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Perceived Mutual Understanding and Accuracy of Understanding:
The Moderating Role of Media Richness
Authors: Sigmund Valaker, Thorvald Hærem & Dominique Kost
An earlier version of this article was accepted for presentation at the Academy of management
conference 2014
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ABSTRACT
In this article we examined empirically, whether the congruence between perceived mutual
understanding and accuracy of understanding others information depends on the level of
media richness. We explored this research question by performing an experiment in which 51
three-member teams, 27 in a low media rich condition, email, and 24 in a high media rich
condition, face to face, engaged in a complex crisis management task. Results indicated that
perception of high mutual understanding is related to high accuracy of understanding in face
to face, but not in email. Perceived low mutual understanding is related to low accuracy of
understanding, in both media conditions. Theoretical and practical implications, limitations
and future directions for research are discussed.
Keywords: Perceived Mutual understanding, Accuracy of understanding, Media richness
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INTRODUCTION
When teams work together, it is often a problem that team members believe they know
what is going on, when they don’t. This problem may be accentuated in settings with virtual
teams and distributed problem solving (Cramton, 2001). This article aims to shed light on the
relation between what teams believe about their mutual understanding and what they actually
know about it. Specifically we study the relation between team’s perceived mutual
understanding and wheter the team actually understands others information, and whether this
relation is moderated by the use of different communication media. The distinction between
what team members believe they know and what they actually know is important both
theoretically and methodologically. Much research assumes what team believes about their
knowledge is a good proxy for what they actually know (e.g. Katz & Te’eni, 2007), but when
team members believe they have a good mutual understanding, they may actually hold
different understandings.
Congruence between perceived mutual understanding and accurate understanding is
important from a practical point of view as well. Shared accurate understanding of
information is important for achieving coordinated action. Handover of patient information
among medical doctors, or interagency antiterrorism collaboration, exemplify situations were
sharing an accurate understanding of each others` information is important (Blatt,
Christianson, Sutcliffe & Rosenthal, 2006; Weick, 2005). By knowing what information other
team members hold, it can be possible to develop a mutual understanding of the task which
can then aid performance (Krauss & Fussell, 1990). This is corroborated by recent meta-
analysis indicating that shared mental models increase team performance (DeChurch &
Mesmer-Magnus, 2010).
Other research, such as Cramton (2001), has suggested that people have problems
identifying what they know in a less rich media, yet to our knowledge this assumption has not
been empirically tested. Studies do suggest that people are less able to achieve accurate
communication when they have fewer cues for communicating (Brennan, 2004). Kruger,
Epley, Parker & Ng, (2005) tested the hypothesis that people were more prone to overestimate
the accuracy of their communication in email versus face to face communication and their
results indicated support for this hypothesis. Our study aim to extend this current research in
the following ways: Firstly it specifically look at the construct of mutual understanding
which means that it takes into account knowledge of not only the message has been properly
understand but also whether this is shared knowledge among the communication partners. We
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look at the degree of congruence between mutual understanding and accurate understanding at
the group level.
We draw media richness theory as well as theories of common ground to theorize on
the degree to which people develop an accurate understanding of others information (Daft &
Lengel, 1986; Weick & Meader, 1993; Cramton, 2001). Media that provide more cues and
faster feedback, characteristics of rich media, are thought to lead to more accurate
understanding of others information because they make it possible to have a shared reference
or common ground (Clark & Brennan, 1991). Specifically we argue that perception of mutual
understanding and accurately understanding others information are more congruent in a rich
media than in less rich media and ask the question: To what extent is the relationship between
perceived mutual understanding and accuracy of understanding moderated by media richness?
Our article intends to contribute to the discussion of what factors influence the relation
between media characteristics and organizational communication (Dennis et al., 2008). By
investigating the relation between perceived mutual understanding, media richness and
accuracy of understanding we seek to respond to a call for research on how media
characteristics affect mutual knowledge seen as a combination of accurate understanding and
knowledge that the information is shared (Krauss & Fussell, 1990; Cramton, 2007, Katz and
Te’eni, 2007). By investigating accuracy and perceived mutual understanding, a more
nuanced insight could be gained into the phenomenon of mutual knowledge.
This article is structured in the following way: We first hypothesize how perceived
mutual understanding influence accuracy of understanding, and then hypothesize how media
richness may moderate this relation. We then present the method and results from an
experimental study, and finally discuss our findings with respect to theoretical implications,
limitations, future research directions and practical implications.
----------------------------------
Insert Figure 1 about here
----------------------------------
THEORY AND HYPOTHESES
The relation between perceived mutual understanding and accuracy of understanding
Perception of mutual understanding refers to perceiving that the speaker is aware that the
listener has understood it and the listener knows that the speaker knows this (based on Katz &
5
Te ’ eni, 2007). Perceived mutual understanding could lead to better accuracy of
understanding as people acknowledge the information received by others by perceiving it as
understood (Huber & Lewis, 2010). On the other hand the theory of common ground suggest
that if people do not have a reference that is readily available perception of mutual
understanding may not relate to actual high accuracy of understanding (Clark, 1996). One
example that illustrate this is the use of nonstandard phraseology during collaboration.
