You've ran a few paid Facebook ads, so what next? While we will only be scratching the surface of Facebook paid advertising, these tips and strategies will help you bring your social media presence to the next level.
Jackson College Shareable Social Media ContentDel Belcher
This series represents my strategy of creating simple, engaging and shareable images that will enhance already existing website content when content is shared on social media platforms. Shareable content has been designed for delivery on Facebook, Instagram and Pinterest.
Engineering Certificate Social Media ImagesDel Belcher
This series of social media shareable images was created to promote the Fundamentals of Engineering Certificate program at Jackson College. The idea was to combine simplicity with slight changes in text and creative in order to convey one program with multiple aspects.
7 social shareable images designed to share information, engage audience and lead users to article "7 Reasons Why you Should Go to College", on the Jackson College Website
You've ran a few paid Facebook ads, so what next? While we will only be scratching the surface of Facebook paid advertising, these tips and strategies will help you bring your social media presence to the next level.
Jackson College Shareable Social Media ContentDel Belcher
This series represents my strategy of creating simple, engaging and shareable images that will enhance already existing website content when content is shared on social media platforms. Shareable content has been designed for delivery on Facebook, Instagram and Pinterest.
Engineering Certificate Social Media ImagesDel Belcher
This series of social media shareable images was created to promote the Fundamentals of Engineering Certificate program at Jackson College. The idea was to combine simplicity with slight changes in text and creative in order to convey one program with multiple aspects.
7 social shareable images designed to share information, engage audience and lead users to article "7 Reasons Why you Should Go to College", on the Jackson College Website
When it comes to social media, most of us expect that we are in control of what we share about ourselves, and who we share with. In this hands-on workshop, we will dispel common myths and misconception about social media privacy as well as discuss step-by-step instructions for securing out social media selves.
All Hands on Deck! Managing a Rapid Response CampaignAvalon Consulting
NTC17' Session Description: A breakthrough scientific discovery, animals rescued from horrendous conditions, a deadly oil spill….In this session, you’ll hear stunning success stories of how fundraising, marketing, communications, and program teams all came together to raise urgent awareness and funds. Also, learn to avoid some common pitfalls as your marketing team is implementing and evaluating a rapid response campaign.
Takeaways:
• Learn how to design the framework for a turnkey rapid response campaign.
• Set up systems of communications and approvals now to get your rapid response campaign out the door in no time.
• Find out how to build urgency through all communications channels, and how to combine them for maximum returns.
Session Hashtag: #17NTCrapidresponse
Session Evaluation: http://nten.org/17ntc-evals/
Content is king, CharityComms South West Regional Group, 13 June 2014, http:/...CharityComms
Richard Hudson, director of digital and marketing, Meningitis Now
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Nadine Toussaint, (WA AIDS Council) describes the reivigoration of WWAAC's anti-stigma campaign, incorporating social media and community events. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.
The "1 Community" initiative is a celebration of diversity of our community which aims to address the issue of HIV/AIDS stigma and discrimination in the gay men’s, LGBTI and wider community.
This presentation was given by Lisa Tomney, (Manager Positive Services, WA AIDS Council), at the AFAO Positive Services Forum 2012.
Community Foundation Boulder County – Wildfire Fund Plan, March 28, 2022CommunityFoundationB
Up to $20 million to support rebuilding efforts
Up to $2.5 million to support Unmet Basic Needs
$1 million to support the establishment of recovery navigation
Up to $1 million to assist with smoke/ash remediation
Up to $500,000 for social infrastructure / community resiliency
Up to $750,000 to support nonprofit organizations assisting with disaster response
Up to an additional $750,000 for mental health supports
Up to $2 million for debris removal (to support those who are underinsured / uninsured)
It is a presentation on Integrated Communications plan on Eastwood Community League, a not-for-profit organization, located in Edmonton, Alberta. This presentation includes digital communication plan, internal communication and external communication plan.
When it comes to social media, most of us expect that we are in control of what we share about ourselves, and who we share with. In this hands-on workshop, we will dispel common myths and misconception about social media privacy as well as discuss step-by-step instructions for securing out social media selves.
All Hands on Deck! Managing a Rapid Response CampaignAvalon Consulting
NTC17' Session Description: A breakthrough scientific discovery, animals rescued from horrendous conditions, a deadly oil spill….In this session, you’ll hear stunning success stories of how fundraising, marketing, communications, and program teams all came together to raise urgent awareness and funds. Also, learn to avoid some common pitfalls as your marketing team is implementing and evaluating a rapid response campaign.
Takeaways:
• Learn how to design the framework for a turnkey rapid response campaign.
• Set up systems of communications and approvals now to get your rapid response campaign out the door in no time.
