The Product Area Manager is responsible for leading the development and success of their assigned product categories globally. They act as CEO of the product area and are accountable for profitability, innovation, and meeting sales and profit goals. Key responsibilities include developing the product strategy and roadmap, managing new product development from ideation through launch, ensuring high product quality, and supporting marketing and sales efforts. Performance is measured based on on-time product launches, completeness of launches, and profitability of the product category.

1. Product Development: Product Area Manager
POSITION SUMMARY
The Product Area Manager is a pivotal position at Monster with global reach across all pillars of the
company. The PAM has the unique opportunity to directly and positively impact Monster’s sales and
profit goals by leading the development of innovative, premium, high performance products; that support
the company’s goal to leverage the power of the Monster brand and the strengths of our relationships
with our channel partners.
The PAM acts as the CEO of his/her product areas/categories. The PAM is an entrepreneur, innovator,
product category expert, marketer, sales person, project manager, business person, and a leader. The
PAM is expected to have a complete understanding of retail including big box retail channels,
independent retailers, specialized channels, e-commerce, distributors, sales and marketing strategies
The PAM is accountable for leading the development of products by getting the right products, at the right
price, to market on-time, with the proper sell-in and sell-thru support, and is responsible for the overall
product category/area profitability success worldwide.
POSITION RESPONSIBILITIES
The PAM will:
Product Category Profitability:
Be accountable for the overall success of his/her product category or area worldwide, which will be
measured by revenue growth and profitability.
Product Strategy, Ideation & Business Case:
Drive and be accountable for developing, defining, and articulating the strategic product direction with
Noel and senior management for his/her product category/area. This includes working with Noel and
Monster’s technologists on ideation, identifying trends and new product opportunities, market research,
competitive analysis, technology research, and developing the business case, and getting management
approval.
Create, manage, and consistently update a category business plan consisting of an evergreen product
roadmap, a product lifecycle management plan, and a market and technology assessment.
Product Development:
Drive and be accountable for the development and launch of products from product ideation, product
launch and sell through implementation, and through the product end of life. This includes, but is not
limited to, driving the ideation of new products, development of the product strategy, setting launch dates,
setting pricing with the Sales team and management, defining the product attributes and positioning,
managing relationships with technology and license partners, creating the BOM, packaging development,
launch plan, supporting the sell-in, sell-through, directing value-engineering, managing inventory levels,
forecasting, planning, and managing the product lifecycle through end of life.
Sell-in & Sell-Thru Support
Partner with Sales, Marketing and Sell-Thru team (“Training”) to ensure the development of successful
sell-in and sell-through strategies Drive and be accountable for supporting the sell-in and sell-through
effort by directing the creation of spins and messaging, sell-in slides, mix, price sheets and materials,
planograms, NPA’s, point of purchase displays, and collaborate with the Sell-Thru team on the creation of
dealer trainings. The PAM will meet and communicate with the Sell-in and Sell-thru teams regularly to
achieve this.

2. Forecasting & Planning (S&OP):
The PAM is responsible for collaborating with the S&OP team (Sales, Supply Chain, and Finance) and
adhering to the S&OP process. The PAM is responsible along with SC and Sales to ensure the volume
projection accuracy for his/her product categories/areas.
Inventory / EOL / Returns
The PAM is accountable to ensure the inventory turns of his/her product areas/categories meet the
company goal of 4x/year (i.e. Cost of Sales divided by Inventory value). The PAM is responsible for
driving the End of Life process for his/her product categories/areas. The PAM is accountable for
managing the returns level of his/her product areas/categories, and will work to reduce the returns level to
below the company goal of 5%.
Quality
High product quality is paramount to Monster’s success and to meet our quality promise to our dealers
and customers. The PAM is accountable for ensuring that their product areas/categories adhere to the
highest product quality standards. The PAM will work with the PE’s and SC to develop build
specifications, test parameters, and supply QA audit procedures and supplier quality score-carding. The
PAM will be measured by a quality scorecard for his/her product categories/areas (i.e. defect rate per
thousand, and customer breakage reports)
Customer Satisfaction
Making high quality and high performing products that our customers love is key to Monster’s success.
The PAM is accountable for ensuring the products they bring to market exceed customers’ expectations.
The PAM will work with R&D, Marketing, PE’s, RPM, MAMs, and SC to create and design products in true
Monster Style and appeal to our customers. The PAM will be measured by consumer and press
feedback: on blogs, Internet, and through surveys.
Marketing & Tradeshows
The PAM will ensure that all products in his/her product area are supported by website, social media, sell-
in slides, press, dealer launches, as necessary. The PAM will promote their product areas/categories at
tradeshows, like CES, CEDIA, and IFA, by conducting presentations at Summits, for Retailers, or at the
Monster booth.
PAM As The Team Leader
Monster deploys a matrix management structure for product development. The PAM will lead cross-
functional teams to drive successful product launches. The PAM will act as both a strategist and a
mentor to these cross functional resources, while always maintaining accountability for their combined
success.
Provide direction and guidance to a cross-functional teams of project managers, engineers, industrial
designers, strategic buyers, creative artists, copywriters, analysts, and sales people responsible for the
design, production, marketing, and selling of your product category/area.
Work Collaboratively With PAMLT, PDLT, RPM Project Manager & Segment Brand Manager:
The PAM must work collaboratively with the PAM Leadership Team in meeting and exceeding the criteria
required of the PAM Position. PAMs must also work with the Product Development Leadership Team &
RPM Project Manager to define the product vision, scope, and to effectively communicate the business
case for each project in order to determine scope, priorities and importance. PAMS will collaborate with
Segment Brand Managers to effectively develop a launch, go to market strategy and communicate all
related marketing materials to internal and external clients of Monster
PAM and SBM Process
The PAM will successfully partner with his/her Segment Brand Manager Partners to drive Product
development initiatives at Monster. The PAM will ensure that his/her SBM partners do the following:

