The document discusses a mobile payment solution designed to expedite transactions for users in a hurry, addressing common issues like losing connection or forgetting cards. It outlines key features for both users and merchants, market segmentation, competitor analysis, and a phased launch strategy starting with pilot programs in Jakarta. The revenue model consists of transaction-based fees that vary according to the volume of transactions processed by merchants.

1. Easiest Way to Pay

2. Have you ever stuck in a queue
to buy something and you are in
hurry?

3. I've ever been in that situation. Losing signal for EDC and smartphone or
forget to bring your debit/credit card?
Dynamic Code Static Code

4. Disadvantage of Mobile Payment

5. Market Validation

6. Payment From
Merchant’s Mobile
through Fingerprint

7. Key Features -Users
Secured fingerprint login Real-time Top-up Transaction Report

8. Key Features -Merchants

9. Market Segmentation
Source: BPS 2017

10. Competitor Analysis

11. Revenue Model
Transaction Basis Fee charged to Merchant
Transaction / Month Transaction Fee
1 - 1000 100
1001 - 10000 80
10001 - 100000 60
100001 - more Negotiable

12. Customer Segments
Users
Merchants
Workers,tech-savvy,need fast payment
Schools Coffee Shops Express Stores

13. Go to market: Pilot plan
100 Schools Cafetaria in Jakarta 100 Coffee Shops in Jakarta 100 Stores in Jakarta

14. Launching Strategy
2019
● Closed Loop
Launch
2020
● Partner with
existing E-wallet
company and
public adoption
2021
● Country Wide
Adoption

15. Team
Winston A
Dadan Darmawan
Alfandy Hermansyah
Eddy Ho
Alvin Mediadi
Johan Tirta
Jofinno Herian

16. Thank you
Easiest Way to Pay