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Comparative Analysis of major Lifestyle/Fashion Stores

Published in: Business, News & Politics
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  1. 2. RETAIL <ul><li>The word retail is, in fact, derived from the French word retailer, which means – “to cut off a piece or to break bulk.”A retailer may be defined as a dealer or trader who repeatedly sells goods in small quantities. </li></ul>
  2. 3. RETAIL INDUSTRY <ul><li>The growth of retail revenues in India is impressive by any yardstick — a steady 25 percent per annum for the past decade with no signs of slowing down. </li></ul><ul><li>&quot;Retailing is one of the oldest business activities in India. But until the liberalization and deregulation of the Indian economy in the 1990s, it was dominated by small one-man retail units. </li></ul><ul><li>However since the past five years, it has become more structured and formalized and is moving towards international standards. Today, the organized retail sector is an industry. </li></ul>
  3. 4. <ul><li>The share of retail trade in the country's gross domestic product (GDP) was between 8–10 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010. </li></ul><ul><li>100 per cent FDI is allowed in cash-and-carry wholesale formats. Franchisee arrangements are also permitted in retail trade. </li></ul><ul><li>51 per cent FDI is allowed in single-brand retailing. </li></ul>
  4. 5. Evolution Of Indian Retail Historic/ Rural Reach Traditional/Pervasive Reach Government Supported Modern Formats International Source of entertainment Neighborhood stores Convenience Availability/ Low costs/Distribution Shopping experience/ Efficiency Weekly Markets Village Fairs Melas Convenience Stores Mom and Pop/Kiranas PDS outlets Khadi stores Cooperatives Exclusive Brand Outlets Hyper/Super markets Department stores Shopping Malls
  5. 6. Evolution Of Indian Retail…… <ul><li>Formal Retailing Sector </li></ul><ul><li>Typically large retailers </li></ul><ul><li>Greater enforcement of taxation mechanisms </li></ul><ul><li>High level of labor usage monitoring </li></ul><ul><li>Informal retailing Sector </li></ul><ul><li>Typically small retailers. </li></ul><ul><li>Evasion of taxes </li></ul><ul><li>Difficulty in enforcing tax collection mechanisms </li></ul><ul><li>No monitoring of labor laws. </li></ul>
  6. 7. Growth Drivers for Organized Retail
  7. 8. Reasons for the fast Growth of Retail Companies in India <ul><li>Existing Indian middle classes with an increased purchasing power </li></ul><ul><li>Rise of upcoming business sectors like the IT and engineering firms </li></ul><ul><li>Change in the taste and attitude of the Indians </li></ul><ul><li>Effect of globalization </li></ul><ul><li>Heavy influx of FDI in the retail sectors in India </li></ul>
  8. 9. Why FDI? <ul><li>Improve competition </li></ul><ul><li>Develop the market </li></ul><ul><li>Greater level of exports due to increased sourcing by major players </li></ul><ul><li>Investment in technology </li></ul><ul><li>Better lifestyle </li></ul><ul><ul><ul><li>Greater level of wages paid by international players usually </li></ul></ul></ul><ul><ul><ul><li>More product variety </li></ul></ul></ul><ul><ul><ul><li>Newer product categories </li></ul></ul></ul><ul><ul><ul><li>Economies of scale to help lower consumer price </li></ul></ul></ul><ul><ul><ul><li>Increased purchasing capacity of consumers </li></ul></ul></ul>
  9. 10. COMPANY PROFILE <ul><li>Flagship company of Future Group </li></ul><ul><li>Founder and Group CEO, Mr. Kishore Biyani </li></ul><ul><li>Company operates over 12 million square feet of retail space </li></ul><ul><li>Over 1000 stores </li></ul><ul><li>Across 71 cities in India </li></ul><ul><li>Employs over 30,000 people. </li></ul>
  10. 11. ROAD TO SUCCESS <ul><li>Incorporated on the 12th October, 1987 under the name of Manz Wear Private Limited. </li></ul><ul><li>on 20th September 1991, it was converted into a Public Limited Company under the name of Manz Wear Limited </li></ul><ul><li>Pantaloon Fashions (India) Limited with certificate of incorporation dated the 25 th September. </li></ul>
  11. 12. <ul><li>In 1994, The Company launched a new brand of shirts called `John Miller‘ </li></ul><ul><li>In 1998, the Company introduced Shrishti range of Salwaar Kameez. </li></ul><ul><li>The name of the Company was changed with the approval of the Members to Pantaloon Retail (India) Ltd. In 1999 </li></ul>
