This document provides information about the mobile advertising company eeLine and how it can help clients promote their mobile apps. Some key points: - eeLine is a Japanese mobile advertising company that works with many mobile networks and media outlets in Japan. - It offers a single SDK called "eeaf for smartphone" that allows clients to advertise across multiple networks without having to integrate each individual SDK. This simplifies the process and reduces costs. - The eeaf SDK also centrally tracks and analyzes advertising performance across all networks. Clients can manage campaigns and view reporting in one place. - To get started with eeLine, clients submit basic information, integrate the eeaf SDK into their app, provide

1. Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
Promote your app!
For Android/iOS
In Japan

2.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
Company Name ee Line , Ltd.
Representative Mitsuhiro Hashimoto,
(President and CEO)
Founded April, 2005
Capital 30 million yen
Shareholding company CA MOBILE, LTD(100%)
Address
・ Head Office (TOKYO)
3F Glass City Shibuya, 16-28 Nanpeidai-cho,
Shibuya-ku, Tokyo 150-0036 JAPAN
・ Osaka Office
Shinsaibashi East Square 6F,
2-12-5 Minamisenba,
Chuou-ku, Osaka 542-0081 JAPAN
CyberAgent Inc.
CA MOBILE, LTD
ee Line, Ltd.
Business activities ： Internet Media Business
Internet Advertising Agent Business
Investment Development Business
“ Ameba “ management business
Business:mobile advertising, mobile contents
Principal shareholders ： Cyberagent Inc.
NTT DOCOMO, INC.
DENTSU INC. etc.
Our Group
・ mobile
advertising
・ mobile contents
・ mobile
solutions
Company profile
Our Business

3.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
Mobile Networks / Rewarded Ads
Network
(ASP)
Media
User
ee Line
Ａｄｖｅｒ
ｔｉｓｅｒ Delivering ads
to almost all of
networks in Japan!!

4.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
<Keyword Search Advertisement>
We can also run keyword search ads by results-based payment on Google and Yahoo!*
Of course, it’s possible to take over the operation of listing ads.
<Ad Network>
Various type of Ad networks are available like impression guaranteed ads,*
PPC(Pay Per Click) ads, banners and texts, etc.
・・・・ ・・・・ ・・・・・・・・・・・・
Ａｄｖｅｒ
ｔｉｓｅｒ
eeaf for smartphone
・・・・ ・・・・
Keyword Search Advertisement / Ad NetworksKeyword Search Advertisement / Ad Networks
more media will join us!

5.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
◆Period ： 6 hours > 24 hours > 48 hours
Great influence of the number of short time
DL.
⇒ Promotion which aims at a time zone with
much access of a target user is
recommended!!
0
20
40
60
80
100
120
140
160
180
200
17時 19時 21時 9時 11時 13時 15時 17時 19時 21時 18時 20時 22時
0
500
1000
1500
2000
2500
3000
プロモーション 無料 無料ライフスタイル
6hours
24hours
48hours
Day 1 Day 3Day 2
【 Points 】
・ Despite a large number of downloads, the influence will be weaker 48 hours later then the
ranking will go down.
⇒ Better to boost app little by little regularly, you can make it keep staying on top ranking and get a
stable natural inflow.
・ No influence for the ranking with installing app by the same user
⇒ Installs by the same user are managed in each app, thus install the second time does not affect the
ranking.
Please note that in the case you have used plural media for promotion, it cannot avoid to generate of
duplications in each medium.
※ This view is at the present moment. ※
AppStore (iOS) – Ranking Logic

6.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
112
27
21
14
11 9 9 9 11 13
16
20 21
25
35
42
48
9 7
4 3 2 2 2 2 3 3 4 5
7
12
15
0
20
40
60
80
100
120
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
0
2000
4000
6000
8000
10000
12000
14000
広告獲得（eeaf） 自然流入 人気の新着 カテゴリ
◆Period ： 7 days
・ It is updated based on one-week data
⇒ High-impact total DL of 7 days!
・ Active rate
・ User’s points / ratings
◆New-arrival app ： for 1 month
⇒ It’s easy to get the top ranking
during the New-arrival app Period.
■How to promote?
An effective method is to let it flow as much as you can during the New-arrival period.
However, the ranking will go down more slowly in GooglePlay Store rather than in AppSotre,
since the ranking itself is carrying out based on the data over the past 1 week, continuous inflow should be needed.
For example,
After checking the number of natural inflow by carrying out advertising inflow of about 10000 introduction,
it is efficient to drop the next advertisement.
Considering that the ranking will go down slowly,
it is very important how it can stay longer on top.
Google Play Store(Android) – Ranking Logic
※ This view is at the present moment. ※

7.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
Duplication in a
single medium;
Some users might
install app more
than once.
Duplication in all
possible media;
If you promote app
through different
media, some users
may be the same.
User install app,
then delete app and
uninstall.
And User might
re-install it.
case 1 case 3
Deduplication and Measures against unauthorized
access
case 2
You may be worried about these things…

8.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
If you try to do it directly by yourself…
Media
Client ASP
Banners
Ad Network
Keyword Search
ASP
ASP
Investigating the cause of the
unauthorized users or system
bug when it happen.
Should be checked result
by different management
screens, too complicated...In order to carry out a
different SDK setup for every
provider,
system set by each SDK needs
to be introduced.
Cost and man-hour are
needed, management
gonna be heavy!
Media
Media
Media
Media
Media
ONE SDK
is
the BEST!!
ONE SDK (Software Development Kit)
* If you use different networks or media directly,
you need to set up each SDK for every network.

9.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
We offer "eeaf for smartphone" which can use multiple
networks afiliated to advertise with tracking
■Just one SDK is required in the Client side ⇒ Save cost!
■Possible to implement the performance management of
multiple media in a single database!
■Function to measure effectiveness for membership
management!
eeaf for smartphone
** eeaf for smartphone is ee Line’s exclusive SDK. **
With eeaf for smartphone…

10.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
Strenth of 「 eeaf for smartphone 」

11.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential . 11
Why ee Line?

12.
Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
Get start!!
Tracking testSDK
Setting
Creative
materialssubmit
You can start to promote around 1 - 2 weeks!!
CLIENT
Please contact
us. eeLine send
form to you.
Set SDK in your
app to watch and
analyze the results
of promotion.
Depend on the type
of ads, images,
texts, and other
materials will be
required.
Checking of
operation
working with
eeLine system.
propose considering
■ Flow chart to the start
How to start ?

13. Copyright ©2013, eeLine. All rights reserved. eeLine Confidential .
Homepage : http://www.ee-line.co.jp/
E – mail : global@ee-line.co.jp
Tel : +81 -3 -4590 -7678