The document discusses the new "ABC" of information and communication technologies (ICTs) in organizations. It argues that ICTs are playing an increasingly strategic role in today's competitive innovation context. Specifically, it claims that organizational success depends on two foundations: (1) new technologies on the global technological frontier and (2) new global business models and technologies. It suggests that companies must prepare for the complex challenges of the "Third Platform" driven by analytics, big data, and cloud computing.

1. “O Novo ABC das TICs nas
Organizações”
Prof. José Carlos Cavalcanti
Depto. de Economia da UFPE/
Depto. de Sistemas de Informação da UFPE
http://www.creativante.com.br
E-mail: cavalcanti.jc@gmail.com
Sheraton Reserva do Paiva Hotel & Convention Center
Cabo de Sto. Agostinho - PE, 24/10/2015
Business Technology Simplified

2. Fonte: Curry, Andrew and Anthony Hodgson (2008). Seeing in Multiple Horizons: Connecting Futures to Strategy. Journal
of Futures Studies, August , 13(1): 1 – 20.
Modelo dos Três HorizontesGraudePrevalência

3. Nos dias atuais duas
importantes “visões de
mundo e de futuro” tentam
atrair as atenções:
a)A dos Tecnologistas; e,
b) A dos Economistas

4. “We wanted flying
cars, instead we
got 140
characters”
http://www.foundersfund.com/
Peter Andreas Thiel é um empreendedor norte-americano, capitalista de risco e co-
fundador do PayPale da Palantir Technologies, que assumiu o controle de finanças e
das necessidades de capital do Facebook, o que ocasionou, entre outros motivos, a
saída do brasileiro Eduardo Saverin.

5. “Why Software Is
Eating The World”
Marc Andreessen
The Wall Street Journal
August 20, 2011
Andreessen Horowitz
http://a16z.com/
Marc Andreessen é empreendedor, investidor (dos
mais prestigiados do Vale do Silício) e engenheiro de
software. É mais conhecido como o coautor do Mosaic,
o primeiro web browser amplamente usado, e depois
cofundador da Netscape Communications Corporation.

6. Five years after the financial collapse,
unemployment remains very high in much of
the western world. Essentially every major
country, with the partial exception of Japan,
has tended to leave recovery to private
markets and eschewed major fiscal policy
initiatives. But increasingly analysts are asking
whether this faith in private markets is
justified. Larry Summers has argued that we
are experiencing "secular stagnation."

9. Fonte: Edmar Bacha => http://www.valor.com.br/opiniao/3762866/novas-
estimativas-do-produto-potencial. 03/11/2014.

10. Como se
posicionar
diante de um
debate tão
complexo?

13. Adapted from http://www.eventbrite.com/e/doing-business-in-a-gafa-world-registration-4346091276
Welcome to the

16. Fareed Zakaria - CNN

17. “Technology is a
resource-liberating
mechanism. It can
make the once scarce
the now abundant”
Source: Diamandis and Kotler (2012)

20. Por que esta
“compreensão”
sobre a
abundância ainda
não é dominante?

21. Porque (por mais
paradoxal que seja)
nossas crenças, ou
nossas percepções,
não representam a
realidade!

22. Perils of Perception
A FOURTEEN COUNTRY STUDY

23. 49 12
32 4
39 11
32 6
34 9
31 8
46 25
29 9
23 6
24 7
24 8
23 7
19 4
20 6+14
+15
+16
+16
+17
+17
+20
+21
+23
+25
+26
+28
+28
+37Italy
South Korea
Hungary
US
Poland
Belgium
Spain
France
Australia
Great Britain
Sweden
Canada
Japan
Germany
AVG.
GUESS ACTUAL% POINT DIFFERENCE TOO HIGH
Q. Out of every 100
people of working age
about how many do you
think are unemployed
and looking for work?
Unemployment
levels are hugely
overestimated in
every country

24. These are the findings from our 14
country study looking at how accurate –
or inaccurate – people are when asked to
estimate basic facts about their
population or social issues.
It shows how wrong we often are:
Perceptions are not reality…

25. Looking across all questions, we
have calculated a measure of
how accurate the population of
each country is.
This gives us our
“Index of Ignorance”

29. Há hoje um novo
contexto competitivo
e de inovação onde as
TICs estão tendo um
papel crescentemente
estratégico

30. A arquitetura dos ambientes
competitivos/inovadores de sucesso
vem sendo moldada por dois
alicerces centrais:
a) As novas tecnologias da
Fronteira Tecnológica Global;
b) Os novos modelos e tecnologias
de negócios globais.

