tactics in sports. It provides examples of creative initiatives being used by teams and leagues in areas like ticket pricing, fan engagement, and signage. It also highlights upcoming categories to watch for corporate partners and recognizes rising stars in the industry.
September 2010 Partnership Activation 2.0 NewsletterBrian Gainor
The newsletter discusses new partnership activation tactics and technologies, including an app called Shooger that provides real-time deals to consumers. It also highlights Red Bull's viral marketing stunt where a NASCAR driver gave rides in a taxi through Chicago and showcases various creative sponsorship initiatives from soccer clubs in the English Premier League. The document provides industry news and best practices for sports marketers to engage fans through interactive campaigns using social media and technology.
Partnership Activation - September 2011 NewsletterBrian Gainor
The newsletter discusses partnership activation tactics and strategies. It highlights LSU's new partnership to produce and sell an officially licensed university beer. It also provides examples of creative activation tactics from Formula 1 teams and partners, including fan engagement contests and unique art installations. Additionally, it spotlights State Farm's Territorial Cup college rivalry platform that aims to build communities and rivalries through an annual competition across 18 shared sports between Arizona State and Arizona universities.
May 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue from Partnership Activation discusses various sports marketing and sponsorship tactics and initiatives. It provides an overview of the top sports advertisers from 2010 according to total ad spend. It also shares details about an Ohio University online sports administration program and encourages readers to learn more. Additionally, it profiles a Bell Telecommunications fan engagement promotion with the Montreal Canadiens and discusses measuring the value of social media exposure for sponsors.
March 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter provides information on creative sponsorship and fan engagement tactics. It discusses using team rivalries to benefit corporate partners, highlighting the State Farm Territorial Cup college sports rivalry series. It also shares ideas from minor league baseball teams, including hosting a human cannonball night and celebrity guest appearances. Finally, it discusses using panoramic fan cameras to allow fans to view and share game experiences online.
Nike created a "Liveboard" at an Australia vs. New Zealand soccer match that allowed the company to post messages in real-time during key moments of the game to promote its "Write the Future" campaign. The messages were seen by over 55,000 fans at the game. The tactic allowed Nike to capitalize on moments during the match and engage fans. The newsletter discusses other sponsorship tactics and ideas from sports properties around the world.
November 2009 Partnership Activation 2.0 NewsletterBrian Gainor
The Partnership Activation 2.0 newsletter details creative activation tactics and new ways for sports organizations to generate incremental revenue. The newsletter is a "must-see" for sports business professionals and marketers across the globe.
July 2010 Partnership Activation 2.0 NewsletterBrian Gainor
The Partnership Activation 2.0 Newsletter is a monthly newsletter that provides sports business professionals with industry insights, creative activation tactics, and new ways to generate incremental revenue.
February 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue discusses various topics related to corporate partnerships and activation tactics in sports. It provides examples of creative initiatives being used by teams and leagues in areas like ticket pricing, fan engagement, and signage. It also highlights upcoming categories to watch for corporate partners and recognizes rising stars in the industry.
September 2010 Partnership Activation 2.0 NewsletterBrian Gainor
The newsletter discusses new partnership activation tactics and technologies, including an app called Shooger that provides real-time deals to consumers. It also highlights Red Bull's viral marketing stunt where a NASCAR driver gave rides in a taxi through Chicago and showcases various creative sponsorship initiatives from soccer clubs in the English Premier League. The document provides industry news and best practices for sports marketers to engage fans through interactive campaigns using social media and technology.
Partnership Activation - September 2011 NewsletterBrian Gainor
The newsletter discusses partnership activation tactics and strategies. It highlights LSU's new partnership to produce and sell an officially licensed university beer. It also provides examples of creative activation tactics from Formula 1 teams and partners, including fan engagement contests and unique art installations. Additionally, it spotlights State Farm's Territorial Cup college rivalry platform that aims to build communities and rivalries through an annual competition across 18 shared sports between Arizona State and Arizona universities.
May 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter issue from Partnership Activation discusses various sports marketing and sponsorship tactics and initiatives. It provides an overview of the top sports advertisers from 2010 according to total ad spend. It also shares details about an Ohio University online sports administration program and encourages readers to learn more. Additionally, it profiles a Bell Telecommunications fan engagement promotion with the Montreal Canadiens and discusses measuring the value of social media exposure for sponsors.
March 2011 Partnership Activation 2.0 NewsletterBrian Gainor
This newsletter provides information on creative sponsorship and fan engagement tactics. It discusses using team rivalries to benefit corporate partners, highlighting the State Farm Territorial Cup college sports rivalry series. It also shares ideas from minor league baseball teams, including hosting a human cannonball night and celebrity guest appearances. Finally, it discusses using panoramic fan cameras to allow fans to view and share game experiences online.
Nike created a "Liveboard" at an Australia vs. New Zealand soccer match that allowed the company to post messages in real-time during key moments of the game to promote its "Write the Future" campaign. The messages were seen by over 55,000 fans at the game. The tactic allowed Nike to capitalize on moments during the match and engage fans. The newsletter discusses other sponsorship tactics and ideas from sports properties around the world.
November 2009 Partnership Activation 2.0 NewsletterBrian Gainor
The Partnership Activation 2.0 newsletter details creative activation tactics and new ways for sports organizations to generate incremental revenue. The newsletter is a "must-see" for sports business professionals and marketers across the globe.
