- Provide you with skills to aid your team in making business decisions
- Marketing Strategy 101
- Determine the role your CMO should play
- Evaluate the effectiveness of your CMO
Tips and Tricks: 5 Ways to Maximize Your Marketing AutomationMarketo
Marketers are consistently tasked to perform the seemingly impossible—do more, with less. So how can you scale your efforts, optimize your marketing programs and prove your impact?
Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company will present the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.
You'll learn:
-How to develop nurture streams and implement traffic control
-What building blocks are necessary for webinars and event programs
-Key optimization and testing tactics for landing pages and emails
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
Driving Results through Advertising for an ABM StrategyDemandbase
Featuring Sarah Nels
Sr. Manager, Campaign Strategy, Demandbase
Advertising is a critical element of your Account-Based Marketing strategy as a way to deliver targeted communication to specific companies. Strategic campaigns can focus on net-new prospects, competitive conquesting, customer rentention and upsell, driving deeper engagement from your key accounts and more. If you’re ready to leverage digital advertising as part of your ABM strategy, join this workshop to learn how to:
Create specific digital advertising strategies that support your Marketing Department’s needs
Leverage target account list segments to drive results across the funnel
Measure the impact of putting the right message in front of the right company at the right time
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
- Provide you with skills to aid your team in making business decisions
- Marketing Strategy 101
- Determine the role your CMO should play
- Evaluate the effectiveness of your CMO
Tips and Tricks: 5 Ways to Maximize Your Marketing AutomationMarketo
Marketers are consistently tasked to perform the seemingly impossible—do more, with less. So how can you scale your efforts, optimize your marketing programs and prove your impact?
Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company will present the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.
You'll learn:
-How to develop nurture streams and implement traffic control
-What building blocks are necessary for webinars and event programs
-Key optimization and testing tactics for landing pages and emails
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
Driving Results through Advertising for an ABM StrategyDemandbase
Featuring Sarah Nels
Sr. Manager, Campaign Strategy, Demandbase
Advertising is a critical element of your Account-Based Marketing strategy as a way to deliver targeted communication to specific companies. Strategic campaigns can focus on net-new prospects, competitive conquesting, customer rentention and upsell, driving deeper engagement from your key accounts and more. If you’re ready to leverage digital advertising as part of your ABM strategy, join this workshop to learn how to:
Create specific digital advertising strategies that support your Marketing Department’s needs
Leverage target account list segments to drive results across the funnel
Measure the impact of putting the right message in front of the right company at the right time
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
3 Strategies That Kick-Start your ABM using AIMarketo
Account-based marketing (ABM) has proven itself to be an effective strategy, but it’s not easy to start.
Check out the on demand webinar where two of our fearless Marketo Marketers share three strategies that will help Sales and Marketing kick-start their ABM for the first time using AI.
Beyond Revenue Performance: The Real KPIs of B2B MarketingMarketo
Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. Check out these slides from our guest, Lori Wizdo from Forrester, to learn what the real KPIs of B2B marketing are.
Building Personalized ABM Experiences feat. Opensense and CerosMarketo
Design personalized experiences across digital channels and leverage untapped channel-value using new ABM programs. Learn how to implement new or improve the performance of your existing programs.
This webinar features Opensense and Ceros.
In this webinar, we’ll take you through a personalized ABM customer journey, dig into what makes it tick, learn how you can leverage two underutilized channels - dynamic email signatures and rich content experiences, and explore how you can incorporate them into your tech stack to build similar experiences.
You'll learn:
- How to connect your tech stack to power personalized experience delivery
- How to design an effective ABM experience
- What a complete customer journey through a personalized experience looks like
- How underutilized channels can be effective
Looking at the three foundational phases of marketing—Plan, Engage, Measure—there is a tremendous bias in terms of effort, resources, and technology spent on the Engage phase. And while it is critical, the dramatic imbalance throws off the marketing machine and hampers marketing’s ability to have a greater impact on the business.
Follow the Leads: B2B Nurturing Strategies That Work with SiriusDecisionsCision
Three in five B2B marketers send all leads directly to sales, but only a quarter of them are qualified. It’s hurting their bottom lines.
Learn to power profits by creating a systematic, repeatable and measurable lead nurturing process with Laura Cross of SiriusDecisions. Watch her Vocus webinar replay here: http://bit.ly/1l3mElf and learn how to:
-Boost conversion rates with four proven lead nurturing programs.
-Align demand creation and lead nurturing for greater impact.
