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The Parish Endowment 
Stewardship AdvocatesTM
Bequest Giving to the Church 
The largest gift ever 
made in Christendom 
was the bequest of St. 
Constantine the Great, 
who in his will left all of 
his lands to the church.
Jesus Himself Made a Form of Bequest 
Before our Lord gave the final sacrifice of His 
life on our behalf, He offered a bequest to 
indicate how the important things entrusted to 
him by his Father should be allocated. He died 
a poor man by the world’s standard, but rich in 
the love of his Father and also rich in the love 
of his mother and the beloved disciple, John. 
His earthly treasure – his mother, the Virgin 
Mary, and his dear friend, John the Beloved 
Disciple stood at the foot of the cross when 
Jesus said, “Woman, behold, your son!” Then 
he said to the disciple, 'Behold, your mother!’" 
(John 19:27). In a certain sense, this was Jesus’ 
last will and testament.
The Story Continues 
In another sense, he made no testamentary 
provision for his meager material possessions – 
five articles of clothing including the famous 
“seamless garment woven in one piece from 
top to bottom. “ (John 19:23) So His garments 
were divided by the government (the Roman 
soldiers) into four equal shares with the 
soldiers casting lots (throwing dice in the lower 
right corner of the icon) to determine the 
disposition of the final article. Once again, in a 
certain sense this is what happens to us when 
we fail to make provision for our possessions. It 
is civil law that determines the final disposition 
of our estate.
A Choice for Us 
It is proper, therefore, that we 
make careful disposition of the 
things God has entrusted to us 
in our lifetime. Of course, for 
many of us much of this will be 
apportioned to our children. 
This is meet and proper as 
circumstances merit. Yet is 
there also room to remember 
the church that has given us so 
much joy in life? And shouldn’t 
we make this same Paschal joy 
available to the generations that 
follow us?
A Bequest is an Easy Way to Give 
This is the percent of testamentary gifts 
in America that are simple bequests
The Average Charitable Bequest 
According to a 2011 study by 
Blackbaud, the donor management 
software company, the average 
charitable bequest in America is 
between $35,000 and $70,000. Of 
course we often read of gifts that are 
much, much larger.
The Power of Asking 
In the experience of the author, 
simply and personally asking 
parishioners if they would 
consider remembering the parish 
in their will results in a 20‐30% 
sympathetic response. Many say, 
“We never thought of this.” 
Remember these are the largest 
gifts that charitable organizations 
ever receive. So a 20‐30% 
response rate can lead to a 
significant endowment though it 
may take a generation to get 
there.
Strategic Intent 
When is the best time to plant 
a tree? – twenty years ago. 
When is the second best time 
to plant a tree? – today. 
If your parish does not have an 
endowment program, now is 
the time to start one.
Three Fundraising Strategies 
Annual Giving 
Programs 
Special & Major 
Gifts Programs 
Planned Giving 
Programs 
Source of Funds 
for Gift 
income or cash 
on hand 
assets or multi‐year 
pledges estate wealth 
Charity’s use of 
Contribution 
on‐going programs 
and ministries 
special projects 
or unique needs endowment 
Audience 
all active 
constituents 
specially indentified 
prospects with 
linkages, interest 
and ability 
all those interested 
In long term 
viability of the 
organization 
Methods 
annual solicitation 
or event 
match prospects 
with needs 
continuous 
education, long 
term cultivation 
Fund Raising 
Vehicles 
Effective financing of church ministry includes all of the above
Characteristics of Bequest Donors 
• Affinity – a genuine interest in the mission and 
work of the church – can be strengthened over 
time 
• Ability – the financial wherewithal to make a 
significant sized contribution, can be expanded 
with gift planning 
• Access – the opportunity to meet with the 
prospective donor and gently raise the question
The Case for Endowments 
• Attracts and preserves financial reserves to provide 
stability and consistency 
• Provides vehicle for donors interested in making a 
permanent contribution 
• Allows the organization to take advantage of 
opportunities to meet changing needs 
• Creates “space” for strategic planning and 
entrepreneurial type programs
The Case Against Endowments 
• If designated toward operations, will erode annual 
giving 
• Erosion of annual giving can lead to lessened sense 
of belonging and meaningful participation in parish 
life by parishioners 
• Can create cynicism in parish members (They have 
all the money they need. Why should I give?) 
