The client, a fast-growing global tech enterprise, faced significant marketing operations challenges due to stretched internal resources and lack of tactical skills. They engaged Macro for nearshore outsourcing to alleviate process bottlenecks, enhance efficiency, and support their diverse marketing tactics, resulting in substantial improvements in lead ratios, execution speed, and campaign engagement metrics. Macro's integration of agile practices and comprehensive reporting tools contributed to these successful outcomes.

1. The client's marketing plan was bold, but the
client’s internal resources were stretched very thin,
making it hard to fully plan, execute and measure
all their campaigns. Running even just a webinar,
for example, required a registration process and
numerous personalized communications both pre-
and post-event.
Their team lacked the tactical skills needed to run
the campaigns, manage the marketing automation
platform, and also work on any process
improvements.
The client came to Macro because of our
experience solving these marketing operations
bottlenecks.
Background
Challenges:
Quick global expansion
Gaps in marketing lead
management
Marketing process bottlenecks
Scalability of marketing tactics
Staff shortages: lack specialized
internal resources
The Client:
Fast growing global tech
enterprise. The marketing
tactics consists of both
virtual and in-person events,
such as educational
webinars and informational
sessions, organized on a
monthly basis. Email is main
channel of communication.
Email Marketing Outsourcing
A Natural Extension of the Marketing Operations Team
CASE STUDY
Ideal Solution Needed:
Near Shore Outsourcing
The management team identified the need for an
outsourcing agency that could act as a natural
extension of their marketing operations team in
order to alleviate process bottlenecks and
enhance overall operations efficiency.
MarTech Stack
Adobe Engage (Marketo)
Salesforce Sales Cloud CRM
LeanData
6Sense
WordPress CMS
Unbounce

2. "We had the immense pleasure of working
with Macro consultants in the last year,
who brought to the table a winning
combination of outstanding collaboration
and tech expertise. They seamlessly
integrated into our team and quickly
became a critical part of our marketing
automation administration efforts as we
transformed our Sales & Marketing
Process.
Macro's knowledge and dedication were
invaluable, and their ability to adapt to our
workflow was exceptional. We couldn't
have achieved our goals without Macro's
contributions."
Chief Revenue Officer
Connect
+1 647 760 8629
hello@Macromator.com
https://RevenueOperations.Agency
Email Campaign Execution Solutions
To address these challenges, Macro agency was engaged to provide a global
comprehensive support in various areas:
B2B Digital Partner of Record
Macro's agility in adapting to evolving needs, collaborate
effectively, and deliver exceptional results make a
trusted partnership year after year for global marketing
teams.
Marketo Campaign Desk
Management and execution of
digital marketing campaigns
using the Adobe Marketo
platform. This included
designing and setting up
campaigns, ensuring timely
delivery, monitoring
performance, and optimizing
campaign effectiveness.
Scalable Creative Assets
The client used Macro's
design expertise to create
a master email template
with multiple creative
sections. These sections
can be turn of and off as
needed for different
campaign use cases.
Reporting and Dashboards
Accurate and insightful
reporting was crucial for
revenue operations. Macro
worked on generating
reports and creating custom
dashboards to provide
actionable insights for
decision-making and
campaign optimization.
Agile Marketing Practices: One of the first initiatives brought in by Macro was a project management
system to bring order to chaos. Drawing inspiration from Agile Project Management practices, Macro
implemented a kanban system tracking campaigns through different stages: building, testing and reporting.
Staying agile, Macro was able to quickly accommodate change of scope in many projects. All internal
stakeholders were trained on the new process and what Service Level Agreements (SLA) should be
expected.
Results
Better Pipeline
55.31% Increase in Lead to MQL Ratio
Increased Efficiency & Scale
70% Reduction of time from Request to Sent
200% Increase in monthly campaigns executed
Engagement Lift
106% Increase in clients reached
2% Jump in overall open rate
5.5% Increase in Click-Through Rate