Новая реальность (c) Andre Matarazzo. Digital marketing 2010
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The document discusses how Brazil and the rest of the world view Brazil. It shows that internationally, Brazil is most associated with beaches, carnival, and exotic atmosphere, while Brazilians see their country as plagued by corruption, inequality, and the concept of "jeitinho" (finding a way). The document then outlines the growth of Brazil's middle class and how brands should focus on helping people share experiences and stories rather than just promoting products. It provides several ideas and case studies for sparking user stories through digital and real-world interactions.
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Новая реальность (c) Andre Matarazzo. Digital marketing 2010
- 1. From Brazil Thursday, November 11, 2010
- 2. How the world sees Brazil 1500 consumers in 23 countries Thursday, November 11, 2010
- 3. 01 76% beaches Thursday, November 11, 2010
- 4. 02 66% exotic atmosphere Thursday, November 11, 2010
- 5. 03 61% carnaval Thursday, November 11, 2010
- 6. 04 59% somewhere unexplored Thursday, November 11, 2010
- 7. 05 59% music Thursday, November 11, 2010
- 8. 06 51% party atmosphere Thursday, November 11, 2010
- 9. 07 42% sexy brazilians Thursday, November 11, 2010
- 10. 08 35% football Thursday, November 11, 2010
- 11. How Brazil sees Brazil 644 consumers in 1 country Thursday, November 11, 2010
- 12. 01 49% corruption Thursday, November 11, 2010
- 13. 02 31% “jeitinho” (figure it out) Thursday, November 11, 2010
- 14. 03 31% football Thursday, November 11, 2010
- 15. 07 27% good humor Thursday, November 11, 2010
- 16. 05 26% badly behaved Thursday, November 11, 2010
- 17. 06 25% social inequality Thursday, November 11, 2010
- 18. 04 25% carnaval Thursday, November 11, 2010
- 19. 08 21% economic growth Thursday, November 11, 2010
- 20. The middle class is emerging US$ 700 - 2.683 / month Thursday, November 11, 2010
- 21. Over 20 million in the last 2 years Thursday, November 11, 2010
- 22. Thursday, November 11, 2010
- 23. What are they looking for now? Thursday, November 11, 2010
- 24. Thursday, November 11, 2010
- 25. status being seen by others Thursday, November 11, 2010
- 26. Thursday, November 11, 2010
- 27. status being seen through social media Thursday, November 11, 2010
- 28. 3% having Thursday, November 11, 2010
- 29. 97% experiencing Thursday, November 11, 2010
- 30. sharing who you are Thursday, November 11, 2010
- 31. sharing what you do Thursday, November 11, 2010
- 32. sharing what you know Thursday, November 11, 2010
- 33. sharing who you know Thursday, November 11, 2010
- 34. sharing what you like Thursday, November 11, 2010
- 35. sharing where you’ve been Thursday, November 11, 2010
- 36. People are spending much more time interacting with other people, and much less time consuming content from websites Thursday, November 11, 2010
- 37. brands must help people experience things and tell their own stories Thursday, November 11, 2010
- 38. brand stories don’t create status story creates desire product to have Thursday, November 11, 2010
- 39. people’s stories create status that gotta have spark creates desire to engage story creates context for product product Thursday, November 11, 2010
- 40. Thursday, November 11, 2010
- 41. Thursday, November 11, 2010
- 42. Thursday, November 11, 2010
- 43. unimed video Thursday, November 11, 2010
- 44. unimed twitter + analytics + % conversion Thursday, November 11, 2010
- 45. Some ideas that spark stories Thursday, November 11, 2010
- 46. 01 Try mixing digital with the real world Thursday, November 11, 2010
- 47. Absolut Vodka Glimmer Thursday, November 11, 2010
- 48. Thursday, November 11, 2010
- 49. Thursday, November 11, 2010
- 50. Thursday, November 11, 2010
- 51. Instituto Mario Pena Donate Words Thursday, November 11, 2010
- 52. Thursday, November 11, 2010