-Drive revenues by trading one-and-done tactics for a multi-touch program.
This was a presentation I gave at Siebel Customer World.
Presentation was given before most marketing operations companies existed. It had two goals:
1) To explain what Siebel does to improve marketing ROI, effectiveness, and efficiency.
2) Cover detail on how we manage the people, process, and technology responsible for the marketing department's goals, budgets, target audiences, segments, campaigns, leads, and overall performance.
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
During 3 sessions, Marketo's Solution Consultants will answer all the questions you've always wanted to ask about Lead Management, ABM, and more. Ask us anything to get you and your team started to improve and scale-up your marketing with an automation platform.
The Secret to Account-Based for Financial ServicesDemandbase
Financial services teams well know the challenges of introducing new technology. There is already so much of the legacy stuff, often woven throughout the many businesses in a network of perilous dependencies. Pull out the much-reviled DOS-based quoting tool and who knows what might happen.
Yet something must change. Enter, Account-based Marketing.
Join James Meono, Director, Digital Marketing at Union Bank and Alex Pavia, RVP, Enterprise Sales at Demandbase as they dive into how to get started with ABM, tips and tricks to success, and hard learned lessons.
In this webinar you’ll learn how to:
- Create internal buy-in for an account-based pilot
- Align Marketing and Sales for success
- Identify in-market accounts
- Leverage technology to scale your pilot
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Growth Oriented Business Plan Powerpoint Presentation SlidesSlideTeam
Introducing Growth-Oriented Business Plan PowerPoint Presentation Slides. The business growth templates contain a business overview, financial highlights of the company, product and services offered, revenue streams, growth strategies, and so on. You can easily present the financial highlights covering turnover, net assets, and EBITA, by using the corporate growth PowerPoint visuals. Our content-ready corporate strategies PowerPoint slideshow helps you to describe short term and long term goals of the company. You can easily identify and analyze the strengths, weaknesses, threats, and opportunities of the company. Showcase PESTLE analysis that analyzes external and internal factors that can affect your organization’s performance. Showcase the types of mergers, acquisitions, and joint ventures that the company will adopt to grow their business with the help of business growth and development PowerPoint themes. You can also write down your five years financial plan covering profit and loss assumptions. Also, showcase various risk mitigation plans to overcome them. This business performance dashboard PPT slideshow shows your business performance covering revenue, gross profit, and customer satisfaction. Download our ready-to-use business development strategy PPT deck and upgrade your business economy in the market. https://bit.ly/2PEAYKR
[Webinar] Creating Harmony Between Demand Generation and ABMEngagio
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing in Automation - ISA Marketing & Sales Summit 2013Juliann Grant
Juliann Grant presents the challenges in managing or participating in the proliferated channel in the industrial automation Market. She shares 4 marketing best practices: Demand Modeling, Tele-propsecting, Account-Based Marketing and Sales Enablement.
Here's how we improve a pipeline with channel partners!
Macro helped a customer experience tech provider, boosting their partner relationships and generating leads.
The results? More than 80 engaged partners and more than 650 registrations.
Here's how we complement teams with an outsourced demand center!
Macro acted as a natural extension for a company providing financial services to healthcare professionals.
The results? We increased their campaign execution capacity by 200%, leading to a 55.31% increase in Lead-to-MQL ratio in one year.
3 Strategies That Kick-Start your ABM using AIMarketo
Account-based marketing (ABM) has proven itself to be an effective strategy, but it’s not easy to start.
Check out the on demand webinar where two of our fearless Marketo Marketers share three strategies that will help Sales and Marketing kick-start their ABM for the first time using AI.
Beyond Revenue Performance: The Real KPIs of B2B MarketingMarketo
Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. Check out these slides from our guest, Lori Wizdo from Forrester, to learn what the real KPIs of B2B marketing are.
Building Personalized ABM Experiences feat. Opensense and CerosMarketo
Design personalized experiences across digital channels and leverage untapped channel-value using new ABM programs. Learn how to implement new or improve the performance of your existing programs.
This webinar features Opensense and Ceros.
In this webinar, we’ll take you through a personalized ABM customer journey, dig into what makes it tick, learn how you can leverage two underutilized channels - dynamic email signatures and rich content experiences, and explore how you can incorporate them into your tech stack to build similar experiences.
