Part 3: Strategic Summary Chart
Summarize your findings from the research you’ve conducted thus far. This research includes both secondary research (from Assignment 1) and primary research from this assignment. These are the major conclusions that you have drawn from the research work that you’ve done. Use a “data-strategy” table to organize your key takeaways and what it will mean for your group’s plan. A data-strategy table itemizes each key research finding and its corresponding strategic action. (See Exhibit A on the last page as an example - this came directly from the competition’s website). Think big when it comes to your data findings. Don’t just report that 50% of the people that took your survey were men – that’s not helpful for a marketing plan. Say something like:
Finding (Data)
Action
Consumer reports online in addition to results from primary data collection (qualitative and quantitative) suggest that 18-35 year olds are more willing now than ever to buy wearable technology.
Promote Q Smartwatches as a new way of life – something that everyone is doing – and that makes a life’s experience more fun!
18-35 year olds prioritize value in their technological expenditures. If they feel as though they are not getting a great deal, they are not interested since they have limited resources. Many use loyalty clubs and coupons to help save discretionary income (Insert a citation link here)
Illustrate that the Fossil Q Smartwatches are not only a great technological solution, but also great value. Consider sales promotions and free shipping…
(These are purely just example – I have not collected any data on this)
This strategic summary chart will be prominently featured in your final plans, so now is the time to create it – we’ll work on it several times. The chart itself should be a simple, two-columned chart with the research conclusion on the left and the corresponding action on the right. Be sure to format it in a way that is reader-friendly and visually satisfying. This will help sell your plan and create credibility for your team. Focus in on the high level findings, not specific quotes or overly-detailed secondary research discoveries. Be concise, clear, and super-professional with your words in this chart. Essentially, this chart provides justification for the plan that you’ll be recommending. Have at least ten findings and corresponding actions. Because it basically summarizes all of the research that you’ll do for this project, this is the most important deliverable of Assignment 2!
Deliverables:
· Everyone watches the Marketing Research Videos and at least one member from each group takes the online course on Social Media and Data Analytics.
· Depth Interview Draft (Requires Approval Prior to Collecting Data)
· You should send this to me by Tuesday, 2/20
· Executive Summary of how the assignment went (1-2 paragraphs)
· 2 page summary of results of research findings – include sample size from each method
· Strategic Summary Char.
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
Market research involves finding out information about a target audience such as demographics, interests, and buying behaviors. It is important for building audience profiles and determining what makes a product appealing. Market analysis examines market characteristics like trends, size, shares, and levels of saturation to inform business decisions. Advertising is crucial for communicating with mass audiences and raising brand awareness. Methods of brand promotion include sponsorships, endorsements, social media, and word-of-mouth marketing. Public relations involves managing messages around incidents and using positive publicity like charitable giving or media stunts to benefit brand perception.
The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
The document outlines the requirements for a 5-7 page paper on various topics related to policing, including comparing eras of policing, skills taught in police training, defining community policing, and examining elements of community policing implementation. It requires at least 4 quality references in APA or school-specific format and specifies formatting guidelines.
Fashion and styles
Fashion brands blog headings or keywords
on April 06, 2022
(All pages)
Home page
Fashion brands blog headings or keywords
All your Needs ! Just visit and find what you want to get ....
Needs of Life to get in just one click !
Who are the customers of fashion brands?
What are the top fashion brands ?
What are the fashion industry brands and business ?
What are the sources of fashion brands and trends ?
Home page
(All pages)
Location: NORTH CAROLINA, USA
Who are the customers of fashion brands ?
on May 29, 2022
Who are the customers of fashion brands.. ?
*7.(1).Customer for fashion brands: (Top of current page)
In recent year things are changing more rapidly as peoples are becoming more crazy regarding fashion.
All are trying to get the best suitable for them with unique get up. Based on age & culture requirement types are various. World famous brands are focusing on the taste of their existing customers & taking new variation in their brands based on customer feedback & review worldwide. Customer type selection & taste calculation is a prime concern here. For a fashionable look a baby, young generation, matured civilian & most aged generation all are choosing their best fit from recognized brands.
Retail customer: Goods you are selling to a person or customer is your retail customer.
Corporate customer: If you are selling good volume of goods to any company or firm is your corporate customer.
Who are the customers of fashion brands? You might be surprised!
If you’re thinking of starting your own fashion brand, it’s important to know who your customers are – and who they aren’t. Your customer base should reflect your brand image, and if you try to cater to everyone, you’ll end up pleasing no one in particular. So if you have an idea for an upscale line of designer dresses, you shouldn’t expect to be selling those same dresses to teenagers just because they like your trendy designs and low prices.
Fashion & Customers - What do they want?
Customers may complain about paying too much for clothing, but studies have shown that people often spend more on clothing than they need to. What do these customers want? Understanding what drives your customer’s purchasing decisions will help you sell more products and services to them over time. Who makes up your target audience? If you’re looking to create a new product or service, who should you design it for, and why wou
This document provides an influence marketing proposal for Pebble Time smartwatches in Canada. It identifies the target audience as "Digital Divas" - tech-savvy women who are early adopters of new technology. The proposal outlines a campaign to sell 50,000 Pebble Time units by the end of 2015 through identifying key stages in the consumer purchase lifecycle, disruptive factors that could influence decisions, and an influencer-based communication strategy to reach the target audience.
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
Market research involves finding out information about a target audience such as demographics, interests, and buying behaviors. It is important for building audience profiles and determining what makes a product appealing. Market analysis examines market characteristics like trends, size, shares, and levels of saturation to inform business decisions. Advertising is crucial for communicating with mass audiences and raising brand awareness. Methods of brand promotion include sponsorships, endorsements, social media, and word-of-mouth marketing. Public relations involves managing messages around incidents and using positive publicity like charitable giving or media stunts to benefit brand perception.
The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
The document outlines the requirements for a 5-7 page paper on various topics related to policing, including comparing eras of policing, skills taught in police training, defining community policing, and examining elements of community policing implementation. It requires at least 4 quality references in APA or school-specific format and specifies formatting guidelines.
Fashion and styles
Fashion brands blog headings or keywords
on April 06, 2022
(All pages)
Home page
Fashion brands blog headings or keywords
All your Needs ! Just visit and find what you want to get ....
Needs of Life to get in just one click !
Who are the customers of fashion brands?
What are the top fashion brands ?
What are the fashion industry brands and business ?
What are the sources of fashion brands and trends ?
Home page
(All pages)
Location: NORTH CAROLINA, USA
Who are the customers of fashion brands ?
on May 29, 2022
Who are the customers of fashion brands.. ?
*7.(1).Customer for fashion brands: (Top of current page)
In recent year things are changing more rapidly as peoples are becoming more crazy regarding fashion.
All are trying to get the best suitable for them with unique get up. Based on age & culture requirement types are various. World famous brands are focusing on the taste of their existing customers & taking new variation in their brands based on customer feedback & review worldwide. Customer type selection & taste calculation is a prime concern here. For a fashionable look a baby, young generation, matured civilian & most aged generation all are choosing their best fit from recognized brands.
Retail customer: Goods you are selling to a person or customer is your retail customer.
Corporate customer: If you are selling good volume of goods to any company or firm is your corporate customer.
Who are the customers of fashion brands? You might be surprised!
If you’re thinking of starting your own fashion brand, it’s important to know who your customers are – and who they aren’t. Your customer base should reflect your brand image, and if you try to cater to everyone, you’ll end up pleasing no one in particular. So if you have an idea for an upscale line of designer dresses, you shouldn’t expect to be selling those same dresses to teenagers just because they like your trendy designs and low prices.
Fashion & Customers - What do they want?
Customers may complain about paying too much for clothing, but studies have shown that people often spend more on clothing than they need to. What do these customers want? Understanding what drives your customer’s purchasing decisions will help you sell more products and services to them over time. Who makes up your target audience? If you’re looking to create a new product or service, who should you design it for, and why wou
This document provides an influence marketing proposal for Pebble Time smartwatches in Canada. It identifies the target audience as "Digital Divas" - tech-savvy women who are early adopters of new technology. The proposal outlines a campaign to sell 50,000 Pebble Time units by the end of 2015 through identifying key stages in the consumer purchase lifecycle, disruptive factors that could influence decisions, and an influencer-based communication strategy to reach the target audience.
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
Every Inch is a proposed swimwear business that aims to cater to plus-sized women. It recognizes a $9 billion market opportunity among plus-sized customers who are neglected by most fashion retailers. Every Inch will offer swimsuits, bikinis, cover-ups, and accessories from size XS to 6X with 100% UV protection. It will target female customers ages 16-38 in Hong Kong initially, with plans to expand across Asia, Europe, and the Americas if successful. A business plan is presented analyzing the market opportunity and laying out financial projections, marketing strategy, and risks.
This document provides background information and outlines a study that examines how negative online word-of-mouth influences consumer evaluations of an underdog brand compared to a top brand. It begins with an introduction on the topic and a literature review on relevant areas like wearable technology brands, word-of-mouth effects, and underdog theory. It then proposes two competing hypotheses about whether an underdog or top brand will be more negatively impacted. The document describes two pilot studies and the main study methodology which manipulates brand type and review valence to test the hypotheses. It concludes with a discussion of implications and limitations.