July 2010 Partnership Activation 2.0 NewsletterBrian Gainor
The Partnership Activation 2.0 Newsletter is a monthly newsletter that provides sports business professionals with industry insights, creative activation tactics, and new ways to generate incremental revenue.
October 2010 Partnership Activation 2.0 NewsletterBrian Gainor
This document summarizes and discusses various sports marketing topics and initiatives. It includes:
1) An article about sports teams adopting "Fist Pump Cams" inspired by Jersey Shore to boost fan excitement.
2) A list of the top global brands for 2010 according to Interbrand, encouraging sports organizations to consider global partnerships.
3) A piece on an Irish bookmaker driving buzz around the Pope's visit to London by creating a "Pope Mobile" stunt. This is presented as an idea for other brands to leverage celebrity relationships.
3) A newsletter welcoming readers and encouraging them to think globally about growing brands and business models like the New Jersey Nets have done. It also provides a submission
This newsletter provides information on sports marketing and promotional tactics. It discusses 11 MLB promotional days to watch in 2010, a sports mural campaign by Nike for the 2010 World Cup, green initiatives by the Dallas Mavericks for NBA Green Week, and the Coca-Cola World Cup trophy tour. It also recognizes rising stars in the sports industry and provides ideas for leveraging partnerships with Bank of America. The newsletter is a resource for creative activation tactics and branding initiatives in sports.
20 Interesting Things: Crowdsourcing June 2010David Stutts
The document summarizes 20 examples of companies that have utilized crowdsourcing. Some examples highlighted include Domino's Pizza allowing people to earn cash rewards for referrals, Mountain Dew having fans help create and market new flavors, and the Royal Opera House crowdsourcing the libretto for a new opera through Twitter. Overall, the document shows how crowdsourcing can give customers control and create personalized outcomes for brands.
January 2010 Partnership Activation NewsletterBrian Gainor
The Partnership Activation Newsletter details sponsorship/marketing best practices and creative activation tactics. Check out more insights at PartnershipActivation.com!
Omelet provides strategic solutions and creative execution to help businesses define their market positioning and vision. They dig deep to understand business challenges in order to collaboratively create effective solutions. Omelet has experience helping both large companies and start-ups define clear strategies and leverage traditional and new media to enhance ideas, products, services, brands and customer experiences. This results in superior offerings and greater visibility for their clients.
The document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
The document provides information about Starbucks and Dunkin' Donuts and their social media presence. It discusses their brands, target markets, and examples of social media posts. Starbucks targets younger consumers and those with higher incomes, while Dunkin' Donuts appeals more broadly to everyday customers. Both see engagement around new products but also negative reactions to changes like Starbucks modifying its rewards program.
The document provides advertising strategies and materials for several products and organizations. It includes strategy statements, headlines, body copy, calls to action, and mandatory information for print ads promoting the Nike Livestrong product line, RE/MAX real estate agents, MAC Cosmetics for African Americans, the iPhone 4S Siri software, the 2012 World Series, a crisis pregnancy center, Venus disposable razors, and Bud Light Lime-A-Rita. The ads target various audiences and use different tones and formats to promote the items.
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
Sports marketing: where does the future lie - in the content or the conversa...cainster
As the FIFA World Cup draws to a close, what will the growth of social media mean to sports rights holders and should sponsors chase the content or the conversation moving forward?
This study examined why consumers follow brands online and what types of posts are most effective at encouraging engagement. The study found that people primarily follow brands to find offers, learn about new products, and show support. An analysis of posts on brand pages found that most fans posts praise brands and rarely complain. Brands that posted questions, images, and videos were most effective at generating comments and shares from fans.
Directors are responsible for the creative vision of a film and must understand all aspects of production from concept to editing. They oversee casting, directing camera crews, choosing equipment and locations while adhering to budgets and schedules. Directors earn an average salary of £100,000 in the UK and require strong creative skills, vision, leadership, and the ability to work under pressure.
First, brands have little impact and most customers would not care if 77% of brands disappeared. Second, to have impact, brands must listen to customers, demonstrate empathy and care about social issues. Third, brands can influence culture by redirecting conversations around taboos or competitors' missteps. Leading with empathy and purpose allows brands to drive meaningful change.
March 2010 Partnership Activation 2.0 NewsletterBrian Gainor
3) It provides thought starters on unique ways to leverage Dr Pepper as a corporate partner through branding, activation and messaging campaigns. The idea box section poses additional campaign ideas. [SUMMARY
The document proposes strategies for the Outlaws softball team to achieve their goals of providing scholarships, maintaining community parks, and growing their organization. These include selling food and merchandise at live events; streaming events online and charging a fee; using an interactive scoreboard to display fundraising goals; expanding use of social media, websites, and apps like TikTok; and creating competitions between nonprofit softball teams to draw larger audiences. The strategies aim to help the Outlaws scale up their operations through increased community engagement, fundraising, and growth into a national and international nonprofit league.
This document discusses best practices in sports marketing and sponsorship sales that can be applied by House Gigs. It identifies three key best practices: 1) Engaging content on social media, like highlights and hashtags, increases fan engagement; 2) Involving fans in unique experiences, like voting on lineups, enhances loyalty; 3) Competitions created with sponsors increase awareness, engagement, and sales. House Gigs plans to use these practices of engaging content, fan experiences, and sponsor collaborations to drive results.