You'll learn:
- How to connect your tech stack to power personalized experience delivery
- How to design an effective ABM experience
- What a complete customer journey through a personalized experience looks like
- How underutilized channels can be effective
Looking at the three foundational phases of marketing—Plan, Engage, Measure—there is a tremendous bias in terms of effort, resources, and technology spent on the Engage phase. And while it is critical, the dramatic imbalance throws off the marketing machine and hampers marketing’s ability to have a greater impact on the business.
Follow the Leads: B2B Nurturing Strategies That Work with SiriusDecisionsCision
Three in five B2B marketers send all leads directly to sales, but only a quarter of them are qualified. It’s hurting their bottom lines.
Learn to power profits by creating a systematic, repeatable and measurable lead nurturing process with Laura Cross of SiriusDecisions. Watch her Vocus webinar replay here: http://bit.ly/1l3mElf and learn how to:
-Boost conversion rates with four proven lead nurturing programs.
-Align demand creation and lead nurturing for greater impact.
-Drive revenues by trading one-and-done tactics for a multi-touch program.
This was a presentation I gave at Siebel Customer World.
Presentation was given before most marketing operations companies existed. It had two goals:
1) To explain what Siebel does to improve marketing ROI, effectiveness, and efficiency.
2) Cover detail on how we manage the people, process, and technology responsible for the marketing department's goals, budgets, target audiences, segments, campaigns, leads, and overall performance.
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
During 3 sessions, Marketo's Solution Consultants will answer all the questions you've always wanted to ask about Lead Management, ABM, and more. Ask us anything to get you and your team started to improve and scale-up your marketing with an automation platform.
The Secret to Account-Based for Financial ServicesDemandbase
Financial services teams well know the challenges of introducing new technology. There is already so much of the legacy stuff, often woven throughout the many businesses in a network of perilous dependencies. Pull out the much-reviled DOS-based quoting tool and who knows what might happen.
Yet something must change. Enter, Account-based Marketing.
Join James Meono, Director, Digital Marketing at Union Bank and Alex Pavia, RVP, Enterprise Sales at Demandbase as they dive into how to get started with ABM, tips and tricks to success, and hard learned lessons.
In this webinar you’ll learn how to:
- Create internal buy-in for an account-based pilot
- Align Marketing and Sales for success
- Identify in-market accounts
- Leverage technology to scale your pilot
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Growth Oriented Business Plan Powerpoint Presentation SlidesSlideTeam
Introducing Growth-Oriented Business Plan PowerPoint Presentation Slides. The business growth templates contain a business overview, financial highlights of the company, product and services offered, revenue streams, growth strategies, and so on. You can easily present the financial highlights covering turnover, net assets, and EBITA, by using the corporate growth PowerPoint visuals. Our content-ready corporate strategies PowerPoint slideshow helps you to describe short term and long term goals of the company. You can easily identify and analyze the strengths, weaknesses, threats, and opportunities of the company. Showcase PESTLE analysis that analyzes external and internal factors that can affect your organization’s performance. Showcase the types of mergers, acquisitions, and joint ventures that the company will adopt to grow their business with the help of business growth and development PowerPoint themes. You can also write down your five years financial plan covering profit and loss assumptions. Also, showcase various risk mitigation plans to overcome them. This business performance dashboard PPT slideshow shows your business performance covering revenue, gross profit, and customer satisfaction. Download our ready-to-use business development strategy PPT deck and upgrade your business economy in the market. https://bit.ly/2PEAYKR
[Webinar] Creating Harmony Between Demand Generation and ABMEngagio
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing in Automation - ISA Marketing & Sales Summit 2013Juliann Grant
Juliann Grant presents the challenges in managing or participating in the proliferated channel in the industrial automation Market. She shares 4 marketing best practices: Demand Modeling, Tele-propsecting, Account-Based Marketing and Sales Enablement.
Here's how we improve a pipeline with channel partners!
Macro helped a customer experience tech provider, boosting their partner relationships and generating leads.
The results? More than 80 engaged partners and more than 650 registrations.
Here's how we complement teams with an outsourced demand center!
Macro acted as a natural extension for a company providing financial services to healthcare professionals.
The results? We increased their campaign execution capacity by 200%, leading to a 55.31% increase in Lead-to-MQL ratio in one year.
Macro Case Study -- Email Marketing Outsourcing (PDF)Macromator Inc.
Here's how we act as a natural extension of a marketing operations team!
Macro helped a fast growing tech enterprise focused on both virtual and in-person events, such as education webinars and informational sessions, organized on a monthly basis. However, their marketing operations team lacked the tactical skills needed to run the campaigns, manage the marketing automation platform, and also work on any process improvements.