- 53. Natura Kayak Scented Banner Thursday, November 11, 2010
- 54. Thursday, November 11, 2010
- 55. Swedish Post Magic Christmas Card Thursday, November 11, 2010
- 56. Thursday, November 11, 2010
- 57. 02 Try facilitating people’s sharing Thursday, November 11, 2010
- 58. Brazil’s elections Donate your sharing Thursday, November 11, 2010
- 59. Thursday, November 11, 2010
- 60. Coca-Cola Coca-Cola Village Thursday, November 11, 2010
- 61. Thursday, November 11, 2010
- 62. 03 Try enhancing people’s lives through new services Thursday, November 11, 2010
- 63. Nike Nike Plus App Thursday, November 11, 2010
- 64. Thursday, November 11, 2010
- 65. Buscofem Girl’s tips Thursday, November 11, 2010
- 66. Thursday, November 11, 2010
- 67. Thursday, November 11, 2010
- 68. Unimed-Rio Rio de Janeiro Circuit Thursday, November 11, 2010
- 69. Thursday, November 11, 2010
- 70. Best Buy Twelpforce Thursday, November 11, 2010
- 71. Thursday, November 11, 2010
- 72. 04 Try using existing technologies and content Thursday, November 11, 2010
- 73. French Connection Youtique Thursday, November 11, 2010
- 74. Thursday, November 11, 2010
- 75. Embratur Visit Brazil Thursday, November 11, 2010
- 76. Thursday, November 11, 2010
- 77. Someone... e-penis Thursday, November 11, 2010
- 78. Thursday, November 11, 2010
- 79. Itaucard The next benefit Thursday, November 11, 2010
- 80. Thursday, November 11, 2010
- 81. 05 Try allowing people to change your ptoduct Thursday, November 11, 2010
- 82. Havaianas / Threadless Design your flip-flops Thursday, November 11, 2010
- 83. Thursday, November 11, 2010
- 84. Wallpapers Design your cover Thursday, November 11, 2010
- 85. Thursday, November 11, 2010
- 86. Thursday, November 11, 2010
- 87. Vitamin Water Design your flavor Thursday, November 11, 2010
- 88. Thursday, November 11, 2010
- 89. 06 Try low motivation for high participation Thursday, November 11, 2010
- 90. Doritos The world’s buggest bag Thursday, November 11, 2010
- 91. Thursday, November 11, 2010
- 92. Thursday, November 11, 2010
- 93. Someone... Save the Galvão Birds Thursday, November 11, 2010
- 94. Thursday, November 11, 2010
- 95. “Shut up, Galvão” Thursday, November 11, 2010
- 96. 07 Try rethinking offline medias Thursday, November 11, 2010
- 97. AXA Insurance Interactive Magazine Thursday, November 11, 2010
- 98. Thursday, November 11, 2010
- 99. Burger King Wopper Face Thursday, November 11, 2010
- 100. Thursday, November 11, 2010
- 101. How can you start having great ideas that spark stories? Thursday, November 11, 2010
- 102. 01 Stop thinking in terms of campaign cycles Thursday, November 11, 2010
- 103. campaign interest year before campaign interest plataform / service year today social media base Thursday, November 11, 2010
- 104. Reallocating budget for creating and supporting continuous efforts. You are building new products! Structure internally for dealing with many actions at any time. Thursday, November 11, 2010
- 105. 02 Let the best idea come from anywhere Thursday, November 11, 2010
- 106. digital radio package ooh cinema TV pop newspaper magazine guerilla sponsorship Thursday, November 11, 2010
- 107. digital radio package ooh cinema CONSUMER pop SERVICE tv magazine guerilla sponsorship Thursday, November 11, 2010
- 108. Thursday, November 11, 2010
- 109. Pitch for the best ideas. Review, determine best. Players go back to their focus and work together. Thursday, November 11, 2010
- 110. 03 ready to Customers are tell stories anywhere, so be there! Thursday, November 11, 2010
- 111. Thursday, November 11, 2010
- 112. 04 Allow others to fail Thursday, November 11, 2010
- 113. Bowling Thursday, November 11, 2010
- 114. Pinball Thursday, November 11, 2010
- 115. Watch out for the middle management = risk averse! Gets it right = pat on the back Gets ir wrong = fired Thursday, November 11, 2010
- 116. from to disruptive productive Thursday, November 11, 2010
- 117. Спасибо @gringo_nu Thursday, November 11, 2010