• Temptation for institutional arrogance (We have the 
funds we need. We don’t need donors.) 
• May inadvertently become a sedative resulting in 
institutional lassitude and complacency
Investing Endowment Funds 
• Provides consistent distribution over time while 
guarding purchasing power of the distribution 
• Invested for “total return” – total investment return 
equals income (dividends and interest) plus changes 
(appreciation) in value 
• A “payout policy” sets a percentage payout regardless 
of “income” (dividends and interest) – recommended 
at 4% today
Suggestions 
• Every endowment should be a “working” endowment 
• Transparency and professional investment guidance is critical to 
success – help parishioners to understand that this is their 
endowment and it is well‐managed and accomplishing much good 
• Ideally, does not flow into operations, which should be 100% funded 
by stewardship giving 
• Allocate the ROI to special projects, entrepreneurial and 
experimental type parish activities or grants to worthy national and 
local church charities 
• Some endowments, depending upon their purpose, can be accessed 
for capital projects outside the annual operating budget 
• Promote this opportunity to do something meaningful for the church 
but do it gently – it’s a sensitive subject – people often have strange 
and secretive values around money
The Principal of Stewardship Advocates 
Ordained Bastille Day 1974; 38 years a priest; 
four parishes served; B.A., M.Div., plus 30 
courses of study in nonprofit institutional 
development;12 years serving as Vice 
Chancellor of Advancement at St. Vladimir's 
Seminary; 15 years as consultant to well over 
100 Orthodox parishes and organizations; 
author and editor of Good and Faithful 
Servant: Stewardship in the Orthodox Church. 
In June 2012, at his own request, Anthony was 
honorably returned to the ranks of the laity in 
order to receive the sacrament of holy 
matrimony. 
Anthony L. Scott
Contact Information and 
Additional Material 
phone/text: 347.831.1848 
email: orthodoxconsultant@gmail.com 
website: www.stewardshipadvocates.org 
facebook.com/stewardshipadvocates 
facebook.com/anthonyscottsa 
twitter.com/stadvocates 
linkedin.com/in/anthonylscott 
pinterest.com/anthonylscott/ 
slideshare.net/anthonyscottsa 
newsletter: http://www.stewardshipadvocates.org/

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A Parish Endowment

  • 1. The Parish Endowment Stewardship AdvocatesTM
  • 2. Bequest Giving to the Church The largest gift ever made in Christendom was the bequest of St. Constantine the Great, who in his will left all of his lands to the church.
  • 3. Jesus Himself Made a Form of Bequest Before our Lord gave the final sacrifice of His life on our behalf, He offered a bequest to indicate how the important things entrusted to him by his Father should be allocated. He died a poor man by the world’s standard, but rich in the love of his Father and also rich in the love of his mother and the beloved disciple, John. His earthly treasure – his mother, the Virgin Mary, and his dear friend, John the Beloved Disciple stood at the foot of the cross when Jesus said, “Woman, behold, your son!” Then he said to the disciple, 'Behold, your mother!’" (John 19:27). In a certain sense, this was Jesus’ last will and testament.
  • 4. The Story Continues In another sense, he made no testamentary provision for his meager material possessions – five articles of clothing including the famous “seamless garment woven in one piece from top to bottom. “ (John 19:23) So His garments were divided by the government (the Roman soldiers) into four equal shares with the soldiers casting lots (throwing dice in the lower right corner of the icon) to determine the disposition of the final article. Once again, in a certain sense this is what happens to us when we fail to make provision for our possessions. It is civil law that determines the final disposition of our estate.
  • 5. A Choice for Us It is proper, therefore, that we make careful disposition of the things God has entrusted to us in our lifetime. Of course, for many of us much of this will be apportioned to our children. This is meet and proper as circumstances merit. Yet is there also room to remember the church that has given us so much joy in life? And shouldn’t we make this same Paschal joy available to the generations that follow us?