Although people believe they use words in similar ways they may actually be using it
differently (Weick, 1990). Such problems of lack of reference suggest that breakdowns in
accuracy can occur despite of perceived mutual understanding (Clark, 1996). Thus it could be
argued that whether there is a congruence between perception and accuracy may not be
guaranteed by perceiving their to be a mutual understanding alone and we hypothesize:
Hypothesis 1: Perceived mutual understanding is not significantly related to more
accurate understanding of others information.
The influence of perceived mutual understanding on accuracy of understanding
moderated by media richness.
Although there may not be a significant relationship between perceived mutual understanding
and accuracy of understanding this may depend on the degree of media richness of the
communication media used. Using a media-richness and sense-making perspective, it can be
suggested that multiplicities of cues could lead to better accuracy in understanding other
messages (Daft & Lengel, 1986; Weick & Sutcliffe, 2001; Byron, 2008). One explanation
offered for why media richness, i.e., a medium’s ability to affect change of understanding in a
time interval, positively affects accuracy of understanding, is that the communication partners
are able to understand more of the sender’s intended meaning due to the presence of
nonverbal cues, such as facial expressions. This in turn enables the confirming or
disconfirming of whether one has a correct understanding (Weick & Sutcliffe, 2001).
Similarly Te`eni (2001) suggest that richness of media impact the ability to convey accurately
information to others through the possibilities for richer descriptions of core content.
Furthermore, the availability of feedback in rich media could allow for checking whether a
message is understood more rapidly than in a less-rich communication medium (Cramton,
2001). This should lead to the possibility that varieties in availability of cues and rapid
feedback would positively impact accuracy of understanding by allowing a more rapid
turntaking among communication partners (Clark, 1996).
Specifically richer media may imply more shared common ground which
communication partners can relate to in order to achieve correct communication (Clark &
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Brennan, 1991). Visual references can be made to a larger extent if one is collocated or see
what the other team member sees, which could aid in tailoring ones message to the specific
situation of the ones interlocutors (Kraut, Fussell, Siegel, 2003). It can thus be grounds to
believe that people will not be accurate in judging whether there is a high versus low mutual
understanding in a less rich media, in particular when people are not used to working on a
task (Hollingshead, Brandon, Yoon & Gupta, 2011). On the other hand in a rich media
condition, perception of mutual understanding may be an indicator of a better communication
because there are available cues and information that could lead to a more accurate
perception. Based on this reasoning we hypothesize:
Hypothesis 2: Perceived low mutual understanding is related to low accuracy in high
and low media rich conditions. The perception of high mutual understanding is related
to low accuracy in a low rich medium, while perception of high mutual understanding
is related to high accuracy in a high rich media condition.
METHOD
Participants and procedure
The study participants were 153 students at a business school who were placed in 51
teams consisting of three members each and played a system-dynamic command-and-control
simulation. 27 groups were placed in a low media rich condition, and 24 teams were placed in
a high media rich condition.The participants were 49 percent female and 51 percent male with
an age range from 19–53 years and a mean age of 24 years. After listening to instructions and
playing a test scenario, the teams solved three tasks lasting 20 minutes each. For the purpose
of another study, three tasks were played, but for this study, only the last task was analyzed.
After the task, the participants answered a survey on their background, perceived mutual
understanding, and measures of their knowledge of what the content of each others
intelligence updates was as well as a control measure of whether they knew the other team
members.
The participants played a simulation through a map and email interface. See Figure 2
for a screenshot of the graphical user interface in the simulation game. The task in the
simulation was to protect oil rigs in the North Sea from possible attacks from terrorists. The
terrorists operated from commercial fishing vessels. In order to hinder the attack, the team had
to accomplish the following: make fishing vessels visually appear (detection), search fishing
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vessels for information that could confirm whether they were friend or foe (infosearch), and
intercept the fishing vessel if they were confirmed as being a foe (attack). Each team member
was specialized in either detection, infosearch or attack. In order to find the hostile object the
team members needed to share information about its location. We provided the three team
members with differing information about the location of the terrorists: “Intelligence
updates”. In order to solve the task more efficiently the team members needed to integrate this
information. This resembled an established way of inducing differences in the information
provided to each participant so as to investigate how the team solves communication
problems (Schober & Brennan, 2003; Katz & Teeni, 2007).
----------------------------------
Insert Figure 2 about here
-----------------------------------
Manipulations and Measures
Accuracy of understanding. This measure is constructed as a measure of whether one
correctly recalls the content of each others’ “Intelligence updates”. This operationalization
draws on the one used by Stewart and Stasser, (1995) to measure whether people accurately
recall what kind of information were connected to a specific expertise. See Appendix A for an
example item were the three first alternatives reflect the three different team members
intelligence updates so that only one alternative is correct for one role. We gave each team
member three items, one concerning its own messages, and two for the two other roles.