The client came to Macro because of our experience solving these marketing operations bottlenecks.
The results? Here's what we achieved for this client:
Better Pipeline:
- 55.31% Increase in Lead to MQL Ration.
Better Engagement Lift:
- 106% Increase in clients reached
- 2% Jump in overall open rate
- 5.5% Increase in Click-Through Rate
Increased Efficiency & Scale:
- 70% Reduction of time from Request to Sent
- 200% Increase in monthly campaigns executed
MAIA Intelligence profiled on DQ Channel TreeDhiren Gala
MAIA Intelligence: Adding Social Media Benefits
While the concept and activity of partner-to-partner networking, reselling vendor products and adding services are not new; the evolution of social media technology has created new platforms and opportunities
- Hiten Rathod, Head - Strategic Alliances & Channels
Original article published in Cybermedia's DQ Channel, December 2011
A MarTech Stack Evaluation & Account Based Marketing Strategy for a SaaS Camp...PMG
The campaign achieved a 23% decrease in CPA by the second month of the program—showcasing the power of a sound ABM strategy, on-point messaging, and well-executed plan. From the development of an account-based marketing framework and martech stack strategy, to the creation of a comprehensive B2B content marketing and demand generation campaign, our team collaborated with the client to reach SaaS leaders at high-priority accounts.
Companies are facing increasing pressure to provide their employees with the highly connected tools and information that match today’s consumer social networking experiences. By empowering employees to work in an environment that is more connected, companies have an opportunity to improve the value of customer relationships, respond to opportunities with speed and intelligence, and gain an advantage over competitors. With familiar social tools that are seamlessly integrated into your existing applications, employees can easily share ideas and collaborate with colleagues, regardless of their location and better understand and address customer perceptions and market trends more quickly.
Microsoft is uniquely positioned to help its customers take advantage of the opportunities that social computing presents by offering a connected experience to end users and a connected platform for IT.
Marketing planning and performance measurement solution business caseNandita Nityanandam
Synoptek developed a product that serves as a single source for marketing planning, team collaboration and performance measurement, and brings an end to the never-ending woes of marketers in terms of executing their operations and bringing insight into their day-to-day activities.
Macro Case Study -- Revenue Operations Support (PDF)Macromator Inc.
Here's how we act as a natural extension of sales & marketing teams!
Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services.
The client came to Macro because of our experience solving these marketing operations bottlenecks.
Macro's agility to adapt to evolving needs, collaborate effectively, and deliver exceptional results, solidifying the partnership as a trusted extension of their marketing team.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
2019 Predictions: What CMOs Demand From MarTech This YearMapp Digital
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
This brochure gives an overview of the multichannel database platforms that Yes Lifecycle Marketing has to offer to its clients, both in the Business-to-Business and Business-to-Consumer verticals.
This document brings together a set
of latest data points and publicly
available information relevant for
Platforms & Applications Industry.
We are very excited to share this
content and believe that readers will
benefit from this periodic publication
immensely.
Marketers turn to CRM systems to manage large volume, complex data sets and take advantage of the rich data at their disposal to drive relevant marketing programs. CRM systems are great for managing customer data, campaign automation flow and tracking interactions with customers, but are they ideal for delivering high-volume email marketing campaigns?
Hear Forrester CRM Analyst Suresh Vittal present an in-depth look at the changing world of CRM, the need for sophisticated campaign execution functionality, and how marketers can now seamlessly leverage the data in SAP CRM with a best-in-class email marketing system. Learn how your marketing team can benefit from bi-directional data integration, improving email marketing campaign performance while saving a significant amount of time and resources.
Key things you will learn:
• How email is changing the world of CRM.
• The power of integrating best-in-class email marketing with CRM to strengthen customer relationships and drive revenue.
• Strategies for leveraging your CRM data in email campaigns.
• How to send millions of dynamic emails reliably and effectively.
• How you can achieve email deliverability above 95%.
Similar to Partner Marketing - A Macro Case Study (20)
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...Macromator Inc.
As an accomplished global partner marketing concierge agency, we’re confident in saying we’re the best choice for global channel marketing teams! Check out the 5 main wins that our clients get when they work with us.
Presentation -- The Rise of the Marketing Technologist (pptx)Macromator Inc.
The number of digital marketing technologies (MarTech) has grown year after year in the past decade.
More professionals who bring to the table a combination of both marketing and tech skills call themselves “Marketing Technologists” and they are the future of marketing. Let's delve into what's in this rise.