October 2010 Partnership Activation 2.0 NewsletterBrian Gainor
This document summarizes and discusses various sports marketing topics and initiatives. It includes:
1) An article about sports teams adopting "Fist Pump Cams" inspired by Jersey Shore to boost fan excitement.
2) A list of the top global brands for 2010 according to Interbrand, encouraging sports organizations to consider global partnerships.
3) A piece on an Irish bookmaker driving buzz around the Pope's visit to London by creating a "Pope Mobile" stunt. This is presented as an idea for other brands to leverage celebrity relationships.
3) A newsletter welcoming readers and encouraging them to think globally about growing brands and business models like the New Jersey Nets have done. It also provides a submission
This newsletter provides information on sports marketing and promotional tactics. It discusses 11 MLB promotional days to watch in 2010, a sports mural campaign by Nike for the 2010 World Cup, green initiatives by the Dallas Mavericks for NBA Green Week, and the Coca-Cola World Cup trophy tour. It also recognizes rising stars in the sports industry and provides ideas for leveraging partnerships with Bank of America. The newsletter is a resource for creative activation tactics and branding initiatives in sports.
20 Interesting Things: Crowdsourcing June 2010David Stutts
The document summarizes 20 examples of companies that have utilized crowdsourcing. Some examples highlighted include Domino's Pizza allowing people to earn cash rewards for referrals, Mountain Dew having fans help create and market new flavors, and the Royal Opera House crowdsourcing the libretto for a new opera through Twitter. Overall, the document shows how crowdsourcing can give customers control and create personalized outcomes for brands.
January 2010 Partnership Activation NewsletterBrian Gainor
The Partnership Activation Newsletter details sponsorship/marketing best practices and creative activation tactics. Check out more insights at PartnershipActivation.com!
Omelet provides strategic solutions and creative execution to help businesses define their market positioning and vision. They dig deep to understand business challenges in order to collaboratively create effective solutions. Omelet has experience helping both large companies and start-ups define clear strategies and leverage traditional and new media to enhance ideas, products, services, brands and customer experiences. This results in superior offerings and greater visibility for their clients.
The document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
The document provides information about Starbucks and Dunkin' Donuts and their social media presence. It discusses their brands, target markets, and examples of social media posts. Starbucks targets younger consumers and those with higher incomes, while Dunkin' Donuts appeals more broadly to everyday customers. Both see engagement around new products but also negative reactions to changes like Starbucks modifying its rewards program.
The document provides advertising strategies and materials for several products and organizations. It includes strategy statements, headlines, body copy, calls to action, and mandatory information for print ads promoting the Nike Livestrong product line, RE/MAX real estate agents, MAC Cosmetics for African Americans, the iPhone 4S Siri software, the 2012 World Series, a crisis pregnancy center, Venus disposable razors, and Bud Light Lime-A-Rita. The ads target various audiences and use different tones and formats to promote the items.
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
Sports marketing: where does the future lie - in the content or the conversa...cainster
As the FIFA World Cup draws to a close, what will the growth of social media mean to sports rights holders and should sponsors chase the content or the conversation moving forward?
This study examined why consumers follow brands online and what types of posts are most effective at encouraging engagement. The study found that people primarily follow brands to find offers, learn about new products, and show support. An analysis of posts on brand pages found that most fans posts praise brands and rarely complain. Brands that posted questions, images, and videos were most effective at generating comments and shares from fans.
Directors are responsible for the creative vision of a film and must understand all aspects of production from concept to editing. They oversee casting, directing camera crews, choosing equipment and locations while adhering to budgets and schedules. Directors earn an average salary of £100,000 in the UK and require strong creative skills, vision, leadership, and the ability to work under pressure.
First, brands have little impact and most customers would not care if 77% of brands disappeared. Second, to have impact, brands must listen to customers, demonstrate empathy and care about social issues. Third, brands can influence culture by redirecting conversations around taboos or competitors' missteps. Leading with empathy and purpose allows brands to drive meaningful change.
March 2010 Partnership Activation 2.0 NewsletterBrian Gainor
3) It provides thought starters on unique ways to leverage Dr Pepper as a corporate partner through branding, activation and messaging campaigns. The idea box section poses additional campaign ideas. [SUMMARY
The document proposes strategies for the Outlaws softball team to achieve their goals of providing scholarships, maintaining community parks, and growing their organization. These include selling food and merchandise at live events; streaming events online and charging a fee; using an interactive scoreboard to display fundraising goals; expanding use of social media, websites, and apps like TikTok; and creating competitions between nonprofit softball teams to draw larger audiences. The strategies aim to help the Outlaws scale up their operations through increased community engagement, fundraising, and growth into a national and international nonprofit league.
This document discusses best practices in sports marketing and sponsorship sales that can be applied by House Gigs. It identifies three key best practices: 1) Engaging content on social media, like highlights and hashtags, increases fan engagement; 2) Involving fans in unique experiences, like voting on lineups, enhances loyalty; 3) Competitions created with sponsors increase awareness, engagement, and sales. House Gigs plans to use these practices of engaging content, fan experiences, and sponsor collaborations to drive results.