During the task the team members in both email and face to face condition were free to
exchange and talk about the intelligence updates to other team members.
Mutual understanding. We adapted Katz and Te’eni (2007) measure of perceived
mutual understanding to a setting with three member teams. Items 1, 2, 3, 5, and 7 loaded
above 0.5 on one factor and had an alpha reliability of 0.91 (Hair et al., 2010). These five
items formed the perceived mutual-understanding scale in this study. See Appendix B for a
presentation of the items.
Media richness. In the email condition, participants were only allowed to
communicate through email. In the face-to-face condition, the teams were collocated and
could talk to each other as well as use email. For a separate sample we checked the
effectiveness of this manipulation with a perceived media richness scale (Dennis and Kinney,
1998, items are presented in Appendix B). There was a significant difference (p <.001)
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between the mean of the two conditions with a mean of 4.18 and 3.37 for face to face and
email respectively.
Control variables. We controlled for team member role and the degree to which one
knew other team members personally and professionally. Whether a particular team role were
less engaged in the task could inflict on information sharing and hence the degree to which his
or hers messages were understood. Knowing other team members could also motivate people
to be more open with the kind of information they received and hence lead to better accuracy.
By four items we asked how well they knew the two other persons in their team personally
and professionally. We retained four items loaded above 0.5 on one factor (varimax rotation)
and had an alpha reliability of 0.70 (Hair et al, 2010). These four items formed the knowing
team members scale.
RESULTS
In Table 1, the descriptive statistics and correlations of the study and the control
variable for knowing other team members are reported. We conducted a multilevel analysis
using hierarchical linear modelling in SPSS version 20, as the responses for each individual
were nested in groups (Hox, 2010). The group-level variance of mutual understanding was
moderately strong (ICC(1)=.26, p<.05). In order to avoid multicollinearity problems the
variables were mean centered before creating the interaction term. The results of the
regression analysis are presented in table 2. As shown none of the control variables were
significantly related to accuracy.
----------------------------------------------
Insert Table 1 and Table 2 about here
---------------------------------------------
The media richness accuracy relation
As suggested by the nonsignificant effect of perceived mutual understanding on
accuracy of understanding, see Table 2, our results indicated support for hypothesis 1.
Perceived mutual understanding as a moderator of the media richness accuracy relation
As shown in Table 2, the effect from the interaction between perceived mutual
understanding and media richness on accuracy of understanding was significant. To probe the
interaction, we plotted the slopes for values one standard deviation above and one standard
deviation below the mean, as recommended by Aiken and West (1991). The slopes in Figure 3
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suggest a more positive relationship between perceived mutual understanding and accuracy of
understanding for participants who were in a media rich condition (slope gradient=0.40,
p<0.10) when compared to participants who were in a low media rich condition (slope
gradient=-0.41, p>0.10). The slopes were significantly different from each other
(t=1.97,p<0.05). Additionally the difference between perceived high and perceived low
mutual understanding was not significantly different in the low rich media condition, whereas
it was significantly different in the high rich media condition (p<0.05). This indicated support
for hypothesis 2.
----------------------------------------------
Insert Figure 3 about here
---------------------------------------------
DISCUSSION
To elucidate whether perceptions of mutual understanding influence accuracy of
understanding we asked the following research question: To what extent is the relationship
between perceived mutual understanding and accuracy of understanding moderated by media
richness? Our findings indicate that media richness moderate the relationship between
perceived mutual understanding and accuracy of understanding. Specifically in a low media
rich context both high and low perceived mutual understanding was related to low accuracy.
However, in a high media rich condition high perceived mutual understanding reflected high
accuracy and low perceived mutual understanding reflected low accuracy.
Implications for theory
The theories of mutual knowledge suggest that both actually sharing knowledge and knowing
that one share the knowledge are important aspects of this construct, and that these factors
could be affected by media characteristics (Krauss & Fussell, 1990; Cramton, 2001). On this
basis research has called for empirical investigations that examine the influence from media
on mutual knowledge (Cramton, 2001; Katz & Te’eni, 2007).
Our findings indicate that the effect of perceived mutual understanding on accuracy of
understanding is conditioned by the level of media richness. This finding support previous
suggestions in theorizing on mutual understanding which claim that understanding others in
team collaboration consist of both knowing the information other possess as well as
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perceiving this information to be shared and that media could affect this relation (Cramton,
2001). One way to explain this is that although people perceive their mutual understanding to
be high in a less rich context they are exposed to less of the uncertainty with respect to
whether team members hold different information. As a consequence people may develop less
congruence between what they think they understand and what they actually understand in a
less rich media.