• Find out how to build urgency through all communications channels, and how to combine them for maximum returns.
Session Hashtag: #17NTCrapidresponse
Session Evaluation: http://nten.org/17ntc-evals/
Content is king, CharityComms South West Regional Group, 13 June 2014, http:/...CharityComms
Richard Hudson, director of digital and marketing, Meningitis Now
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Nadine Toussaint, (WA AIDS Council) describes the reivigoration of WWAAC's anti-stigma campaign, incorporating social media and community events. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.
The "1 Community" initiative is a celebration of diversity of our community which aims to address the issue of HIV/AIDS stigma and discrimination in the gay men’s, LGBTI and wider community.
This presentation was given by Lisa Tomney, (Manager Positive Services, WA AIDS Council), at the AFAO Positive Services Forum 2012.
Community Foundation Boulder County – Wildfire Fund Plan, March 28, 2022CommunityFoundationB
Up to $20 million to support rebuilding efforts
Up to $2.5 million to support Unmet Basic Needs
$1 million to support the establishment of recovery navigation
Up to $1 million to assist with smoke/ash remediation
Up to $500,000 for social infrastructure / community resiliency
Up to $750,000 to support nonprofit organizations assisting with disaster response
Up to an additional $750,000 for mental health supports
Up to $2 million for debris removal (to support those who are underinsured / uninsured)
It is a presentation on Integrated Communications plan on Eastwood Community League, a not-for-profit organization, located in Edmonton, Alberta. This presentation includes digital communication plan, internal communication and external communication plan.
A presentation about the impact of social media advocacy & activism on politics & public policy, by Jonathan Kopp, Chief Interactive Strategist & Managing Director, The Glover Park Group [ gloverparkgroup.com ], at the Washington, DC office of McKenna Long & Aldridge on 03 June 2014.
Social Media Strategy for Overwhelmed MarketersDel Belcher
Your institution has a social media presence, but you know you aren't using social platforms to their fullest. Time, resources, and other demands often push a robust social marketing strategy to the backburning. This presentation will help you discover the secrets of creating a robust and effective social media strategy, without losing your mind! Now with 70% more stock photos.
Facebook will always, gladly, take you hard earned bucks and throw you a few extra likes. But what if you could get more out of what you spend? That's what we'll be covering in this presentation!
First Class Social Media on an Economy Class BudgetDel Belcher
If you're reading this, chances are you run social media for your organization. If you run social media for your organization, chances are you feel you don't have the resources to do things the way you want. FEAR NOT! I've developed a time and cost saving method for creating and sustaining a scalable and very robust social media presence by focusing on efficiency. Time is money, so if you can save time when creating content, and get quality bang for your buck with that content, you are on your way to a first class social media operation!
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Social Media in Action for MOGA
1. SOCIAL MEDIA
Advocacy Communication in the Digital Age
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Del Belcher, Digital & Social Media Strategist
Drew YoungeDyke, Field & Public Relations Manager
2. Michigan United
Conservation Clubs
• Mission: “Uniting citizens to conserve, protect and
enhance Michigan’s natural resources and outdoor
heritage.”
• Founded in 1937
• Over 40,000 members
• Over 250 affiliated clubs
• Largest state-specific conservation organization in the
country
4. ISSUE
• Define the issue
• Example: Scientific Fish and Wildlife Conservation Act
• Protecting Hunting Rights
• Anti-hunters wanted to uses wolves as a victory in their
national anti-hunting agenda
• The SFWCA put the decisions in the hands of biologists,
so it couldn’t be hijacked by out-of-state anti-hunting
groups on the ballot
• Anti-hunters wanted to spread the message that the
issue was just about hunting wolves, and after the moot
ballot vote they wanted to declare victory
5. AUDIENCE
• Our audience was the
hunting/fishing/trapping/conservation community
• The community banded together to collect signatures
and encourage their legislators to pass the Scientific Fish
and Wildlife Conservation Act, and despite constant
communication before the vote that it was moot, there
was still a lot of confusion as to what it meant
• We wanted to reassure our core audience that the
SFWCA was not affected by the vote and that we still
won
6. MESSAGE
• The message had to be simple: “We still won.”
• The SFWCA was passed in August, but doesn’t go into
effect until 90 days after sine die (when the legislature
adjourns)
• HSUS has threatened a lawsuit, but it’s without legal
merit
• The SFWCA will go into effect around March 18, no
matter what HSUS did on the ballot, i.e.: “We still won.”
7. MEANS
• We wanted to reach a lot of people very quickly
• Through our established social media presence, we are
able to plug that message in and launch it.
• Weekly blog post on website with an established and
growing readership
• Conservation Insider e-newsletter
• Facebook, Twitter