Running head MARKETING PLAN MARKETING PLANMarketi.docxcowinhelen
Running head: MARKETING PLAN
MARKETING PLAN
Marketing plan
Developing a marketing plan
William Fiedler
Columbia Southern University
Introduction
The scenario that I have selected for this project is IT to seniors. The company specializes in making the lives of senior citizens of over sixty-five years and older easier using technology. In the past twenty years, the world has experienced tremendous change due to technology. Technology has disrupted all industries and made it easier and more convenient to shop, work, bank, and relax among other activities (Noort, Willemsen, Kerkhof, & Verhoeven, 2015). However, for all the touted advantages of technology, Silicon Valley has neglected senior citizens. Technological advancements such as the smartphone hold plenty of potential for improving one’s life; however, senior citizens miss this potential because the technologies are often too complicated. IT for senior citizens aims to bring the benefits of technology to senior citizens by providing an array of gadgets and software tools that make it easier for old people to communicate, shop, and document their lives among other activities.
In the United States of America, the market for smartphones is saturated with almost all adults having a smartphone (Mooij, 2013). However, there is a disparity in how individuals use the smartphone. While young individuals are proficient with using smartphones and use a plethora of applications for communication, information, social media, and entertainment, the same is not true for old people. One of the products aimed towards making it easier for old people to interact with their smartphones is an application launcher that removes most of the complexity found in the android operating system interface and provides a clean layout with the most essential services. The launcher removes complexity by making the process of searching the internet or making a call only a one-step process. The launcher is just but one product that the company has in the pipeline, intended to help senior citizens benefit from the wave of technological changes.
Market research strategies
For the successful launch of any product, one of the most essential steps that a company must first engage in is market research. Market research helps outline the feasibility of the business model and the existence of a niche that a company can fill with innovative products. One of the market research analysis that IT for seniors will use to test new products is a focus group. A focus group helps assess the violability of a product and to iron out kinks in a product by presenting a prototype to a group of individuals (Babin & Zikmund, 2015). To test new products in the pipeline, IT for seniors will gather diverse groups of individuals over the age of sixty-five, present them with the product, and observe as they interact with it. The company factors the information from the focus group into the production and marketing of the produc ...
The document discusses various aspects of marketing and advertising, including innovative product ideas from students, market research methods, segmentation, the marketing mix (product, price, place, promotion), and creating marketing plans and advertisements. Specifically, it provides examples of qualitative and quantitative market research techniques, explains different types of market segmentation, and outlines the key elements involved in developing a marketing plan, including a SWOT analysis, objectives, strategies, budget, and evaluation. It also discusses various promotional methods and how to design effective advertisements.
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
This document provides a social media report for Ryan's SuperValu in Glanmire. It includes demographic information about Ryan's customers collected through in-store interviews. The main social media platforms used are Facebook, Twitter, and Instagram. Five key themes emerged from analyzing the interviews: special offers/competitions, local/fresh/organic produce, health and nutrition, recipes/chefs, and fun/entertainment. The report concludes with recommendations for Ryan's social media strategy based on engaging customers with content related to these themes.
The document provides an overview of a proposed business that creates recycled clothing in Australia. Key points:
- The business would collect old clothing items and redesign them into new styles to reduce waste and promote sustainability.
- A SWOT analysis identifies strengths like a unique socially-conscious idea, but also weaknesses like being a new concept and difficulties establishing operations.
- The business model involves partners to source old clothing and activities like design and sales. The value offered is sustainable fashion and social impact.
- The target market is environmentally-conscious Australians interested in reducing waste. Direct competitors could include H&M's recycling initiatives while thrift stores are indirect competitors.
This document discusses how brands can reinvent themselves in today's customer-controlled marketplace by becoming "wikibrands" that focus on customer participation, social influence, and digital engagement. It outlines 10 factors for success as a wikibrand, including culture change, focus, language/content/outreach, incentives/motivations, and metrics/measurement. The document promotes the book "Wikibrands" and offers contact information for the authors to discuss becoming a wikibrand.
Social Media Marketing: From The Perspective of MillennialsMichael Okimoto
The document provides a summary of key insights about the top 6 social media platforms: Facebook, YouTube, Instagram, Twitter, Pinterest, and Snapchat. For each platform, it describes the target audience (Who), marketing objectives it excels at (What), optimal content strategy (How), and whether it is a good fit for large vs. small brands (Fit?). The insights are based on a framework analyzing each platform's "Platform Essence" in terms of these factors.
This document discusses the value of using historical social media data for research purposes. It provides examples of how brands have utilized historical data to gain consumer insights, measure marketing campaign effectiveness, analyze competitors, and inform product development. Specifically, historical data allowed one brand to better distribute product inventory by location based on identifying purchase intent trends over three years. It also helped a video game company determine that measuring intent to purchase mentions, rather than total mentions, provided a better indicator of sales outcomes. The document advocates analyzing historical data to understand seasonality patterns and how they may differ between societal, industry, and brand levels.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Introduction The clothing industry at present is a.pdfbkbk37
The document discusses a proposed business that creates recycled clothing in Australia. It analyzes the clothing industry and issues of waste from fast fashion. The business would collect old clothing and retouch it to create new styles, reducing waste. A SWOT analysis finds strengths in the unique, socially-sound idea but weaknesses in being new and difficulty establishing collection. Opportunities exist in global and online growth. Threats include competition and maintaining quality. The business model focuses on partners to collect clothing and key activities like design. The target market is environmentally-aware customers in Queensland. Direct competitors include H&M's recycling initiative while indirect competitors are thrift stores.
The document discusses launching a new shoe brand. It notes that shoes are a popular luxury item and the shoe market is growing. The new brand will produce shoes for men, women, and teenagers priced between Rs. 2999 to Rs. 39,000. The shoes will be made of synthetic materials at a factory in Nelamangala using both automation and human workers. Marketing strategies will include crowdsourcing designs, influencer marketing on social media, and pay-per-click ads. Posters showcase sample shoe designs at various price points.
This document provides a situation analysis and marketing plan for Fitbit. It analyzes Fitbit's strengths, weaknesses, opportunities, and threats. The primary target audience is college-educated Caucasian men and women aged 20-34. A secondary target is African American males aged 18-25 interested in basketball. Research found low Fitbit brand awareness. The campaign's messages emphasize accurate metrics and a healthy lifestyle. Soccer player Alex Morgan will endorse the brand through social media, ads, and a college fitness contest. The objectives are to increase brand awareness, social media following, and sales to the African American market by 30%.
Your initial post should be 2-3 paragraphs in length.Inclu.docxdanhaley45372
Your initial post should be
2-3 paragraphs
in length.
Include one peer reviewed journal article to support your post. You can search for a journal article from Welder Library EResources. (Ex: Risk of social media or social media polices, etc.).
Your
initial post is due by Thursday
. This allows you and your classmates time to read and reply.
Make sure to demonstrate critical thinking and analysis by using research and personal work experiences.
For full credit, you are required to
respond
to a minimum of two classmates
. Please begin your reply by addressing the student by name. Your
responses
must be completed by Sunday at midnight
.
Please refer to the rubric for the grading requirements. You can view the rubric by clicking on the wheel in the upper right corner and selecting "show rubric."
Scott Lefor,
The release of information to the public – including through social media – can impact everything from a company’s image before the public to an individual’s image before a company. Jackson et al. (2020) note that while “strategic HR use of social media can build the employer’s reputation in the labor market and help HR professionals to reach candidates and current employees,” the use of social media can also “lead to the disclosure of trade secrets” or present a negative image of the company (p. 21). While companies place substantial hours and dollars into cultivating a favorable brand image before the public, a careless comment or complaint by an employee or contractor on social media can go viral and counteract such marketing efforts. In such cases, companies may find themselves forced to address such comments or complaints before the public in an attempt to save the brand image they have worked so hard to build.
In addition to impacting the image of a company, careless social media posts can also impact potential and current employees before the company. According to Melton and Miller (2015), while “most students appear to know that the content they post” on social media could be viewed negatively by “potential employers,” many students continue to do so (p. 678). Through social media, what would have been a careless comment if spoken aloud becomes a permanent statement viewable by countless individuals. Furthermore, comments and images referencing illegal activities or poor decision-making and communicating abilities become enshrined for potential and current employers to reference and base hiring and firing decisions upon.
It is worth noting that careless comments via social media can go beyond “negative,” and can sometimes involve trade secrets (as noted). While negative comments can cast a shadow over a company’s brand, comments revealing trade secrets can jeopardize long-term strategies, losing hard-won competitive edges. As referenced above, Melton and Miller (2015) assert that even though individuals know of such risks, many continue to post comments that can be understood to be “careless.”
In short, informa.
Your initial post should be made during Unit 2, January 21st at 4.docxdanhaley45372
Your initial post should be made during
Unit 2, January 21st at 4:00 pm.
Submissions after this time will not be accepted.
Please respond to the following questions:
In 6-7 sentences, compare and contrast one of the dance television shows referenced in this unit (try to choose a show that has not already been referenced by another student) to that of the American Dance Marathons, considering such questions as:
How does the socioeconomic and sociopolitical climate of the time affect how dance is presented and how the participants are treated/portrayed?
Discuss the Issue of exploitation, who was exploited, who did the exploiting, and how?
What aspects were theatre, and what aspects were real? How were these exaggerated?
What are the reinforced stereotypes present in the competitions?
Tell us about the idea that drama sells.
Use specific terminology and concepts discussed in class thus far. Make sure that you are citing all sources, or being clear that your statement is your idea/belief/observation.
.
Your initial post should be at least 450+ words and in APA forma.docxdanhaley45372
Your initial post should be at least
450+ words
and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review
2 Replies each with minimum
100 words
.
.
More Related Content
Similar to Part 3 Strategic Summary ChartSummarize your findings from the .docx
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
Every Inch is a proposed swimwear business that aims to cater to plus-sized women. It recognizes a $9 billion market opportunity among plus-sized customers who are neglected by most fashion retailers. Every Inch will offer swimsuits, bikinis, cover-ups, and accessories from size XS to 6X with 100% UV protection. It will target female customers ages 16-38 in Hong Kong initially, with plans to expand across Asia, Europe, and the Americas if successful. A business plan is presented analyzing the market opportunity and laying out financial projections, marketing strategy, and risks.