3. Align on the PRF Process:
PAMS and SBM must be aligned on all aspects of the a product or product category’s business
case from the PRF inception process to the go to market strategy, marketing budget and brand
alignment
360 Launch Plan
The PAM and the SBM must be accountable for co-owning the complete 360 launch plans, not
limited to POP, Signage, promotions, video assets, digital marketing, social marketing, press
reviews, press releases, events marketing and budgeting. The PAM and SBM should be
collaborating on a near daily basis to ensure a complete 360 launch as defined at the kick off of
each project
Work With The PAM Leadership Team:
Meet regularly with the PAM Leadership Team to report on all project status, communications
with internal and external clients and to align
Work with the Product Development Leadership Team
Accountable for weekly communication of product definition, status, and updating business case
and priorities for the company
Completeness and Accuracy of the RPM Project Management System:
Ensure the completeness and accuracy of the data in the RPM Project Management System, and
that the project management system is up to date, at all times, for your product categories and
categories. Utilize Monster’s Project Server and SharePoint and other systems and tools to
ensure overall program success.
Communication
Regularly communicate product plans and objectives to all necessary internal and external constituents.
Will regularly reach out to the Sales Team, Supply Chain, and Senior Management and will have the most
up to date and accurate information regarding his/her products.
Utilize Webinars, Sharepoint and other tools to archive and communicate key documents and information.
Serve as a key category and product Evangelist both internally and externally.
Maintain professional relationships with external partners such as suppliers, technology alliances,
manufacturers, customers, and others.
Process Improvement:
The success of the Product Development Process is dependent on constant attention to process
improvement and efficiency. The PAM will proactively assist the PAM LT, PDLT, SLT and MLT in the
improvement and documentation of product development procedures and their implementation.
PERFORMANCE METRICS
The PAM’s performance and success will be measured on the following:
On-Time Product Release To Promised Dates
Ability to successfully manage project launches to the approved timeline, within Monster company
goals (no airfreight (inbound,or outbound), meeting quality, etc.)
Ability to escalate constraints in a timely and effective manner.
Completeness of Releases

4. Will be graded on the accuracy, completeness, and quality of product launch, per the agreed
upon standard for each product. Were all steps required to support the product launch met
(global launch vs. regional launch vs. line refresh).
Product Category Profitability
Will be graded on ensuring all products meet or exceed the minimum margin requirement set by
the company at launch, and that all products are managed to drive down PPV and value
engineered.
Will be measured on whether the inventory turns of his/her product areas/categories meet the
company goal of 4x/year.
Revenue Growth For Product Area / Category
Will be graded on the revenue growth by Product Area / Category.
Company Booking and Profit
Will share in the success of the company, measured by total bookings and profit.
Inventory Levels / Product Quality / Returns
Will be measured on the inventory levels, product quality and returns rate of products in his/her
categories/areas.
Product Area Roadmap
Will be measured on developing a 2 year roadmap that charts strong revenue growth and market
leadership
Customer Satisfaction
The PAM will be measured by consumer and press feedback: on blogs, Internet, and through surveys.
Skills & Attitude:
Elevating Constraints to Drive to immediate and actionable decision
Works well with team members across all pillars to elevate and resolve constraints in a timely and
effective manner.
Communication and Teamwork
Ability to interact with other departments in order to gather relevant data and assist with potential
constraints.
Confidence to state opinion, even when the majority disagrees.
Attitude
High sense of urgency – Delivers on the critical few. Knows how to prioritize and deliver on critical
projects.
Treats fellow Monsters well under times of stress.
Demonstrates a positive attitude, and a high degree of Monster Attitude.
Provides positive motivation to teams and other Monsters.