10 Best Sports Billboard Themes Of 2009Brian Gainor
The document discusses the 10 best sports billboard themes of 2009. These include a Heineken billboard displaying a Colosseum made of beer bottles in Rome (#10); fans using billboards to voice opinions about coaches or teams (#9); brands using multiple billboards to enhance messaging (#8); a massive Michael Jordan mosaic made of Gatorade bottles (#7); billboards featuring sports equipment for visual interest (#6); promoting rivalries between players and teams (#5); the Dodgers using local celebrities in their outdoor campaign (#4); promoting nationalism for the 2010 Olympics in Canada (#3); a Utah basketball team putting their mascot on a billboard to sell tickets (#2); and integrating social media into billboards near the
Following The Social Culture of Gen Z in esports by Balazs Lengyel - BIG ClanSavage Marketing
With the exponential growth of esports comes the need to be able to connect and interact with the fans, especially if you are a new company in the space. Most traditional methods are no longer effective when engaging with young esports audiences, and companies are required to pay closer attention to the culture the fans built around themselves, and various esports titles.
In this session, Balázs will offer some insight on how BIG plan their social media around connecting with their fans through creativity and share some personal experiences and methods he found to be useful.
This document provides an overview of MKTG INC, an experiential marketing agency. Some key points:
- MKTG INC creates brand experiences and engages consumers through various channels both online and offline to build real connections between brands and consumers.
- They develop "marketing ecosystems" using consumer insights to engage people through every possible channel. They have expertise in events, social media, digital solutions, and more.
- The agency has over 300 full-time employees and 6,600 brand ambassadors. They operate 42 field offices globally and execute events in 9 countries.
- MKTG INC has long-term relationships with many large brands like Diageo, Nike, Nintendo, P&G
R sharath kumar pgp31282 brand management sec b individual assignmentSharath Kumar
The X Games is a biannual extreme sports event broadcast on ESPN that has grown significantly since starting in 1995. Sponsorships and partnerships are an important avenue for brands to advertise through the X Games by tapping into the target 18-34 demographic. Sponsors are selected based on cultural fit and commitment to shared objectives. The X Games uses various media like print, television, radio, digital and mobile to promote sponsors and engage fans. Event sponsorships are a major marketing communication option, and the X Games provides an opportunity for brands to identify with a target market and enhance their image by associating with the extreme sports featured at the event. Previous X Games sponsors that achieved good alignment included brands in sports apparel, gear and energy drink
This document summarizes key aspects of sports licensing. It discusses that licensing promotes sports brands through exposure, awareness, loyalty and affiliation. It increases revenue for sports organizations and leagues and protects their intellectual property. College sports have the longest licensing season. Licensing is a $17.5 billion global business. Licensing models involve licensors, agencies, licensees and retailers, with licensors earning royalties on licensed goods. The document also discusses strategies for promoting licensing programs, such as market penetration, development and diversification. It emphasizes the importance of protecting licensed intellectual property.
Winning Esports Marketing with Cultural BrandingEsports Group
Esports is a massive growth opportunity to meaningfully connect with gamers across the world, on the road to becoming an iconic brand. To do so, your brand marketing must authentically resonate with the vibrant, digital culture unique to online games.
The same way that global marketing must be sensitive to differences between countries, esports marketing must navigate the nuances of gaming culture. Likewise, a cultural branding strategy empowers campaigns that connect with the growing number of esports and gaming fans.
This document describes FanZcall, a new real-time fantasy sports app for major league baseball fans. It aims to keep fans engaged throughout games through daily fantasy contests with cash prizes or free-to-play contests. The app will generate revenue through user entry fees for cash contests, native ads, licensing deals, and a dedicated Roku channel. It plans to launch in private beta in November 2015 and publicly for MLB opening day 2016 after raising $1.5 million for development and marketing.
I was called to make a presentation on- 'Tools for surging economy' in Apree, a Marketing Seminar organized by Spotlight Event and Apnacircle in August 2010 in Goa. It was my first attempt as a speaker in such forums with stalwarts like Harish Bijoor and others. I decided to share my views on how Sports and its various facets can act as an effective tool to reach consumers effectively.
The marketing plan proposes strategies to promote the Hill City Stampede football team in its inaugural season in Lynchburg, Virginia. Key elements include hosting five home games with promotional themes, revamping the team's web presence and social media, and offering sponsorship packages from $500 to $10,000 with various benefits. The budget requires $32,000 minimum for the first season and will increase in subsequent years. Community outreach events are also planned to build connections within Lynchburg. The plan aims to increase the Stampede's fan base and number of sponsors annually.
This document provides 3 steps for integrating social media into sponsorship offerings to attract new sponsors and increase revenue. Step 1 is to offer sponsors an engaged audience by integrating social media. Step 2 is to create "ownable" sponsorships that brands want to invest in long-term. Step 3 is to offer compelling experiences that consumers want to participate in, such as polls, hashtags, and contests. Examples are provided of social sponsorships between media properties and brands that drove engagement.