This document provides background information and outlines a study that examines how negative online word-of-mouth influences consumer evaluations of an underdog brand compared to a top brand. It begins with an introduction on the topic and a literature review on relevant areas like wearable technology brands, word-of-mouth effects, and underdog theory. It then proposes two competing hypotheses about whether an underdog or top brand will be more negatively impacted. The document describes two pilot studies and the main study methodology which manipulates brand type and review valence to test the hypotheses. It concludes with a discussion of implications and limitations.
Running head MARKETING PLAN MARKETING PLANMarketi.docxcowinhelen
Running head: MARKETING PLAN
MARKETING PLAN
Marketing plan
Developing a marketing plan
William Fiedler
Columbia Southern University
Introduction
The scenario that I have selected for this project is IT to seniors. The company specializes in making the lives of senior citizens of over sixty-five years and older easier using technology. In the past twenty years, the world has experienced tremendous change due to technology. Technology has disrupted all industries and made it easier and more convenient to shop, work, bank, and relax among other activities (Noort, Willemsen, Kerkhof, & Verhoeven, 2015). However, for all the touted advantages of technology, Silicon Valley has neglected senior citizens. Technological advancements such as the smartphone hold plenty of potential for improving one’s life; however, senior citizens miss this potential because the technologies are often too complicated. IT for senior citizens aims to bring the benefits of technology to senior citizens by providing an array of gadgets and software tools that make it easier for old people to communicate, shop, and document their lives among other activities.
In the United States of America, the market for smartphones is saturated with almost all adults having a smartphone (Mooij, 2013). However, there is a disparity in how individuals use the smartphone. While young individuals are proficient with using smartphones and use a plethora of applications for communication, information, social media, and entertainment, the same is not true for old people. One of the products aimed towards making it easier for old people to interact with their smartphones is an application launcher that removes most of the complexity found in the android operating system interface and provides a clean layout with the most essential services. The launcher removes complexity by making the process of searching the internet or making a call only a one-step process. The launcher is just but one product that the company has in the pipeline, intended to help senior citizens benefit from the wave of technological changes.
Market research strategies
For the successful launch of any product, one of the most essential steps that a company must first engage in is market research. Market research helps outline the feasibility of the business model and the existence of a niche that a company can fill with innovative products. One of the market research analysis that IT for seniors will use to test new products is a focus group. A focus group helps assess the violability of a product and to iron out kinks in a product by presenting a prototype to a group of individuals (Babin & Zikmund, 2015). To test new products in the pipeline, IT for seniors will gather diverse groups of individuals over the age of sixty-five, present them with the product, and observe as they interact with it. The company factors the information from the focus group into the production and marketing of the produc ...
The document discusses various aspects of marketing and advertising, including innovative product ideas from students, market research methods, segmentation, the marketing mix (product, price, place, promotion), and creating marketing plans and advertisements. Specifically, it provides examples of qualitative and quantitative market research techniques, explains different types of market segmentation, and outlines the key elements involved in developing a marketing plan, including a SWOT analysis, objectives, strategies, budget, and evaluation. It also discusses various promotional methods and how to design effective advertisements.
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
This document provides a social media report for Ryan's SuperValu in Glanmire. It includes demographic information about Ryan's customers collected through in-store interviews. The main social media platforms used are Facebook, Twitter, and Instagram. Five key themes emerged from analyzing the interviews: special offers/competitions, local/fresh/organic produce, health and nutrition, recipes/chefs, and fun/entertainment. The report concludes with recommendations for Ryan's social media strategy based on engaging customers with content related to these themes.
The document provides an overview of a proposed business that creates recycled clothing in Australia. Key points:
- The business would collect old clothing items and redesign them into new styles to reduce waste and promote sustainability.
- A SWOT analysis identifies strengths like a unique socially-conscious idea, but also weaknesses like being a new concept and difficulties establishing operations.
- The business model involves partners to source old clothing and activities like design and sales. The value offered is sustainable fashion and social impact.
- The target market is environmentally-conscious Australians interested in reducing waste. Direct competitors could include H&M's recycling initiatives while thrift stores are indirect competitors.
This document discusses how brands can reinvent themselves in today's customer-controlled marketplace by becoming "wikibrands" that focus on customer participation, social influence, and digital engagement. It outlines 10 factors for success as a wikibrand, including culture change, focus, language/content/outreach, incentives/motivations, and metrics/measurement. The document promotes the book "Wikibrands" and offers contact information for the authors to discuss becoming a wikibrand.
Social Media Marketing: From The Perspective of MillennialsMichael Okimoto
The document provides a summary of key insights about the top 6 social media platforms: Facebook, YouTube, Instagram, Twitter, Pinterest, and Snapchat. For each platform, it describes the target audience (Who), marketing objectives it excels at (What), optimal content strategy (How), and whether it is a good fit for large vs. small brands (Fit?). The insights are based on a framework analyzing each platform's "Platform Essence" in terms of these factors.
This document discusses the value of using historical social media data for research purposes. It provides examples of how brands have utilized historical data to gain consumer insights, measure marketing campaign effectiveness, analyze competitors, and inform product development. Specifically, historical data allowed one brand to better distribute product inventory by location based on identifying purchase intent trends over three years. It also helped a video game company determine that measuring intent to purchase mentions, rather than total mentions, provided a better indicator of sales outcomes. The document advocates analyzing historical data to understand seasonality patterns and how they may differ between societal, industry, and brand levels.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
.
Introduction The clothing industry at present is a.pdfbkbk37
The document discusses a proposed business that creates recycled clothing in Australia. It analyzes the clothing industry and issues of waste from fast fashion. The business would collect old clothing and retouch it to create new styles, reducing waste. A SWOT analysis finds strengths in the unique, socially-sound idea but weaknesses in being new and difficulty establishing collection. Opportunities exist in global and online growth. Threats include competition and maintaining quality. The business model focuses on partners to collect clothing and key activities like design. The target market is environmentally-aware customers in Queensland. Direct competitors include H&M's recycling initiative while indirect competitors are thrift stores.
The document discusses launching a new shoe brand. It notes that shoes are a popular luxury item and the shoe market is growing. The new brand will produce shoes for men, women, and teenagers priced between Rs. 2999 to Rs. 39,000. The shoes will be made of synthetic materials at a factory in Nelamangala using both automation and human workers. Marketing strategies will include crowdsourcing designs, influencer marketing on social media, and pay-per-click ads. Posters showcase sample shoe designs at various price points.
This document provides a situation analysis and marketing plan for Fitbit. It analyzes Fitbit's strengths, weaknesses, opportunities, and threats. The primary target audience is college-educated Caucasian men and women aged 20-34. A secondary target is African American males aged 18-25 interested in basketball. Research found low Fitbit brand awareness. The campaign's messages emphasize accurate metrics and a healthy lifestyle. Soccer player Alex Morgan will endorse the brand through social media, ads, and a college fitness contest. The objectives are to increase brand awareness, social media following, and sales to the African American market by 30%.
Similar to Part 3 Strategic Summary ChartSummarize your findings from the .docx (19)
Your initial post should be 2-3 paragraphs in length.Inclu.docxdanhaley45372
Your initial post should be
2-3 paragraphs
in length.
Include one peer reviewed journal article to support your post. You can search for a journal article from Welder Library EResources. (Ex: Risk of social media or social media polices, etc.).
Your
initial post is due by Thursday
. This allows you and your classmates time to read and reply.
Make sure to demonstrate critical thinking and analysis by using research and personal work experiences.
For full credit, you are required to
respond
to a minimum of two classmates
. Please begin your reply by addressing the student by name. Your
responses
must be completed by Sunday at midnight
.
Please refer to the rubric for the grading requirements. You can view the rubric by clicking on the wheel in the upper right corner and selecting "show rubric."
Scott Lefor,
The release of information to the public – including through social media – can impact everything from a company’s image before the public to an individual’s image before a company. Jackson et al. (2020) note that while “strategic HR use of social media can build the employer’s reputation in the labor market and help HR professionals to reach candidates and current employees,” the use of social media can also “lead to the disclosure of trade secrets” or present a negative image of the company (p. 21). While companies place substantial hours and dollars into cultivating a favorable brand image before the public, a careless comment or complaint by an employee or contractor on social media can go viral and counteract such marketing efforts. In such cases, companies may find themselves forced to address such comments or complaints before the public in an attempt to save the brand image they have worked so hard to build.
In addition to impacting the image of a company, careless social media posts can also impact potential and current employees before the company. According to Melton and Miller (2015), while “most students appear to know that the content they post” on social media could be viewed negatively by “potential employers,” many students continue to do so (p. 678). Through social media, what would have been a careless comment if spoken aloud becomes a permanent statement viewable by countless individuals. Furthermore, comments and images referencing illegal activities or poor decision-making and communicating abilities become enshrined for potential and current employers to reference and base hiring and firing decisions upon.
It is worth noting that careless comments via social media can go beyond “negative,” and can sometimes involve trade secrets (as noted). While negative comments can cast a shadow over a company’s brand, comments revealing trade secrets can jeopardize long-term strategies, losing hard-won competitive edges. As referenced above, Melton and Miller (2015) assert that even though individuals know of such risks, many continue to post comments that can be understood to be “careless.”
In short, informa.
Your initial post should be made during Unit 2, January 21st at 4.docxdanhaley45372
Your initial post should be made during
Unit 2, January 21st at 4:00 pm.
