Here's how we act as a natural extension of sales & marketing teams! Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services. The client came to Macro because of our experience solving these marketing operations bottlenecks. Macro's agility to adapt to evolving needs, collaborate effectively, and deliver exceptional results, solidifying the partnership as a trusted extension of their marketing team.

1. Page 1
Background
The client is a global identity verification company
established in 2011 based in Vancouver, Canada.
In its quick global expansion, the company did not
muster enough resources to operationalize its
Go-To-Market strategy and faced big misalignment
between the marketing & sales teams.
Rapid growth necessitated scalable marketing
operations and sales function that could support
increased demands without compromising quality.
The existing team structure and processes were
not adequately equipped to handle the expanding
workload.
Paternity leave & shortage of specialized digital
marketing tech staff created execution bottlenecks,
SLA violations and project delays.
Challenges:
Quick global expansion
Gaps in marketing and
sales management
Marketing process
bottlenecks
Scalability of marketing
tactics
Staff shortages: lack
specialized internal
resources
The Client:
Global identity verification
technology company in
hyper-growth mode
Ideal Solution
The management team identified the need for a
solution that could act as a natural extension of
their sales & marketing teams in order to bridge
the gaps, execution and enhance overall
operations efficiency.
MarTech Stack
Adobe Engage (Marketo)
Salesforce Sales Cloud CRM
LeanData
6Sense
WordPress CMS
Unbounce
Revenue Operations Support
A Natural Extension of the Sales & Marketing Teams
CASE STUDY

2. Page 2
"We had the immense pleasure
of working with Macro
consultants in the last year, who
brought to the table a winning
combination of outstanding
collaboration and Salesforce
expertise.
They seamlessly integrated into
our team and quickly became a
critical part of our Salesforce
administration efforts as we
transformed our Sales Process.
Macro's knowledge and
dedication were invaluable, and
their ability to adapt to our
workflow was exceptional. We
couldn't have achieved our
goals without Macro's
contributions."
Chief Revenue Officer
Connect
+1 647 760 8629
hello@Macromator.com
https://RevenueOperations.Agency
Revenue Operations Solutions
To address these challenges, Macro agency was
engaged to provide a global comprehensive
support in various areas:
Marketo Campaign Management and Execution
Management and execution of digital marketing
campaigns using the Adobe Marketo platform.
This included designing and setting up campaigns,
ensuring timely delivery, monitoring performance,
and optimizing campaign effectiveness.
Salesforce Admin Support
The client used Macro's Salesforce expertise. This
involved managing user access, data maintenance,
and system customization to meet specific
business requirements.
Reporting and Dashboard Creation
Accurate and insightful reporting was crucial for
revenue operations. Macro worked on generating
reports and creating custom dashboards to
provide actionable insights for decision-making
and campaign optimization.
Ongoing Managed Services
Quick and efficient troubleshooting and support
were essential for ongoing smooth operations.
Macro provided daily support, addressing any
issues, resolving technical bottlenecks, and offered
guidance to the client’s marketing team.
B2B Digital Partner
of Record
Macro's agility to adapt to
evolving needs, collaborate
effectively, and deliver
exceptional results, solidifying
the partnership as a trusted
extension of their marketing
team.