5. Performance against these goals will be evaluated by: VP of Marketing and Product Development, PDLT,
and HR.
At least once a year, the supervising manager will conduct a performance review in conjunction with HR,
with input from VP of Marketing and Product Development, Sales, RPMLT, PDLT, SCLT, PAMs, and HR,
this will include a 360 evaluation.
KEY RELATIONSHIPS
Partner with the following internal constituencies:
 The Head Monster – align the product category business plan with the Head Monster’s strategic
corporate vision
 Daily reports to The Head Monster and Senior Management
 Getting approval of The Head Monster as required.
 Sales – assess and address channel opportunities, channel strata and customer requirements,
including developing strong relationships with key customers, dealers and reps by regularly
accompanying the Sales team into the field
 Trainers – co-author and monitor the effective rollout and execution of sales floor training
programs
 Engineering – define product specifications, proactively manage the entire product lifecycle, and
provide detailed guidance on release requirements, action items and deliverables as they pertain
to product specification and design, engineering, project management, and quality assurance
 Marketing – develop product launch plans, packaging, POP, and ongoing promotions and product
revitalization campaigns
 Supply Chain – vendor selection and costing, forecasting and planning, and develop optimized
processes based upon actual costs in order to build accurate sales forecasting and inventory
management plans
 Merchandising – develop effective pricing and product positioning plans appropriately aligned to
the product lifecycle
 Finance – develop accurate business cases, profitability, cost analysis, and financial planning
models.
SKILLS & EXPERIENCE:
The successful candidate will have the following experience or knowledge in the following areas:
 Successfully managed an entire product life cycle
 Experience managing a product category characterized by high volume sales of multiple SKUs
 Preference given to candidates with relevant category experience in the Consumer Electronics
industry, particularly in accessories and/or attachments
QUALIFICATIONS:
Qualified candidates for these positions must demonstrate 5 or more years of progressive, responsible
experience as a Product Manager in the consumer electronics, consumer products or high tech industries
with a successful track record delivering bottom line profits based upon their strategic vision and direction
for a significant product line. Successful candidates possess a powerful drive to innovate, prioritize and
multi-task in a dynamic environment. An effective communicator in small groups and to large audiences.
Working knowledge of Project Management Institute (PMI) best practices. Working knowledge of
Microsoft Project and/or Project Server, Sharepoint, and all MS Office programs
CHARACTERISTICS:
The successful candidate will possess the following characteristics:

6.  Creative, big-picture thinker capable of distilling information gleaned from a number of disparate
sources into a compelling product vision.
 Passion for consumer electronics
 Positive can-do attitude.
 High initiative, results-oriented individual who delivers on-time and within budget
 Must be able to multi-task and prioritize in a dynamic environment
 Team builder who routinely forms strong relationships with diverse constituencies in pursuit of a
common goal
 Superior written and verbal communication skills
EDUCATION
 Bachelors degree required, preference accorded candidates with an advanced degree and/or
exceptional work experience.

7. The Following is a list of many of the roles and responsibilities within the Monster PAM Position, and is
intended as a supplement to the job description.
General PAM Role
Monster Product Area Managers are Responsible for Driving New Products out to our Customers (Sales
Managers/Distributors/Reps) with Products designed for our End Users (consumers).
 All departments and their employees should treat PAM as a “client” and PAM should act like
one. If PAM is not getting what is needed, escalate.
 PAM needs to ensure that the whole “chain” is being taken care of, not just looking out for product
development and stopping once the product is met. This includes, but is not limited to: our own
sales people, trainers, international distributors, reps, our entire
 Need to establish relationships and have direct contact with our high volume retailers such as
Amazon, Best Buy, Ultimate, KESA etc.
 Study and get to know M6.
 Continually evolve and push the boundaries of all aspects of the go to market strategies – not
limited to POP, Digital advertising, social marketing, PR, etc.
 Get a full list of MAM’s and which retailers they are connected with. PAMS also serve the MAM
in providing marketing leading products and sell through tools to help MAMs meet their sales
targets
 Define The product Date and launch quantities – in order to effectively utilize PDLT, the PAM
must constantly be communicating dates, quantities, readiness of the goto market plan, and
forecasting
 OWN THE BUSINESS – The PAM is the first and final stop as to whether a project is business
worthy. The PAM must not succumb to influences that is detrimental to revenue targets without
EC consent. Revenue override may be achieved with non-PAM related ROI which can be
measured and approved by the EC
 Memorize and Internalize all Spins for category, learn all of them and take them to heart.
 PAM should think of themselves more than just the person that developed the product, the PAM
is the person that markets its, sells it and follows through with sell through.
 Learn accountability vs. responsibility.
 Need to be firm and know when to put your foot down.
 Treat outside consultants and suppliers the same, drive them and make them do what you need
in order to be successful.
 Remember that the PAM is the manager of your product line, don’t view anything as impossible,
figure out the best way to make it happen – “no false walls.”

