This document appears to be a presentation on measuring the effectiveness of customer relationship management at Pantaloons, an Indian retail company. It includes details on Pantaloons such as its vision, mission, products offered, stores and employees. It also discusses Pantaloons' SWOT analysis, Porter's five forces model, objectives of the study, research methodology used, key findings and suggestions. The presentation evaluates parameters like customer service desk, technology role and provides learnings on topics like promotional activities, employee and customer behavior.
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This is my Summer Internship Project Report (MBA).
I am not sharing any kind of sensitive data in it.
While making my project report I had faced a bit problem to find the company profile of Reliance Trends.
For that reason I am helping others, who are opting for the interview or who is doing their S.I.P with Reliance Trends.
I believe this presentation will be a helpful one....,,,
Thank you very much for surfing my Presentation and dont forget to give your feedback...
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This is my Summer Internship Project Report (MBA).
I am not sharing any kind of sensitive data in it.
While making my project report I had faced a bit problem to find the company profile of Reliance Trends.
For that reason I am helping others, who are opting for the interview or who is doing their S.I.P with Reliance Trends.
I believe this presentation will be a helpful one....,,,
Thank you very much for surfing my Presentation and dont forget to give your feedback...
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
Complete Analysis of Pantaloons which includes Marketing Mix, Competitors details. Segmentation, Targeting, and Positioning.
SWOT Analysis of Pantaloons.
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
Complete Analysis of Pantaloons which includes Marketing Mix, Competitors details. Segmentation, Targeting, and Positioning.
SWOT Analysis of Pantaloons.
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
As part of my final Capstone Project piece, I developed a customer retention strategy piece on how to improve customer churn and developed a recommendation strategy based on the analysis and insights from the data set.
Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.
Marketing plan slideshow for jintan nude in myanamar Dr. Kyi Tha Htun
It is the study of Jintan Nude to market in Myanmar. It consist of empirical study of Local Market, Consumer Behavior in Myanmar, Competitor Analysis, SWOT , Marketing Budget Developing , Financial Feasibility and Full Frame Marketing Plan Development . It was developed by Dr Kyi Tha Htun, Wai Toe Kyaw, Dr Phyo Zay Oo, Lin Thein Naing, Than Naing Oo , Dr Kyaw Hsu Thway & Nay Chi Oo for Marketing Management of MBA,UTCC,Yangon,Myanmar. Please let us know if you have any citation.
How do data collection and management influence your efficiency and profit?Stephane Amarsy (Inbox)
For whose who couldn't attend to the conference "Fashion Retail & Distribution" organized by BBCG in Moscow - How clever retailers are improving their profit through loyalty?
By Vincent Lootens from Inbox
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Maximize How You Individualize: because the Journey and Outcome Matter
Pantaloons internship
1. Presentation
On the Project
“Measuring the effectiveness of customer relationship
management in pantaloons”
NAME: PAUNINGLUNGBE
ROLL-NO. DM16B34
Winter Internship Program
2. Approach
Sector Company Product Service
market value: USD 672
Billion – USD 1.3 Trillion
10% GDP
8% Employment
Supermarket 500(2006) -
8500(2016)
CAGR 7.45% - 24.57%
15 million mom-and-pop stores
GROCERY, FOOD&BEVERAGE
DEPARTMENTAL SOTRES, PHARMACY
BOOKS, MUSIC & GIFT
3. 69%, 69%
8%, 8%
6%, 6%
6%, 6%
2%, 2%
2%, 2%
1%, 1%6%, 6%
Sales 2014
FOOD AND GROCERY
APPAREL
JEWELRY
CONSUMER DURABLE AND
IT
PHARMACY
FURNITURE AND
FURNISHING
FOOTWEAR
OTHERS
22%
14%
13%9%
8%
8%
6%
6%
6%
5%3%
Sales 2015
APPARELS
DEPARTMENTAL STORE
FOOD AND BAVERAGES
HOME AND LIFESTYLE
ENTERTAINMENT
SUPERMARKET
ELECTRONIS
WATCHES AND JEWELRY
PERSONNEL CARE
OTHERS
FOOTWEAR
4. COMPANY
VISION Pantaloons shall deliver Everything, Everywhere, Every time for Every
Indian Consumer in the most profitable manner
MISSION
We shall infuse Indian brands with confidence and renewed ambition
We shall ensure that our positive attitude, sincerity, humility and united
Determination shall be the driving force to make us successful
Pantaloons launched in 1997 in Kolkata
12 million sq. feet, 104 stores + 30
factory outlets
Stores present in Tier-1 and Tier-2 cities
35000 Employees
6. Strength
Fifth largest retail space
Opportunities
Online and offline
channel
Weakness
Mass goods are local
based
Threats
New competitors
SWOT Analysis
8. Secondary objectives:
- To find out the impact of CRM on the profitability of the organization
- To study the role of information technology in CRM
- To understand the buying behavior
- To find out means of communication play a vital role in persuade
customer
OBJECTIVES: To understand the customer perception about the customer
service delivered by the pantaloons
9. Research Methodology
Research Design Descriptive
Type of sampling Convenience
Sample Size 50 Respondent
Sampling Area Season Mall, Magarpatta City, Pune, Maharastra
Type of Data Primary and Secondary
Data Collection Method Survey Method and Observation Method
Data Collection tool Structured Questionaire
Analysis and interpretation
13. FINDINGS
Upper level, lower level management & peer is very good
Discipline is well maintain
Green card program have proved useful and convenient to customer
14. Conti…
Loyalty program attracts the customer up to 40%
Shrinkage is very less
End of season sale earn a very high portion of sale upto 35%
15. Suggestion
Billing Counter should be increased
Communication system should be efficient
Employees should be well groomed
Employees should be given training and development
program every month
Segregation should be done regularly
Salary should be increase
One H.R Manager
should be there
permanently