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Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
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From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
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However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
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Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
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UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdfmouthhunt5
20 Teams, One Trophy: What to Expect from the ICC Men's T20 World Cup 2024
The ICC Men's T20 World Cup 2024 is set to be an exciting event, co-hosted by the West Indies and the USA from June 1 to June 29, 2024. This edition of the tournament will feature a record 20 teams divided into four groups, competing across 55 matches for the prestigious title.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
1. APRIL 2011 ISSUE 33
Looking to PARTNERSHIP ACTIVATION 2.0 this issue
Activate Within Welcome to the April ‘11 issue of the Partnership Activation 2.0 Virtual Advertising P.1
The College newsletter! I hope you enjoy the creative activation tactics, signage
Space? concepts, and branding initiatives included in this issue. Eyes on the Industry P.2
Brands with a Presence at I am looking forward to having an opportunity to connect with Industry Best Practices P.3
many of you at the upcoming 2011 NACMA Convention in Orlando
Bracket Town in 2011 Great Ideas In The News P.4
June 16-18. It truly is an honor to have the chance to address the
Coca-Cola (Coke Zero) group of attendees asHere For More: http://is.gd/fgNtO
Click the Keynote Speaker and I wanted to send a Hot Off the Press P.5
special thanks to Greg Herring, Kurt Esser, and all of the officers
AT&T and Board of Directors involved with NACMA for thinking so April Rising Stars P.6
highly of the work I have done with Partnership Activation. Please Social Media Watch P.7
Capital One feel free to send me a note prior to the Convention so that we can
Unilever (Dove for Men) make a point to connect in person in Florida! Thought Starters P.8
McDonald’s Thank you for your continued support of Partnership 2011 Cricket World Cup P.9
Activation. Please let me know if you ever find yourself in Idea Box P.10
Cartoon Network Milwaukee, as I would love to connect. As you come across
sponsorship/marketing “best practices” and unique ideas, please feel
EA Sports Looking for more?
free to email them to me at: bgainor@partnershipactivation.com. Check out
Buick Thanks and Best Wishes, Brian PartnershipActivation.com
Pepto-Bismol
Reese’s
INDUSTRY WATCH I VIRTUAL ADVERTISING
Upper Deck
Are you looking to sell new, digital inventory?
The College Board In recent years, NHL organizations have turned to virtual advertising to generate incremental
LG
revenues from their television broadcasts. Eight (8) NHL clubs are currently selling digital
inventory on the glass behind the net, a prime asset with terrific on-camera visibility.
POWERADE
On average, teams can reportedly generate $500,000+ from virtual ads on the glass, an inventory
SAT
piece that costs just $2,700 per game ($113,400/year) in production costs from Sportsvision.
Wilson While virtual advertising has been widely adopted in the sports marketplace for the past ten
years, notably with behind-the-plate signage in
The Houston Zoo baseball, it is gradually becoming utilized in hockey.
To date, a variety of traditional and non-traditional
hockey clubs have experimented with the virtual
signage, including the Rangers, Red Wings, Flyers,
Canucks, Blue Jackets, Capitals, and the Senators.
“Build partnerships, not Corporate partners have been very pleased with
the level of exposure that they have received and
sponsorships.”
are oftentimes able to purchase the rotational ad
Brian Corcoran, units for an entire season or in ten (10) game
Shamrock Sports Group bundles.
Virtual advertising is causing mixed reactions amongst fans: http://bit.ly/f7BFNU 1
2. APRIL 2011 ISSUE 33
EYES ON THE INDUSTRY
Are you keeping an eye on creative tactics across the Barclays Premier League?
EPL teams are being challenged to create new, unique ideas to effectively engage and market to their diverse, savvy global fan
bases. In the past year alone, several EPL clubs have begun to diversify their offerings in a number of areas, including music, fan
clubs, grassroots marketing, kids club initiatives, digital/mobile initiatives, and more. Here are five (5) of the latest and greatest
ideas from across the pond:
I. Manchester United - Manchester United Finance
Manchester United has teamed up with several corporate partners to create a “Manchester United Finance” page on its official
team website that serves as a destination for avid fans to get credit cards, insurance, mortgages, and savings accounts
associated with the famed soccer club. Manchester United’s dedicated financial site demonstrates how sports organizations can
market and bundle financial offerings in a way that’s of interest to fans. Learn more details here: http://bit.ly/fQASkf
II. Manchester City FC - City Sound
Manchester City FC is running a “City Sound” initiative that allows bands to upload demo tracks to a local radio station’s
website (Key 103) for the chance to be selected to perform live prior to an MCFC home match. The club announced that it
will allow a number of bands seeking their big break a chance to play in front of thousands of fans, but they must be selected by
a panel of judges. The promotion serves as a great way to incorporate a local radio station. Check it out: http://bit.ly/hzHi5H
III. Arsenal - Supporters Clubs
Arsenal FC demonstrates the depth and breadth of its global fanbase on its official website with an interactive “Arsenal
Supporters Clubs” map that allows users to toggle within continents, countries, and states/regions to receive detailed
information on the team’s different fan clubs located across the world. Check it out here: http://bit.ly/h743Mk
IV. Chelsea FC - Asian Soccer Star
Chelsea FC is mining for the best young International talent across England by hosting an Asian Soccer Star initiative that
allows players of Asian descent who are between the ages of 9-12 a chance to compete to win a trial at Chelsea’s world
famous Academy at Cobham training ground. It’s interesting to note that the club denotes in the official rules on the
registration page that the trials are open to players of all Asian backgrounds but a priority will be given to players from Indian,
Pakistani, Sri Lanken, and Bangladeshi backgrounds. Check out the initiative here: http://bit.ly/e3iJnP
V. Liverpool FC - Kids Zone
Liverpool FC offers one of the finest online destinations for young fans in all of sports. The Liverpool Kids Zone features
interactive sections where young fans can write match reports, download posters, choose their preferred starting lineups,
highlight their family members’ strengths, create family crests, play games, compete head-to-head against other kids and more!
