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Rathnakumar.A 
Sec A
 Paid news or paid 
content are those articles 
in newspapers, 
magazines and the 
electronic media, which 
indicate favorable 
conditions for the 
institution that has paid 
for it.
Paid news in election: 
1.)The Election Commission has detected over 400 
"confirmed cases of paid news" in the recently-concluded 
Gujarat assembly polls.
 Crony capitalism describes an economic and political 
environment in which pursuing and obtaining 
government favors is both part of everyday life and a 
necessary protocol for succeeding 
in business. 
 Gas Wars: Perspectives on Crony 
Capitalism -- Ambani brothers and 
the battle for India's resources
In short, paid news and crony capitalism are made for 
each other. The following steps are involved: 
Corporates fund politicians. 
 Politicians fund media with corporate money. 
 Paid media help client politicians get elected. 
 Elected politicians favor corporates that funded them 
(2G, Coalgate, etc.). 
 Go to 1.
 Legal practices refer to processes and policies to abide 
by the law, such as honesty and transparency in 
accounting. 
 legal business practices are enacted because of the 
inherent legal requirement that the company behave 
or act in certain ways. Companies often have staff or 
contracted lawyers to help ensure compliance with 
business and industry-related laws.
 Ethical practices refer to efforts to meet stakeholder 
expectations for business activities. 
 Business ethics is the art and discipline of applying 
ethical principle to examine and solve complex moral 
dilemmas. 
 Ethical behavior is a necessity to gain trust. 
 Trust in three dimensional 
 Supplier relationship 
 Employee relationship 
 Customer relationship
 An ethical dilemma is a complex situation that often 
involves an apparent mental conflict between moral 
imperatives, in which to obey one would result in 
transgressing another. 
 An ethical dilemma as a situation where two or more 
“right” values are in conflicts.
 Socio-cultural factors 
 The psychological fear of losing hobs 
 Lax government structures and regulations. 
 Sanctions and discriminations in society 
 Uncertainties and fears about the future 
 Strong family traditions and laws of inheritance 
 Overall scarcity of resources and the difficulty of amassing 
wealth 
 An inequitable and scorching tax system 
 A belief that business and ethics are irreconcilable 
 Tendency to adopt
 Corporate philanthropy has a narrower, more limited 
scope than corporate social responsibility. 
 It refers primarily to donations made to charitable and 
non-profit groups, whether by the corporation, its 
employees or both. It might also refer to company wide 
fundraising efforts or pledge drives, or to toy donation 
or blood donation drives, for example.
 To improve the general reputation of the company 
 To induce customers to buy their products or service 
 To sooth earnings 
 To reduce taxes 
 To improve their competitive position in the industry 
 To motivate or attract employees 
 To access important social networks 
 To fore-stall regulation 
 To insulate against negative public reaction to bad acts and 
 To achieve particular social goal.
 http://www.quora.com/Are-the-volunteers-of-BJP-working- 
both-online-and-offline-paid 
 http://www.realpolitik.in/index.php?option=com_con 
tent&view=article&id=155:paid-news-how-corruption-in- 
the-indian-media-is-undermining-democracy& 
catid=70:other-stories 
 http://timesofindia.indiatimes.com/india/Election- 
Commission-detects-400-paid-news-cases-in-Gujarat-polls/ 
articleshow/18360194.cms
 http://www.vedicvisionblog.org/2014/02/gas-wars-perspectives- 
on-crony.html 
 http://khushi-creatinghappiness.blogspot.in/ 
 http://books.google.co.in/books?id=al6zP7foCSEC&pr 
intsec=frontcover&dq=paid+news+in+corporate+busi 
ness+in+india&hl=en&sa=X&ei=W13zU_qjGc29ugSI6I 
KwBg&ved=0CEMQ6AEwBzgK#v=onepage&q&f=false
 http://www.beaming-eu.org/ethical_and_legal_issues 
 http://www.slideshare.net/tutor2u/buss4-business-ethics 
 http://www.npr.org/2012/05/01/151764534/psychology-of- 
fraud-why-good-people-do-bad-things 
 https://www.linkedin.com/today/post/article/2014021 
8122657-17102372-business-ethics-part-two-four-principles
paid news

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paid news

  • 2.  Paid news or paid content are those articles in newspapers, magazines and the electronic media, which indicate favorable conditions for the institution that has paid for it.