Limitations and directions for future research
Our findings may not fully capture the extent to which current distributed
communication aids may enable convergence on a mutual knowledge (Dennis et al., 2008).
Specifically we did not look into contextualization support as a factor that could enhance the
degree to which people develop accurate understanding. Contextualization are one of the
crucial ways that people enable understanding of messages by linking a content to a shared
reference (Weick & Meader, 1993). Research has suggested that this can be crucial for mutual
knowledge in a distributed media (Katz & Te’eni, 2007). However, research has not
investigated the link between various supports for contextualization in distributed media,
accuracy and perceptions of mutual understanding and so this could be an interesting avenue
for future research. A longer duration of the task may have made those in a less rich context
more able to learn how to achieve accurate understanding. Additionally meta-analysis
indicates that media effects are less prominent over time, and this can also apply to our
findings (de Guinea, Webster, & Staples, 2012).
This study was conducted with the intention of studying the relationship between
perception of mutual understanding, accuracy of understanding and media richness. We
deliberately focused on investigating the influence of one particular type of information. This
was information that we induced as different in order to constitute a challenge in terms of
developing accurate understanding. A potential limitation and direction for future research is
whether we would have similar findings for other kinds of information, for example whether
the information is more or less salient to the role people have in a group (Cramton & Orvis,
Wilson, 2007). In addition examining other influences, such as overconfidence, on the
congruence between perceived mutual understanding and understanding of others messages
could be interesting.
One potential threat to our design is the degree to which people know each other
before going in to the simulation. However by controlling for knowledge of others we sought
to minimize the influence from this potential threat. As shown in the results none of the
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control variables were significantly related to accuracy. On the other hand future research
could probe the degree to which our findings are similar for teams where the participants
know each other versus teams were members are strangers to each other. Furthermore, with
respect to participants we used students from a business school as our sample. Our research
could therefore be extended further by investigating expert decision makers. This could
enhance the generalizability of our findings as we investigated our research question in
simulated crisis management setting.
Finally our research specifically concerned the effect on accuracy of understanding.
Substantiating the findings in this study with an analysis of the effects of accuracy on
performance could thus be a valuable.
Managerial Implications
Collaboration in teams is increasingly performed through distributed communication.
One challenge is that of having less access to cues of what information other holds which can
lead to misunderstandings (Cramton 2001; Byron, 2008). Our research suggest that for ad hoc
teams collaborating in a short time interval there is a particular challenge involved in peoples
monitoring of whether the information is accurate or not when working distributed. Indicators
of whether information is shared may enhance the ability of collaborators in a distributed
setting to achieve mutual knowledge, as well as contextualization of messages.
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APPENDIX A
Items
Accuracy of understanding (example item)
What was the content of the intelligence update received by the Frigate? Answer alternatives:
-We have unverified information that the terrorists are operating from commercial fishing vessels. These vessels
can be located near Faraoe Islands (1)
-We have unverified information that the terrorists use commercial fishing vessels. These vessels can be located
near the westcoast of Denmark (2)
-We have verified informaiton that the terrorists operate from commercial fishing vessels. These vessels are
located in the Barents Sea between the northern part of Norway and Svalbard. (3)
-We have unverified information that the terrorists operate from commercial fishing vessels. These vessels are
located at the northern part of (4)
-None of the answers (5)
Perceived Mutual understanding a)
-I understood my partner’s messages.
-I successfully monitored incoming messages during the task.
-My partner’s actions indicated that they understood my messages.
-I knew when my communication partners understood my messages and when they did not.
-My communication partners and I understood each other.
a) Scored on a likert type scale from 1-7 strongly disagree to strongly agree.
TABLE 1
Descriptive Statistics and Intercorrelations
Variables Mean s.d. Max. Min. 1. 2. 3.
1. Mutual understanding 5.03 1.00 6.00 1.40
2.Accuracyof understanding 0 1 6.00 -1.40 0.15†
3. Media richnessa
0.47 0.50 1.00 1 0.30**
0.22**
4. Knowing team members 1.8 1.14 5.50 1 0.10 -0.01 0.16*
Note. N=153.
†p<.10
*p<.05
**p<.01
A) Media richness: email = ”0”, face-to-face = “1”
15
TABLE 2
Regression Analyses
Accuracy of understanding
Variables Model 1 Model 2 Model 3
Intercept 0.03 -0.11 -0.12
Orion 0.21 0.27 0.28
Patrol -0.20 -0.13 -0.12
Frigatte 0.00 0.00 0.00
Knowing team members -0.02 -0.06 -0.06
Mutual understanding 0.13 -0.00
Media richness 0.37* 0.30†
Mutual understanding X Media richness 0.40*
Deviance (AIC) 447.30 433.25 431.42
Pseudo-R2
0.02 0.09 0.10
∆Pseudo-R2
0.07 0.01
Note.Unstandardized regression coefficients are shown.
