The document discusses the Baby Friendly Hospital Initiative (BFHI) which was launched in 1991 by WHO and UNICEF to promote breastfeeding. It was introduced in India in 1993. The BFHI aims to protect, promote and support breastfeeding practices through 10 steps that health facilities should implement. These include having a written breastfeeding policy, training staff, helping mothers initiate breastfeeding within 30 minutes of birth, teaching positioning and latching, rooming-in, not providing supplements unless medically necessary, and fostering breastfeeding support groups. The BFHI helps encourage breastfeeding and address mothers' concerns. Its implementation can improve infant health and growth through breastfeeding.