Check out the Liverpool Kids Zone here: http://www.liverpoolfc.tv/kids
Interested in signing up for the newsletter?
Send an email with “Subscribe” in the subject line to newsletter@partnershipactivation.com.
In the body of the email, please include your name, company affiliation, and contact information when subscribing. II
3. APRIL 2011 ISSUE 33
ACTIVATION TACTIC OF THE MONTH BEST PRACTICE SUBMISSION OF THE MONTH
Hooters Girls Suit Up For Phillies Spring Training Ownership of the new Major League Lacrosse (MLL) team awarded to
Hooters supports the Philadelphia Phillies during Spring the city of Charlotte, NC are teaming up with Sports Media Challenge to
Training by providing two (2) ballgirls for each game. The girls, create a unique social media campaign that allows fans to vote on the
outfitted in Hooters uniforms, are oftentimes mentioned team’s name and identity. SMC devised a four stage Facebook campaign,
during broadcasts, delivering incremental media impressions sponsored by OrthoCarolina, that is delivering engagement and results:
for the brand. Hooters complements its partnership at Bright
House Field in Clearwater, Stage 1 - Vote on Geographical Designation
FL with a VIP Diamond Stage 2 - Share Ideas for Team Name/Colors
Dugout area adjacent to the
Stage 3 - Vote on Logo/Name/Colors
Phillies Dugout where fans
can enjoy All-You-Can-Eat Stage 4 - Final Vote
service from Hooters girls.
The original Hooters is Since the campaign launched, the team’s
located just 1.53 miles from Facebook fans increased 286% and 20-25% of
consumers who voted in Stage 1 said they
the ballpark.
wanted to be notified about season tickets.
Check out the Hooters Ball Girls Here: http://bit.ly/eZd1oV Check out the Voting Campaign Here: http://on.fb.me/ht84nj
4. APRIL 2011 ISSUE 33
THREE GREAT SPORTS MARKETING IDEAS
THINGS YOU IN THE NEWS
NEED TO SEE Hockey is a Religion in Canada. Here’s Proof:
Boston Pizza, a Canadian-based restaurant chain, officially
changed the name of its 26 restaurant locations across
Montreal to “Montreal Pizza” in support of the Montreal
Canadiens first round series against the Boston Bruins.
The identity switch will remain intact throughout the
Give Promotional entire first round playoff series - sending a clear message to
Nights an Extra Boost Canadian consumers of where the company’s passion lies.
Yoda Announced the Padres The chain ran newspaper ads and billboards throughout
Starting Lineup on Star Wars Montreal that included the revision and a supporting tagline
Night at Petco Park in 2010 that read Fier Partisan, meaning “Proud Supporter”. The
http://bit.ly/fxVQ4n marketing stunt has proven to be a huge success. Now
that’s an example of sports marketing at its finest!
Hot Wheels Is Set to Bring a New Level of
Excitement to the Indy 500:
Hot Wheels is currently working with Indy 500 officials to plan
one of the greatest stunts in recent sports history at the
The Future of Outdoor upcoming Indianapolis 500 on May 29, 2011. Mattel Inc., the
Stadium Gaming
maker of Hot Wheels, is set to install a giant replica of its V-
188BET enabled London Wasps
rugby players a chance to play
Drop ramp, complemented by a 100-foot door, in the fourth
video games on the side of turn of the Indianapolis Motor Speedway.
Twickenham Stadium via On the day of the race, a stuntman will use the massive
projection mapping platform to attempt to break a world record by driving a
http://bit.ly/hrWzQu four-wheel vehicle over 301 feet in front of thousands of fans.
Turn Team History Into Compelling Storylines For Fans
The Pittsburgh Pirates, Arizona State University Athletics, and Manchester City FC recently
unveiled three (3) terrific vignettes that bring their rich history to life for fans. See them here:
The Future of
Scoreboard Animation
The Red Soxmore? Check out
Looking for unveiled their (3)
the Links section of
new state-of-the-art HD video
PartnershipActivation.com
screens by teaming up with
Zero VFX to create a ceremo- Arizona State Athletics The Pittsburgh Pirates Manchester City
nial “breaking of the screens” “It’s Time” Campaign 125th Anniversary Video History of the FA Cup
http://bit.ly/hiBFtt http://bit.ly/hsphLv http://bit.ly/fInjjE http://bit.ly/i3ibqj
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5. APRIL 2011 ISSUE 33
HOT OFF THE PRESS
Interested in learning the latest news in sports business from across the globe?
Since launching in early 2008, SportsPro Magazine has emerged as one of the leading publications
in sports business with an estimated readership base of 65,000 professionals across the globe.
SportsPro delivers sports business news, insights, in-depth features, professional profiles, facts
and figures from across the globe on a monthly basis.