†p<.10
*p<.05
**p<.01
***p<.001
Figure 1
Research model
16
Figure 2
Game interface
FIGURE 3
Two-way Interaction with Accuracy of Understanding as Dependent Variable

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Paper 17504 updated version 2014 07-30

  • 1. 1 Perceived Mutual Understanding and Accuracy of Understanding: The Moderating Role of Media Richness Authors: Sigmund Valaker, Thorvald Hærem & Dominique Kost An earlier version of this article was accepted for presentation at the Academy of management conference 2014
  • 2. 2 ABSTRACT In this article we examined empirically, whether the congruence between perceived mutual understanding and accuracy of understanding others information depends on the level of media richness. We explored this research question by performing an experiment in which 51 three-member teams, 27 in a low media rich condition, email, and 24 in a high media rich condition, face to face, engaged in a complex crisis management task. Results indicated that perception of high mutual understanding is related to high accuracy of understanding in face to face, but not in email. Perceived low mutual understanding is related to low accuracy of understanding, in both media conditions. Theoretical and practical implications, limitations and future directions for research are discussed. Keywords: Perceived Mutual understanding, Accuracy of understanding, Media richness
  • 3. 3 INTRODUCTION When teams work together, it is often a problem that team members believe they know what is going on, when they don’t. This problem may be accentuated in settings with virtual teams and distributed problem solving (Cramton, 2001). This article aims to shed light on the relation between what teams believe about their mutual understanding and what they actually know about it. Specifically we study the relation between team’s perceived mutual understanding and wheter the team actually understands others information, and whether this relation is moderated by the use of different communication media. The distinction between what team members believe they know and what they actually know is important both theoretically and methodologically. Much research assumes what team believes about their knowledge is a good proxy for what they actually know (e.g. Katz & Te’eni, 2007), but when team members believe they have a good mutual understanding, they may actually hold different understandings. Congruence between perceived mutual understanding and accurate understanding is important from a practical point of view as well. Shared accurate understanding of information is important for achieving coordinated action. Handover of patient information among medical doctors, or interagency antiterrorism collaboration, exemplify situations were sharing an accurate understanding of each others` information is important (Blatt, Christianson, Sutcliffe & Rosenthal, 2006; Weick, 2005). By knowing what information other team members hold, it can be possible to develop a mutual understanding of the task which can then aid performance (Krauss & Fussell, 1990). This is corroborated by recent meta- analysis indicating that shared mental models increase team performance (DeChurch & Mesmer-Magnus, 2010). Other research, such as Cramton (2001), has suggested that people have problems identifying what they know in a less rich media, yet to our knowledge this assumption has not been empirically tested. Studies do suggest that people are less able to achieve accurate communication when they have fewer cues for communicating (Brennan, 2004). Kruger, Epley, Parker & Ng, (2005) tested the hypothesis that people were more prone to overestimate the accuracy of their communication in email versus face to face communication and their results indicated support for this hypothesis. Our study aim to extend this current research in the following ways: Firstly it specifically look at the construct of mutual understanding which means that it takes into account knowledge of not only the message has been properly understand but also whether this is shared knowledge among the communication partners. We
  • 4. 4 look at the degree of congruence between mutual understanding and accurate understanding at the group level. We draw media richness theory as well as theories of common ground to theorize on the degree to which people develop an accurate understanding of others information (Daft & Lengel, 1986; Weick & Meader, 1993; Cramton, 2001). Media that provide more cues and faster feedback, characteristics of rich media, are thought to lead to more accurate understanding of others information because they make it possible to have a shared reference or common ground (Clark & Brennan, 1991). Specifically we argue that perception of mutual understanding and accurately understanding others information are more congruent in a rich media than in less rich media and ask the question: To what extent is the relationship between perceived mutual understanding and accuracy of understanding moderated by media richness? Our article intends to contribute to the discussion of what factors influence the relation between media characteristics and organizational communication (Dennis et al., 2008). By investigating the relation between perceived mutual understanding, media richness and accuracy of understanding we seek to respond to a call for research on how media characteristics affect mutual knowledge seen as a combination of accurate understanding and knowledge that the information is shared (Krauss & Fussell, 1990; Cramton, 2007, Katz and Te’eni, 2007). By investigating accuracy and perceived mutual understanding, a more nuanced insight could be gained into the phenomenon of mutual knowledge. This article is structured in the following way: We first hypothesize how perceived mutual understanding influence accuracy of understanding, and then hypothesize how media richness may moderate this relation. We then present the method and results from an experimental study, and finally discuss our findings with respect to theoretical implications, limitations, future research directions and practical implications. ---------------------------------- Insert Figure 1 about here ---------------------------------- THEORY AND HYPOTHESES The relation between perceived mutual understanding and accuracy of understanding Perception of mutual understanding refers to perceiving that the speaker is aware that the listener has understood it and the listener knows that the speaker knows this (based on Katz &