  • 3. Paid news in election: 1.)The Election Commission has detected over 400 "confirmed cases of paid news" in the recently-concluded Gujarat assembly polls.
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  • 5.  Crony capitalism describes an economic and political environment in which pursuing and obtaining government favors is both part of everyday life and a necessary protocol for succeeding in business.  Gas Wars: Perspectives on Crony Capitalism -- Ambani brothers and the battle for India's resources
  • 6. In short, paid news and crony capitalism are made for each other. The following steps are involved: Corporates fund politicians.  Politicians fund media with corporate money.  Paid media help client politicians get elected.  Elected politicians favor corporates that funded them (2G, Coalgate, etc.).  Go to 1.
  • 7.  Legal practices refer to processes and policies to abide by the law, such as honesty and transparency in accounting.  legal business practices are enacted because of the inherent legal requirement that the company behave or act in certain ways. Companies often have staff or contracted lawyers to help ensure compliance with business and industry-related laws.
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  • 9.  Ethical practices refer to efforts to meet stakeholder expectations for business activities.  Business ethics is the art and discipline of applying ethical principle to examine and solve complex moral dilemmas.  Ethical behavior is a necessity to gain trust.  Trust in three dimensional  Supplier relationship  Employee relationship  Customer relationship
  • 10.  An ethical dilemma is a complex situation that often involves an apparent mental conflict between moral imperatives, in which to obey one would result in transgressing another.  An ethical dilemma as a situation where two or more “right” values are in conflicts.
  • 11.  Socio-cultural factors  The psychological fear of losing hobs  Lax government structures and regulations.  Sanctions and discriminations in society  Uncertainties and fears about the future  Strong family traditions and laws of inheritance  Overall scarcity of resources and the difficulty of amassing wealth  An inequitable and scorching tax system  A belief that business and ethics are irreconcilable  Tendency to adopt
  • 12.  Corporate philanthropy has a narrower, more limited scope than corporate social responsibility.  It refers primarily to donations made to charitable and non-profit groups, whether by the corporation, its employees or both. It might also refer to company wide fundraising efforts or pledge drives, or to toy donation or blood donation drives, for example.
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  • 15.  To improve the general reputation of the company  To induce customers to buy their products or service  To sooth earnings  To reduce taxes  To improve their competitive position in the industry  To motivate or attract employees  To access important social networks  To fore-stall regulation  To insulate against negative public reaction to bad acts and  To achieve particular social goal.
  • 16.  http://www.quora.com/Are-the-volunteers-of-BJP-working- both-online-and-offline-paid  http://www.realpolitik.in/index.php?option=com_con tent&view=article&id=155:paid-news-how-corruption-in- the-indian-media-is-undermining-democracy& catid=70:other-stories  http://timesofindia.indiatimes.com/india/Election- Commission-detects-400-paid-news-cases-in-Gujarat-polls/ articleshow/18360194.cms
  • 17.  http://www.vedicvisionblog.org/2014/02/gas-wars-perspectives- on-crony.html  http://khushi-creatinghappiness.blogspot.in/  http://books.google.co.in/books?id=al6zP7foCSEC&pr intsec=frontcover&dq=paid+news+in+corporate+busi ness+in+india&hl=en&sa=X&ei=W13zU_qjGc29ugSI6I KwBg&ved=0CEMQ6AEwBzgK#v=onepage&q&f=false
  • 18.  http://www.beaming-eu.org/ethical_and_legal_issues  http://www.slideshare.net/tutor2u/buss4-business-ethics  http://www.npr.org/2012/05/01/151764534/psychology-of- fraud-why-good-people-do-bad-things  https://www.linkedin.com/today/post/article/2014021 8122657-17102372-business-ethics-part-two-four-principles