Submissions after this time will not be accepted.
Please respond to the following questions:
In 6-7 sentences, compare and contrast one of the dance television shows referenced in this unit (try to choose a show that has not already been referenced by another student) to that of the American Dance Marathons, considering such questions as:
How does the socioeconomic and sociopolitical climate of the time affect how dance is presented and how the participants are treated/portrayed?
Discuss the Issue of exploitation, who was exploited, who did the exploiting, and how?
What aspects were theatre, and what aspects were real? How were these exaggerated?
What are the reinforced stereotypes present in the competitions?
Tell us about the idea that drama sells.
Use specific terminology and concepts discussed in class thus far. Make sure that you are citing all sources, or being clear that your statement is your idea/belief/observation.
.
Your initial post should be at least 450+ words and in APA forma.docxdanhaley45372
Your initial post should be at least
450+ words
and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review
2 Replies each with minimum
100 words
.
.
Your initial post should be made during Unit 2, january 21st at 4.docxdanhaley45372
Your initial post should be made during
Unit 2, january 21st at 4:00 pm.
Submissions after this time will not be accepted.
Please respond to the following questions:
Using the “Tools to Analyze Dance on Screen” document (based off of the video about film analysis), find and provide a link to a music video (not yet shown in class or by another student). Analyze how the video is representing the “brand” for the artist, what the video is representing, and how dance is used to accomplish this. What does this video say about their values and interests and who they are?Analyze by focusing on some of the following: the use of the camera, editing, and art direction, in addition to the dancing/movement and use of the body. Use specific terminology and concepts discussed in class thus far. Make sure that you are citing all sources, or being clear that your statement is your idea/belief/observation.
.
Your initial post should be made during, Submissions after this time.docxdanhaley45372
Your initial post should be made during, Submissions after this time will not be accepted.
Please respond to the following questions:
Consider the movie caricature assigned to your last name, provide a brief description/definition of the caricatures and provide a movie/television/cartoon/internet character that fits this caricature, and one that counters it. Provide a brief explanation of how both do/do not fit. Make sure that you are citing all sources, or being clear that your statement is your idea/belief/observation.
Last names starting with A-E:
The Tom Caricature
Last names starting with F-J:
The Mammy Caricature
Last names starting with K-O:
The Brute/Buck Caricature
Last names starting with P-S:
The Coon Caricature
Last names starting with T-Z:
The Jezebel
.
Your essay should address the following.(a) How is the biologic.docxdanhaley45372
Your essay should address the following.
(a) How is the biological and social elements distinguished in Language?
(b) Explain briefly the phonology, syntax and semantics of language.
(c) The common features of language and pre linguistic mentality.
(d) What has language got that prelinguistic mentality lacks?
(e) What are the features of consciousness tat language lacks?
(f) What are the functions of language and explain the difference between representation and expression.
(g) Show the features of language that is active in creating society.
(h) Sho how commitments are part and parcel of using langue.
(i) How does language enable us to construct social institutions?
The essay should be written in nontechnical, straightforward, ordinary language. The essay should be a approximately a 1000 words, without errors that might impede their understanding as a reader. If you use a technical term please immediately say how the term is to be understood.
.
Your initial post is due by midnight (1159 PM) on Thursday. You mus.docxdanhaley45372
Your initial post is due by midnight (11:59 PM) on Thursday. You must write at least 400 words on Olive Senior's "The Pain Tree" and Ana Menéndez's "Her Mother's House" (in other words, at least 200 words for each story).
Instead of relying on plot summary you will support your interpretation by using and analyzing textual evidence. When you quote the story make sure you cite the page number: for instance, after the quotation put the page number in parenthesis (60). Avoid writing out "on page 60". When you quote a passage from the story make sure you introduce the context and that you are analyzing the meaning of what you quoted.
I encourage your own formulations, but address the following prompts (you can address them in any order and be sure to write at least three or more paragraphs):
In the short stories, you are going to encounter protagonists attempting to reconnect and remember (as in "putting together again") their Caribbean "home" spaces. How have their perceptions of their Caribbean homelands been shaped by their parents? What new perceptions do they gain and how does this transform their view of themselves and their history?
Victor Shklovsky argues that
ostranenie
("making strange" in Russian, and also translated as estrangement/defamiliarization) is the essence of literature. Where in the two stories do we encounter descriptions of estranged perception? Analyze the significance of these moments in the stories. Be sure to consult and cite Shkovsky's essay (especially his definition of
ostranenie
on page 80) to support your analysis.
For our annotation assignment, we learned how to notice patterns and overlooked meanings that helped us understand "Sonny's Blues" more fully. In "The Pain Tree" and "Her Mother's House" what patterns, connections or implied meanings did you notice structuring the stories?
.
Your individual sub-topic written (MIN of 1, MAX 3 pages)You.docxdanhaley45372
Your individual sub-topic written (MIN of 1, MAX 3 pages)
Your portion of the White Paper must include one of the following:
1. Introduction/Summary
2. History/Background and Context
3. Problem (Defined)
4. Discussion to relate point of view from sources used
5. Writer takes a position
6.
Solution
/s
7. Conclusion.
.
Your HR project to develop a centralized model of deliveri.docxdanhaley45372
Your HR project to develop a centralized model of delivering HR services has progressed through very critical stages of the project thus far. It is now time to present actionable, decision-making information to project leaders. This can be best accomplished when projects have been successfully managed, devoid of any major risks, and have been properly closed out and finalized.
Write a five to six (5-6) page paper in which you:
1. Explain what it means to successfully direct and manage project work and identify and discuss 3-4 strategies you might use to manage and sustain progress in your HR project. Be specific.
2. Identify and discuss a minimum of 3 strategies that could be used to address and resolve any risks within the control of the project. HINT: See Exhibit 14.5 in the textbook. Is any one of the strategies you selected more important than the others? Why?
Exhibit 14.5
RISK EVENT RESOLUTION STRATEGIES RISKS WITHIN PROJECT CONTROL
Understand and control WBS
Closely monitor and control activity progress
Closely manage all project changes
Document all change requests
Increase overtime to stay on schedule
Isolate problems and reschedule other activities
Research challenging issues early
RISKS PARTIALLY WITHIN PROJECT CONTROL
Establish limits to customer expectations
Build relationships by understanding project from client’s perspective
Use honesty in managing client expectations
Work with client to reprioritize cost, schedule, scope, and/or quality
Carefully escalate problems
Build team commitment and enthusiasm
RISKS OUTSIDE PROJECT CONTROL
Understand project context and environment
Actively monitor project environment
Understand willingness or reluctance of stakeholders to agree to changes
3. Describe 2-3 actions a project manager may take as they begin to close out the project. Be sure to justify using the actions you discuss.
4. Review Project Management in Action: The Power of Lessons Learned (pages 518-520 in the textbook) and provide an overview to the project team on the significance of the information. Be specific.
Pg 518-520 from book
PROJECT MANAGEMENT IN ACTION The Power of Lessons Learned Projects are discrete. They have a beginning and an end, at which time the project team disbands and moves on to other things. Despite the fact there has inevitably been significant tacit learning during the project, there is often only a limited capture of this into a sharable form for future reuse. Too often, as the project team dissolves, the learning fades into the memories of individuals minds. This makes it extremely difficult for others to benefit in the future from the insights learned. The usual excuses for this loss echoing through the corridors include just too hard, not enough time, team disbanded before we had the chance, and many more. The key error here is the incorrect assumption that learning during or from projects is an added bonus or a nice- to-have luxury. This is not the case in best.
Your Immersion Project for this course is essentially ethnographic r.docxdanhaley45372
Your Immersion Project for this course is essentially ethnographic research. When you hear the words
ethnography
or
ethnographic research
, you may think of Margaret Mead or Franz Boas performing their research on cultures outside their own countries and living among their research subjects. Contemporary ethnographic research includes many other types of research scenarios, such as urban ethnography, neighborhood studies, and even microstudies of groups as small as families and individuals.
Ethnography
is any systematic study of people and cultures, usually conducted through observation, interviews, dialogues, participation, and historical research. Ethnography is used across disciplines as varied as anthropology, linguistics, sociology, advertising, and of course, human services and social work.
Your Immersion Project is just that—a study of a population group with the goal of better understanding the culture of the group. As you complete this project over the course of the semester, keep in mind one of the classical hallmarks of ethnographic research, pioneered by Boas: The beliefs and activities of humans have to be interpreted within their own cultural terms and not evaluated or judged through the cultural lens or terms of the observer or researcher. That is, human beliefs and behavior are culturally relative.
This week, you submit your Immersion Project Paper, one of two culminating parts of your Final Project for this course (along with your narrated PowerPoint, which is due in Week 10).
This 7- to 10-page paper will be a culmination of what you have experienced and explored throughout your work on this project. Since everyone’s experience will be different, the content of the paper will vary for each student; however, there are two sections that everyone should include:
Reflection on your Immersion Project:
Observation: What observational activity did you attend and what insight did it give you into your selected population?
Dialogue: How did you carry out your dialogue? Reflect on your experience and what insight it gave you into your selected population.
Reaction and Critical Analysis of your experience: This section should incorporate your reflections on your experiences, what you learned about the group, what you learned about yourself, and how your perceptions of this group have changed over time.
Several areas to address in this section:
Description of the group
Values/belief orientation
Social interactions (relationships within and between group members)
Religious/spiritual beliefs
Roles and expectations
Language and communication
.
Your country just overthrew its dictator, and you are the newly .docxdanhaley45372
Your country just overthrew its dictator, and you are the newly elected President. Unfortunately, due to the divisions in the country and the years of war, economic, military, and political structures are non-existent. A group of loyalists to the old dictator have been detonating bombs, murdering civilians, assassinating leaders, and terrorizing towns with help from a neighboring country's dictator.