8.  Don’t rely on excuses, only look for solutions, bust through constraints, tear down any walls
 First thing in the morning: generate THROUGHPUT by calling sales team, cut costs. Always do
this first.
 Over Communicate to Noel. Learn best practices from other experienced Monster PAMs
 Think in volumes of 100K’s and 10K’s, not just in the hundreds or thousands. A PAM wants to
make product that sells.
 PAM travelling time should be split between dealers/sales team, and vendors/supply chain.
Develop New Product Ideas and Concepts
 Drive Dates of all product releases. PDLT with PAM to align with all department
deliverables/dates
 Vet Out Product Features and Benefits (partnering with Noel/MAMs/SellThrough/R&D)
 Complete full Spin and Messaging of new Products and Product lines (partnering with
Noel/MAMs/SellThrough)
 Research Competitive Products, and know the marketplace.
 Develop Packaging Concepts and Direction (working with Marketing/Artist)
 Direct/Advise Photography needs alongside Graphic Design Artist and Web Development
 Direct/Advise Video needs alongside Graphic Design Artist and Web Development
 Work Closely with Copy Writers on correct voice and content of product packaging and web
 Work Very Closely with Engineering and Vendors to properly build product and box/bubble design
(this includes the ID Team as well and Product Engineer)
 Travel to Vendor Locations (overseas and in USA) for faster/efficient turnaround of finished good
 Touch Base with AMD/Customer Service on potential consumer issues
 Patent/Trademark all innovations, ID and naming that is unique to Monster
 Work with Legal and Supply chain on MA with Vendors
 Work with engineering on all regulatory compliances (cUL, ROHS etc…)
 Lead Team Kick Off and Story Meetings.
 Partner with PAMLT, Sales and SBMs for complete list of dates and tasks.
 Fill out PRF/Spin/Launch documents.
 Weekly development Reports to Noel.

9. Sales and Sell Through
 Work directly with Sales/Reps as Product Expert (full knowledge of product technically as well as
current spin and messaging and marketing of that product)
 Align with all Store Re-Set Dates to help drive product development time lines
 Present Product line to Buyers and Partner with Sales manager during sell in
 Work with Sell Through Team on Product Presentations (sell in, sell through, CPP, NPP)
 Work with Sell Through Team on Training Presentation and Training Materials (KWP)
 Develop Marketing Materials for sell in and sell through (Web, PILs, Catalogs, Banners, POP,
Viral Marketing, Dealer Specific POP)
 Drive Product Mixes through M-Team and constantly keep updated
 Drive Theme Sheets through M-Team
 Daily Calls/Emails and Reports to MAMs and Reps to Drive Sales
 Connect Dots with Entire Sales Team both Domestically and Internationally on Product
Development and Potential New Product Ideas
 Present and Represent Monster at Trade Shows
 Attend Trade Show and Industry Functions
 Work with Sales on Projections
 Create Content (letter/video) for New Product Announcements, Product Shipping
Announcements, Product Change Announcements, End Of Life (Partner with M-Team)
 Partner with M-Team on Product Pricing and Programs
 Develop Show Specials
 Work with Marc M on Excess Inventory Programs
 Be available to AMD/Customer service for any and all issues that may come up on end user
products
Supply Chain
 Weekly (sometimes more than once a week) meetings with Supply Chain on Back Orders, Sell
Through Stats, Over Inventory, Projections, MRP, EOL
 Partner with Buyers to drive cost of products down from vendors
 Help load MRP #s based on projections and sales meetings
 Monitor Inventory of all products

10.  Monitor Turn Rates of Products Sold
 Work with Supply Chain on MA and NDA agreements
 Partner with Engineering to make sure NEW product is released and ready to be shipped out
from all warehouse locations (worldwide)
 Work with Gerardo and team for any QC issues that need to be addressed with Vendor
(partnering with Engineering)
Work with Accounting if any Invoice issues arise with Vendors