This document provides information about print media. It begins with an introduction defining print media as publications printed on paper that are circulated as physical copies like books, newspapers, magazines, and newsletters. It then discusses the history of print media in India, including that the first newspaper was published in 1780, the first book was printed in Portuguese in old Goa, and the first printing presses were established in Mumbai, Madras, and Calcutta in the late 18th century. The document outlines different types of print media like newspapers, magazines, newsletters, brochures, and posters and provides brief descriptions of each. It concludes by discussing advantages like targeting loyal readerships and choosing advertisement sizes, and disadvantages such as high costs