Create a comprehensive plan for your new government. While creating this government identify 1) the governing style of your government and the principles that govern your leaders (see rubric); 2) the functions of various branches of government; 3) how to maintain public good in domestic areas through at least two programs; 4) an economic structure that is most beneficial to your citizens; 5) ways to create national unity; 6) ways to combat terrorism and violence; and, 6) international organizations to join
.
Your have been contracted by HealthFirst Hospital Foundation (HHF),.docxdanhaley45372
Your have been contracted by HealthFirst Hospital Foundation (HHF),?
Your have been contracted by HealthFirst Hospital Foundation (HHF), a charitable organization that provides services to community clinics in Atlanta, Georgia. Due to the organization's tremendous growth, it will need to computerize its operations. By doing so, HHF will be able to continue to meet the needs of both its benefactors and their employees. To this end, it has decided to move its operation to a more modern facility, where it will install a Local Area Network (LAN), and you will be managing the network implementation.
Department # of Employees
Administration 18
Human Resources 9
Accounting 13
Hospital Relations 12
Media Relations 4
Board Room 0
MIS 6
Total 62
Feasibility of the proposed change
HHF has examined its resources and budgetary constraints and determined that the installation of the LAN is feasible. There is a need to maintain as low a budget as possible.
Project Goals
The goals for the LAN project are as follows:
Fully functional networked system
Design a boardroom in which any department's information can be accessed and expressed
Illustrate the complete network and boardroom design
Maintain as low a price as possible
Current state
The new facility consists of 5 six-cubicle work areas and a separate MIS Department and a boardroom. (See the schematic below) Each work area also includes a closed office for the department head.
Deliverables
The deliverables are outlined below:
Begin compiling your project plan by choosing network servers, routers, and hubs. Describe your network model, topology, and selections with an explanation of your choices in a memo to Roger Chen, the chief information officer at HHF. Be sure to use terms and concepts that you have learned in this course.
.
Your group presentationWhat you need to do.docxdanhaley45372
Your group presentation
What you need to do
Your presentation
groups
You can self-select groups (no more than 6)
Or I will put you into groups
Each group will present for a maximum of 20 minutes
You can self-select your topic
Everyone gets the same mark
Do not complain to me about the social loafers
Your presentation
Follow the rubric
Follow the format as presented in the applied cultural proficiency lectures
Let’s review..
How to get the most marks: (part a)
How to get the most marks in part b
During your tutorials, you will be required to peer review the other presentations. You need to demonstrate an understanding of the determinants of health in the presentation (0/10) and to demonstrate an understanding of the APIE system (0/10). See the rubric to get the best points:
Putting it all together
For your group assignments…
Choosing your topic:
Go to Australian Indigenous HealthInfoNet (http://www.healthinfonet.ecu.edu.au/)
Choose a topic that interests you
Choose a program that interests you
Your presentation might look like this:
6
Pick one of these
https://healthinfonet.ecu.edu.au/
Aunty Kerrie & Papa Ron
Aunty Kerrie & Papa Ron
Then you work your way
through the APIE
Check it out to see if you want to do it…
Your presentation MIGHT look like this…
Using the tools from the lectures…
assessment
How did the programmers decide it was a problem?
Eg, did they measure anything with the ABS? use any of the other assessment tools?
if the programmers did not demonstrate it, how do you think they should/might have assessed this problem?
Examples from the lectures:
Y
feel
hear
see
e.g. did the programmers ask the community?
Should they have?
How did they know it was a problem?
Did they do a holistic assessment?
Why was there a need in this community?
Why was there .
Your contribution(s) must add significant information to the dis.docxdanhaley45372
Your contribution(s) must add significant information to the discussion. Your reply should be a very minimum of 250 words.
Research, read, and then write in your own words. Explain examples and incorporate evidence. Cite your sources within your sentences.
Provide complete citations at the end of your posts. A complete citation includes both the website’s title and
Do not copy and paste stuff….that will cause you to lose points and far more importantly, you will have lost the richness of understanding this information.
ADD COMMENT AND INFORMATION TO THE TEXT BELOW
Many people are skeptical that climate change is even occurring on our beautiful planet. Some places worldwide feel its effects through increased temperatures, which is desirable to some. However, many other places, like the lovely island Fiji, are suffering from the effects of climate change. A Youtube video, “Climate Change Fiji,” posted by the user
UN Climate Change
describes the terrible circumstances faced by civilians who are forced to flee their homes due to rising sea levels (www#1). The loss of beach shores has resulted in a drastic decrease in marine life and land species who rely on coastal areas to survive. According to an article posted by author Sarah Taylor, to the site
EuroNews,
titled “Fiji prepares for ‘Climate Refugees’,” since the 19th century, sea levels have risen by around 25 centimeters worldwide (www#2). This rise in sea levels is attributed to the seemingly neverending rise of greenhouse gas emissions into our atmosphere. Another Youtube video, “Climate Change and Fiji,” posted by the user
COP23fj
emphasizes that Fiji is only one of many other Pacific Islands to be battling climate change (www#3). However, Fijians have taken the lead as the spokespeople for all Pacific Islanders to feel protected and not neglected.
These negative biological implications seem to occur in other places around the world, right? Wrong. Our very own city, San Diego, has been facing and will continue to tackle the negative effects of climate change. A typed interview conducted by the Environmental Health Coalition with Kayla Race exemplifies the many ways climate change appears in our communities, including prolonged heat waves, more intense wildfires, increased water costs, and disruptions on electricity (www#4). My family and I have personally been affected by the increased water (and energy) costs and the interruptions on our electricity. We don’t use our AC system and rely on fans for a cool down from our heatwave, yet are charged more than during the year and face blackouts quite often. A video posted in 2017 by the San Diego Union-Tribune, explains the differences between catastrophic and existential climate change (www#5). Catastrophic damage is survivable by humans, while existential climate change threatens the immediate safety of humans. Many still do not believe that these repercussions are created by car emissions into the air, affecting our atmospher.
Your good friends have just adopted a four-year-old child. At th.docxdanhaley45372
Your good friends have just adopted a four-year-old child. At this point, the only socialization decision they have made is that the child is going to preschool. Imagine that you are an expert in your chosen field. Your friends have come to you for advice and to devise a plan to raise their child. They ask you to be frank with them and give them specific examples to support your opinions. They are determined to raise this child to the best of their ability. Since they are new parents, they need advice on everything!
The summative assignment is to develop a user-friendly PowerPoint handbook of suggestions. The handbook will demonstrate your understanding of the material by applying the major topics discussed in the course to a real situation.
The PowerPoint presentation for the Final Project must include:
Title slide (one slide)
Introduction of the material for the new adoptive parents (one to two slides)
At least 15 slides summarizing each of the items listed below (one to two slides for each item). Please note that the content of each slide should appear in the notes section, while the slide itself should contain the information that would be presented to the parents.
An image that represents each item
Conclusion slide that clearly explains why the parents should review this material (one to two slides)
Reference slide with at least three scholarly sources and the course text properly cited (one slide)
Writing the PowerPoint Presentation of the Final Project
Summarize Bronfenbrenner's ecological model and describe why it is important for them to be aware of this theory (one to two slides).
Suggest and explain a parenting style/philosophy (authoritarian, authoritative, or permissive) that you believe will be most beneficial for the child and the family (one to two slides).
Explain which childcare (nanny, center-based, or family-based care) option (before/during/after preschool) you think is best for the child and why (one to two slides). Be sure to include discussion of the social factors that influence the likelihood of the family selecting a particular form of childcare.
Share specific suggestions, including at least two to implement safe technology use in the home. Explain how the media can (both positively and negatively) influence the child (one to two slides).
Discuss the importance of culture and ethnicity in the development of the self-concept. Share your ideas of ways that the new parents can create opportunities for the child to learn about his or her culture (one to two slides).
Describe at least two researched methods to increase the child's self-esteem and positive attitude (one to two slides).
Differentiate between the importance of socialization that occurs in the home and at school. Explain the importance of each venue as a positive haven for the child (one to two slides).
Explain the importance of the teacher’s role in the child's life. Give examples of how the school and the teacher will affect the child's soci.
Your good friends have just adopted a four-year-old child. At this p.docxdanhaley45372
Your good friends have just adopted a four-year-old child. At this point, the only socialization decision they have made is that the child is going to preschool. Imagine that you are an expert in your chosen field. Your friends have come to you for advice and to devise a plan to raise their child. They ask you to be frank with them and give them specific examples to support your opinions. They are determined to raise this child to the best of their ability. Since they are new parents, they need advice on everything!
The summative assignment is to develop a user-friendly PowerPoint handbook of suggestions. The handbook will demonstrate your understanding of the material by applying the major topics discussed in the course to a real situation.
The PowerPoint presentation for the Final Project must include:
Title slide (one slide)
Introduction of the material for the new adoptive parents (one to two slides)
At least 15 slides summarizing each of the items listed below (one to two slides for each item). Please note that the content of each slide should appear in the notes section, while the slide itself should contain the information that would be presented to the parents.
An image that represents each item
Conclusion slide that clearly explains why the parents should review this material (one to two slides)
Reference slide with at least three scholarly sources and the course text properly cited (one slide)
Writing the PowerPoint Presentation of the Final Project
Summarize Bronfenbrenner's ecological model and describe why it is important for them to be aware of this theory (one to two slides).
Suggest and explain a parenting style/philosophy (authoritarian, authoritative, or permissive) that you believe will be most beneficial for the child and the family (one to two slides).