The breadth and depth of coverage provided by SportsPro Magazine has caught the attention of
industry execs from across the globe, notably in Europe and the United States. Per Scott O’Neill,
President of MSG Sports, “SportsPro has become required reading at The World’s Most Famous
Arena. The magazine is insightful, intelligently written, and provides the only world view on the
business of sports.” Take a moment to read up on SportsPro Magazine and consider adding it to
the portfolio of resources your team/agency uses to stay up-to-date on the
Check Out SportsPro Magazine Here:
world of sports business!
http://www.sportspromedia.com/
CREATIVITY IN THE SPORTS MARKETPLACE
The Portland Timbers of MLS found a
adidas featured lifelike banners show- The Tilted Kilt took an alternative approach to
creative way to honor their
casing its licensed apparel at the 2011 its outfield advertising at MLB Spring
organization’s Founding Partners
NBA All-Star Game Training Games in 2011
The Melbourne Ice Hockey Club
transformed their zamboni into a
giant Ice Cat - A great way to
A giant cricket paddle KFC features a giant display that
was featured at the cross-promote a zoo partner!
Nike found a creative way to resembles a bucket of chicken at
Delhi Airport in convey speed via guerrilla the new Yum! Center in Louisville
support of the 2011
marketing efforts
Cricket World Cup
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6. APRIL 2011 ISSUE 33
RISING STARS
Which individuals will emerge as the next generation of leaders in the sports marketplace?
Partnership Activation, Inc. is excited to recognize the April 2011 recipients of the “Rising Stars Program”, an initiative that
honors four (4) young professionals each month ages 30 and under who are making an impact in the sports industry early in
their career. The individuals nominated each month will become part of an exclusive group designed to help young industry
leaders network and build lifelong relationships with one another. It is with pleasure to announce the four (4) April recipients
of the Partnership Activation Rising Stars Program:
Patrick Smyth, Denver Broncos (http://www.DenverBroncos.com)
Named one of the youngest public relations directors in recent NFL history at age 27 in 2010, Patrick Smyth is in his second
season working in that capacity for the Denver Broncos and his eighth overall year with the club. He leads all strategic
communications initiatives for the Broncos, serving as spokesman for the club and providing public relations counsel to top
front office executives and key players. He also is involved with the Broncos’ internal and social media, helping the team
receive national recognition for its progressive use of those outlets. A University of Florida graduate, Smyth spent three
years in the Gators’ athletic department and also has worked with the Tampa Bay Buccaneers and Philadelphia Flyers.
Joe Purzycki, SB Nation (http://www.SBNation.com)
Joe Purzycki is the Director of Sales for SB Nation, the largest and fastest growing independent online sports publisher. In
this role, Joe manages strategic client and media agency relationships including partnerships with Comcast, Procter &
Gamble, and Mars. Prior to joining SB Nation, Joe worked at Myspace, Inc. for four years as a Senior Account Director,
working with marketers on online and offline sponsorships across Myspace.com and Myspace Music. Joe received his B.A.
in Organization and Management Studies from Gettysburg College.
Whitney Modlinski, The Marketing Arm (http://www.TheMarketingArm.com)
Whitney began her career at The Marketing Arm activating HP’s new NBA partnership in 2008. Since, she has found her
passion in the Olympic movement, beginning on the AT&T Olympic account team. Whitney was responsible for
day-to-day property management and event activation for AT&T’s USOC and national governing body partnerships. She
recently accepted the role of managing Hilton’s Olympic platform as they prepare for the 2012 London Olympic
Games. Whitney is an alumnus of TCU and Ohio University’s Center for Sports Administration, where she received her
MBA and Master of Sport Administration.
Courtney Carter, ESPN (http://www.ESPN.com)
Currently serving as the Associate Director of Co-Marketing for ESPN, Courtney ideates and creates marketing solutions
for ESPN advertisers, most recently Diet Mountain Dew's "Diet Dew Challenge" and Infiniti's Coaches' Charity Challenge
campaigns. Starting out, she sold corporate partnerships with the NY Knicks, Rangers and Liberty - then took her talents to
her passion, the sport of soccer. At Soccer United Marketing/Major League Soccer Courtney helped lead the business
development efforts for soccer in America - which included MLS, US Soccer, the Mexican National Team, CONCACAF
Gold Cup & Champions League and Women's Professional Soccer. A graduate and stand-out soccer player at Oregon State
University, Courtney also was the first female PAC-10 Student Athlete Advisory Committee Chair. She serves her
community by sitting on various boards including being the Chair for Women In Sports and Events (WISE) Business
Development Committee.
Would You Like to Nominate a Rising Star in the Industry for their Exceptional Work?
Send a two (2) paragraph nomination to bgainor@partnershipactivation.com
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7. APRIL 2011 ISSUE 33
TICKETING WATCH
Looking to capitalize on new ticket offers?
The St. Louis Cardinals are enticing fans with two (2) terrific ticketing initiatives:
First Pitch Tickets - The Cardinals are teaming up with KMOX (1120 AM) to offer a First Pitch Ticket initiative that allows
fans to purchase a voucher for (2) tickets for just $11.20 at Busch Stadium, starting at 9am on each game day. Fifteen minutes
prior to games, fans can redeem their voucher for the “best seating available”, which can range from the Infield Field Box to
Standing Room only based on availability.
Dynamic Deals of the Week - The Cardinals organization is smoothing over the implementation of its new dynamic pricing
system by offering a “Dynamic Deals of the Week” initiative that allows fans to purchase tickets for as low as $5. Offers
included as part of the promotion will be dictated by the team’s dynamic pricing system, which identifies more accurate pricing
measures for individual games based on a variety of factors (weather, pitching matchups, demand, etc.).
