The future of advertising, a conversationedward boches
As requested by many in attendance, slides from my presentation at MIMA's Conversations About the Future of Advertising in Minneapolis on Monday, February 8, 2010. Without notes it may not be totally clear, but if you were there, it makes sense. Look for full video on Vimeo.
1. Why the world is changing dramatically and what is the impact on traditional organizations?
2. What does the world of digital medial look like?
3. How do we reach and engage the next generation?
Managers and companies have never been under so much pressure to change with technology accelerating and people demands and expectations on the rise. Just how do organisations take advantage of the pent up energy and enthusiasm for the new, the social, and the sharing?
The future of advertising, a conversationedward boches
As requested by many in attendance, slides from my presentation at MIMA's Conversations About the Future of Advertising in Minneapolis on Monday, February 8, 2010. Without notes it may not be totally clear, but if you were there, it makes sense. Look for full video on Vimeo.
1. Why the world is changing dramatically and what is the impact on traditional organizations?
2. What does the world of digital medial look like?
3. How do we reach and engage the next generation?
Managers and companies have never been under so much pressure to change with technology accelerating and people demands and expectations on the rise. Just how do organisations take advantage of the pent up energy and enthusiasm for the new, the social, and the sharing?
11. its about the trajectory
not the now
Saturday, December 11, 2010
12. Jordan FB Statistics
the unstoppably of networked
communications platforms
Saturday, December 11, 2010
13. It is NOT either/or
Not: digital OR analogue
it is the melding of both
Old skills still needed but applied to a different set
of conditions
Saturday, December 11, 2010
14. storytelling storybuilding
broadcast conversation participation collaboration
traditional advertising/marketing one to many. Monologue.
In a digital world conversation becomes the model: Multilogue
and if content is king then context is emperor where am I?
Saturday, December 11, 2010
15. The shift to Networks
Analogue: Digital:
everything public till we make
everything private till we it private
make it public
Dialogue/networking
monologue/broadcasting
Ad-vertising Use-vertising
Off till we switch on On till we switch off
just me We
Saturday, December 11, 2010