Explain which childcare (nanny, center-based, or family-based care) option (before/during/after preschool) you think is best for the child and why (one to two slides). Be sure to include discussion of the social factors that influence the likelihood of the family selecting a particular form of childcare.
Share specific suggestions, including at least two to implement safe technology use in the home. Explain how the media can (both positively and negatively) influence the child (one to two slides).
Discuss the importance of culture and ethnicity in the development of the self-concept. Share your ideas of ways that the new parents can create opportunities for the child to learn about his or her culture (one to two slides).
Describe at least two researched methods to increase the child's self-esteem and positive attitude (one to two slides).
Differentiate between the importance of socialization that occurs in the home and at school. Explain the importance of each venue as a positive haven for the child (one to two slides).
Explain the importance of the teacher’s role in the child's life. Give examples of how the school and the teacher will affect the child's socializa.
Your goals as the IT architect and IT security specialist are to.docxdanhaley45372
As the IT architect and security specialist, you must develop solutions to issues facing multiple locations of IDI, ensure confidentiality, integrity and availability of information access across the company, and assess and mitigate risks of operating IT facilities in disparate locations. You will also analyze IDI's current systems, address secure access for remote and web users, propose a budget, and prepare network diagrams and a report with solutions to present to management.
Your essay should address the following problem.(a) What is .docxdanhaley45372
This document outlines several topics for an essay to address: the ideas of political power and bio-power as conceived by Foucault; the concept of background or network power and who exercises it; the paradox of political power; whether democratic and religious societies can be consistent; and the overall conclusion about political power presented in the textbook.
Your future financial needs will be based on the income you can reas.docxdanhaley45372
Your future financial needs will be based on the income you can reasonably expect to receive in your field and planning.
Assignment Information
Using the
template provided
, estimate what your budget may look like in the future. Include expenses such as:
Computer hardware and software
Continuing education
Certification and Recertification
Field or Lab Equipment
Any other needs to maintain professional credibility and marketability
This is the Template
CS204 Budget Worksheet
Monthly Expenses
Amount
Mortgage or rent
Taxes: property
Money to Savings Account
Food
Insurance
Health bills (not covered by insurance)
Car loan
Car expenses
Credit card bills
School loans
Other loans
Professional equipment expenses
Other professional development expenses
Child care
Clothing
Children's Education
Entertainment
Vacations
Charity
Miscellaneous
Total Monthly Expenses:
Yearly Income:
Monthly Income from Job:
Any other monthly income (child support, dividends, and interest):
Total Monthly Income*:
Total Monthly Income:
Total Monthly Expenses:
Difference:
.
Your friend Lydia is having difficulty taking in the informati.docxdanhaley45372
Your friend Lydia is having difficulty "taking in" the information in her history class, so she asks you to use your expertise in psychology to offer some suggestions on how to improve her memory performance.
Discuss how attention, deep processing, elaboration, and the use of mental imagery can affect the encoding process. Utilize your readings, lecture, and powerpoints and examples that you might have to help with your post.
Please submit a minimum of 250 words and cite your resources. Turnitin will be utilized. Please make sure, you write your post in your own words.
.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
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Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
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significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
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providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
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How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Part 3 Strategic Summary ChartSummarize your findings from the .docx
1. Part 3: Strategic Summary Chart
Summarize your findings from the research you’ve conducted
thus far. This research includes both secondary research (from
Assignment 1) and primary research from this assignment.
These are the major conclusions that you have drawn from the
research work that you’ve done. Use a “data-strategy” table to
organize your key takeaways and what it will mean for your
group’s plan. A data-strategy table itemizes each key research
finding and its corresponding strategic action. (See Exhibit A
on the last page as an example - this came directly from the
competition’s website). Think big when it comes to your data
findings. Don’t just report that 50% of the people that took your
survey were men – that’s not helpful for a marketing plan. Say
something like:
Finding (Data)
Action
Consumer reports online in addition to results from primary
data collection (qualitative and quantitative) suggest that 18-35
year olds are more willing now than ever to buy wearable
technology.
Promote Q Smartwatches as a new way of life – something that
everyone is doing – and that makes a life’s experience more
fun!
18-35 year olds prioritize value in their technological
expenditures. If they feel as though they are not getting a great
deal, they are not interested since they have limited resources.
Many use loyalty clubs and coupons to help save discretionary
income (Insert a citation link here)
Illustrate that the Fossil Q Smartwatches are not only a great
technological solution, but also great value. Consider sales
promotions and free shipping…
(These are purely just example – I have not collected any data
on this)
This strategic summary chart will be prominently featured in
2. your final plans, so now is the time to create it – we’ll work on
it several times. The chart itself should be a simple, two-
columned chart with the research conclusion on the left and the
corresponding action on the right. Be sure to format it in a way
that is reader-friendly and visually satisfying. This will help
sell your plan and create credibility for your team. Focus in on
the high level findings, not specific quotes or overly-detailed
secondary research discoveries. Be concise, clear, and super-
professional with your words in this chart. Essentially, this
chart provides justification for the plan that you’ll be
recommending. Have at least ten findings and corresponding
actions. Because it basically summarizes all of the research that
you’ll do for this project, this is the most important deliverable
of Assignment 2!
Deliverables:
· Everyone watches the Marketing Research Videos and at least
one member from each group takes the online course on Social
Media and Data Analytics.
· Depth Interview Draft (Requires Approval Prior to Collecting
Data)
· You should send this to me by Tuesday, 2/20
· Executive Summary of how the assignment went (1-2
paragraphs)
· 2 page summary of results of research findings – include
sample size from each method
· Strategic Summary Chart – Draft 1
JREAM Team
Throughout this first assignment we experienced what it is like
to be the company rather than be the consumer. Our job through
the first assignment was to figure out who we are selling our
3. watches too and why. When we were asked to look more in
depth at our target market we decided to take two approaches to
our target market and market our product two different ways.
We feel that a Fossil Smartwatch is more appealing to men and
women above the age of 24 and below the age of 36. We would
like to market our product differently to 18-24 year old men and
women. We should not cut out 18-24 year old men and women
but approach them differently.
Looking at Fossil’s website allowed us to find out more on
who they really are. Most people know Fossil solely as a watch
company but we found out that they do more than just sell
watches. Selling millions of dollars worth of clothing helped
shape our direct and indirect competitors. Knowing that Fossil
is more than a watch company means that our SWOT Analysis
characteristics widened. With our SWOT widening this allows
our strengths, weaknesses, opportunities, and threats to all
enlarged.
2. Learn about your Target Market
1. Average Salary within our Target Market
a. Ages 16-19: $21,840
a. Ages 20-24: $27,456
a. Ages 25-34: $39,416
1. Unemployment Rates within our Target Market
b. 16-24: 10.4%
b. 25-29: 5.6%
b. 30-34: 4.5%
1. : $2,28 Average living (one bed rental per month)
c. San Francisco, CA: $3,590
c. New York, NY: $3,340
c. Boston, MA: $2,810
c. Oakland, CA
1. 81% of millenials check twitter once a day.
1. 79% of Americans use Facebook which is the No.1 social
media platform.
4. 1. Instagram earns $595 million in mobile ad revenue per year,
a rapidly increasing number.
1. More than 56% of online adults use more than one social
media platform.
1. These are men and women between ages 18-35 years old.
1. They are more interested on the high level of lifestyle and
have a sense of class.
1. They are willing to spend almost half of their income buying
luxuries such as expensive and designer watches, bags, shoes,
etc.
1. They are always online in various social media sites and
therefore they give attention to any pop up adverts concerning
clothing, shoes, jewelry, etc.
1. The company should ensure that every new product they
make the market it on social media since this age group is so
active in these sites (Armstrong Gary, 2015).
1. Most of the people in this age group are in colleges
1. Their income level is average since most are in their first
jobs after college.
1. The age group consist of people of different race since the
company targets every person.
1. Most of them watch television programs that brings lifestyle
and entertainment programs
1. Most of them are comfortable on social media sites like
Instagram, Twitter, Facebook, etc.
1. They spend almost half of their day on their devices
1. They mostly follow social media pages that advertise
designer brands
1. They are always ready to spend on something as long as their
peers have it
1. They are excited by the new brands in the market
1. Roughly half of 18"29 year olds have accessed the internet
wirelessly on a laptop (55%) or on a cell phone (55%), and
about one quarter of 18"29 year"olds (28%) have accessed the
internet wirelessly on another device such as an e"book reader
or gaming device.
5. 1. The impact of the mobile web can be seen in young adults’
computer choices. Two"thirds of 18" 29 year olds (66%) own a
laptop or netbook, while 53% own a desktop computer. Young
adults are the only age cohort for which laptop computers are
more popular than desktops
1. Millennials spend $600 billion annually which is 28% of all
daily per-person consumer spending.
1. Millennials forecasted to be 35% of consumer spending by
2030.
1. A majority of millennials make most of their purchases
offline.
3. Learn more about Fossil
1. Fossil sold $700 million worth of clothing
2. Fossil sold $1.8 billion worth of watches
3. Fossil is in the Household/Personal Care industry
4. In total they sold $2.57 Billion
5. Founded in 1984
6. Wholesaler
7. Fossil stock fell 1.2% to 30.36 on the stock market today.
8. Q lineup by Fossil has more than 20 products.
9. Price between $175 to $195 for Q line.
10. Fossil Q is compatible with Android 4.3, iOS 8.2 and
higher.
11. The watch bar – able to design your own custom watch,
much like designing shoes on a shoe store website.
12. Fossil Q smartwatch and hybrid watch offer many functions
such as fitness tracking, customization, social media and
text/email, compatible with smartphones, and other functions.