32. Fonte: Michael Porter (2014)
Produtos Inteligentes Conectados

33. Gartner Hype Cycle
http://www.gartner.com/newsroom/id/3114217

36. The Closed Innovation Model
Source: Herzog, Philipp (2011). “Open and Closed Innovation: Different
Cultures for Different Strategies”. Gabler. 2nd Edition.

37. The Open Innovation Model
Source: Herzog, Philipp (2011). “Open and Closed Innovation: Different
Cultures for Different Strategies”. Gabler. 2nd Edition.

39. WHAT IS SOCIAL BUSINESS?
We define “social business” broadly to include activities
that use social media, social software and technology-based
social networks to enable connections between people,
information and assets. These activities could be internally
focused within the enterprise or externally focused toward
customers, suppliers and partners. Examples include:
• Social media: Facebook, LinkedIn, Twitter
• Social software: Instant messaging, wikis, blogs, enterprise
collaboration platforms
• Technology-based social networks: employee and community
forums
We call the value that companies derive from these activities
social business value. Source: MIT Sloan Management Review and Delloite (2014).

40. Global Business
Technologies
(Tecnologias de
Negócios Globais)

41. As Empresas estão
preparadas para os
complexos desafios
da
Terceira Plataforma?

45. Hipótese 1:
A Empresa está passando por
uma radical (re)definição em
função dos efeitos dinâmicos das
TICs em três das suas principais
dimensões: Arquitetura,
Governança e Crescimento

47. Hipótese 2:
Um novo “ABC” das TICs está
(re)definindo substantivamente
os conceitos tradicionais da
Empresa:
(A)nalytics, (B)ig Data e (C)loud
Computing

49. = 40 Zettabytes
(1 zettabyte =
1 trillion
gigabytes)
Dilúvio de Dados/Informações => BIG DATA
Crescimento 4V:
em Volume,
Velocidade,
Variedade e
Veracidade.
(billions gigabytes)
Fonte: http://bit.ly/13QKLgj

52. (16/09/2015)

53. http://www.delphianalytics.net/wp-content/uploads/2013/04/GrowthOfDataVsDataAnalysts.png

54. Perception of the significance
and nature of events after they
have occurred.
Capacity to discern the nature
of a situation.
Perception of the significance
and nature of events before
they have occurred.
Source: Edjlali, Roxane (2011). “Information 20/20: Focus, Connect and
lead with Information”. Gartner.

55. http://drewconway.com/zia/2013/3/26/the-data-science-venn-diagram

56. Source: Harris, Harlan; Sean Patrick Murphy & Marck Vaisman (2013). Analyzing the
Analyzers. O`Reilly.

57. Figura: Demanda de talento analítico nos EUA
pode ser 50 a 60% maior que sua oferta projetada para 2018
Fonte: Mckinsey (2011)

58. Um Mundo para além do CRISP, e...

59. ... com problemas complexos, ...

60. ... com arquiteturas de dados complexas,
Hortonworks (2014). A Modern Data Architecture with Apache™ Hadoop®: The Journey to Data Lake. White Paper, March.

61. ... demandando competências complexas!

62. Gartner BI & Analytics Platforms 2015

63. Gartner Advanced Analytics Platforms 2015

64. Gartner Enterprise Architecture Consultancies 2015

65. Hipótese 3:
Este novo “ABC” das TICs só terá
sucesso na empresa se nós o
tornarmos um “ABC2”:
(A)cessível, (B)arato, e
(C)apaz

67. Example 1: Car Sales
Model
Obs: O coeficiente na variável Google Trends (xt ) implica que um aumento de 1% em volume de busca está associado com aproximadamente 0,5% de aumento em vendas.

68. Source: Chen, Hsinchun, Chiang, Roger H. L., and Storey, Veda C. (2012). “Business Intelligence and
Analytics: From Big Data to Big Impact.” MIS Quarterly, Vol. 36, No. 4, 1165-1188, December.

70. Impacto Cumulativo do IIoT no PIB (em US$ trilhões)

78. 2350 Respondents

82. AWS IoT is a platform that enables you to connect devices to AWS Services
and other devices, secure data and interactions, process and act upon device
data, and enable applications to interact with devices even when they are
offline.

83. Bem vindos ao Século 21
(ele só está começando!)