A snapshot into what a NASCAR sponsorship can really do for brands.

1. RICHARD
CHILDRESS
RACING
PARTNERSHIP SNAPSHOT

2. WHO’S PAYING ATTENTION TO
YOUR BRAND MESSAGE?
Q:

3. IT’S A
NOISY WORLDPEOPLE ARE INCREASINGLY TUNING OUT MESSAGES
SENT THROUGH TRADITIONAL MEDIA. IT’S GETTING
MORE DIFFICULT TO ENGAGE WITH TARGET AUDIENCES

4. LIVE SPORTS
IS AN EXCEPTION
CONSUMERS LET THEIR GUARD DOWN AND ACTUALLY
WELCOME BRAND MESSAGES. WHEN IT COMES TO
SPORTS, BRANDS ARE PLAYING IN A TRUSTED SPACE

5. WHAT SETS
NASCAR APART?WE MAKE SOME OF THE MOST MEANINGFUL CONNECTIONS
BETWEEN OUR FANS AND BRANDS THAT PLAY IN OUR SPORT

6. OUR FANS
ARE UNIQUETHEY’RE MORE PASSIONATE, MORE
ENGAGED, AND MORE LOYAL THAN
FANS OF ANY OTHER SPORT
Source: Nielsen Scarborough (USA+ Release 1, 2014).
OF NASCAR’S 70 MILLION FANS:
63% 37% 54%EARN $50K+ HAVE
KIDS
2 IN 5 59% LIVE
OUTSIDE THE
SOUTHEAST,
Y’ALL

7. WHAT DOES AN
RCR PARTNERSHIP DO?
IT’S SO MUCH MORE THAN A LOGO ON A RACE CAR. AN RCR
PARTNERSHIP CAN DRIVE THE CRITICAL CONNECTIONS NEEDED
FOR ENGAGEMENT, AFFINITY AND LOYALTY

8. AN RCR PARTNERSHIP
CREATES LOYALTY
IN THE #1 SPORT FOR FAN BRAND LOYALTY,
OUR FANS BECOME YOUR FANS
Ty Dillon, driver of the No. 3 Chevrolet in
NASCAR’s XFINITY Series, guest bartends as
part of Yuengling’s sponsorship activation.

9. AN RCR PARTNERSHIP
DRIVES BUSINESS
RCR DELIVERS EXPERIENCES THAT GROW BUSINESS
RELATIONSHIPS AND DRIVE SALES
Many of our partners host B2B customers
and stakeholders at track and provide a
VIP experience that works hard to bolster
business relationships

10. AN RCR PARTNERSHIP
OPENS DOORS
WE HELP FORGE STRATEGIC RELATIONSHIPS BOTH
WITHIN OUR FAMILY OF PARTNERS AND THE GREATER
NASCAR SPONSOR COMMUNITY
RCR facilitated relationship building between partners
WESCO and Bass Pro Shops. As a result, WESCO
provides consultation on electrical systems for new
Bass Pro retail locations.

11. AN RCR PARTNERSHIP
PROVIDES SUPPORT
WE PROVIDE THE RESOURCES AND EXPERTISE IN
SUPPORT OF OUR PARTNERS TO SUCCESSFULLY EXECUTE
THEIR SPONSORSHIP PROGRAMS. IT’S WHEN OUR
PARTNERS SUCCEED THAT WE TRULY WE WIN
Johnny Morris, founder of Bass Pro Shops,
helps driver Ty Dillon and team owner
Richard Childress celebrate in Victory
Lane at Indianapolis Motor Speedway

12. OUR FAMILY OF
PARTNERS
RCR IS PROUD TO REPRESENT A FAMILY OF
BEST-IN-CLASS COMPANIES WITH WHOM WE
SHARE IN SUCCESS

13. TheDrivetoConnect.com
RCRracing.com