  • 6. A Bequest is an Easy Way to Give This is the percent of testamentary gifts in America that are simple bequests
  • 7. The Average Charitable Bequest According to a 2011 study by Blackbaud, the donor management software company, the average charitable bequest in America is between $35,000 and $70,000. Of course we often read of gifts that are much, much larger.
  • 8. The Power of Asking In the experience of the author, simply and personally asking parishioners if they would consider remembering the parish in their will results in a 20‐30% sympathetic response. Many say, “We never thought of this.” Remember these are the largest gifts that charitable organizations ever receive. So a 20‐30% response rate can lead to a significant endowment though it may take a generation to get there.
  • 9. Strategic Intent When is the best time to plant a tree? – twenty years ago. When is the second best time to plant a tree? – today. If your parish does not have an endowment program, now is the time to start one.
  • 10. Three Fundraising Strategies Annual Giving Programs Special & Major Gifts Programs Planned Giving Programs Source of Funds for Gift income or cash on hand assets or multi‐year pledges estate wealth Charity’s use of Contribution on‐going programs and ministries special projects or unique needs endowment Audience all active constituents specially indentified prospects with linkages, interest and ability all those interested In long term viability of the organization Methods annual solicitation or event match prospects with needs continuous education, long term cultivation Fund Raising Vehicles Effective financing of church ministry includes all of the above
  • 11. Characteristics of Bequest Donors • Affinity – a genuine interest in the mission and work of the church – can be strengthened over time • Ability – the financial wherewithal to make a significant sized contribution, can be expanded with gift planning • Access – the opportunity to meet with the prospective donor and gently raise the question
  • 12. The Case for Endowments • Attracts and preserves financial reserves to provide stability and consistency • Provides vehicle for donors interested in making a permanent contribution • Allows the organization to take advantage of opportunities to meet changing needs • Creates “space” for strategic planning and entrepreneurial type programs
  • 13. The Case Against Endowments • If designated toward operations, will erode annual giving • Erosion of annual giving can lead to lessened sense of belonging and meaningful participation in parish life by parishioners • Can create cynicism in parish members (They have all the money they need. Why should I give?) • Temptation for institutional arrogance (We have the funds we need. We don’t need donors.) • May inadvertently become a sedative resulting in institutional lassitude and complacency
  • 14. Investing Endowment Funds • Provides consistent distribution over time while guarding purchasing power of the distribution • Invested for “total return” – total investment return equals income (dividends and interest) plus changes (appreciation) in value • A “payout policy” sets a percentage payout regardless of “income” (dividends and interest) – recommended at 4% today
  • 15. Suggestions • Every endowment should be a “working” endowment • Transparency and professional investment guidance is critical to success – help parishioners to understand that this is their endowment and it is well‐managed and accomplishing much good • Ideally, does not flow into operations, which should be 100% funded by stewardship giving • Allocate the ROI to special projects, entrepreneurial and experimental type parish activities or grants to worthy national and local church charities • Some endowments, depending upon their purpose, can be accessed for capital projects outside the annual operating budget • Promote this opportunity to do something meaningful for the church but do it gently – it’s a sensitive subject – people often have strange and secretive values around money
  • 16. The Principal of Stewardship Advocates Ordained Bastille Day 1974; 38 years a priest; four parishes served; B.A., M.Div., plus 30 courses of study in nonprofit institutional development;12 years serving as Vice Chancellor of Advancement at St. Vladimir's Seminary; 15 years as consultant to well over 100 Orthodox parishes and organizations; author and editor of Good and Faithful Servant: Stewardship in the Orthodox Church. In June 2012, at his own request, Anthony was honorably returned to the ranks of the laity in order to receive the sacrament of holy matrimony. Anthony L. Scott
  • 17. Contact Information and Additional Material phone/text: 347.831.1848 email: orthodoxconsultant@gmail.com website: www.stewardshipadvocates.org facebook.com/stewardshipadvocates facebook.com/anthonyscottsa twitter.com/stadvocates linkedin.com/in/anthonylscott pinterest.com/anthonylscott/ slideshare.net/anthonyscottsa newsletter: http://www.stewardshipadvocates.org/