  • 5. 5 Te ’ eni, 2007). Perceived mutual understanding could lead to better accuracy of understanding as people acknowledge the information received by others by perceiving it as understood (Huber & Lewis, 2010). On the other hand the theory of common ground suggest that if people do not have a reference that is readily available perception of mutual understanding may not relate to actual high accuracy of understanding (Clark, 1996). One example that illustrate this is the use of nonstandard phraseology during collaboration. Although people believe they use words in similar ways they may actually be using it differently (Weick, 1990). Such problems of lack of reference suggest that breakdowns in accuracy can occur despite of perceived mutual understanding (Clark, 1996). Thus it could be argued that whether there is a congruence between perception and accuracy may not be guaranteed by perceiving their to be a mutual understanding alone and we hypothesize: Hypothesis 1: Perceived mutual understanding is not significantly related to more accurate understanding of others information. The influence of perceived mutual understanding on accuracy of understanding moderated by media richness. Although there may not be a significant relationship between perceived mutual understanding and accuracy of understanding this may depend on the degree of media richness of the communication media used. Using a media-richness and sense-making perspective, it can be suggested that multiplicities of cues could lead to better accuracy in understanding other messages (Daft & Lengel, 1986; Weick & Sutcliffe, 2001; Byron, 2008). One explanation offered for why media richness, i.e., a medium’s ability to affect change of understanding in a time interval, positively affects accuracy of understanding, is that the communication partners are able to understand more of the sender’s intended meaning due to the presence of nonverbal cues, such as facial expressions. This in turn enables the confirming or disconfirming of whether one has a correct understanding (Weick & Sutcliffe, 2001). Similarly Te`eni (2001) suggest that richness of media impact the ability to convey accurately information to others through the possibilities for richer descriptions of core content. Furthermore, the availability of feedback in rich media could allow for checking whether a message is understood more rapidly than in a less-rich communication medium (Cramton, 2001). This should lead to the possibility that varieties in availability of cues and rapid feedback would positively impact accuracy of understanding by allowing a more rapid turntaking among communication partners (Clark, 1996). Specifically richer media may imply more shared common ground which communication partners can relate to in order to achieve correct communication (Clark &
  • 6. 6 Brennan, 1991). Visual references can be made to a larger extent if one is collocated or see what the other team member sees, which could aid in tailoring ones message to the specific situation of the ones interlocutors (Kraut, Fussell, Siegel, 2003). It can thus be grounds to believe that people will not be accurate in judging whether there is a high versus low mutual understanding in a less rich media, in particular when people are not used to working on a task (Hollingshead, Brandon, Yoon & Gupta, 2011). On the other hand in a rich media condition, perception of mutual understanding may be an indicator of a better communication because there are available cues and information that could lead to a more accurate perception. Based on this reasoning we hypothesize: Hypothesis 2: Perceived low mutual understanding is related to low accuracy in high and low media rich conditions. The perception of high mutual understanding is related to low accuracy in a low rich medium, while perception of high mutual understanding is related to high accuracy in a high rich media condition. METHOD Participants and procedure The study participants were 153 students at a business school who were placed in 51 teams consisting of three members each and played a system-dynamic command-and-control simulation. 27 groups were placed in a low media rich condition, and 24 teams were placed in a high media rich condition.The participants were 49 percent female and 51 percent male with an age range from 19–53 years and a mean age of 24 years. After listening to instructions and playing a test scenario, the teams solved three tasks lasting 20 minutes each. For the purpose of another study, three tasks were played, but for this study, only the last task was analyzed. After the task, the participants answered a survey on their background, perceived mutual understanding, and measures of their knowledge of what the content of each others intelligence updates was as well as a control measure of whether they knew the other team members. The participants played a simulation through a map and email interface. See Figure 2 for a screenshot of the graphical user interface in the simulation game. The task in the simulation was to protect oil rigs in the North Sea from possible attacks from terrorists. The terrorists operated from commercial fishing vessels. In order to hinder the attack, the team had to accomplish the following: make fishing vessels visually appear (detection), search fishing
