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Part 1: Tracktivation- Moving NASCAR Fans to Nationwide Customers

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[object Object],Moving NASCAR Fans to Nationwide Customers
 
[object Object],Moving NASCAR Fans to Nationwide Customers
 
Key Insights ,[object Object],[object Object],[object Object],[object Object]
Driving Relationships With Roots We will showcase the values of the Nationwide Insurance brand and their relevance to NASCAR ® fans. We will earn fan loyalty by demonstrating the deep relationships we ’ ve built - and are building - with drivers, the sport and the culture of NASCAR ® . In short, we will allow fans to see the Nationwide brand through the lens of NASCAR ® - their passion, their culture.
NASCAR 2011
Dale Jr. “ Crowd ”
Dale Jr. “ Changes ” Product: Bundle & Save
Dale Jr. & Danica Patrick “ Go Long” Product: Vanishing Deductible
Dale Jr. “ Changes ” Product: Bundle & Save
Dale Jr. & Danica Patrick “ Go Long” Product: Vanishing Deductible
Dale Jr. Digital Product: Bundle & Save
Dale Jr. & Danica Digital Product: Vanishing Deductible
Dale Jr. Email Blast Product: Bundle & Save
NASCAR.com Opt Ins
NASCAR.com Opt Ins
Social – Facebook & Twitter
Dash 4 Cash Sweepstakes

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Part 1: Tracktivation- Moving NASCAR Fans to Nationwide Customers