SOCIAL MEDIA WATCH
The Cleveland Indians became a recognized force in the sports social media space in 2010 when they
launched the Tribe Social Media Deck, a build-out at Progressive Field that hosted several of the team’s
avid Twitter/Facebook followers and provided them with access to Wi-Fi, power outlets, cable
television, and PR materials. The team received a notable amount of positive press and effectively built
an avid following in the social media realm.
Realizing the success of their SM efforts, the Indians launched two (2) new initiatives in 2011 that are
designed to take fan engagement to the next level. The Indians partnered with Time Warner Cable to
create a Social Suite that provides fans with a stunning view, private Wi-Fi access, and a perfect setting
to network with other social media influencers. Fans interested in access to the Suite can apply on the
Indians Official Website, which includes a detailed registration form.
For More Info, Click Here:
The Indians are also offering “Social Media Discounts” to fans who opt to follow the Tribe on Twitter
http://atmlb.com/g42lfY
and Facebook and are willing to share team updates and comments with friends and family.
Check out two (2) videos detailing the Cleveland Indians’ social media efforts: http://bit.ly/dEMjaT / http://bit.ly/i85yen
A CLOSE LOOK AT THE 2011 POWERADE JAM FEST
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8. APRIL 2011 ISSUE 33
#SPORTSBIZ ON
TWITTER
5 PEOPLE
YOU MUST
FOLLOW
@Mahoney @dersportmanager @amandarykoff @david_schwab @Darren_Heitner
THOUGHT STARTERS
Looking for unique ways to showcase large events? Here are some tactics to consider from the Final Four:
ACTIVATION AND BRANDING
Check Out LG’s Coaches’ Cook-Off Competition at Bracket Town Here: http://bit.ly/gNDReh VIII
9. APRIL 2011 ISSUE 33
THE 2011 CRICKET WORLD CUP … AT A GLANCE
Host Countries: India, Sri Lanka, Bangladesh
Commercial Partners: Hyundai, Pepsi, LG, Emirates Airlines, Yahoo, Reebok, Castrol, Hero
Honda, ESPN / Star Sports, MoneyGram, Reliance Bangladesh Tourism Board
Official Sponsorship Rights: Sold for over $500 million dollars
Viewership: The 2011 Cricket World Cup was televised to 2.2 billion viewers across 220+ countries
worldwide. The ICC sold the broadcast rights for the 2011 Cricket World Cup to ESPN Star Sports Did You Know?
for approximately $2 billion. It is the world’s third largest sporting event, trailing only the World Cup India has 100
and the Summer Olympics. million cricket
Check out the official Castrol Index for the Cricket World Cup:
players and 500
http://www.castrolcricket.com/ipl-2011/ million fans
TECHNOLOGY MAY SOON SAVE YOU MONEY ON STAFFING EXPENSES...
The Luton and Manchester Airports in the United Kingdom recently unveiled
holographic staff members that help guide travelers through the security process.
The life-sized virtual assistants were created to provide consumers with simple
reminders and time saving tips while they are waiting in line at airport security
checkpoints.
While the holographic staff members are just part of a 4-8 trial period, they
provide a glimpse at huge potential cost-saving measures in sports business. Once
technology used to create holographic staff becomes available at affordable price
points, teams may be able to bolster their game day staffing resources and/or trim Check out the Holographic Staff Here:
secondary labor expenses during select business periods. http://bit.ly/dVzR8W
MAJOR LEAGUE SOCCER … LIKE YOU’VE NEVER SEEN IT BEFORE
The Portland Timbers’ Here Comes Joey Sounders FC - Xbox Kinect Vancouver Whitecaps - Steve Nash
http://bit.ly/h4ODNv http://vimeo.com/21668087 http://bit.ly/gCv6Fc
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10. APRIL 2011 ISSUE 33
WHICH MESSAGING CAMPAIGNS ARE YOU FOLLOWING?
IDEA BOX
Create Mascot Photo Take Guests Services Where Shoot N’ Score with Human Pong
Destinations for Fans on Gameday the Fans Are While beer & spirits companies may not be
College athletics departments should look to Sports organizations interested in allowed to promote Beer Pong on game days,
leverage mascot affinity by creating official providing complete fan support should they can always consider hosting a friendly
photo destinations where young fans can have consider investing in segways to take their game of Human Pong. Beer companies may
their photo taken live. By integrating a guests services operations directly to the be able to use Human Pong as a means to
corporate partner (premium giveaway, on-site fans. The Seattle Mariners have get their message across to consumers with-
activity/engagement) and driving Kids Fan Club experimented with the concept, creating out involving a single ounce of alcohol. Win
signups, athletic departments can generate “Ask Me” vehicles that roam Safeco Field over fans by offering free merchandise,
more than just revenue from mascot photo and address fan issues on-site. tickets and incentives for playing and Human
displays. Pong could prove to be a huge success!
For More Information, Please Contact: Partnership Activation, Inc. provides sports business
Brian Gainor professionals with creative ideation insights, unique activation
tactics, and innovative ways to drive incremental revenue for
Partnership Activation, Inc.
their business.
E: Bgainor@PartnershipActivation.com
Founded in February 2008, PartnershipActivation.com has
Twitter: @BrianGainor
rapidly become one of the industry’s most valuable resources
Youtube: SportsViral, SportsViral2, SportsViral3 for sports business professionals to obtain unique partnership
LinkedIn: ideas and industry updates.
http://www.LinkedIn.com/in/partnershipactivation
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