  • 7. 7 vessels for information that could confirm whether they were friend or foe (infosearch), and intercept the fishing vessel if they were confirmed as being a foe (attack). Each team member was specialized in either detection, infosearch or attack. In order to find the hostile object the team members needed to share information about its location. We provided the three team members with differing information about the location of the terrorists: “Intelligence updates”. In order to solve the task more efficiently the team members needed to integrate this information. This resembled an established way of inducing differences in the information provided to each participant so as to investigate how the team solves communication problems (Schober & Brennan, 2003; Katz & Teeni, 2007). ---------------------------------- Insert Figure 2 about here ----------------------------------- Manipulations and Measures Accuracy of understanding. This measure is constructed as a measure of whether one correctly recalls the content of each others’ “Intelligence updates”. This operationalization draws on the one used by Stewart and Stasser, (1995) to measure whether people accurately recall what kind of information were connected to a specific expertise. See Appendix A for an example item were the three first alternatives reflect the three different team members intelligence updates so that only one alternative is correct for one role. We gave each team member three items, one concerning its own messages, and two for the two other roles. During the task the team members in both email and face to face condition were free to exchange and talk about the intelligence updates to other team members. Mutual understanding. We adapted Katz and Te’eni (2007) measure of perceived mutual understanding to a setting with three member teams. Items 1, 2, 3, 5, and 7 loaded above 0.5 on one factor and had an alpha reliability of 0.91 (Hair et al., 2010). These five items formed the perceived mutual-understanding scale in this study. See Appendix B for a presentation of the items. Media richness. In the email condition, participants were only allowed to communicate through email. In the face-to-face condition, the teams were collocated and could talk to each other as well as use email. For a separate sample we checked the effectiveness of this manipulation with a perceived media richness scale (Dennis and Kinney, 1998, items are presented in Appendix B). There was a significant difference (p <.001)
  • 8. 8 between the mean of the two conditions with a mean of 4.18 and 3.37 for face to face and email respectively. Control variables. We controlled for team member role and the degree to which one knew other team members personally and professionally. Whether a particular team role were less engaged in the task could inflict on information sharing and hence the degree to which his or hers messages were understood. Knowing other team members could also motivate people to be more open with the kind of information they received and hence lead to better accuracy. By four items we asked how well they knew the two other persons in their team personally and professionally. We retained four items loaded above 0.5 on one factor (varimax rotation) and had an alpha reliability of 0.70 (Hair et al, 2010). These four items formed the knowing team members scale. RESULTS In Table 1, the descriptive statistics and correlations of the study and the control variable for knowing other team members are reported. We conducted a multilevel analysis using hierarchical linear modelling in SPSS version 20, as the responses for each individual were nested in groups (Hox, 2010). The group-level variance of mutual understanding was moderately strong (ICC(1)=.26, p<.05). In order to avoid multicollinearity problems the variables were mean centered before creating the interaction term. The results of the regression analysis are presented in table 2. As shown none of the control variables were significantly related to accuracy. ---------------------------------------------- Insert Table 1 and Table 2 about here --------------------------------------------- The media richness accuracy relation As suggested by the nonsignificant effect of perceived mutual understanding on accuracy of understanding, see Table 2, our results indicated support for hypothesis 1. Perceived mutual understanding as a moderator of the media richness accuracy relation As shown in Table 2, the effect from the interaction between perceived mutual understanding and media richness on accuracy of understanding was significant. To probe the interaction, we plotted the slopes for values one standard deviation above and one standard deviation below the mean, as recommended by Aiken and West (1991). The slopes in Figure 3
  • 9. 9 suggest a more positive relationship between perceived mutual understanding and accuracy of understanding for participants who were in a media rich condition (slope gradient=0.40, p<0.10) when compared to participants who were in a low media rich condition (slope gradient=-0.41, p>0.10). The slopes were significantly different from each other (t=1.97,p<0.05). Additionally the difference between perceived high and perceived low mutual understanding was not significantly different in the low rich media condition, whereas it was significantly different in the high rich media condition (p<0.05). This indicated support for hypothesis 2. ---------------------------------------------- Insert Figure 3 about here --------------------------------------------- DISCUSSION To elucidate whether perceptions of mutual understanding influence accuracy of understanding we asked the following research question: To what extent is the relationship between perceived mutual understanding and accuracy of understanding moderated by media richness? Our findings indicate that media richness moderate the relationship between perceived mutual understanding and accuracy of understanding. Specifically in a low media rich context both high and low perceived mutual understanding was related to low accuracy. However, in a high media rich condition high perceived mutual understanding reflected high accuracy and low perceived mutual understanding reflected low accuracy. Implications for theory The theories of mutual knowledge suggest that both actually sharing knowledge and knowing that one share the knowledge are important aspects of this construct, and that these factors could be affected by media characteristics (Krauss & Fussell, 1990; Cramton, 2001). On this basis research has called for empirical investigations that examine the influence from media on mutual knowledge (Cramton, 2001; Katz & Te’eni, 2007). Our findings indicate that the effect of perceived mutual understanding on accuracy of understanding is conditioned by the level of media richness. This finding support previous suggestions in theorizing on mutual understanding which claim that understanding others in team collaboration consist of both knowing the information other possess as well as