Presentation -- Marketo vs Pardot: Which Is Best For Your B2B Business? (pptx)Macromator Inc.
Trying to decide whether Adobe Marketo Engage or Salesforce Pardot is the right marketing tool for your B2B business? They both are great tools for marketing automation and lead nurturing, and the key differences may depend on what you're looking to prioritize.
To help you figure it out, here's an in-depth guide that goes over the main features and advantages of both Marketo and Pardot, especially in regards to what these MarTech tools can really do for you.
Presentation -- Marketo Reports Best Practices (pptx)Macromator Inc.
This presentation gives examples of reports available and specific things which need to be in place to get the most out of your reporting in Marketo.
We examine what stops good reporting, compare First Touch vs Multi Touch, and provide a handy Reporting Requirements Checklist.
Initially presented at the Toronto Marketo User Group on Nov 10, 2015 the presentation covers best practices for reporting in Marketo.
Presentation -- Preparing for a Marketo Implementation & Managing Your First ...Macromator Inc.
Plan your Marketo Implementation in your first 30 days!
The presentation summarizes a simple process of Planning, Implementing, Training and Measuring the results for Data Driven Marketers who are using Marketo.
Presentation -- How to Create Lead Scoring Models with Marketo Examples (pptx)Macromator Inc.
How to rate what leads are "hot" and what leads are "not"? Marketing automation software technology allows you to do that.
This presentation includes best practices for creating Lead Scoring models. The examples given are based on Marketo, however the same principles can be used in many other marketing automation solutions.
The presentation was initially made at the Marketing Automation Toronto MeetUp focused on Lead Scoring.
http://www.macromator.com/lead-scoring-meetup-marketo-examples/
Presentation -- How Scary Is The Future Of Marketing (pptx)Macromator Inc.
Marketing automation can be used by organizations to transform marketing into a science. Email is the main communication channel for marketing automation but there is much more. It’s like email marketing on steroids.
When you graduate from email marketing, you start using marketing automation. Many small businesses say they send a monthly email and can tell who clicked on what. That might be good enough lead nurturing for a mom and pop shop, but for a medium size and up company a little more insight is required.
What is the point of marketing automation?
1. Lead Generation
2. Track Marketing Revenue
3. Automation of Tasks
4. All-in-one Marketing System
5. Integration with Customer Relationship Management (CRM) systems
Marketing Automation is a middle of the funnel activity. If inbound marketing such as SEO brings traffic to your website, marketing automation is what happens next.
Because a lot of the purchasing decision is made before your clients even establish first contact, therefore you need to make sure they are exposed to the relevant information.
Main Marketing Automation Features:
1. Lead Scoring
2. IP Matching
3. B2B Data Acquisition
4. Progressive Profiling
5. Interaction History
6. Works Flows - IFTTT
Lots of tools are available to choose from! Software like Eloqua, Silverpop, eMarketeer and Infusionsoft started more than 10 years ago, but more recently Marketo, Pardot, HubSpot and Act-On appeared on the market.
In order to use these systems to their full potential you need marketing strategy knowledge, web/graphic design skills and database fundamentals at least. Having all these becomes a real problem for agencies and marketing departments.
First presented at #InboundTO MeetUp on May 16, 2013.
Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)Macromator Inc.
Let's discuss quick wins and responsive actions that marketing operations departments need to be are of in respect to GDPR compliance.
If your MarTech stack is using tools like Marketo, Eloqua, Pardot, Marketing Cloud or Act-On and Salesforce, or Microsoft Dynamics, then this is info you need to know!
Presentation -- Aligning Marketing Activities with the Sales Process (pptx)Macromator Inc.
Technology enables both departments to work together, but to often they have conflicting interests.
This practical guide to aligning marketing activities with the sales process focuses on actionable take ways marketing departments can implement when they get back to their organizations:
- Alignments of goals: Revenue targets
- Understanding the data used by both departments
- Streamlining processes for lead handover when is qualified
- Setting the correct expectations with each other
- Defining the roles, responsibilities and expectations from each other
Here's how we help nurture leads that are not ready to buy!
Macro transformed a Japanese business’s English Language Learning service with a lead nurturing email campaign.
The results? We achieved 20% increase in SQLs and 7% rise in won opportunities.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
1. PARTNER
MARKETING
How a tech vendor improved its channel relationships with our help
January 2020
Dan Radu
Founder & President
+1 647 760 8629
www.macromator.com
MOps@macromator.com
Case Study
2. Overview
The client sells customer experience and call center
technology to medium and large businesses across
several different industries. Their on-premises and
cloud-based solutions are used by companies looking to
improve their customer service operations.