  12. 14. <ul><li>K Raheja Corp Group </li></ul><ul><li>started in the year 1991 </li></ul><ul><li>Shoppers Stop has 27 stores in 12 cities in India </li></ul><ul><li>Established in 1998 as part of the Tata Group , Trent Ltd. operates Westside </li></ul><ul><li>More than 50 Westside stores established in various cities and states of India </li></ul>
  13. 15. <ul><li>Part of the Landmark Group, a Dubai – based retail chain. </li></ul><ul><li>began operations in 1999 with its first store in Chennai. </li></ul><ul><li>Around 20 stores across India </li></ul><ul><li>Launched in January 1998, </li></ul><ul><li>Part of the Rajan Raheja group. </li></ul><ul><li>Around 25 stores in India </li></ul>
  14. 17. RESEARCH METHODOLOGY <ul><li>SCOPE OF THE RESEARCH </li></ul><ul><ul><li>S ome stores of New Delhi and Noida </li></ul></ul><ul><li>DATA COLLECTION </li></ul><ul><ul><li>Primary Data </li></ul></ul><ul><ul><li>With the help of Questionnaires </li></ul></ul><ul><li>SAMPLE SIZE </li></ul><ul><ul><li>100 Respondents </li></ul></ul><ul><li>POPULATION </li></ul><ul><ul><li>Customer of Lifestyle/Fashion segment of retail stores in Delhi and Noida </li></ul></ul>
  15. 18. <ul><li>To compare the various stores under the Lifestyle segment </li></ul><ul><li>To find out which stores customers visit for different purposes (Men’s wear, women wear, and kid’s wear) </li></ul><ul><li>To find out the store considered best on the basis of membership benefits </li></ul><ul><li>To find out the best store among the 5 stores on the basis of product and service quality </li></ul><ul><li>To suggest means of improving “shoppers experience by enhancing the deliverable parameters </li></ul>OBJECTIVES
  16. 21. AGE GROUP
  18. 23. OCCUPATION
  19. 24. How frequently do you shop for garments?
  20. 25. Out of the following stores which Lifestyle store are you most likely to visit when looking for:
  21. 28. When you think of shopping, which factors out of following have importance in your decision
  22. 38. Rank the Sales Personnel of these stores on the basis of attentiveness, appearance and knowledge of product
  23. 39. Rank the stores on the basis of these services
  24. 40. You are a member of which company’s customer loyalty programme
  25. 41. Is there any benefit of being a member
  26. 42. Which one is best on the basis of membership benefits
  27. 44. <ul><li>It was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores. </li></ul><ul><li>Most of the respondents said that pantaloons is most consistent in quality followed by Shoppers’ stop </li></ul><ul><li>It was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores. </li></ul><ul><li>It was found that most of the respondents said that Pantaloons provides maximum value to their money </li></ul>
  28. 45. <ul><li>In the survey, maximum of the respondents said that Lifestyle is having best Store Ambience </li></ul><ul><li>It is found out that, most of the respondents preferred Shopper’s Stop for providing maximum membership benefits followed by Pantaloons </li></ul><ul><li>It is found out that Pantaloons is considered best on the basis of advertisement & communication in the market </li></ul><ul><li>ank followed by Lifestyle on 2 nd rank. </li></ul>
  29. 46. Findings contd…. <ul><li>On the basis of appearance, attentiveness and knowledge of product of their Sales personnel Shopper’s Stop got 1 st rank and Lifestyle got 2 nd rank followed by Pantaloons </li></ul><ul><li>It is found out that On the basis of Waiting area provided by different Lifestyle stores, Shoppers stop got the highest rFrom the research it is found out that Location of the Store is the most important factor considered by the customer in their shopping decision </li></ul><ul><li>Pantaloons stands 1 st among all for providing clean drinking water to the customers. Shoppers’ stop got 2 nd rank followed by Lifestyle on 3 rd rank. </li></ul>
  30. 47. <ul><li>It is found out that maximum respondents were having membership cards of more than 1 or 2 stores. </li></ul><ul><li>63 respondents were having membership card of Shopper’s stop and 50 respondents were having membership card of Pantaloons </li></ul><ul><li>On the basis of membership benefits, 36% of the respondents said that Shoppers’ stop is the best, while 28% respondents said that Pantaloons is best. </li></ul><ul><li>36% of the respondents have favored Pantaloons as the best Lifestyle store, 28% of the respondents have favored Lifestyle as the best store under this retail format </li></ul>