  • 10. 10 perceiving this information to be shared and that media could affect this relation (Cramton, 2001). One way to explain this is that although people perceive their mutual understanding to be high in a less rich context they are exposed to less of the uncertainty with respect to whether team members hold different information. As a consequence people may develop less congruence between what they think they understand and what they actually understand in a less rich media. Limitations and directions for future research Our findings may not fully capture the extent to which current distributed communication aids may enable convergence on a mutual knowledge (Dennis et al., 2008). Specifically we did not look into contextualization support as a factor that could enhance the degree to which people develop accurate understanding. Contextualization are one of the crucial ways that people enable understanding of messages by linking a content to a shared reference (Weick & Meader, 1993). Research has suggested that this can be crucial for mutual knowledge in a distributed media (Katz & Te’eni, 2007). However, research has not investigated the link between various supports for contextualization in distributed media, accuracy and perceptions of mutual understanding and so this could be an interesting avenue for future research. A longer duration of the task may have made those in a less rich context more able to learn how to achieve accurate understanding. Additionally meta-analysis indicates that media effects are less prominent over time, and this can also apply to our findings (de Guinea, Webster, & Staples, 2012). This study was conducted with the intention of studying the relationship between perception of mutual understanding, accuracy of understanding and media richness. We deliberately focused on investigating the influence of one particular type of information. This was information that we induced as different in order to constitute a challenge in terms of developing accurate understanding. A potential limitation and direction for future research is whether we would have similar findings for other kinds of information, for example whether the information is more or less salient to the role people have in a group (Cramton & Orvis, Wilson, 2007). In addition examining other influences, such as overconfidence, on the congruence between perceived mutual understanding and understanding of others messages could be interesting. One potential threat to our design is the degree to which people know each other before going in to the simulation. However by controlling for knowledge of others we sought to minimize the influence from this potential threat. As shown in the results none of the
  • 11. 11 control variables were significantly related to accuracy. On the other hand future research could probe the degree to which our findings are similar for teams where the participants know each other versus teams were members are strangers to each other. Furthermore, with respect to participants we used students from a business school as our sample. Our research could therefore be extended further by investigating expert decision makers. This could enhance the generalizability of our findings as we investigated our research question in simulated crisis management setting. Finally our research specifically concerned the effect on accuracy of understanding. Substantiating the findings in this study with an analysis of the effects of accuracy on performance could thus be a valuable. Managerial Implications Collaboration in teams is increasingly performed through distributed communication. One challenge is that of having less access to cues of what information other holds which can lead to misunderstandings (Cramton 2001; Byron, 2008). Our research suggest that for ad hoc teams collaborating in a short time interval there is a particular challenge involved in peoples monitoring of whether the information is accurate or not when working distributed. Indicators of whether information is shared may enhance the ability of collaborators in a distributed setting to achieve mutual knowledge, as well as contextualization of messages.
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  • 14. 14 APPENDIX A Items Accuracy of understanding (example item) What was the content of the intelligence update received by the Frigate? Answer alternatives: -We have unverified information that the terrorists are operating from commercial fishing vessels. These vessels can be located near Faraoe Islands (1) -We have unverified information that the terrorists use commercial fishing vessels. These vessels can be located near the westcoast of Denmark (2) -We have verified informaiton that the terrorists operate from commercial fishing vessels. These vessels are located in the Barents Sea between the northern part of Norway and Svalbard. (3) -We have unverified information that the terrorists operate from commercial fishing vessels. These vessels are located at the northern part of (4) -None of the answers (5) Perceived Mutual understanding a) -I understood my partner’s messages. -I successfully monitored incoming messages during the task. -My partner’s actions indicated that they understood my messages. -I knew when my communication partners understood my messages and when they did not. -My communication partners and I understood each other. a) Scored on a likert type scale from 1-7 strongly disagree to strongly agree. TABLE 1 Descriptive Statistics and Intercorrelations Variables Mean s.d. Max. Min. 1. 2. 3. 1. Mutual understanding 5.03 1.00 6.00 1.40 2.Accuracyof understanding 0 1 6.00 -1.40 0.15† 3. Media richnessa 0.47 0.50 1.00 1 0.30** 0.22** 4. Knowing team members 1.8 1.14 5.50 1 0.10 -0.01 0.16* Note. N=153. †p<.10 *p<.05 **p<.01 A) Media richness: email = ”0”, face-to-face = “1”
  • 15. 15 TABLE 2 Regression Analyses Accuracy of understanding Variables Model 1 Model 2 Model 3 Intercept 0.03 -0.11 -0.12 Orion 0.21 0.27 0.28 Patrol -0.20 -0.13 -0.12 Frigatte 0.00 0.00 0.00 Knowing team members -0.02 -0.06 -0.06 Mutual understanding 0.13 -0.00 Media richness 0.37* 0.30† Mutual understanding X Media richness 0.40* Deviance (AIC) 447.30 433.25 431.42 Pseudo-R2 0.02 0.09 0.10 ∆Pseudo-R2 0.07 0.01 Note.Unstandardized regression coefficients are shown. †p<.10 *p<.05 **p<.01 ***p<.001 Figure 1 Research model
  • 16. 16 Figure 2 Game interface FIGURE 3 Two-way Interaction with Accuracy of Understanding as Dependent Variable