This document contains notes from a presentation on fundraising in a competitive environment. It discusses standing out from other charities, understanding why people support charities, communicating effectively to engage donors, having a clear case for supporting your organization by demonstrating impact and value. It also addresses defining your unique selling point, using stories and data to show impact, generating income through various sources, diversifying income sources, and ensuring funds are managed efficiently. The presentation emphasizes understanding what you are fundraising for and engaging donors through social media while ultimately asking for donations.