13. Fossil Hybrid watches are quick and easy to set up right out
of the box. All you need to do is download the companion
“Fossil Q” app on your phone, launch it and register on it.
14. CEO of Fossil is Kosta N Kartstois.
15. In 3 global regions, 59 offices around the globe, 150
countries of business and operation.
16. Company’s segments include Americas, Europe, and Asia.
6. 17. It’s an American designer Company
18. It manufacturers accessories mostly watches and jewelry
19. The founders of the Fossil hold 30% of company stock
20. It is named after the founders father
21. It embraces customer value and value creation
22. Their prices are not high hence attracting huge customers
23. Their watches are of wide range to cater for customer taste
and preference
24. Their products are of high quality to meet customer’s
satisfaction (Armsrong Gary, 2015).
25. They offer discounts to their customers
26. Their products are highly fashionable and easily available
27. Their products are found both in online sites and retail
stores
28. They can deliver both internationally and in domestic
markets
29. They have created an outstanding image of their brand over
the years (Douglas C. West, 2015).
4. Initial thoughts Write-Up
7. The distinctive competency of Fossil organization is that it
is able to come up with new innovations now and then and that
is what attracts customers. For instance, Fossil recently
announced a new smartwatch that comes with a touch screen
that is of bezel form and is able to permit scrolling quickly.
Another key quality that attracts customers is the ability to
resist water. Along with the resistance and the technology is the
fashion. 18-35 year old men and women will want to purchase
something of this magnitude that will be fashionable.
When it comes to the specifications of a Fossils smartwatch, the
qualities are what makes an 18-35 aged person buy it. There is
no doubt that the specifications are top class and other
organizations are not able to meet such specifications. For
instance, a Fossils Smartwatch has an Intel Atom Processor. The
other major specification that gets the attention of a youth is the
size of a screen. The screen is 1.5 inches which is a big size and
which makes the target market to go for such
specification(Young,2008). The size of the screen then makes it
ideal for the youth to floss in the watches and get to enjoy as
they desire.
Fossil Group the manufacturers of Fossil smartwatches are
going to extra miles in order to market their products to its
consumers. The Fossil group has teamed up with brands of
fashion in order to meet many consumers together with their
lifestyles. The company has been able to meet with brands like
Skagen, Chaps, and Misfit among others in order to reach a lot
of consumers. As it partners with other brands, the company is
using online platforms through digital and social marketing in
order to meet the desires of the youths(Randall,2001). Social
media sites being used are the likes of Facebook and Instagram
among others.
With the new smartwatches, there come a lot of opportunities
with the well-established smartwatches and their upbeat
standards. The smartwatches are of touch screen and that means
8. the watches are of hybrid making them sell more. The watches
are also light in weight when compared to their competitors and
that goes a long way for them to sell more. In order for
enhanced marketing of the products, there should be a one on
one marketing where the organization goes to campuses and
promote the product which will make sells to go up.
5.Competitor Analysis
Indirect Competitors
· Audi- Audi is a German automobile manufacturer which was
established in 1899. We chose this as an indirect competitor
because they sell cars to the same class as Fossil. Upper middle
class people can afford and buy Audi cars as they would Fossil
watches.
· Nike- Nike is an American made multinational corporation
looking to attract the same type of customers as Fossil.
Established in 1964 by Phil Knight.
· Tommy Hilfiger- Tommy Hilfiger is an American
multinational corporation that designs and manufactures upper
market apparel for men, women and children.
Direct Competitors
· Samsung- There is no doubt that Samsung is the leader where
Smartphones are concerned. The launch of Google Android has
been a blessing for Samsung. Samsung has truly taken
advantage of the Google Android operating system and has
some beautiful handsets which have taken the world by storm.
· Apple- Established in 1976 by Steve Jobs. Apple is a direct
competitor to Fossil because they sell a similar smartwatch with
the same target market. Apple came into the electronic scene
and has everyone’s business because of their advancements in
technology over the past 10-15 years
9. · Google-In the Google website segment, the company competes
with search innovator Yahoo (YHOO), Internet pioneer and
media company AOL (AOL), technology giant Microsoft,
business and career social networking site LinkedIn, and several
other companies. For all of Fossil watches, Google does the
software.
6.SWOT
SWOT Analysis
Strengths
· Wide distribution network
· Strong portfolio of brands and retail price points
· Website design very similar to big brands like Nike and
Adidas
Weaknesses
· Dependence on few sources for certain key components
· Not as well known as some brands.
Opportunities
· Increasing presence in fast growing Asian luxury market
· Growing online retail channel
· Positive outlook for jewelry and watches market
Threats
· Increasing labor wages
· Counterfeit products
· Intense competition
Sources
https://www.forbes.com/sites/ewanspence/2014/03/02/why-i-
love-wearing-a-smartwatch-and-why-you-should-wear-one-as-
well/#47b3f0706bc5
http://www.scmp.com/tech/article/2067481/smartwatch-market-
hits-record-211-million-sales-2016-apple-pulls-ahead-samsung
11. Store.
Burt, J. (2016). Qualcomm Snapdragon SoCs Powering Latest
Fossil Smartwatches. Eweek, 1.
Weiss, T. R. (2015). Fossil Launches Stylish Smartwatch and
Fitness Bands. Eweek, 6
MSB210 Assignment 2
Primary Research and Strategic Summary Chart
Due: Monday March 12th
1. Learn more about Marketing Research
a. Two youtube videos to watch
a. 2 hour course to take and put on resume
0. Primary Research
Qualitative Research
Depth Interviews 7-10 questions
What is your favorite devices to use? Why[BJ1] ?
What personal devices do you use social media on?[BJ2]
What sort of personal electronic devices do you own[BJ3] and
how do you use them?
Which one do you use the most? What sort of activities do you
use it for[BJ4] ?
How many times do you access social media a day? What do
you use? Why?[BJ5]
When was the last you went shopping for an electronic device
and tell us how you shopped for it?
Has there been any new devices on the market that have caught
your eye? Where and how did you see it[BJ6] ?
· Have you ever bought anything because of an ad or
commercial you have seen[BJ7] ? Explain.
Do you prefer shopping online or in store[BJ8] ? Why?
What’s the most would you pay for a smartwatch?
Do you buy anything you like even if it is expensive?
12. Answers:
1. What is your favorite devices to use? Why ?
Bre Jacinto: iPhone, because it’s convenient and
accessible.
Bekah Araujo: iPhone because it’s convenient and I
have it with me all the time
Liz Waring: My phone, because it can do everything
for me. Text, call, email, and take pictures.
Blas Freshko: Phone, because its easy.
0. What personal devices do you use social media on?
Bre Jacinto: iPhone
Bekah Araujo: iPhone
Liz Waring: Phone because I can text, call, email, and
take pictures.
Blas Freshko: iPhone
0. What sort of personal electronic devices do you own and how
do you use them?
Bre Jacinto: Laptop for school and youtube and
Netflix
Bekah Araujo: Laptop for videos, games, sports, and
netflix.
Liz Waring: Laptop is for school and email, while my
SmartTV is for Netflix and tv shows.
Blas Freshko: Iphone, Xbox to play video games and
a laptop to write papers and do homework.
0. Which one do you use the most? What sort of activities do
you use it for?
Bre Jacinto: Phone for social media.
Bekah Araujo: Laptop for Netflix, school, and sports
Liz Waring: iPhone for text, call, email, and to take
pictures.
Blas Freshko: iPhone to play games, social media and
13. to communicate
0. How many times do you access social media a day? What do
you use? Why?
Bre Jacinto:15-20 times a day for snapchat,
instagram, vsco, twitter, and facebook
Bekah Araujo: 20 times a day instagram, snapchat,
twitter, and pinterest
Liz Waring: Twitter About 8-9 times a day to keep up
with friends and athletics
Blas Freshko: twitter At least 12 because I am bored
and for instagram 10 times because twitters more important
0. When was the last you went shopping for an electronic device
and tell us how you shopped for it?
Bre Jacinto: In June I went to BestBuy and bought a
computer.
Bekah Araujo: Yesterday and online for a phone.
Liz Waring: Two years ago and narrowed it down by
pricing and went with an iPhone for accessibilities.
Blas Freshko: Currently doing it now for a computer
and online because you can’t trust computers in store.
0. Has there been any new devices on the market that have
caught your eye? Where and how did you see it?
Bre Jacinto: Apple came out with a commercial for an
iPhone x with Migos playing “Stir Fry”.
Bekah Araujo: iPhone x because of Migos and their
singing commercial because you sent it to me.
Liz Waring: Newest iPhone on a tv commercial
Blas Freshko: Computer and on computer websites.
0. Have you ever bought anything because of an ad or
commercial you have seen? Explain.
Bre Jacinto: Laptop, because I got free Beats along
with it.
14. Bekah Araujo: iPhone x because of the migos
commercial and I cracked my phone.
Liz Waring: Dunkin donuts had a discount with a new
flavor swirl.
Blas Freshko: Wendy’s because it is my go to
especially for the 4-for-4.
0. Do you prefer shopping online or in store ? Why?
Bre Jacinto: In store so I can try things on.
Bekah Araujo: In store because I want to be able to
touch things.
Liz Waring: Online because it is easier and not as
stressful.
Blas Freshko: Online because shopping takes forever
because you can go to 12 sites in 2 minutes rather than 1 store
in an hour.
0. What’s the most would you pay for a smartwatch?
Bre Jacinto: $120
Bekah Araujo:$150
Liz Waring: $150
Blas Freshko: $5
0. Do you buy anything you like even if it is expensive?
Bre Jacinto: Yes, sadly
Bekah Araujo: Makeup, yes
Liz Waring: Yeah if it’s official and legitimate
Blas Freshko: No, because I have to spend money
wisely while on a college budget.