The client wanted to generate more leads from its
channels and needed to improve relationships with its
partners. To do so, they leverage a Partner Marketing
platform integrated it with their Salesforce CRM.
Macro stepped in to help in a few phases. First, Macro
helped with the implementation of a Unified Channel
Management platform over the course of two years.
Second, Macro moved into content strategies for
partners followed by the development of a global
concierge team to strengthen Partner relationships.
Industry
Technology and Telecommunications
Location
USA HQ / Global Operations
Macro Solutions
✔ Technology Implementation
✔ Integration into Salesforce CRM
✔ Campaigns & Content
✔ Global Concierge Service
www.macromator.com @Macromator
3. Challenges
While the client had strong ties to partners and an existing
partner marketing strategy; partners were having significant
challenges. They preferred ready-made content and
campaigns to be supplied by the software vendor. Partners
also required assistance with overall partner program
development, administration, maintenance, and execution of
campaigns.
Macro filled in this gap by providing technical expertise,
creating content and campaigns in local languages for
partners, as well as setting up a global team of concierge
services for partners.
X Partners lacked capabilities to use the resources made available
X Tech administration was consuming too many internal resources
X Not enough focus on channel relationships
X Lack of content available for partner marketing campaigns
www.macromator.com @Macromator
Challenges and Solutions
High performers allocate 17% of their total marketing
budget to channel marketing (SiriusDecisions, 2019)
62% of high performers have some form of ongoing partner
enablement in place for multiple partner personas
(SiriusDecisions, 2019)
Companies that invest in partner marketing boost product
appeal and expand their audience (RealFoodMBA)
Why Partner Marketing
4. Solutions
The client leveraged Macro’s technical and project management
expertise to migrate its channel marketing platform to ZINFI
Technologies. Post migration, Macro helped with Salesforce
CRM integration and business intelligence reporting in Tableau.
In just 2 years, the executive confidence in the partner
marketing technology's ability to enable the business increased
to 99%. Macro provided ongoing administration and release
management services to ensure the technology platform
supports all ongoing business needs.
Technology Administration Made Easy
Macro helped the client’s channel partners with ready-to-use
content and campaigns for demand generation and lead
nurturing purposes. The campaigns and content were localized
for global partners so they could present themselves as experts
in the customer experience field.
Extra Hands & Brains for Campaigns
Macro put together a global team of Partner Marketing experts
to leverage the technology for relationship building and lead
generation. The team of experts provided concierge services in
7 different languages, supporting 5 business regions. The Macro
team quickly evolved into a critical link between the software
vendor and its channel partners for net new business.
A Global Team of Concierge Services
www.macromator.com @Macromator
✔ Managing Partner Incentive Programs
✔ Building Partner Business Plans
✔ Generating Campaigns & Content
✔ Providing Marketing Operations Resources
The Global Concierge Service helps with:
5. The client’s partner marketing efforts brought the
partner marketing team to the revenue table -
leveraging Macro’s partner marketing expertise to
manage the tech platform, generate content, and
manage channel relationships with over 650 partners,
250 campaigns across NA, EMEA, LATAM and APAC in
8 different languages.
Results
Joint Vendor and Partner Success
650+
Partner Registrations
80+
Partners Engaged
8
Languages in all global regions
350+
Contacts Reached
www.macromator.com @Macromator
With an average click-through rate (CTR) of 15% above the
industry average of 2.27%, according to MailChimp Email
Marketing Benchmarks for the Telecommunications Industry
6. Request a Proposal
www.macromator.com @Macromator
Flexible Resources For Your Needs
How to Work With Macro
Use an extra hand or brain. Depending on
your needs, our specialists dedicate their
time on an ongoing basis to support your
marketing objectives and campaigns
Dedicated Retainer
Achieve your objectives on time with the right
expertise. Depending on the project scope
and timeline our specialists can support you
to speed up initiatives and do more
Project-Based
Macro has an international presence with offices in Toronto,
Bucharest and New Delhi which service the global needs of our
clients. Our specialists also speak different languages - wherever you
are in the world, we’ll find a way to connect
Contact Us
Aligning Business Plans
Enabling Partners
Dedicating Channel Managers
Market Development Funds
Read our infographic to learn about
partner marketing strategies you
can implement:
Partner Marketing
Strategies