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Social CDN Business : Paid or Free - bdNOG12 Panel Discussion

Social CDN Business : Paid or Free - bdNOG12 Panel Discussion

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Social CDN Business : Paid or Free - bdNOG12 Panel Discussion

  1. 1. Social CDN Business : Paid or Free Panel Discussion Presenter: Simon SohelBaroi bdNOGEC
  2. 2. CDNs @ Singapore CDN@ Mumbai CDN@Chennai Submarine/ Terrestrial Cable InternationalInternet Gateway (IIG) ISP User User User User 40-56ms
  3. 3. CDN@Singapore CDN@Mumbai CDN@Chennai Submarine/ITC IIG– Gateway Router ISP User User User IIG– Agg. Router LEA DPI CDN Cache Server Nodes Agg. Switch CDN Cache Server Nodes
  4. 4. CDN’s Cache Server – a Big Traffic Multiplier : InternetTraffic Cache Traffic 1Gbps 15Gbps CDN’s Cache Server available in Bangladesh : Google, Facebook, Akamai, CloudFlare etc…
  5. 5. ServingBandwidth Bandwidth Multiplication 15gbps 15x Bandwidth (mbps) Per Unit Price (Tk) Taka Ingress Bandwidth 1000 400 400,000 Total Cost for InternationalBandwidth 400,000 4,761.90 USD Per CDN Cache Node Bandwidth Calculation :
  6. 6. Bandwidth (mbps) Per Unit Price (Tk) Taka Server 1 0.600 kw 12.36tk/kw 5339.52 Server 2 0.600 kw 12.36tk/kw 5339.52 Total ElectricityCost 10,679.04 127.13USD ServingBandwidth Bandwidth Multiplication 15gbps 15x Per CDN Node Power Calculation : Source : https://www.desco.org.bd/bangla/tariff_rate_b.php
  7. 7. Per Unit Price (Tk) Taka Server 1 0.9 kw 12.36tk/kw 8009.28 Server 2 0.9 kw 12.36tk/kw 8009.28 Total Electricity Cost for Cooling 16,018.56 190.69USD  Per Server dissipate heat about 2891 BTU/hr  To Cooling down that server requires 0.9 kw power for a 3 TON Air Conditioner. Per CDN Node Heat Calculation :
  8. 8. Taka Direct Electricity 10,679.04 Cooling Electricity Cost 16,018.56 Total Electricity Cost 26,697.56BDT 317.82USD Per CDN Node Total Power Calculation :
  9. 9. ServingBandwidth Bandwidth Multiplication 15gbps 15x Monthly Cost Per CDN Node : Total Cost Taka Electricity & Cooling Cost 26,697.56 Upstream Bandwidth Cost 400,000.00 Total Cost 426,697.56 BDT 5,079.72 USD
  10. 10. 500+CDN Nodes Are working inside Bangladesh
  11. 11. Total Expenditure for CDN Servers in Entire Bangladesh : Up Stream Bandwidth : 500 Gbps + Power Consumption : 1500 kwh TAKA USD Electricity & Cooling Cost 26,697.56 317.83 Upstream Bandwidth Cost 400,000.00 4,761.90 Cost Per Node 426,697.56 5,079.73 Cost for 500 Nodes 213,348,780.00 2,539,866.43
  12. 12. FREE Service
  13. 13. ISP’s Expenditure is monthly 21 Crore Taka!!! ( 2.5 Million USD) Yearly :
  14. 14. What is happening in India ?
  15. 15. Google’s Own Presence in India : AMS-IX India Bharat IX - Mumbai DE-CIX Mumbai Extreme IX Chennai Extreme IX Delhi Extreme IX Mumbai Bharti Airtel Santhome GPX Mumbai 1 Netmagic Chennai TATA CommunicationsChennai TATA CommunicationsMumbai TATA CommunicationsDelhi TATA CommunicationsGK1 (New Delhi) Sify Greenfort - Noida Facebook’s Own Presence in India : AMS-IX India Bharat IX - Mumbai DE-CIX - Chennai DE-CIX – Mumbai Extreme IX Chennai Extreme IX Delhi Extreme IX Mumbai Bharti Airtel Santhome GPX Mumbai 1 TATA CommunicationsChennai Sify Greenfort - Noida
  16. 16. < Bangladesh is a small market >
  17. 17. Lets know about Bangladesh 163.9 Million 36 Million SOURCES: POPULATION: UNITED NATIONS; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; APJII; KEPIOS ANALYSIS;SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS;
  18. 18. Lets know about Bangladesh
  19. 19. Lets know about Bangladesh
  20. 20. How Social Media gets money ? All Type of Business Entity $$$$ $$$$ $$$$ $$$$ User
  21. 21. Social CDN Business : FREE All Type of Business Entity From Bangladesh $$$$ $$$$ $$$$ $$$$ User BD-ISP 256Crore Taka
  22. 22. What we should do ?
  23. 23. Panel Discussion Nurul Islam Roman SeniorEngineer, Optus Australia Vincent “Achie” Atienza Peering, Interconnection & Strategy,Globe Telecom Philippines Samit Jana CTO WorldLink Communications Nepal Brig. Gen. Md. Mustafa Kamal Director General,BTRC. Bangladesh Moderator : Sumon Ahmed Sabir CTO, Fiber@Home Limited Bangladesh Theme : Simon Sohel Baroi EC Member bdNOG

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Social CDN Business : Paid or Free - bdNOG12 Panel Discussion

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