Mohammed Answers
1. What is your favorite devices to use? Why?
Chie: iPhone X. It has many features that I need.
Hussain Albinsaad: iPad 4, it’s easy to use and has a large
15. screen
Lea: Laptop
Rich Taker: iPad- convenient and easy to use instead of
computer
2. What personal devices do you use social media on?
Chie: Phone and laptop.
Hussain Albinsaad: iPhone 8
Lea: iPhone 8
Rich Taker: iPhone
3. What sort of personal electronic devices do you own and how
do you use them?
Chie: Phone and laptop. For many purposes like studying,
Shoppes, chatting and many.
Hussain Albinsaad: iPhone, IPad, and laptop. I use them most of
the time.
Lea: Laptop, iPhone. Laptop; to do some work, school work and
job.
iPhone; mainly private use (texting my friends, taking pictures).
Rich Taker: Phone, iPad, laptop- frequent use
4. Which one do you use the most? What sort of activities do
you use it for?
Chie: Phone (iPhone X)
Hussain Albinsaad: iPhone 8. I use them to communicate via
social media and browsing
Lea: Both, he answered in question 3.
16. Rich Taker: IPad- making notes, reading
5. How many times do you access social media a day? What do
you use? Why?
Chie: 10-15 for chatting and shopping.
Hussain Albinsaad: at least 5 times a day for chatting, email,
reading, shopping and many.
Lea: Once or twice a day. Checking others posts.
Rich Taker: Not much
6. When was the last you went shopping for an electronic device
and tell us how you shopped for it?
Chie: A few minutes ago, thru Amazon.
Hussain Albinsaad: today, March 10, 2018
Lea: 5 or 6 years ago. I bought my laptop.
Rich Taker: I don’t shop online.
7. Has there been any new devices on the market that have
caught your eye? Where and how did you see it?
Chie: iPhone X. I saw in the TV and internet.
Hussain Albinsaad: No.
Lea: Not really. Probably new iPhone.
Rich Taker: Samsung S9. Saw at an electronic store.
8. Have you ever bought anything because of an ad or
commercial you have seen? Explain.
17. Chie: Yes, iPhone X
Hussain Albinsaad: No.
Lea: Yes. Probably cosmetics, foods, and iPhone. But I am not
the person who easily trust advertisement.
Rich Taker: Never purchased anything by getting influenced
from ad.
9. Do you prefer shopping online or in store? Why?
Chie: Both work with me but if my items are available online I
would order them to safe money and time.
Hussain Albinsaad: online is better because it safes my time and
money.
Lea: Both have advantages and disadvantages. I will go to the
store if it is important for me to see things and touch them by
hands.
Rich Taker: In store, gives better experience, can touch and see
the thing that I want to buy.
10. What’s the most would you pay for a smartwatch?
Chie: Up to $280
Hussain Albinsaad: $180
Lea: $700
Rich Taker: $350
11. Do you buy anything you like even if it is expensive?
Chie: Yes.
Hussain Albinsaad: Yes, if necessary.
Lea: Electric devices, clothes and bags if I really want or need.
Rich Taker: Yes, every time.
18. Andrew Newman Answers:
1. What is your favorite devices to use? Why[BJ1] ?
Eric: My iPhone definitely. Small and easy to use, can
check emails, call people
Cam: My iPhone. Use it for my job.
Theo: My laptop. The screen is bigger.
Rees: My iPhone. I can use it to get out of awkward
situations.
Travis: The iPhone because it has the most apps and can do
the most.
2. What personal devices do you use social media on?[BJ2]
Eric: Just the iPhone.
Cam: Use phone mostly, but sometimes on the laptop.
Theo: Just my phone. The apps are right there.
Rees: My phone.
Travis: The iPhone
3. What sort of personal electronic devices do you own[BJ3]
and how do you use them?
Eric: An iPhone, a MacBook, and an Apple Watch. Use the
phone for everyday life and laptop for schoolwork. Uses the
Apple Watch to text and fitness stuff.
Cam: An iPhone, a MacBook, an Apple Watch. Use phone and
laptop for job, social stuff, school.
Theo: An iPhone, a MacBook, and an iPod Touch. School and
social purposes.
Rees: An iPhone and a MacBook. School and social.
Travis: IPhone, iPad, Amazon dot, Apple Watch. I use them for
music, occasional movie/TV, reading things or hearing about
the news.
4. Which one do you use the most? What sort of activities do
you use it for[BJ4] ?
Eric: IPhone. Social purposes and school
Cam: IPhone. Use for job, school, and socially.
Theo: Laptop. Use it for school, sometimes for netflix.
19. Rees: My phone. Social and school work. Laptop for school.
Travis: Twitter and Snapchat. To see what’s new.
5. How many times do you access social media a day? What do
you use? Why?[BJ5]
Eric: At least five times a day. Only uses iPhone. Easy to use
because of apps.
Cam: Usually a few times a day. My phone. Easier to access.
Theo: At least a few times a day. My phone the apps are right
there.
Rees: A lot, eight to ten times maybe. Use the phone because
apps make it easier.
Travis: A good amount. Mainly Twitter and Snapchat. Get bored
mainly and go on there to see what’s new.
6. When was the last you went shopping for an electronic device
and tell us how you shopped for it?
Eric: A couple months ago because I needed a new phone
because of an accident. Was under warranty.
Cam: Around Christmas time and went for an upgrade. Debated
between two different iPhones and got the iPhone 8.
Theo: Shopping for my phone a year or two ago, asked about
what was unique about each different thing and what it had.
Rees: Three or four months ago looking for a laptop. I looked
up the products and asked around at the store about the
products.
Travis: Last year when I got my new phone. Went to the
Verizon store and bought it.
7. Has there been any new devices on the market that have
caught your eye? Where and how did you see it[BJ6] ?
Eric: IPhone X. A kid on my team had it.
Cam: All the new Apple products. Like to stay up to date with
all the latest products. See them through commercials and
research.
Theo: No not really.
Rees: No nothing.
Travis: None that I can think of.
8. Have you ever bought anything because of an ad or
20. commercial you have seen[BJ7] ? Explain.
Eric: Not to many times. Depends on the pricing. Bought a
blender
Cam: Has influenced me but mostly because I know what it is
already from prior knowledge.
Theo: None that I can think of.
Rees: Probably, can’t remember.
Travis: Not often. Don’t get on TV much to see commercials.
9. Do you prefer shopping online or in store[BJ8] ? Why?
Eric: In store. Can go in store and try stuff out.
Cam: In store. Skeptic of online stores still.
Theo: In store. There could be issues with shipping.
Rees: In store. Can try stuff on or try stuff out.
Travis: In store. I like to see and feel what I’m buying.
10.What’s the most would you pay for a smartwatch?
Eric: Got mine for a gift, so I really wouldn’t pay much.
Cam: Paid $300 so not to much over.
Theo: A few hundred.
Rees: $200
Travis: Didn’t pay for mine because it was a gift but if it was
out of my wallet then I’d say not much.
11. Do you buy anything you like even if it is expensive?
Eric: Yes. Clothing brands or shoe brands.
Cam: Absolutely. Phone and watch.
Theo: Depends how expensive and how I’m doing money wise.
Rees: Yes.
Travis: Yes, if I like it enough and is worth it.
Executive Summary: Raed
Executive Summary
The paper addresses the target market of Fossil Company. The
stated organization deals in manufacturing smartwatches. The
paper addresses the manner in which the company is versatile
when it comes to styles.The greatest groups of people who are
targeted by the company are the people in the middle class
especially those who are 18-34 years of
21. age. The paper equally proves that the people in the stated age
bracket always want to look classy and identify themselves with
the individuals of the same caliber.
The article goes further to discuss the reason why Fossil
Company continues to flourish. One thing remains for a fact
that most of the organizations will progress if they have the best
strategy. The paper provides a proof that Fossil Company has
major competitors but still
remains to fight for its space. The paper talks about the mergers
that the company has engaged in as one of the reasons why it is
realizing the tremendous success. Besides, the quality of the
commodities produced because of the merger between Fossil
Company and the associate is also discussed as a reason why it
is realizing the tremendous success. It is of importance to
understand how Fossil Company sways most of the buyers to its
side.
2 page summary of results of research findings
Andrew
· All of the people I interviewed like the idea of going into the
store to try out the product.
· Only half of the interviewed people would order from online,
but they still preferred in store.
· All interviewees owned an iPhone and a Mac laptop.
· Most interviewees use iPhone the most.
· All interviewees use social media on phone and some of
interviewees use it on the laptop. Easy to access because of
apps!!!
· Ads have had some influence in making purchases for most of
the interviewees.
· $200 to $300 is the most they would pay for a smartwatch.
· Average time of use is above 5 hours a day.
· IPhone used the most out of all interviewees. Used for school,
work and social purposes.
22. · MacBook used for school mostly.
· Those who do have apple watches use them for checking texts.
John
· Every person I interviewed would rather have an iPhone at
their hands because it is more convenient.
· An watch that can do the same thing would be helpful and
convenient.
· Not only do consumers want an iPhone because it is
convenient but it allows them to do more than just call or text.
An iPhone has social media, music and other ways of keeping
up with daily news and information.
· On average, the interviews showed that they access their
social media about 17.75 times a day whether that being twitter,
instagram, pinterest, snapchat, facebook and the list goes on.
· Most used social medias are Twitter, Snapchat, and Instagram
· Advertisements that have been used for our benefit have been
for high-demand and high-quality items.
· Computer, iPhone and headphones are all pricey options but
seen on an advertisement so that they can get a promotion